Advertising in the time of crisis.

Strawberry fields forever(or at least till 2012…)

Crisis at the door

The old rules must change

Consumers getting rational.

Clients getting real.

…agencies getting real too

…agencies getting real tooPlanning – no room for mistakes

…agencies getting real tooInnovations – bring us solutions

…agencies getting real tooCommunication channels - better targeting

…agencies getting real tooAccountablity - ROI

…agencies getting real too

Retail – immediate effect

…agencies getting real tooCosts – agencies must change

…agencies getting real tooGoing beyond commercial – it pays

…agencies getting real tooThank you