Advertisement on social networking sites

Through the stages of distribution, a product such as my magazine will need to be advertised to gain a following and attract people to buy it. Advertisement of magazines can be done via television, billboards, internet and in local newsagents. Using the media platforms such as the internet allows the product to be broadcasted worldwide, which will attract a much broader spectrum of consumers and allow more access to the magazines world wide.

Most big magazines from the institution Brauer like MOJO all have there own websites to update information about the magazines and what they can offer in the following issues to the customer. Advertisements, prizes, free C.DS are the sort of things other company's can include in the magazine as a way of advertising or selling there product, The magazine can be used broadcast other products as well.

But as technology and access to media platforms such internet, magazines and radio advertisement can be broadcasted over an even bigger spectrum. I have found that most of the social networking sites have offers and flashed advertisements for music, sport and other hobbies and interests in enjoy. But often the links can lead to the exposure of other related links and recommended links from the subject. As most big magazines are on social networking sites such as facebook and twitter I think that creating a group or fan page will increase the exposure of the magazine.

The following links on this slide show the percentages of male and female use, Income of the consumers, the age of the consumers, and the education level they are at. This demo graph allows me to understand the primary consumers of each of the following social networking sites which allows me to think more on my decision to which I choose to advertise with. Important aspects such as the male to female ratio will allow me to decide would my magazine that appears to have a more male dominated audience in particular have the best exposure on a site with a higher female audience.

Looking through this information I feel I am in a bit of a compromise between twitter and facebook. This is because they both have a wide range of ages, the incomes of people for both are between working and middle class, the educational levels are spread across the board from high school to a graduate degree but show more dominance from the college audience.

Overall, they both seem great on paper but as I found on in my later research that most magazines have both of these social networks as part of there advertisement. I feel that as both sites offer the this service free to create a group but then add charges for advertisement I feel that to keep up with the modern society of technology social networks are the most accusable form of media and is used by mixed cultures and ages. Therefore, I will use both as I feel this will be an effect use of the world of media to broadcast my magazine and gain a following.