advertising media kit - inttra · pdf filevessel search page ... vertical banner 120 x 240 4....

ADVERTISING MEDIA KIT

1www.OceanSchedules.com

About OceanSchedules.com

About OceanSchedules.com

OceanSchedules.com is the premier Internet provider of ocean container carrier and voyage data to all shippers and forwarders. Using advanced Web-based technology, we deliver global, comprehensive carrier schedules with an interactive interface that enables shippers and forwarders to more quickly and easily search global voyage data.

Advertising Value Through Targeting and Measurement

Our aim is to provide advertising opportunities that increase the impact of your brand and improve response. We use an industry leading advertising server solution to provide targeted advertising opportunities and provide you with access to real-time performance reports to monitor your campaign.

OceanSchedules.com offers a variety of advertising options:

• General Branding and Promotional Opportunities• Port Search – highly targeted display and text ads• Special Branding Opportunities for Carriers

OceanSchedules.com advertisers can strategically target their audience

Global Audience: The home page will deliver your message to all site users. This highly visible media channel communicates your message to a global audience of buyers.

Targeted Audiences by Country: The search results page will maximize your ad impressions by delivering customized messages to geographically targeted audiences based on user search criteria. For example, you can target a message to exporters out of Brazil. Or importers to the United States.

Targeted Audiences by Region: Advertisers can also group countries of export or import into regions. For example, exporters out of Central EU, or importers to Southeast Asia.


An Influential Audience

0-100 employees 58%

101-1000 employees 24%

1000+ employees 18%

Company Size

Importer 11%

Exporter 32%

Both 57%

Carrier 7%

Consignee 10%

Customhouse Broker %4

Logistics 52%

Shipper 27%

Site Usage by Region

Africa/ROW 5%

Australia 2%

South America 30%

Europe 8%

Asia 21%

North America 34%

Source: Oceanschedules.com user registration May 2010

Buy Influence

Ocean Transportation 61% 39%

Packing 58% 42%

Trucking 58% 42%

Warehousing 51% 49%

Software 43% 57%

Other 46% 54%

Purchase Responsibility

Business Type

Company Type Usage by Region

Reefer 34%

Hazmat 5%

General 61%

Types of Cargo

OceanSchedules.com is used by active buyers of ocean container transportation, a global audience representing billions of dollars of ocean transportation purchases annually.

OceanSchedules.com research indicates that the average user purchased transportation services from at least six carriers during the past twelve months, a highly desirable audience for ocean transport advertisers.

OceanSchedules.com statistics:• More than 8 million voyage records available• Our customers spend over US$ 103 billion in freight transportation• Over 31,000 unique visitors per month

Your ads are seen by users who are:• Decision makers for ocean freight• Logistics managers responsible for trucking, warehousing, packing, and related software services• Buyers and planners responsible for booking cargo

3

Advertising Packages

OceanSchedules.com has a clear interactive design for users that includes large sized leaderboard, rectangle and skyscraper advertisement spaces. The site combines the widest global reach with sophisticated targeting options. Our site complies with the Interactive Advertising Bureau’s (IAB) standards for Interactive Marketing Units.

1. Home Page Sponsorship (Leaderboard or Rectangle)

This page offers the highest traffic and provides the furthest reach for advertisers seeking to communicate their leadership role to a global audience.

2. Vessel Search Page (Leaderboard, Rectangle or Banner)

This page can be referred to as the search by Vessel Home Page for this Tab feature. Users now have the ability to search by vessel name and can view the vessels entire rotation based on the carrier or carriers with cargo bookings on this vessel.

Advertising Opportunities

“Your Ad Here” 468 x 60

Leaderboard 728 X 90

Rectangle180 X 150


Schedules Manager 52 of 75 schedules shown

Ports Carriers

Departure

09-Apr-2009 15-Apr-2009Transit Time

11 days 69 daysArrival

22-Apr-2009 20-Apr-2009

Dates

M T W T F S S M T W T F S S

Search results for:Hong Kong (HKHKG) to Long Beach (USLGB) 07-Apr-2009 to 14-Apr-2009

Home | Advertise With Us | News | About Us | Help

click here to be contacted

It’s Free

RegisterNow!


3. Results Page Sponsorship (Leaderboard or Skyscraper)

Targeted advertising can be positioned on the search results page by location or by vessel delivering your message to your market audience for specific countries, regions, direction, ports or vessels.

Leaderboard 728 X 90

Skyscraper120 X 600

Vertical Banner

120 X 240

4. Port Search Advertisements

OceanSchedules.com allows highly targeted advertising opportunities with Port Search – text advertisements on the search results page where advertisers can create their own text message (headline, content, and URL link), or animated GIF ad, and target users by search query of origin, destination, or trade lane.

Your company nameYour business descriptionand advertising message

Your website here


5. E-lead Generation Opportunities

5A. - Contact Carrier Button

Every schedule that is displayed in response to a user’s query is a potential lead. Activation of OceanSchedules.com contact button allows the user to submit a request to the carrier to make contact about the specified voyage. A contact button feature will also be added to the Vessel info box to provide an additional opportunity for users to contact a carrier. OceanSchedules.

com sends the lead to the carrier’s specified email address for rapid follow-up. A confirmation email is also sent to the requestor. Both emails include branding opportunities. (see sample below)


Contact Carrier Icon Button

Additional Contact Button within Info Box

5B. - Advertiser E-lead Generation Process

Any advertiser can add the OceanSchedules.com e-lead process to their advertising banners. Clicking on the ad allows the user to submit a request to the advertiser. OceanSchedules.com captures the us-ers request automatically and sends to the advertisers specified email address for rapid follow up. A confirmation email is also sent to the requestor. All response data is captured for analysis. Both emails include branding opportunities. (see sample below)

Sample Branded Email


6. Vessel Info Box

Every schedule that is displayed in response to a user’s query is a potential booking. Advertising on the OceanSchedules.com info button gives you added visibility to a user interested in a specific voyage. Each Vessel Info Box pop-up has 2 advertising options: a full banner below the vessel information, or one of four ad/link buttons below the

vessel information.

7. Page “Wrapping”

Advertisers can also design campaigns to “wrap” a site page (spread a single message across multiple ad placements such as a leaderboard and skyscraper), to further increase the impact of their message.


Schedules Manager 52 of 75 schedules shown

Ports Carriers

Departure

09-Apr-2009 15-Apr-2009Transit Time

11 days 69 daysArrival

22-Apr-2009 20-Apr-2009

Dates

M T W T F S S M T W T F S S

Search results for:Hong Kong (HKHKG) to Long Beach (USLGB) 07-Apr-2009 to 14-Apr-2009

Home | Advertise With Us | News | About Us | Help

click here to be contacted

It’s Free

RegisterNow!


Rate Card

Online Advertising Rates

Ad Opportunity

Home Page

Search Results(Region of export or import**)

Search Results(Country of export or import)

Vessel Search Page

Vessel Results Page

Vessel Info Box

Port Results(Origin, destination or trade lane)

Port Results(Origin, destination or trade lane)

Available Size

Leaderboard orRectangle

Leaderboard or Skyscraper

Vertical

Leaderboard or Skyscraper

Vertical

Banner

Leaderboard orSkyscraper

Vertical

Banner

Buttons

120 x 60 GIF

Text

Cost*

US$ 5,000/month

US$ 3,000/month

US$ 2,000/month

US$ 1,500/month

US$ 1,000/month

US$ 4,000/month

US$ 1,500/month

US$ 1,000/month

US$ 500/month

1 @ US$ 250/month4 @ US$ 750/month

US$ 125/month***US$ 1,200/year

US$ 100/month***US$ 1,000/year

Note

Leaderboard Max of 3Rectangle Max of 2per position

Maximum of 3 advertisersper position, per region

Maximum of 3 advertisersper position, per country

Maximum of 3 advertisersper position

Maximum of 3 advertisersper position

Maximum of 3 advertisersper position,Minimum of 3months

Minimum of 3 months17% discount (annual rate)

Minimum of 3 months17% discount (annual rate)

* Ad prices do not include applicable sales, use or value-added taxes ** Refer to map on page 8 for regional breakdown*** Multi-port rates available upon request

Ad Opportunity

Activation of contact carrierbutton

Advertiser E-Lead contact form

Cost

US$ 1,000/month*One time set up fee

US$ 1,000/monthin addition to banner space*One time set up fee

Note

Available to carriers with schedules only

Available to all advertisers

E-Lead Generation Rates

* Fee TBD and based on customer criteria


Advertising Regions

Africa & Middle East

Central EU/Russia

Mediterranean

North America

North Asia

North Europe

Pacific

South East Asia

South, Central America / Caribbean


Acceptable File Formats

OceanSchedules.com currently accepts the following advertising file formats:

• .JPG• .BMP• .GIF / Animated GIF• .PNG• .SWF (not to exceed 1MB)• Text• HTML• Third Party Hosted Code

Design

While advertisers have creative liberty designing their ads, OceanSchedules.com reserves the right to decline ads which OceanSchedules.com deems inappropriate, such as negative ads or ads containing unsubstantiated claims.

Ads with a white or transparent background must include a 1 pixel-wide border. Sales executives and advertising-services staff can provide more detailed information.

Ad Specifications

Technical Information

Ad Size

Leaderboard

Skyscraper

Rectangle

Vertical Banner

Banner

Port Search

Port Search

Button

Button

E-leadBranding Banner

Dimensions

728 x 90

120 x 600

180 x 150

120 x 240

468 x 60

120 x 60

Header: 22 char maxContent: 52 char maxFooter: 22 char max

120 x 60

Header: 22 char maxFooter: 22 char max

775 x 195

File Size

36k

36k

36k

36k

36k

GIF, JPG

N/A

GIF, JPG

N/A

GIF only

Animations

Up to 30 Seconds

Up to 30 Seconds

Up to 30 Seconds

Up to 30 Seconds

Up to 30 Seconds

N/A

N/A

N/A

N/A

N/A

Notes

Home/Results pages

Results page only

Home page only

Results page only

Vessel search pages only

Results page only

Results page only

Info Box

Info Box

Confirmation/Thank You Email


Guidelines - Leaderboard, Skyscraper, Rectangle Advertisement

1. All ads should be coded so that click-thrus launch a new browser window using target=”_blank”.2. Flash Specifications: - must be published for Flash plug-in 8 or lower. - all locally served Flash ads need to have a clicktag encoded rather than a hard coded click-thru command. The following code needs to be manually added to the .swf file before the Ad is sent to OceanSchedules.com. Code can be added to a symbol or a button( NOT a movie clip):

on(release) { getURL(clickTAG,”_blank”); }

- a default gif must be submitted for visitors without Flash or JavaScript3. No ad can prompt the download of a plug-in, and must be coded to search for any required plug-ins and display an alternate ad to those who don’t have it.

Guidelines for Port Text Advertisements

Each ad should include the following five elements:

1. Header text (30 character limit)2. Header URL3. Body text (appears on two lines with a 58 character limit)4. Footer text5. Footer URL (26 character limit)

Creative Delivery Information

Please send advertising creative to: [email protected]

Include identifying information such as client’s and/or agency’s contact name, email address, telephone number, and a short description of the campaign and run date. Ads should be delivered via email or disk at least five days prior to the start of a campaign.

Commercial Terms

OceanSchedules.com requires that an advertiser execute an Advertising Master Agreement before any ads can be placed on the site. OceanSchedules.com and the advertiser then create “campaigns” which consist of one or more “creatives.” The campaigns are executed under the terms of the Master Agreement and are at least one month in duration.

Payment terms are Net 30 from the date of invoicing for existing customers. Invoices are issued at the start of a campaign. New customers may require prepayment.

Ad Specifications


09.10

Special Branding Opportunities for Carriers

Free Schedules Hosting for Carriers

OceanSchedules.com invites all carriers to display their schedules on OceanSchedules.com at no charge. This allows any carrier to be included with its competitors for user queries. Simply send an electronic file in one of OceanSchedules.com’s approved formats to OceanSchedules.com and it will be displayed on the site. Please contact Andy Barrons at: [email protected] for more information.

Free Branding on the Information Pop-Up

Every schedule record displayed on the site has an ‘info’ icon, which provides a free branding opportunity for a carrier. The carrier is invited to provide a 180 x 150 rectangle advertisement to communicate the carrier’s branding message when a user inquires about more information on a particular sailing. This ad can provide free click-thrus to any web page specified by the carrier.

Campaign Reports

OceanSchedules.com monitors real-time site traffic, and can provide usage data on the most frequently requested origins, destinations, or trade lanes, supplying advertisers with key data to help target messages to an attractive audience of ocean transportation buyers.

When an ad or campaign is online, advertisers can access these reports and performance data including:

- Monthly Report of impressions and click-thrus- Life-of-Campaign Report that include:

• Campaign summary• Day of the month delivery• Creative delivery information• Continent delivery information• Country delivery information• City delivery information

Additionally, advertisers can track performance by single ad, campaign group or an entire ad campaign to compare performance statistics and maximize budget.

Native-Language Advertising

Advertisers can use OceanSchedules.com to communicate to prospective customers in many different languages. Users have the option to view OceanSchedules.com in Spanish, Portuguese and Simplified Chinese with specified preferencing.

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