advertising media & communications cluster
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Michelle Kim
Advertising Media & Communications:
Cluster MembersSupport StructuresSupport ActivitiesSimilar Clusters
Among the hundreds of cluster members include the following core organizations:
IAB -Interactive Advertising Bureau CMDC - Canadian Media Director’s Council ICA - Institute of Communication Agencies NABS - National Advertising Benevolent
Society AD Club of Toronto
Not-for-profit association representing a membership of Interactive advertisers, agencies, publishers and service associates.
Establish and communicate Interactive advertising best practices that optimize advertiser investment, leading to increased stakeholder value.
Pre-eminent source of Canadian cross-media (CMOST) and other Interactive advertising research
Set standards and guidelines that make Interactive media easier for advertisers and agencies to plan, buy, design, execute, track and evaluate;
Promote research, standards and effectiveness of Interactive advertising to advertisers, agencies, publishers and the press
Advocate for the Canadian Interactive advertising industry to the Canadian government
Expand the breadth and depth of IAB membership, to increase communication and networking between industry stakeholders, and to provide direct value to members.
Board of Directors from Yahoo, Ernst & Young, Henderson Bas, and M2 Universal among others
Non-profit body comprised of media professionals in advertising and media management companies,
Works to advance the effectiveness of media advertising in Canada
38 members comprising advertising agencies and media management companies who jointly account for approximately 80% of all advertising investment in Canada
Most of these companies are based in Toronto, but also has members from Montreal, Ottawa, Waterloo, Halifax, Sackville NB and Edmonton
The CMDC's opinion is frequently sought by media sellers and by other government and advertising organizations
Recent collaboration with the ACA and the ICA on a brief to the House of Commons Standing Committee on Canadian Heritage, with reference to that committees' Review of the Broadcasting Act
Founded in 1983, and supported 100% by the industry
Contributed to more than $7 Million to thousands of industry colleagues and their families
Only charitable organization in Canada that provides assistance to advertising, media and related industry professionals, who may need help due to illness, injury, unemployment or financial difficulties
Include a national toll-free HELPLINE (1-888-355-5548), financial assistance, skills assessment and retraining, as well as emotional, personal and career counseling services
ICA’s member agencies and subsidiaries account for over 80% of all national advertising in Canada
Promotes higher standards and best practices Serves as largest source of information, advice
and training for Canada’s communication and advertising industry, whose economic impact is worth $14.5 billion annually
‘Most established’ source of professional accreditation programs and skills development courses for the Canadian communications industry
Non-for-profit organization serving the ad industry and relating services including media, creative, production, ad management, and marketing
Mandate to oganize events to present newest ideas and developments
Create social and busines networking events
ICA - Certification, Training, and Recruitment programs
IAB – Sets Industry Standards: Creative Policies, Ad unit Guidelines, Media Policies, Job Opportunities, Training , Best Practices, and much more
NABS – Offers Financial Assistance, Skills Assessment and Retraining, as well as Emotional, Personal and Career Counseling services
Ad Club of Toronto – Social Networking Events
CMDC – Dedicatd to advance the effectiveness of media advertising in Canada
(CMDC) Recent collaboration with the ACA and the ICA on a brief to the House of Commons Standing Committee on Canadian Heritage, with reference to that committees' Review of the Broadcasting Act
CMDC 2008 New Digital Reality Conference (IAB) New and Effective March 1, 2008: Canada
Standard Terms and Conditions (Ts+Cs) and Late Creative Policy For Internet Advertising For Media Buys Of One Year or Less
Ad Club of Toronto: Magazine Industry’s People’s Choice Awards and Ski & Snowboard Day
NABS 24th Annual NABS Fundraising Gala 2008, and Ad Auctions
American Association of Advertising Agencies
International Advertising Association New York
IAB, Interactive Advertising Bureau Advertising Club of NYRadio Advertising BureauMedia EdgeRadio Advertising Bureau
London plays a major role as s a major European Media Centre
Holds the largest position in localization of media industries
In London, Approx. 40000 work in advertising, 52000 in publishing, 46000 in telecommunications, 28000 in radio & tv, and 25000 in film
Members include IAB, UK Advertising Association, Advertising Information Group, Advertising Producers Association, DMG: Digital Media Group and many more