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ADVERTISING KIT 2015

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Page 1: ADVERTISING KIT 2015 - caribbeanbride.com · Twitter and Facebook to gain information and keep everyone up-to-date, especially those unable to attend. 98% of wedding couples go on

A D V E R T I S I N G K I T 2 0 1 5

Page 2: ADVERTISING KIT 2015 - caribbeanbride.com · Twitter and Facebook to gain information and keep everyone up-to-date, especially those unable to attend. 98% of wedding couples go on

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Caribbean Bride is a destination wedding

media company comprised of Caribbean

Bride magazine, Bride Villa bridal shows,

and Caribbeanbride.com. From tips on

choosing the right dress to finding the

perfect venue, our platforms offer the

latest information for planning a wedding

A B O U T U Sor honeymoon in the Caribbean and

Mexico. Our audience includes couples

actively planning destination weddings

and honeymoons, wedding professionals

and travel enthusiasts. We are the ultimate

guide to destination weddings in paradise.

Page 3: ADVERTISING KIT 2015 - caribbeanbride.com · Twitter and Facebook to gain information and keep everyone up-to-date, especially those unable to attend. 98% of wedding couples go on

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The average cost of a destination

wedding is $23,800

The average number of attendees at a

destination wedding is 48 guests.

The Caribbean continues to be the hottest

trend in destination weddings from North

America and Europe.

Destination wedding couples are tech

savvy and using social media sites like

Twitter and Facebook to gain information

and keep everyone up-to-date, especially

those unable to attend. 98% of wedding

couples go on a honeymoon. Most

destination wedding couples return to the

location of their wedding on vacation.

“The world’s largest financial

crisis really fuelled the trend

of destination weddings

as more brides opt for

simplicity, choosing to wed

away from home in a more

casual setting,” says renowned wedding industry expert,

Rebecca Grinnals of Engaging Concepts.

A B O U T D E S T I N AT I O N

W E D D I N G S

Page 4: ADVERTISING KIT 2015 - caribbeanbride.com · Twitter and Facebook to gain information and keep everyone up-to-date, especially those unable to attend. 98% of wedding couples go on

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L E T T E R

F R O M T H E

P U B L I S H E R

Dear Advertiser,

Thank you for your interest in Caribbean Bride. We are happy to be the source for all

things related to romance travel to the Caribbean and now Mexico! Through extensive

distribution channels, Caribbean Bride is available to brides-to-be throughout the

Caribbean, in the United States, Canada, United Kingdom, and as far across Europe as

Russia. Your message will be displayed by the largest booksellers in the world, biggest

online app store, as well as at luxury properties and local salons and spas. Simply put,

Caribbean Bride delivers the highest level of wedding and honeymoon related content on

multiple media platforms.

Caribbean Bride is committed to editorial excellence by delivering inspiring wedding

and honeymoon content in each issue of our magazine and online. Informative articles,

charming wedding profiles and alluring photography and design are the basis of our

readership success. Advertisers benefit from this success through the community of

qualified brides who read Caribbean Bride and make informed decisions.

We look forward to helping you promote your brand to a global audience.

Sunny Regards,

Dave Cox

Publisher, Caribbean Bride

Page 5: ADVERTISING KIT 2015 - caribbeanbride.com · Twitter and Facebook to gain information and keep everyone up-to-date, especially those unable to attend. 98% of wedding couples go on

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The magazine is available at various

locations and events including:

∙ Barnes & Noble bookstores in the USA

∙ Bridal/travel shows regionally and

internationally

∙ Caribbean Tourism Organization (CTO)

member offices and events

∙ Eden Hotels and Resorts (Nova Scotia,

Prince Edward Island, Barbados)

∙ Indigo and Chapters bookstores

in Canada

∙ Leading travel agents and wedding

consultants

∙ Luxury Weddings Away bridal shows

(London, New York, Toronto)

∙ Resorts, spas and villas in the Caribbean

∙ UNNA Luxury Properties in Barbados

Print Run: 10,000 copies

Caribbean Bride magazine

is published twice a year

(April & September) and

is distributed in:

Canada

Italy

UK

USA

Caribbean:

Antigua

Barbados

Canada

Cayman Islands

Curacao

Dominica

Grenada

Jamaica

Mexico

St. Kitts & Nevis

St. Lucia

St. Vincent & the

Grenadines

Trinidad & Tobago

Page 6: ADVERTISING KIT 2015 - caribbeanbride.com · Twitter and Facebook to gain information and keep everyone up-to-date, especially those unable to attend. 98% of wedding couples go on

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Issue 8- April 2015

The First Dance

The Bridal Party (contributors)

Save the Date (calendar of events)

Wedding Planning Workbook

Caribbean Kitchen (restaurant feature)

I am a Caribbean Bride

Ask Preston Bailey

Recently Wed

I Thee Wed (real weddings)

Destination Fashion Lookbook

10 Things

The Last Dance

Marketplace Listings

Caribbean Bride Cocktail Recipe

Groomed in Paradise

Features:

Destination Focus: TBD

The Art of Alterations

I Love Cake!

How to Plan an Intimate Destination Wedding

E D I T O R I A L

C A L E N D A R

Issue 9- September 2015

The First Dance

The Bridal Party (contributors)

Save the Date (calendar of events)

Wedding Planning Workbook

Caribbean Kitchen (restaurant feature)

I am a Caribbean Bride

Ask Preston Bailey

Recently Wed

I Thee Wed (real weddings)

Destination Fashion Lookbook

10 Things

The Last Dance

Marketplace Listings

Caribbean Bride Cocktail Recipe

Groomed in Paradise

Features:

Destination Focus: TBD

Our Favourite Spas

All in the Flowers

Top 10 Honeymoon Destinations

Advertorial ideas accepted.

Page 7: ADVERTISING KIT 2015 - caribbeanbride.com · Twitter and Facebook to gain information and keep everyone up-to-date, especially those unable to attend. 98% of wedding couples go on

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C A R I B B E A N

B R I D E

M A G A Z I N E

G O E S

D I G I TA L

Digital versions of our content allow for

hyperlinks and other rich media including

videos to be added to your content

delivering brides directly to your website.

Caribbean Bride’s digital edition is not just

an electronic version of the print issue but a

total multimedia experience.

A digital version of our magazine is now

available for download in the iTunes store.

Combined with our newly relaunched

website, our content is distributed to

a global audience of brides seeking

information about destination weddings

and honeymoons.

Page 8: ADVERTISING KIT 2015 - caribbeanbride.com · Twitter and Facebook to gain information and keep everyone up-to-date, especially those unable to attend. 98% of wedding couples go on

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O U R

W E D D I N G

E V E N T S

We have produced successful events in

different islands across the Caribbean

in association with tourism boards and

major wedding brands.

In 2015 are will be launching our new

show Luxury Weddings Away in London,

New York and Toronto. The events will

focus specifically on high end destination

weddings by highlighting premium

vendors and destinations.

For a list of our upcoming events please

visit: www.caribbeanbride.com/cb-events

Bride Villa is an exclusive affair for

those seeking the best of the Caribbean

for their dream weddings. Bride Villa

is an evening of cocktails, fashion and

great live music at lavish venues in the

Caribbean. The event also presents the

opportunity for preferred vendors to

meet and promote their businesses to

brides actively looking for key wedding

and support services. The events include

an educational component to assist with

training local vendors and developing the

overall wedding product of the islands.

Seminars are led by international

wedding experts such as Preston Bailey.

Page 9: ADVERTISING KIT 2015 - caribbeanbride.com · Twitter and Facebook to gain information and keep everyone up-to-date, especially those unable to attend. 98% of wedding couples go on

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C A R I B B E A N

B R I D E . C O M

Our site is easy to navigate and fun to use and is loaded with all the information couples

need to plan their Caribbean weddings or honeymoons.

www.caribbeanbride.com

∙ 70% of traffic is from North America

∙ 20% is from Western Europe

Page 10: ADVERTISING KIT 2015 - caribbeanbride.com · Twitter and Facebook to gain information and keep everyone up-to-date, especially those unable to attend. 98% of wedding couples go on

1 0

O M N I

C H A N N E L

M A R K E T I N G

planning their destination wedding. In

our monthly email newsletter we keep our

readers informed about upcoming wedding

related events within the region and

promotions by our vendors.

4500+ followers on Facebook

5600+ followers on Twitter

We reach our target audience through

various channels. Along with our magazine

and website, we actively engage in

conversations with our brides on social

media. Through our presence on Twitter,

Facebook, Pinterest and Instagram, we

connect with thousands of brides looking

for information and inspiration for

Page 11: ADVERTISING KIT 2015 - caribbeanbride.com · Twitter and Facebook to gain information and keep everyone up-to-date, especially those unable to attend. 98% of wedding couples go on

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P R I N T

R AT E S

Caribbean Bride Magazine (per issue)

Spread $4,250

Full $2,500

Half $1,500

• There is a 10% surcharge for special

placement of an ad in the magazine.

Placement is generally at the discretion

of the publisher

* all prices quoted are in usd

Ad submission deadline:

April Issue: February 15

September Issue: July 15

CB Events

Sponsorship opportunities are available

and quoted on request

The Ultimate Caribbean Wedding Guide

Preston Bailey answersyour design questions

Make-up tips for your big day

Latest fashion fromregional designers

Budgeting for

your dream wedding

Wedding planning workbook

visit us online at www.caribbeanbride.com

volume 1 • issue 1

$7.00 US $7.50 CAN

Premiere Issue!

$7.00 US $7.50 CAN

$7.00 US $7.50 CAN

Everything

$7.00 US $7.50 CAN

$7.00 US $7.50 CAN$7.00 US $7.50 CAN

The Ultimate Caribbean Wedding Guide

issue 5

visit us online at www.caribbeanbride.com

$5.50 US

Luxurious Weddingsat Palace Resorts

The Latest Destination

Wedding Gowns

The Allure of Curaçao

How to Customisethe Ring of Your Dreams

Everything You Need

to Knowto Plan your

Island Wedding!

Marketplace

• In the Caribbean Marketplace

section a listing is a 70 word (or less)

description of your product or service

accompanied by address and contact

information

• $200 for one issue

• $300 for two issues

Page 12: ADVERTISING KIT 2015 - caribbeanbride.com · Twitter and Facebook to gain information and keep everyone up-to-date, especially those unable to attend. 98% of wedding couples go on

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S P E C I F I C AT I O N S• Illustrator and Quark files must be

supplied as EPS documents. Original

Quark document must also be included

along with the EPS version as well as

all fonts and all imported pictures or

illustrations. Illustrator files must have

the fonts converted to outlines. If fonts

cannot be converted to outlines please

ensure that all printer and screen fonts

are supplied.

• All colours in all file formats MUST be

converted to CMYK.

• Please do not specify or include any

colours as Pantone or RGB.

• Any pictures included in any of the

above formats MUST be of at least

300DPI.

• Please ensure all placed images are

linked.

Magazine

• Trimsize: 8.25” x 11”

• Text Area: 7.75” x 10.5”

• With Bleed: 8.75” x 11.5”

All of the above sizes are (width x height)

Artwork Requirements:

• Artwork must be supplied at the correct

size as specified above.

• Electronic files supplied on CD or DVD

are preferable.

• A High Resolution colour proof or

720DPI postscript correct printout of

the advertisement MUST be supplied

with the artwork.

• All artwork must be created and

supplied in Adobe Illustrator CS2,

Adobe Photoshop CS or Quark Xpress 7.

Double Page Spread15.5in x 10.5in

Full Page (Bleed) Ad8.25in x 11in

(add 0.25in bleed)

Full Page Ad7.75in x 10.5in

Half Page Ad7.75in x 5.125in

Page 13: ADVERTISING KIT 2015 - caribbeanbride.com · Twitter and Facebook to gain information and keep everyone up-to-date, especially those unable to attend. 98% of wedding couples go on

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D I G I TA L

R AT E S

• 300x250 banner run of site $125 per six months

• 300x600 banner run of site $300 per six months

• 1145x200 large homepage leaderboard banner $250 per six months

• Sponsored article $125

• Sponsored homepage/catergory slider $75 per week

This includes social media promotions

• Newsletter $125 per month

Inquire about special marketing packages

for promoting bridal events, contest and

featured content

• Featured Vendor Listing: $120 per year

Page 14: ADVERTISING KIT 2015 - caribbeanbride.com · Twitter and Facebook to gain information and keep everyone up-to-date, especially those unable to attend. 98% of wedding couples go on

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C O N TA C T U S

3 Navy Wharf Court,

Suite 209

Toronto, ON

M5V 3V1

Canada

general inquiries

[email protected]

[email protected]

pr inquiries

Tashida Cox

[email protected]