advertising strategic partnerships - rpai · digital advertising banners pop-up / short term...

ADVERTISING & STRATEGIC

PARTNERSHIPS

CONTENTS

2 About RPAI

4 Advertising & Sponsorships

6 Media / Advertising

8 Experiential / Sponsorships

10 Short-Term Space

12 Featured Properties

14 East Properties

16. Circle East

18. Downtown Crown

20. One Loudoun Downtown

22. Eastwood Towne Center

24. Fordham Place

26. The Shoppes at Union Hill

28 West Properties

30. Main Street Promenade

32. Oak Brook Promenade

34. Plaza del Lago

36. Southlake Town Square

38. The Shops at Legacy

40. Huebner Oaks

42. Central Texas Marketplace

44. Northgate NorthCONTACT

KIM FUHRMANVP, Senior Marketing Director571.635.8932 | [email protected]

K ARL A CHA SEAVP, Senior Marketing Director972.801.6021 | [email protected]

East

West

01

ABOUT RPAI

R etail Properties of America, Inc. (RPAI) is a

self-managed REIT focused on the acquisition,

development, leasing and management of strategically

located retail assets in the United States. Our talented

team is committed to delivering the highest level of

customer service for our retailers with a local focus

through our national platform.

31% Located within a SuperZip

144K Average Population (3-mile)

$104K Average Household Income (3-mile)

$510 Lifestyle Inline Sales PSF

112properties

RPAILISTED

29%

40%

31%

Power Centers

Lifestyle Centers/

Mixed-Use Properties

Neighborhood/Community Centers

*Asset mix based on ABR

A BALANCED MIX*

Our experienced team of marketing, leasing, and

property management professionals are dedicated to

the strategic merchandising of our properties to drive

sales and immerse your business in the community for

proven success. We maintain strong relationships with

internet resistant, omni channel retailers. When people

look for the best in retail, they come to RPAI.

One Loudoun - Asbhurn, VA

02 03

ADVERTISING & PARTNERSHIPS

STR ATEGIC OPPORTUNITIES

Media / AdvertisingLarge Format Print, Digital Format, Window Clings, Concrete Wraps, Elevator / Escalator Wraps, Directory Panels, Standees, Pole Banners, Stage Signs, Storefront Graphics, Column Wraps, Website Ads, Eblast Ads, Banners

Experiential / Sponsorships

National Tours, Sampling / Co-op Advertising, Holiday Events, Seasonal Events, Fashion Events, Gorilla Marketing, Market Research

Short-Term SpacePop-up Shops, Inline Stores (Seasonal), Holiday and Seasonal Retail, Product & Service Exposure, Entry to Market, Expanding / Growth Space

With a range of asset types in premier

settings located in the country’s top MSAs,

our centers are well positioned to reach your target

audience with interactive exposure.

The Shops at Legacy - Annual Christmas Tree Lighting Plano, TX04 05

MEDIA / ADVERTISING

� Large Format Print

� Digital Format

� Window Clings

� Concrete Wraps

� Elevator / Escalator Wraps

� Directory Panels

� Standees

� Pole Banners

� Stage Signs

� Storefront Graphics

� Column Wraps

� Website Ads

� Eblast Ads

� Banners

High traffic areas connect brands with customers and prospects. With a range of print and digital formats, our centers reach strong demographics to effectively execute your message.

OPPORTUNITIES

0706

EXPERIENTIAL / SPONSORSHIPSThrough event sponsorships, national tours or vehicle displays you can reach a vast audience and generate excitement during peak shopping times. Connect with our customers to test a new product, obtain market research or engage with a mobile tour experience. Tap into our many special events, naming rights opportunities or let us work with you to customize a sponsorship package that best fits your needs.

OPPORTUNITIES

� National Tours

� Sampling / Co-op Advertising

� Holiday Events

� Seasonal Events

� Fashion Events

� Gorilla Marketing

� Market Research

Downtown Crown Beer & Wine FestivalGaithersburg, MD 0908

Events Partnerships Auto Displays Media / Advertising Product / Service Displays Short Term

� Pop-up Shops

� Inline Stores (Seasonal)

� Holiday and Seasonal Retail

� Product and Service Exposure

� Entry to Market

� Expanding / Growth Space

Short-term spaces such as pop-up shops and inline stores are an excellent way to enter the market, introduce a new product or expand your business, especially during the holidays.

OPPORTUNITIES

SHORT-TERM SPACE

1110

FEATURED PROPERTIES Media / Advertising Experiential / Sponsorships Short-Term Space

DMA GLA Banners Standees Elevator / Escalator / Column Wraps Large Format Directory/Digital Promotional Tours Sampling / Co-op Advertising Events Partnerships Auto Displays Pop-up / Short Term

Circle East D.C. - Baltimore – ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓

Downtown Crown (D.C.) D.C. - Baltimore 254,944 ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓

One Loudoun Downtown D.C. - Baltimore 418,153 ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓

Eastwood Towne Center Lansing, MI 332,751 ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓

Fordham Place New York (Metro) 262,407 ✓ ✓ ✓ ✓ ✓

The Shoppes at Union Hill New York (Metro) 91,721 ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓

Main Street Promenade Chicago, IL 181,573 ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓

Oak Brook Promenade Chicago, IL 183,230 ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓

Plaza del Lago Chicago, IL 100,213 ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓

Southlake Town Square Dallas-Fort Worth, TX 861,887 ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓

The Shops at Legacy Dallas-Fort Worth, TX 392,206 ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓

Huebner Oaks San Antonio, TX 287,161 ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓

Central Texas Marketplace Waco, TX 526,016 ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓

Northgate North Seattle, WA 303,679 ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓

EA

STW

EST

12 13

EAST

Circle East

Downtown Crown

One Loudoun Downtown

Eastwood Towne Center

Fordham Place

The Shoppes at Union Hill

F E ATU R ED P R O P E R T I E S

Contact: Kim Fuhrman | 571.635.8932 | [email protected]

14 15

TENANTS

2018 HIGHLIGHTS

(3-mile)

F E ATU R ED P R O P ER T I E S

CIRCLE EASTTowson, MD | DMA: Washington, D.C. - Baltimore | GLA: New Development

Lively. Distinct. Transforming. A mixed-use destination.

CircleEast.com

CIRCLE EAST

NEW DEVELOPMENT COMING SOON

OPPORTUNITIES

� Standees

� Directories

� Banners

� Wraps

� Pop-up

� Sampling

� Promotional Tours

� Auto Displays

� Partnerships

� Events

D.C.

BALTIMORE

$101,593AVERAGE HH INCOME

116,360POPULATION

132,663DAYTIME POPULATION

(2017)

37.47MEDIAN AGE

71.89%WHITE COLLAR

EMPLOYEES

33.8%POPULATION WITH A

BACHELORS DEGREE OR HIGHER

16 17

TENANTS

2018 HIGHLIGHTS

(3-mile)


DOWNTOWN CROWNGaithersburg, MD | DMA: Washington, D.C. - Baltimore | GLA: 254,944

DOWNTOWN CROWN

nationally recognized with unique-to-market shops, restaurants and services

SmartUrbanLiving.com/Downtown-Crown

495

495

270

370

OPPORTUNITIES

� Large Format

� Elevator Wraps

� Standees

� Directories

� Banners

� Pop-up

� Sampling


� Concerts

� Events

� Auto Displays

� Stage

� Park Activities

� Partnerships

D.C.

BETHESDA

*a distinction given to areas whose population falls within the 95th percentile in weighted average median household incomes and percentages of adults with college degrees


136,631POPULATION

5.96%PROJECTED POPULATION GROWTH (2018–2023)

ONE OF THE FASTEST GROWING COUNTIES IN THE

NATION

75.5%WHITE COLLAR

EMPLOYEES

A “SUPERZIP” * COMMUNITY

18 19

TENANTS

2018 HIGHLIGHTS

(3-mile)


ONE LOUDOUN DOWNTOWNAshburn, VA | DMA: Washington, D.C. - Baltimore | GLA: 418,153

DULLES INTERNATIONAL AIRPORT

D.C.ARLINGTON

ALEXANDRIA

an elegant & eclectic mixed-use destination

OneLoudoun.com

OPPORTUNITIES

� Large Format

� Elevator & Column Wraps

� Standees

� Pole Banners

� Directories

� Digital Banners

� Pop-up

� Sampling


� Fountain Wrap

� Concerts

� Events

� Auto Displays

� Plaza

� Stage

� Children’s Play Area

� Partnerships

ONE LOUDOUN

*a distinction given to areas whose population falls within the 95th percentile in weighted average median household incomes and percentages of adults with college degrees



(2017)

9.09%

PROJECTED POPULATION GROWTH (2018–2023)

#1COUNTY FOR JOB CREATION

OVER THE PAST DECADE

#2WEALTHIEST COUNTY IN

THE NATIONA “SUPERZIP” *

COMMUNITY

20 21

TENANTS

2018 HIGHLIGHTS

(3-mile)


EASTWOOD TOWNE CENTEREast Lansing, MI | GLA: 332,751

big city style with main street charm

ShopEastwoodTowneCenter.com

EASTWOOD TOWNE CENTER

OPPORTUNITIES

� Standees

� Directories

� Banners

� Pop-up

� Sampling


� Events

� Auto Displays

� Partnerships

LANSINGEAST LANSING


36,378POPULATION

49,000+STUDENTS ADJACENT

T0 MSU

MID-MICHIGAN’SLIFESTYLE DESTINATION

72.8%COLLEGE STUDENT

POPULATION

52,000+CARS PER DAY

(2017)

22 23

TENANTS

2018 HIGHLIGHTS

(3-mile)


FORDHAM PLACEBronx, NY | DMA: New York (Metro) | GLA: 262,407

strongest retail corridor & transportation hub of the

Bronx

FORDHAM PLACE

OPPORTUNITIES

� Large Format

� Pop-up


� Wraps

� Partnerships

NEW YORK CITY


1,258,704POPULATION

2.61%

PROJECTED POPULATION GROWTH (2018–2023)

ADJACENT TO FORDHAM UNIVERSITY

ONE OF THE BUSIEST INTERSECTIONS

IN NEW YORK

100,000+CARS PER DAY

(2017)

24 25

TENANTS

2018 HIGHLIGHTS

(3-mile)


THE SHOPPES AT UNION HILLDenville, NJ | DMA: New York (Metro) | GLA: 91,721

unique collection of upscale apparel and specialty retail shops,

restaurants and cafés

TheShoppesAtUnionHill.com

THE SHOPPES AT UNION HILL

OPPORTUNITIES

� Standees

� Directories

� Banners

� Pop-up

� Sampling


� Auto Displays

� Partnerships

� Events

NEW YORK CITY


59,183POPULATION

$397,663MEDIAN HOUSING VALUE

40.6AVERAGE AGE

68.5%WHITE COLLAR

EMPLOYEES

$94,358AVERAGE DISPOSABLE

INCOME (2017)

26 27

WEST

Main Street Promenade

Oak Brook Promenade

Plaza del Lago

Southlake Town Square

The Shops at Legacy

Huebner Oaks

Central Texas Marketplace

Northgate North

F E ATU R ED P R O P E R T I E S

Contact: Karla Chase | 972.801.6021 | [email protected]

28 29

TENANTS

2018 HIGHLIGHTS

(3-mile)

premiere shopping, dining & office district in the heart of the vibrant

and top-rated Downtown Naperville

MainStreetPromenade.com

OPPORTUNITIES

� Event Sponsorships

� Partnerships

� Directories

� On-Site Signage

� Standees

� Elevator Wraps

� Digital Media

� Digital Advertising


� Experiential

� Pop-up / Short Term

� Auto Displays

MAIN STREET PROMENADE

CHICAGO

O’HARE INTERNATIONAL AIRPORT


MAIN STREET PROMENADENaperville, IL | DMA: Chicago, IL | GLA: 181,573


92,506POPULATION

$478,155AVERAGE HOUSING VALUE


INCOME (2017)

#1WEALTHIEST CITY IN

THE MIDWEST (2017)

$1,189,070AVERAGE NET WORTH

(2017)

30 31

TENANTS

2018 HIGHLIGHTS

(3-mile)


OAK BROOK PROMENADEOak Brook, IL | DMA: Chicago, IL | GLA: 183,230

OAK BROOK PROMENADE

OPPORTUNITIES

� Lightpole Banners

� On-site Signage

� Standees

� Elevator Wraps

� Digital Media

� Experiential Marketing

� Automobile Displays / Events




� Partnerships

A vibrant lifestyle hub in a bustling Chicago suburb

OakBrookPromenade.com

CHICAGO



(2017)


INCOME (2017)

71.7%WHITE COLLAR

EMPLOYEES


85,029POPULATION

32 33

TENANTS

2018 HIGHLIGHTS

(3-mile)


PLAZA DEL LAGOWilmette, IL | DMA: Chicago, IL | GLA: 100,213

iconic mixed-use center located in the heart of the affluent

Wilmette neigborhood

PlazaDeLago.com

PLAZA DEL LAGO

OPPORTUNITIES



� On-site Signage

� Standees

� Large Format Print

� Partnerships


� Directory / Digital Media


� Auto Displays / Events


CHICAGO


(2017)


INCOME (2017)

2-MILEVOID OF ANY OTHER SHOPPING CENTER


(2017)

82.6%WHITE COLLAR

EMPLOYEES

76%POPULATION WITH A

BACHELORS DEGREE OR HIGHER

34 35

TENANTS

2018 HIGHLIGHTS

(3-mile)


SOUTHLAKE TOWN SQUARESouthlake, TX | DMA: Dallas - Fort Worth, TX | GLA: 861,887

unique collection of upscale apparel and specialty retail shops,

restaurants and cafés

SoutlakeTownSquare.com

OPPORTUNITIES

� Standees

� Directory / Digital Media




� Partnerships

� Auto Displays / Events


SOUTHLAKE TOWN SQUARE

FORT WORTHDALLAS


59,100POPULATION


(2017)


INCOME (2017)

73,445DAYTIME TRAFFIC (2017)

$496,207AVERAGE HOUSING VALUE

36 37

TENANTS

2018 HIGHLIGHTS

(3-mile)


THE SHOPS AT LEGACYPlano, TX | DMA: Dallas - Fort Worth, TX | GLA: 392,206

Vibrant urban center epitomizes working hard, living well and loving

every minute of it.

ShopsAtLegacy.com

THE SHOPS AT LEGACY

PLANO

OPPORTUNITIES

� Standees

� Elevator Wraps

� Large format print

� Directory/ Digital



� Events

� Partnerships

� Auto Displays


� Valet Text Messages


98,189POPULATION

20 MSFADJACENT OFFICE SPACE


(2017)


INCOME (2017)

112,000CARS PER DAY

38 39

TENANTS

2018 HIGHLIGHTS

(3-mile)


HUEBNER OAKSSan Antonio, TX | DMA: San Antonio, TX | GLA: 287,161

HUEBNER OAKS

OPPORTUNITIES


� Parnterships

� Automobile Display / Event

� Business Alliances

� On-site Signage

� Standees


� Banners



SAN ANTONIO


124,196POPULATION


34.09AVERAGE AGE

71.4%WHITE COLLAR

EMPLOYEES

200,000+CARS PER DAY

(2017)

San Antonio’s Fashion Village

ShopHuebnerOaks.com

40 41

TENANTS

2018 HIGHLIGHTS

(3-mile)


CENTRAL TEX AS MARKETPLACEWaco, TX | DMA: Waco, TX | GLA: 526,016

Waco’s premiere shopping destination

ShopCTM.com

OPPORTUNITIES


� Partnerships

� Automobile Display/Event

� Business Alliance

� On-site Signage

� Standees


� Banners




36,840POPULATION

16,000+STUDENTS ADJACENT TO

BAYLOR UNIVERSITY

#75BAYLOR UNIVERSITY RANKS

75 OF BEST COLLEGES IN NATIONAL UNIVERSITIES

10.57%5-YEAR POPULATION

GROWTH (1-MILE RADIUS)

58,000+CARS PER DAY

(2017)

CENTRAL TEXAS MARKETPLACE

AUSTIN

42 43

TENANTS

2018 HIGHLIGHTS

(3-mile)


NORTHGATE NORTHSeattle, WA | DMA: Seattle, WA | GLA: 303,679

North Seattle’s historic neighborhood

NORTHGATE NORTH

OPPORTUNITIES

� Large Format Advertising

� Elevator / Escalator Wraps

� Directory / Digital

� Standees


� Pop-ups

� Partnerships


� On-site Signage


� Auto Displays

NORTHGATE MALL


196,218POPULATION

6.5%PROJECTED POPULATION GROWTH (2018–2023)


INCOME (2017)


(2017)

52,049COLLEGE STUDENTS

WITHIN 3.5 MILES

44 45

RPAI.com

CONTACT

KIM FUHRMANVP, Senior Marketing Director

571.635.8932 | [email protected]

K ARL A CHA SEAVP, Senior Marketing Director

972.801.6021 | [email protected]

East

West

advertising strategic partnerships - rpai · digital advertising banners pop-up / short term...

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