1982) NEWS AND REVIEWS 503

Total number of reprints ordered: 8,500 Total pages printed (including first four) 692 Average per issue 58 Total pages in articles 419 Average per issue 35 Remaining pages were News and Reviews, Short Communica- tions, advertising, miscellaneous and blanks.

Following publication of the June 1982 issue, there were 14 articles in galley, sent to authors and returned, ready for scheduling. Three articles have been set and sent to authors, but not yet returned. Eight articles and one book review are in press for setting.

Most articles continued to be published within six months of their ac- ceptance. There are exceptions, when questions arise after acceptance and long delays result in resolving the problems.

Total number of pages decreased by 80 over the past fiscal year. The number of articles decreased by four (4) and News and Reviews decreased by nine (9). The first Short Communicat ion article was published during the year. Total reprints decreased by 1,000.

There were two postal rate increases during the year. An in-county in- crease is scheduled for July, but there should be little effect on Journal mail- ing costs.

Respectfully submitted,

Ronald Knight Business Editor

A D V E R T I S I N G M A N A G E R ' S R E P O R T

Advertising revenue increased f rom $3,463 to $4,673 and lineage f rom 28 ½ to 35 IA pages.

Chemical companies continued to do the bulk of advertising, placing 24½ pages of ads. Other advertisers seem to be looking at the Journal with more and more favor, however. Agdia, Inc., a new company, placed six two- color ads (full page) for its potato disease test kits. We attracted two ads f rom the Netherlands for pota to handling equipment. Full-page Maine seed potato ads, position announcements, and smaller display ads round out the picture.

Promot ional material continues to be sent to companies considered to be advertising prospects. There are many inquiries about advertising in the Journal, and each is answered in detail. Several advertising agencies have requested information, which continues to be a hopeful sign.

504 AMERICAN POTATO JOURNAL (Vol. 59

Expenses are again in the n e i g h b o r h o o d o f $ 5 0 - - m o s t l y for te lephone

calls to adver t is ing agencies.

Respectful ly submi t ted ,

Rona ld Knight

Adver t i s ing Manage r

M E M B E R S H I P / S U B S C R I P T I O N S U M M A R Y

July 1981-June 1982

NEW MEMBERSHIP/SUBSCRIPTIONS

New Brochure . . . . . . . . . . . . . . . . . . . . . . . . . . . . 15°7o

App l i ca t ion Blank ( Journa l ) . . . . . . . . . . . . . . . . 10°70

Direc t Mai l (Letters etc.) . . . . . . . . . . . . . . . . . . . 25070

Via Agencies . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5007o

Total M ember s h i p ( June 30, 1981) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1492

Less Cance l l a t ion (1982) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 136

Plus Re- Ins ta tements . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 31

Plus New Membersh ips (1982) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 150

Total M e m b e r s h i p / S u b s c r i p t i o n s ( June 30, 1982) . . . . . . . . . . . . . . . . . . 1537

Net Increase (1982) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 45

CURRENT MEMBERSHIP Ind iv idua l . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1129

Agency . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 408

Susta in ing . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 30

H o n o r a r y . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 51

Pa id Life . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2

Librar ies . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 171

Ret i red & C o m p l i m e n t a r y . . . . . . . . . . . . . . . . . . . . . . . . . 27

S U B S C R I P T I O N D I S T R I B U T I O N

June 1982

Uni ted States . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 694

C a n a d a . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 185

Sou th & Centra l Amer ican . . . . . . . . . . . . . . . . . . . . . . . 138

Fore ign . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 408

Air Mai l . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 13

Ext ra Copies . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 115