advertising & marketing information · readership london 18.34% nottingham 17.19% leicester...
TRANSCRIPT
aDVERTISING &maRkETING
INFORmaTION
E A S T M I D L A N D S
REaDERShIp
Online from the first week of the month
providing monthly news round up from across the
region, interviews and comment from the east
midlands' business leaders, entrepreneurs, business
owners and professional advisors.
Featuring business issues, development of the
regions landscape, cityscape and infrastructure,
success stories of growing
businesses and sectors.
Raising questions that todays growing businesses are
looking for answers to.
Totals exceed 100% asmany subscribers’
activities fall into morethan one category
over 130,000monthLy website
visitors
over 130,000monthLy website
visitors
Industry / Sector
professionaL / financiaL
manufacturing
services / trades
transport
construction
52% 32%24%
22%14%
REaDERShIp
profile
The most up-to-date analysis of subscribers to East midlandsBusiness Link allows us an accurate picture of our readers. Theresponsibility for purchasing decisions lies in the hands of differentpeople in each organisation.
East midlands Business Link reaches many levels of decision makersand the newsletter and online magazine is often emailed throughto other departments as ‘required reading’
chairmen - ceoother directors
professionaLmanagersother
8%12%
23%25%
42%
Job Sector
REaDERShIp
London 18.34%
Nottingham 17.19%
Leicester 7.96%
Derby 7.36%
Loughborough 2.31%
Burton upon Trent 2.12%
Beeston 1.61%
Birmingham 1.52%
manchester 1.48%
Sheffield 1.36%
age Range
30
25
20
15
10
5
%18-24 25-34 35-44 45-54 55-64 65+
Gender
Location
Visitors
n New Visitor n Regular Visitor
36.6%
63.4%
35.7%64.3%
ONLINE aDVERTISING
Background
www.eastmidlandsbusinesslink.co.uk has
carved an excellent reputation for
providing businesses in the region with
intelligent research. It has become a
must read publication and online
resource for all those in industry and
commerce; from boardroom executive
to senior manager and professional
advisors
The online service furthers our
commitment to providing up to the
minute news as it breaks.
maRkETINGOppORTuNITIESThere are a number of ways we can help
you promote your company, draw
increased web traffic to your site,
strengthen brand recognition and
ultimately improve sales.
WEBSITE aDVERTISING
advertising Rates
Sidebar buttons 160x160 pixels160x300 pixels160x600 pixels
Sidebar banner300x250 pixels
Sidebar rectangle 300x120 pixels
headers 768x90 pixels
Inpage Banner768x90 pixels
Footer 768x90 pixels
Inpage Banner300x250 pixels
3months 6months annually
site wide advertisingheader 728x90 £900 £1500 £2250
Footer 728x90 £450 £750 £1350
homepage advertisingInpage Banner 300x250/728x90 £600 £1000 £1500
Inpage Side Banner 300x250 £600 £1000 £1500
Sidebar Banner 300x250 £600 £1000 £1500
Sidebar Rectangle 300x120 £450 £750 £1350
Sidebar button 160x600 £750 £1200 £1800
Sidebar button 160x300 £450 £750 £1350
Sidebar button 160x160 £300 £600 £1000
category advertisingSidebar Banner 300x250 £600 £1000 £1500
Sidebar Rectangle 300x120 £450 £750 £1350
Sidebar button 160x600 £750 £1200 £1800
Sidebar button 160x300 £450 £750 £1350
Sidebar button 160x160 £300 £600 £1000
Sponsorship ofnews categories
Exclusive sponsor to includeInpage Banner/Side(selected categories), topSidebar banner onCategories page andnewsletter advert in therelevant news section
£800 per month
Each sponsor gets a 728 x
90px or 300 x 250px on
homepage (selected
categories) 300 x 250 px
Sidebar banner on Section
page and 350 x 50 px advert
on the newsletter.
WEBSITE aDVERTISING
Website Statistics
• Over 27,000 unique visitors per month
• average monthly pageviews of over 1.5 million
• average of 15,000 readers per news item
• average of 57.2 pages per visitor, 2 minutesspent on each visit
• In excess of 4 million newsletters per annumsent to key decision makers
• Over 130,000 ad views a month
• 50.4% of of newsletters are opened on aniphone
Simple animations can be done in house and are free of charge. artwork supplied needsto be flat jpg or gif (animated or not), no more than 35k. SWF files can be used, pleaseembed link.
all prices are subject to VaT.
an opportunity for your team to network
with up to 70 targeted guests, discussing the
regions big issues hS2, regional corporate
finance activity, talent pool, property,
devolution, growth etc.
Working with carefully chosen co-
sponsors and inviting the regions
business owners and managers, these
events enable you to profile key
individuals and your company as
thought leaders.
Sponsorship is sector exclusive
Coverage in the online edition of EmBL, the
newsletter and website to include, logo
branding, a full page advert in the online
mag plus a side button on the newsletter for
one month
NETWORkING EVENTS
Networking Events
cost £1,200
ROuNDTaBLE EVENTS
Taking ownership of a business issue affecting your clients.
Debating the topic with a specifically targeted guest list, providingyou with the opportunity to be seen as thought leaders.
Coverage in the online edition of EmBL, the newsletter and websiteto include, logo branding, a full page advert in the online mag plus aside button on the newsletter for one month
only £1,200
Roundtable Events
NEWSLETTER aDVERTISING
Newsletter advertising
Daily news coverage fromacross the East midlands.
Read by the managingDirectors, Finance Directorsand senior management ofthe regions SmEs, OmBs andfamily owned business.
Delivered monday to Fridayto over 14,000 inboxes
mid-box banner £800 per month
Top banner£1,000 per month
Side buttons£500 per month
Tower£600 per month
Skyscraper £800 per month
Base banner £600 per month
Sponsored byadvert: Part of thesponsorship of newscategories
NEWSLETTER aDVERTISING
Solus Newsletters
East midlands Business Link is well-regarded as the voice of theregion's business community. aswell as the numerous advertisingopportunities we provide in ourown newsletters and digitalmagazine, we also offer the chanceto access our impressive subscriberbase with your owncommunications.
We can send your latest newsletteror promotion to our subscribers -almost all of whom play animportant role in the region'sbusiness scene - in a unique,individual email. This offers a valuable opportunityto get the latest news from your company -whether this is a special offer, a major contractwin or the launch of a new service - across to aninformed and interested audience.
cost £750
Online DirectoryIt’s more difficult than ever to make a splash on theinternet, but Business Link’s Online Directory is thedefinitive guide to the leading companies in the region.
Our fully searchable database is a fabulous resource,covering all industries, arranged into specific categories– allowing users to easily find the right company fortheir needs.
We can offer twelve months’ inclusion in the OnlineDirectory for just £100 + VaT, ensuring valuableexposure for your company on a site regularly visitedby an informed and interested audience.
monthly news roundup from across the region, interviews and comment from the East midlands’ Businessleaders, entrepreneurs, business owners and professional advisers.
Regular features and interviews, discussing the regions business issues and sectors
Special Reports
January February march april
• office market • productivity & Efficiency In
manufacturing
• Supply Chain Software
• Corporate Finance
• Refrigeration
• Invest In Nottinghamshire
• mipim • Family Business
• materials handling
• health & Safety InConstruction
• Supporting Business Growth
• apprenticeship Week
• employment Law
• Tax• property
• Information Technology &Telecomms
• Social Networking
• Invest in Derbyshire
• insurance• Construction machinery &
Equipment
• materials handling
• Security
• Legal Review
may June July august
September October November December
• election• Construction machinery &
Equipment
• Design & marketing
• Security
• health & Safety
• recruitment & training• Insolvency
• marketing & pR
• Business Banking
• Relocation
• city Living• Software – bespoke vs off
the shelf
• planning your Christmasparty
• Textiles
• office refurbishments• Turnarounds
• Insurance
• Crowd Funding
• project management• Investing in Lincolnshire
• Sustainable manufacturing
• marketing
• access to Finance
• Legal 500• Science / Technology parks
• Working with Education
• Investing inNorthamptonshire
• family businesses• autumn Statement
• Relocation/expansion
• Business Growth
• the year ahead• City Centre Development
• International Trade
• Invest in Leicestershire
DIGITaL maGazINE aDVERTISING
half pageLandscape
190mm widthx 135mm height
half pageportrait
93mm width x 277mm height
Full page BLEED
212mm widthx 299mm height
1mm each sidewill not beshown
Full page TYpE
190mm widthx 277mm height
artworkadvertisements can be sent throughemail (8mb max) or uploaded ontoour FTp site (please ask your salesrepresentative for details). pDFformat.
artwork should be sent 100% size @ 150dpi.
pDF documents must have all fonts,pictures & logos embedded.
VideoVideos can also be played within ad-vertisements, simply provide the ad-vertisement using the above detailsand provide us with the 11 digitYouTube reference for the video.
advertisement Sizes
advertisement prices
single 3 series 6 series 9 series 12 series
Double page Spread £3,125.00 £2,812.50 £2,500.00 £2,187.50 £1,875.00
Full page £1,840.00 £1,656.00 £1,472.00 £1,288.00 £1,104.00
1/2 page £1,095.00 £985.50 £876.00 £766.50 £657.00
1/4 page £655.00 £589.50 £524.00 £458.50 £393.00
user/BLmEastmidlands BLmEastmidlandsBLmEastmidlands
www.eastmidlandsbusinesslink.co.uk
15 Clarendon Street, Nottingham, NG1 5hR