advocacy and you
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Advocacy and YOU. The Why and How of Advocacy and How to Communicate Effectively. Advocacy and YOU. The Why and How of Advocacy and How to Communicate Effectively. Advocacy and YOU. The Why and How of Advocacy and How to Communicate Effectively. Advocacy and YOU. - PowerPoint PPT PresentationTRANSCRIPT
National Association of Student Financial Aid Administrators
Advocacy and YOU
The Why and How of Advocacy and How to Communicate Effectively
National Association of Student Financial Aid Administrators
Advocacy and YOU
The Why and How of Advocacy and How to Communicate Effectively
National Association of Student Financial Aid Administrators
Advocacy and YOU
The Why and How of Advocacy and How to Communicate Effectively
National Association of Student Financial Aid Administrators
Advocacy and YOU
The Why and How of Advocacy and How to Communicate Effectively
National Association of Student Financial Aid Administrators
Advocacy and YOU
The Why and How of Advocacy and How to Communicate Effectively
Slide 6
Agenda
Understand the political environment Understand what advocacy means Understand why you are advocating Understand what tools are most effective
Keys to Communicating Effectively Through Advocacy
Slide 7
Three climate drivers:
1. Partisanship & Brinkmanship
2. Budget Politics Dictating Policy
3. Focus on deficit reduction
Political Climate
Slide 8
FY 2013 FY 2014
Sequestration
DeficitReduction
Budget, Budget, Budget
Slide 9
What is Advocacy? Why do we Advocate? Examples of Advocacy Tips for Successful Advocacy at the
Grassroots Level
Advocacy
Slide 10
1. To recommend or support publicly2. A person who upholds or defends a cause;
supporter3. A person who intercedes on behalf of
another
Advocacy comes in all different shapes and forms
What is Advocacy?
Slide 11
1. Lobbying v. Advocacy 2. You don’t need to be in DC to be an
effective advocate3. Advocacy is proactive AND reactive4. Effective advocacy uses data, research,
and stories
What is Advocacy?
Slide 12
Our advocacy efforts center around these major policy areas:
Increasing access to higher education, including early awareness and outreach
Simplifying student aid systems Encouraging college persistence & completion College savings and financial education Minimizing student indebtedness and emphasizing grant
and work aid Supporting the primacy of need-based aid
Why Do We Advocate?
Slide 13
Administration◦ Department of Education◦ Office of Management and Budget
Congress◦ House & Senate Education Committees◦ House & Senate Appropriations Committees◦ Super Committee and Budget Conference
Other Higher Education Associations & Organizations
**Takeaway here: Not just Congress
NASFAA Advocacy
Slide 14
Use data Tell stories Build relationships Be proactive Show appreciation Keep it truthful Keep it local Keep it concise
Advocacy Techniques
Slide 15
Not much that we do, that you can’t replicate!
NASFAA Examples
Slide 16
Letters Statements Testimony Social Media Educational Materials Coalitions & Partnerships Hill Visits
NASFAA Advocacy Tools
Slide 17
Advocacy related to consumer disclosure Administrative Cost Allowance One-Pager Elimination of Crossover Regulation for Summer
2011 National Profile & Congressional Staff Orientation Recent Budget Related Hill Visits & Discussions Save Student Aid Facebook Page Budget Center Committee for Education Funding & Student Aid
Alliance Participation in Award Letter Discussions
NASFAA Advocacy Examples
Slide 18
Slide 19
Slide 20
Visit our Facebook Page! Write letters to your delegation and to
Education Committee members Get students involved! Use our tools as examples
Advocacy and You
Slide 21
Build relationships with your lawmakers now by delivering information sheets on how their constituents—the students and families you serve—benefit from the student aid programs.
Follow the latest legislative developments by reading Today’s News, the NASFAA Advocate, and following us on the NASFAA Facebook page and the Save Student Aid Facebook page.
Share with NASFAA all your correspondence with lawmakers so we can support you and understand how to better work with your Congressional delegates.
Visit NASFAA’s “Take Action Page” to stay up-to-date on NASFAA’s latest calls to action
Advocacy and You
Slide 22
Question and Answer Segment
Questions
&
Discussion