marketing communications, branding & advertising
TRANSCRIPT
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Deb HermanMarketing Communications & Advertising
Selections showcasing my creative campaigns, collateral and media.
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What’s inside
▪ Web development and content
▪ Social media development, management and promotions
▪ Campaign planning and media mix
▪ Branding
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Web Development & Content
Corporate web site homesavings.com
• Developed site architecture
• Wrote and edited content to SEO best
practices
• Collaborated with third party vendor
during site development
• Managed and updated site content
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Web Development & Content
Corporate web site homesavings.com
• Internal pages featured actionable links and
accordion dropdowns.
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Social Media LinkedIn Corporate Page for Home
Savings and Loan
• Content development and maintenance
of corporate page and showcase page
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Social Media Facebook Corporate Page for Home Savings
and Loan
• Content development and maintenance of corporate
page
• Mined opportunities to share posts from liked pages
• Tracked fan insights
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Social Media
Facebook advertising for Home
Savings and Loan
• Created ad content and selected
targeted audiences for Facebook
components of advertising campaigns
• Tracked advertising analytics and
actions taken
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Social Media
Facebook contests and special
events for Home Savings and
Loan
• Created and managed contests
including like drives
• Created events and fundraising
awareness campaigns
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Multi – Channel Marketing Campaign
▪ Campaign theme carried throughout all
external and internal marketing;
collaborated with graphic designer to
develop theme
▪ Thoughtful content development of all
display materials and ads; managed creative
process, production and placement
▪ Managed entire campaign process from
concept through inception to reporting,
including media buying, vendor selection,
Google and Facebook analytics
Retail Merchandising
Print Ads &
Collateral
Digital Advertising
Broadcast Media
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Multi - Channel Campaign
Digital Advertising Components
• Web display ads with dedicated landing page on web site
• Facebook ads to targeted audiences
• Campaign placement, tracking and reporting on results through Google and Facebook analytics
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Multi - Channel Campaign
Retail Merchandising Components
• Collaborated with graphic designer
to create all display components
Posters
Tabletop displays with takeaways
Exterior facing signage
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Multi - Channel Campaign
Print Components• Postcards – Developed content and
targeted audiences with marketing team
• Newspaper ads
TV & Radio
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Branding Consistency