advertising at hong kong international airport skypier handbook nov 2009
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Advertising at Hong Kong International Airport Advertising at Hong Kong International Airport
SkyPier SkyPier HandbookHandbook
Nov 2009
JCDecaux Transport
No.1 Hong Kong outdoor advertising
No.1 worldwide for airport advertising with concessions in 141 airports
1st in Asia airport advertising – 7 airports
Hong Kong
JCDecaux Airport
ForewordForeword
Asia’s international financial centre
Main hub in Asia and as major gateway to/from China
Within 5 hours to reach half of the world's population
World’s freest economy
The Best of The Best: The Best of The Best: Hong Kong International Airport Hong Kong International Airport
•Named the world’s best airport more than 25 times in 10 years***
•Named ‘World’s Best Airport” for 7 times in 8 years
•4th busiest international airport*
•1st busiest international airport in Asia*
•48.6 million passengers in 2008 Jan to Dec
•2008 Awards: World Best Airport**
Sources: *Airport Council International (Last Update on Mar 2009) **Skytrax 2008 ***AAHK 08/09 Annual Report
Provide ferry connections between HKIA and Macau and PRC ports
Target departing air passengers
4 state-of-the-art berths for ferries
Airline check-in counters on ferry arrivals level
Retail and F&B outlets on ferry departures level
Connect with Terminal 1 via Automotive People Mover (APM)
SkyPierSkyPier
Grand Opening in December 2009
SkyPierSkyPier
SkyPier LocationSkyPier Location
Ferry DestinationFerry Destination
Serve sea-to-air transfer passengers to 7 Pearl River Delta (PRD) ports
MacauMacau
Shenzhen FuyongShenzhen Fuyong
DongguanDongguan
Shenzhen ShekouShenzhen Shekou
ZhongshanZhongshan
ZhuhaiZhuhai
NanshaNanshaHKIA
SkyPier PassengersSkyPier Passengers
Up to June 2009, total air-to-sea passengers were over 600,000 annually*
Servicing transfer passengers from PRD area and local passengers who their living circle is around 2hrs within the PRD
More than 70 ferries daily, estimate total passengers over 20,000 per day
SkyPier = fantastic passenger growth
Source: *SkyPier Fact Sheet, Oct 2009
4-Sheet Double Sided Free Standing Lightbox x 4
12-Sheet Single Sided Free Standing Lightbox x 1
Passenger flow(Sea-to-Air)
Location MapLocation MapLevel 3, Sea-to-Air LevelLevel 3, Sea-to-Air Level
From Pier
Security Check
Escalator to APM Platform
Ch
eck-
in C
ou
nte
rs
Baggage Reclaim
APM Platform
Escalator from
Level 3
4-Sheet Single-sided Free Standing Lightbox x 4
12-Sheet Lightbox on Wall x 4
Passenger flow(Sea-to-Air)
Location MapLocation MapLevel 1, APM PlatformLevel 1, APM Platform
APM Train
Contact Us for More Details!Contact Us for More Details!
For inquiries, please contactJCDecaux Transport - Airport Advertising TeamTel : (852) 2111 0111 / (852) 2862 7240Fax: (852) 2110 1407 Email: [email protected]