adversitement web intelligence information 2010
DESCRIPTION
TRANSCRIPT
Where does it go?
Adversitement 2010 ©
Mission
Adversitement increases lifetime customer profitability by
empowering technology and intelligence, all focused on multichannel micro data for
sustainable revenue improvement and a more efficient user
experience.Adversitement 2010 ©
Vision
Adversitement provides tools, information, services (f.e. training) and innovative insights for existing and new ambitious customers /
organizations. We help them to achieve proven – data driven – optimizations in their communication channels according to their KPI’s, to increase campaign, channel and
business profitability. With our help, strategic decisions can be made through detailed and aggregated analysis. The ultimate goal is to
help our customers achieve their online business objectives.
Adversitement 2010 ©
Index
1. Market developments
2. Integration
3. Visualization
4. Future vision
5. Questions and answers
Adversitement 2010 ©
1. Market developments
• Cookies
• Flash cookies
• Social media
• Adobe and Omniture
Adversitement 2010 ©
Cookies
Adversitement 2010 ©
Flash cookies
Adversitement 2010 ©
Social media
Adversitement 2010 ©
Adobe and Omniture
Adversitement 2010 ©
Adobe and Omniture
Adversitement 2010 ©
2. Integration
Adversitement 2010 ©
Integration, why?
Adversitement 2010 ©
SEO
Position = number 1
Apple
Egg
Cabinet
Wall
Seminar
Adversitement 2010 ©
Email targeting
Home-page
IB
13 June
Home-page
LoansLoan
module
24 June
Visitor 123 is known
Newsletter July:
"Give me all the client numbers of clients who are interested in borrowing"
Adversitement 2010 ©
Measuring social media
Adversitement 2010 ©
Data exchange
Classifications
Triggers
Data sources
Excel/email/ect.
API
Data warehouse
Adversitement 2010 ©
3. Visualization
Adversitement 2010 ©
Draw the right conclusion
Adversitement 2010 ©
Additional proof
Adversitement 2010 ©
Final proof
Adversitement 2010 ©
Make it clear
Adversitement 2010 ©
Before and after
Adversitement 2010 ©
Tableau analyse
Adversitement 2010 ©
Goal visualizations
Adversitement 2010 ©
4. Future vision
Optimizing...
Adversitement 2010 ©
Data modeling
Adversitement 2010 ©
Data modeling
• Make a model on the basis of available (client) data and apply this model on anonymous clients to predict behavior.
• The creative part remains by the people, tools will take care of the implementation.
Adversitement 2010 ©
5. Questions and answers
Thanks!
For more information and/or questions:
Adversitement 2010 ©