advertising to get people to association events
TRANSCRIPT
Advertising to Get People to
Association Events
Importance of Association Events
Source of revenueAdds educational value Can be used for recruitment
But how do you get people to attend?
Advertising is Critical
•Traditional advertising •Online advertising•Both have benefits
Traditional Advertising
Not as fashionable as online, but still effectiveExamples
Advertising in trade magazinesDirect mail
Critical is knowing where your target market can be found
What publications do they subscribe to?What other events do they attend?
Online AdvertisingCan be very cost effectiveAllows you to get very specific with target
audience based on occupation and locationImmediate feedback in the form of metrics –
impressions, views, clicks, etc.
Best Approach: Combination
Both traditional and online advertising are most effective and financially smart if you know your target market
Inspiration for Advertising
“What you say in advertising is more important than how you say it.”-David Ogilvy
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