Pam Jue · John Kim · Meghana KhandekarPrototyping User Experiences · 25 April 2013 · SVA IXD

Control your vices. Reach your goals.

Hi.We are a think tank.

Everything leads to money

Current Trends

52%Americans

spend more than what they earn

$1.33 spent of every $1 earned

25%Americans have more debt than savings

20% overspend their income by more than $100

every week

50%Americans

set up a monthly budget

21% fail to meet that budget

How can people become more aware of & improve their spending habits?

Question

Insights

User Research — This does not work

Lack of budgeting.Short term thinking.No system of saving.

Lack of education at early age.

Just can’t stop certain behaviors & buying patterns.

Mint is too cumbersome too upkeep.

User Research — This works

Clear goals. Constant reminders of financial status.Mechanisms to help them change course.

Concrete visualization of real value of money.

Simple is a step in the right direction.

Research — Experts

Dan ArielyIt’s not that we’re spending

a lot of money, we’re not spending it efficiently

BJ FoggChanging tiny habits leads to changes in

bigger habits

Charles Duhigg

Process

Audience — You & Banks

People need help with:changing their negative habitual spending behaviorsetting goalsgetting reminders of financial status

ADVICELY

Advicely helps you control your vices, reach your life goals & save money.

Advicely

Advicely helps you control your vices, reach your life goals & save money.

Advicely — Prototype

Online

Credit card+

Advicely — Systemset up

YOU

bank

vices etc

chase, bank of america, wells fargo, etc

YOUbuy vice

recognizes your patterns over time

buy vice

illustrates the true valueof that $ amount over time

(past, present & future)

notifies you of your patterns

buy alternate or cheaper

transfer $ you saved by buying alternative

into your goal

YOU

notifies you of success

continues to transfer $ until goal is reached

abandon goal

goal & cost

travel, education, emergency fund, etc

Control your vices. Reach your goals.

Advicely needs the support and partnership of banks. Will you join us?

Pam Jue · John Kim · Meghana KhandekarPrototyping User Experiences · 25 April 2013 · SVA IXD

Thank you