advantages of using feed management software · advantages of using feed management software...

Advantages of using Feed management

software

We are Web Juice

• Web Development

• Technical SEO implementation– Speed Optimisation

– W3 compliance improvements and checks

– Conversion rate optimisation

– Mobile Stylesheet conversions

• Integrations– Website to order management systems

– Website to third party systems (such as eBay, Amazon, Google

Shopping,etc.)

Advantages of using Feed management software

• What is a feed?

• Feed Management software introduction

• Advantages of Feed Management software

• Examples of software

Advantages of using feed

management software


What is a feed?


Data from your website in a feed format

• Name

• Price

• Stock

• SKU or EAN

• Brand Name

• Location on your Website

Information required

What do feeds look like

CSVid,title,brand,link,description,updated,image_link,gender,mpn

1060,product title, Brand, http://www.yoursite.com/page-1060.aspx, here is some description text, 2015-10-31T01:01:42Z,

http://www.yoursite.com/images/1060.jpg, unisex,123456789

XML<entry>

<g:id>1060</g:id>

<title>product title</title>

<g:brand>Brand</g:brand>

<link>http://www.yoursite.com/page-1060.aspx</link>

<description>here is some description text</description>

<updated>2015-10-31T01:01:42Z</updated>

<g:image_link>http://www.yoursite.com/images/1060.jpg</g:image_link>

<g:gender>unisex</g:gender>

<g:mpn>123456789</g:mpn>

</entry>


What is feed management software?


What is feed management software?


FEED

MANAGEMENT

SOFTWARE

Why you should use Feed

Management software?


• Support multiple platforms

• Easy to set-up

• Dynamic AdWords text ad

• Bid management

• Advanced Reporting

• Manual Adjustment of feed content for each platform

• Low entry costs

• Prices can increase significantly

• Check the conditions – some take percentage of orders

or clicks

• Check Contracts

• There is no one solution

• Don’t be afraid of FREE

Things to Note


LISTING MANAGEMENTExternal listing management tools for multiple feed management


• Prices differ dependant upon number of marketplaces,

and number of products• From £42p/m to upwards of £635 p/m (if you have 20k+

products

• Features include:• Website crawling

• Competitor analysis

• Direct integration with most shopping carts

• Performance analysis

• Social Network advertising

• Tag Management


Item level reporting and bidding


Example of dashboard (FeedOptimise)


• Costs start at £320 and can go upwards of £1,000

• Features include:• Custom management of products per marketplace

• Creation of automated rules and creation of custom labels

• Creation of custom feeds for other marketplaces

• Performance reports per feed.


• Prices start at $29 p/m for less than 500 products• Prices rise as add-ons are included like feed optimise taking

the base price to around $100 p/m excluding setup fees.

• Features include:• Simple setup easy mapping of your single feed to new feeds

per channel

• Advanced reporting

• Direct integration with a number of systems

• Supports a wide array of chanels

• N.B. Does what it says on the tin – it watches and reports back



Other Systems

• Channel Pilot (prices range from 30 p/m to £200 p/m)

also charges a CPC or order fee

• SingleFeed – MultiChannel service from $199 p/m

• FusePump – Service based

LISTING PLUGINS &

EXTENSIONS FOR STORESPlugins and extensions to list your products on eBay & Amazon


Listing on third parties

• There are a number of plugins and extensions available

to treat your site as the hub to manage listings on

Amazon, eBay, etc.

• Some platform specific

• Others cloud based


• Previously owned by PayPal has recently been sold to a

third party (likely paid model to come)

• M2E pro is a free to use Magento only extension which

allows you to list your products on:• Amazon

• eBay

• Rakuten (formely play.com)

• Management of the feeds through the Magento back

office.

• Stock and orders are synced with Magento


• Integrates with WooCommerce backoffice to easily sync

your products to eBay.

• Free version as well as paid version ($149)

• Familiar WordPress backoffice

• List all or some of your items in eBay

• Simple template creator

• Sync orders and stock (paid)

• Full descriptions and specifications (paid)

• Amazon version of the same tool also available

WP Lister


• Biggest, most robust inventory management and

multichannel solution

• It becomes the focal point for your product management

feeding out to all platforms including your own website

• Tailored to your needs

• Fees can be prohibitive


Website platform specific

• Shopify & Big Commerce – inkFrog Open ($9 p/m)

• PrestaShop – eBay (built-in FREE), Amazon – (£125)

• X-cart – Ebay integration (0-$150)

• Open Cart - OpenBay Pro (£5 p/m)

Non-Store Based

• Channel Grabber

• Shopping Cart Elite

• Marin

Other Highlights


Summary

• Support multiple platforms

• Easy to set-up multiple platforms quickly

• Dynamic marketing in AdWords can be used

• Bid management per SKU or category

• Advanced Reporting – see how well your products

perform through each channel

• Manual Adjustment of feed content for each platform

• Low entry costs but costs can rise quickly


Thanks!

James Murphy [email protected]

advantages of using feed management software · advantages of using feed management software...

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