advertising on pinterest & linkedin
TRANSCRIPT
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#pubcon
Alternative Social Advertising:Pinterest & LinkedIn
Presented by:Robert Brady
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#pubcon
About Me
• Doing PPC since 2006• Senior Manager at Clix Marketing• Regular contributor to SearchEnginePeople.com,
ClixMarketing.com, PPCchat, PracticalEcommerce.com, SmallBizTrends.com and others
@robert_brady
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#pubcon
Who I Am
@robert_brady
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#pubcon
What I Love
@robert_brady
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#pubcon
Why We’re Here
@robert_brady
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#pubcon
What Are Promoted Pins Anyway?
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#pubcon
Interface
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#pubcon
Pinterest Dashboard
@robert_brady
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#pubcon
Pinterest Campaign View
@robert_brady
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#pubcon
Pinterest Pins View
@robert_brady
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#pubcon
Reporting
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#pubcon
Pinterest Keywords View
@robert_brady
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#pubcon
Pinterest Locations View
@robert_brady
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#pubcon
Pinterest Devices View
@robert_brady
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#pubcon
Tips
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Add tracking parameters to Destination URL on Edit screen
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#pubcon
Bulk Editor
@robert_brady
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#pubcon@robert_brady
Buyable Pins
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#pubcon
Results
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#pubcon
Targeting: Think In Layers
• Job Title: CMO
@robert_brady
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More!
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#pubcon
Targeting: Think In Layers
• Job Title: CMO• Job Function: Marketing + Seniority: CXO
@robert_brady
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More!
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#pubcon
Targeting: Think In Layers
• Job Title: CMO• Job Function: Marketing + Seniority: CXO• CMO Groups
@robert_brady
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#pubcon
LinkedIn Category vs Self Identified
• Groups – Seniority:CXO• Job Function:Marketing + Seniority:CXO - Groups
@robert_brady
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Sponsored Updates
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Right Side Ads
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#pubcon
Right Side Ads Work!
• Case Study 1– 1,987 clicks– 7,046,846 impressions– 0.028% CTR– 439 leads– 20.47% conversion rate– CPA < $20
• Case Study 2– 1,540 clicks– 4,037,809 impressions– 0.038% CTR– 390 leads– 24.97% conversion rate– CPA < $15
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