advancing bangladesh - robi sustainability report 2015
TRANSCRIPT
JOURNEY TOWARDSGREATNESS
2015INTERNET.ORG Launched internet.org in
Bangladesh in partnershipwith Facebook
20133.5G
the first operator in the country to introduce GPRS
and 3.5G services in Bangladesh
2010ROBI
new brand namelaunched
2006CSR AWARD
standard Chartered-- Financial Express
CSR Award for contribution ineducation primary
health, povertyalleviation and
ecological impact
2004INTERNATIONAL
ROAMINGin Bangladesh
2002First to launch
BTTBINCOMING
in Bangladesh
Launch of
SMSSERVICE
in Bangladesh
1999 COMMENCEDOPERATIONS
in Bangladesh underthe brand name
“Aktel”
1997
2009AXIATA
goes throughrebranding
MILLIONCUSTOMERS
25
MILLIONCUSTOMERS
1
MILLIONCUSTOMERS
10
MILLIONCUSTOMERS
5
First to launch
MILLIONCUSTOMERS
20
*Source: Bangladesh Telecommunication Regulatory Commission (BTRC) published data (in website) as of December 2015
2015 OUR BUSINESS REVIEW
BDT 52.4 billionwith 6% YoY growth
BDT 4 billion Profit after Tax (PAT margin: 7.64%)
BDT 19.1 billion EBITDA margin: 36.48%
21.2%
REVENUE
EBITDA
PAT
CUSTOMER MARKET SHARE
INVESTMENT
ADVANCINGBANGLADESH
investment to expand 3.5G and 2G networksBDT 20 billion
28.32* million 12% increase over 2014
SUBSCRIBERS
3
About our Report 3
About Robi Axiata Limited 4
Message from our Chairman of the Board* 8
Message from our Managing Director and CEO* 10
The Board 12
The Management Council 16
Sustainability in Robi 18
Commitment to Beyond Short-term Profits 19
Commitment to Nurturing People 25
Commitment to Process Excellence 29
Commitment to Planet and Society 35
National Contribution* 42
Appendices 46
CONTENTS
*GB Aby‡”Q`¸‡jvi evsjv Abyev` wi‡cv‡U©i †k‡l cvIqv hv‡e
This report is prepared and published by:
The Corporate Responsibility team under the People and Corporate Divisionof Robi Axiata Limited
ROBI
Advancing Bangladesh is our second sustainability report covering the 2015 calendar year from 1 January 2015 to 31 December 2015.As a subsidiary of Axiata Group Berhad, our vision is to ignite the indomitable spirit in pursuit of individual and collective glory by advancing Bangladesh. We have followed the Axiata Group framework to disclose our sustainability performance around four pillars: commitment to ‘Beyond Short-Term Profits’, commitment to ‘Nurturing People’, commitment to ‘Process Excellence’ and commitment to ‘Planet and Society’.
We report in conformance with the Global Reporting Initiative (GRI-G4) framework. Data and information in this report reflect our performance according to our commitments towards a sustainable business. The GRI content index and the relevant references are provided on page 48.
We are fully committed to listening to our stakeholders and we welcome feedback on this report and any other aspect of our sustainability performance. Please address all feedback to the Vice President of Communications and Corporate Responsibility at [email protected].
ROBI AXIATA LIMITED | 2015
ABOUT OUR REPORT
3
ROBIROBIROBIROBIROBIROBIROBIROBIROBIROBIROBIROBIROBIROBIROBIROBIROBIROBIROBI
2014 2015
Please scan the QR code to read the report online
4
Robi is a joint venture company between Axiata Group Berhad of Malaysia and NTT DoCoMo Inc. of Japan.
It commenced operation in 1997 as Telekom Malaysia International (Bangladesh) with the brand name ‘Aktel’. In 2010 the company was rebranded ‘Robi’ and subsequently changed its name to Robi Axiata Limited. As a subsidiary of the Asian telecom giant Axiata Group Berhad, Robi serves its subscribers with cutting edge digital mobile telecommunications technology covering almost 100 per cent of the population.
In the evolving digital landscape of the country, Robi has established itself as the leader in providing customer-centric data and digital services. Robi’s robust countrywide 3.5G and 2G networks allow it to deliver super-fast internet and quality voice service. It serves the local business community with attractive corporate solutions and the widest international roaming coverage in Bangladesh, connecting 600 operators in over 200 countries. Catering to all the consumer segments, the company constantly endeavours to have an edge over its competitors.
91.59%
docomoNTT
OUR SHAREHOLDERS
Axiata is an emerging leader in Asian telecommunications with significant presence in Malaysia, Indonesia, Sri Lanka, Bangladesh and Cambodia. In addition, the Malaysian grown holding company has strategic mobile and non-mobile telecommunications operations and investments in India, Singapore, Iran, Pakistan and Thailand. Axiata Group Berhad, including its subsidiaries and associates, has approximately 120 million mobile subscribers in Asia, and is listed on Malaysia’s stock exchange (Bursa Malaysia).
www.axiata.com
8.41%
NTT DOCOMO, INC. is the world's leading mobile communications company and the largest mobile communications company in Japan. DOCOMO serves over 56 million customers, including 44 million people subscribing to FOMA™, launched as the world's first 3G mobile service based on W-CDMA in 2001. DOCOMO also offers a wide variety of leading-edge mobile multimedia services, including i-mode™, the world's most popular mobile e-mail/internet service, used by 48 million people. With the addition of credit-card and other e-wallet functions, DOCOMO mobile phones have become highly versatile tools for daily life.www.nttdocomo.co.jp
ABOUT ROBI AXIATA LIMITED
5
We recognise that becoming a sustainable organisation does not happen overnight. It emerges through a concerted effort by all our internal and external stakeholders to understand what sustainability means for our organisation and how each of us can contribute to creating a sustainable business that we can be proud of.
OUR STAKEHOLDERS
GROWTH INSMARTPHONE
USERS FROM 2014
GROWTH IN THENUMBER OFDATA USERSFROM 2014
GROWTH IN USAGEOF MOBILE MONEY
FROM 2014
GROWTH IN MONTHLYMOBILE RECHARGE
FROM 2014
.5%84.2%11 %7 .3%1
OUR CUSTOMERS
EXTERNAL STAKEHOLDERSINTERNAL STAKEHOLDERS
SHAREHOLDERSEMPLOYEES
BOARD OF DIRECTORS
REGULATOR SUPPLIERS
COMMUNITY
CUSTOMERS
RETAILERS
GOVERNMENT
MEDIA
6
In 2015Robi received the following recognitions from
AXIATA
MostImproved
MarketPerformance
BestPerformance
in 2015
MostImproved
PerformanceYoY
Axiata PeopleManagement
Award
Robi Axiata Limited was given the award for
by Customs House, Benapole
Benapole Land Port being the highest revenue generating Land Port of Bangladesh, the award bears special significance. Through this prestigious award, Robi’s contribution in the national development efforts was duly recognised.
Top Revenue Payer
2015 AWARDS & RECOGNITIONS
MostCollaborative
OpCo
NationalContribution
Award
MATERIALITY
OUR APPROACH
Materiality Aspects
-
CUSTOMER SERVICEIn 2015, we made a
DATA & PRIVACYWe have set our commitment to privacy and security at the highest level based on
ISO 27001:2013
DIGITAL INCLUSIONIn 2015, we created free web access to education, jobs, sports, government information, social media, news, social causes etc. to more than
26million people through internet.org as the only operator to launch free internet in Bangladesh
EMPLOYEEDEVELOPMENT &WELFAREIn 2015, our internal placement increased by
RESPONSIBLE BUSINESS CONDUCTIn 2015 our purchase from local suppliers has increased by
HEALTH AND SAFETY
We have trained all our employees, 68 office assistants and 66 vendor organisations on OHS.
In 2015, total hours ofOHS training was
300
DISASTER ANDRESPONSEWe are the first and only corporate in Bangladesh to sign up the
GSMA
Humanitarian Connectivity Charter
PRODUCT QUALITY AND RESPONSIBILITYIn 2015, we invested
20for the expansion of 3.5G & 2G networks
7
Defined as factors relevant to our business and stakeholders, and having a significant impact on the environment and society, the material issues for Robi are those that impact our business continuity and stakeholder satisfaction.
The material issues were identified from the following sources, as per the reporting principle and guidance for defining content provided by the GRI-G4 reporting framework:
%9
%48
%65
%7
besides developing their capacity
improvement in Robi ShebaCentre service level
of our towers arein rural areas
NETWORK QUALITY AND COVERAGE
• Industry Perception
• Regulatory Perception
• Stakeholder Perception
EXTERNAL• Company-wide Key
Performance Indicators (KPIs)
• Robi Policies
• Risk Matrix for 2015
• Management Approach to Sustainability
INTERNAL
BDT billion
In this era of digitisation, the telecom industry is fast bracing for a leading role to drive sustainable development of the people and the communities worldwide. In Bangladesh, Robi is all poised for realising Axiata Group’s vision of ‘Advancing Asia’ – by empowering the people and transforming the communities with the best network coverage and advanced technologies at affordable prices.
To continue this stride, it is necessary to have an organisational framework that encompasses strong corporate governance, economic performance, environmental standards, and social equity – thus embedding ‘Sustainability’ at the core of the business.
Robi’s strong market position is attributable to its countrywide coverage, latest technologies, innovative products and services towards a digital lifestyle and superior customer experience. Performance across all these fronts is supported by strong corporate governance and a risk management framework, clearly defined strategies and business continuity plans, top-notch human resources, and a culture of ‘Uncompromising Integrity’.
Robi’s image as a national brand took on a whole new meaning with its close association with the Bangladesh National Cricket Team. Its Corporate Responsibility initiatives aimed at enhancing skills and improving living standards across communities are also making Robi a brand close to people’s hearts. Winning the ‘Axiata Best People Management Award’ four years in a row, and the ‘Best National Contribution Award’ among all Axiata operating companies, also speak volumes about our commitment to empower our people to take the country forward. With its commitment to transform the lives of people with the latest technology-based solutions, Robi is playing a strong role in taking forward the government’s vision of a Digital Bangladesh.
Robi’s second sustainability report has touched upon all these aspects of Robi’s journey to strengthen its position as a leading market player. Such disclosures clearly demonstrate management prioritisation of sustainable business development and foster investor confidence. I would like to congratulate the entire Robi team for driving the company to where it stands today, and I am confident Robi will continue to grow in a sustainable manner in harmony with the community it operates in.
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TAN SRI GHAZZALI SHEIKH ABDUL KHALIDChairman
MESSAGE FROM OUR
MANAGING DIRECTORAND CEO
Today, Bangladeshis are exploring more, actively rethinking their lifestyles and aiming higher. As this trend gathers momentum, it is fascinating to be able to empower our customers with the latest communication technologies, enabling Advancing Bangladesh to grow faster.
It is getting increasingly clearer that the mobile industry will have a leading role in the transformation of our digital society. However, success of this journey can not be taken for granted. It requires the best talents to design products and services to enrich the lives of consumers and empower our entrepreneurs to progress further. We are equipped with a strong team of in-house talent through continued focus on world class people development practices and external partners committed to delivering cutting edge solutions to our subscribers. As the consumers embrace technology in all its manifestations, Robi lays out its technological footprint necessary to enable every Bangladeshi to rise up to the opportunities on offer. For example, Robi’s platforms, such as bdapps.com, Robi Yonder Music or bdtickets.com aim to facilitate the digital lifestyle of our subscribers and illustrates that mobile technology when leveraged with digital services can effectively help improve productivity and quality of life.
The mobile telecom sector is evolving fast. While we are very keen to lead the industry with innovative products and services, we are also taking a long-term view of the future and are taking steps that would prepare us for the years to come. Therefore, going beyond short-term profits, we have initiated projects aimed at not only expanding the power of connectivity and expand internet to the furthest corners in Bangladesh but also relevant services such as Free Basics by Facebook so that the consumers could leverage the power of mobile communications with trust and confidence towards the advancement of their lives. Unfortunately, the dividends of the digital lifestyle is becoming the preserve of a privileged few. As a conscientious brand, Robi is proud to be playing a decisive role to translate the challenge into an opportunity by building digital bridges to connect communities that otherwise get marginalised. To this end, we have partnered with leading brands locally and globally to introduce a number of reasonably priced smartphone bundle offers reasonably priced smartphone bundle offers
10
aimed at breaking the affordability barriers. Moreover, we have embarked on building the largest Wi-Fi network in Bangladesh in partnership with leading internet and technology service providers. Once completed over the next six months, Robi Wi-Fi will offer complementary Wi-Fi access at over 1000 access points which include restaurants, public transportion and educational institutions. Robi takes immense pride in empowering Dhaka University, the country’s largest university, to launch an e-library which is affiliated with over 35 overseas universities and international publishers to offer free access to e-books, scientific journals and research papers for students and teachers. Moreover, Robi’s countrywide mobile financial services are providing the framework for inclusive economic growth of the country.
On the other hand, Robi Facebook fanpage, RobiFanz, has touched the milestone of having five million fans, again heightening Robi’s digital credentials. But the biggest recognition came in the way of Robi being named the Number-One Socially Devoted Brand in the world by the social analytics publishing company Socialbakers in Q3, 2015.
Corporate Responsibility in Robi has evolved from philanthropy to a tool to promote the sustainable development of society. This, in itself, has caused a paradigm shift in the way we approach our responsibility towards society. Initiatives such as Internet4U have highlighted the constructive use of internet in the life of the youth. Besides, our humble effort in training the underprivileged youth through the “Gori Nijer Bhobishshot” program is showing a pathway to a prosperous future for them. Robi’s commitment to society was further substantiated during the Nepal earthquake and accidents during Hajj in 2015, when we made all outbound international calls free for our subscribers attempting to get in touch with their loved ones.
Robi’s outstanding contribution was commemorated by its parent company, Axiata Group Berhad, with the ‘National Contribution Award 2015’. It came as a recognition of Robi’s leading role in partnering with the government for rapid realisation of the Digital Bangladesh aspiration.
Our image as a national brand has taken on a whole new meaning with the intimate association Robi has built up with the national cricket team. The indomitable spirit of the national Tigers and the love and affection of the millions of fans fuel our resolve to sustain as the leading provider of digital telecom services, and continue our journey towards ‘Advancing Bangladesh’.
11
SUPUN WEERASINGHEManaging Director and CEO
THE BOARD
TAN SRI GHAZZALI SHEIKHABDUL KHALIDChairman
Tan Sri Ghazzali, aged 69, was appointed to the Board on 24 December 2009. He obtained his degree in Economics from La Trobe University, Australia. Ghazzali has made his career as a diplomat since 1971 and became the Ambassador of Malaysia to USA in March 1999. Prior to his appointment to Washington, D.C., he served as Deputy Secretary-General at the Ministry of Foreign Affairs, Malaysia. Over the years, his overseas appointments have included postings to Austria, Germany, Hong Kong, Thailand, the United Kingdom, Zimbabwe and the Permanent Mission of Malaysia to the United Nations in New York, USA. His last position before his retirement in September 2010 was as Ambassador-at-large of the Ministry of Foreign Affairs, Malaysia to which he was appointed in 2006.
Tan Sri Ghazzali is also a member of the Company’s Board Remuneration Committee and a Director on the Board of Axiata Group Berhad and Chairman of Axiata Foundation.
SUPUN WEERASINGHEManaging Director and CEO
12
Supun Weerasinghe has been the Managing Director and Chief Executive Officer since January 2014.
Prior to joining Robi, Supun served as the Group Chief Strategy Officer (GCSO) of the Axiata Group. As the GCSO, he also functioned as the Head of Network Transformation Strategic Business Unit under which he provided leadership to Group Technology, Carrier Collaboration and Axiata Intelligence Unit (previously Axiata Management Services).
Supun was the Group Chief Operating Officer (GCOO) of Dialog Axiata Plc, (Dialog) Sri Lanka’s leading quad-play connectivity provider before he was assigned to Axiata Group in 2013. He started his career in Telecommunications at Dialog in 1999 and held multiple roles such as Head of Strategy, CEO of Mobile Business before being appointed as the GCOO in 2010.
Supun is a fellow member of the Chartered Institute of Management Accountants, UK and holds a Bachelor of Science (First Class Honours) in Accountancy and Financial Management from the University of Sri Jayewardenepura, Sri Lanka. He also has an MBA (Distinction) from the Univer-sity of Western Sydney, Australia and is an alumnus of the Harvard Business School.
13
In his capacity as the Regional CEO for South Asia, Dr. Wijayasuriya heads the South Asian Operations of the Axiata Group.
Dr. Wijayasuriya additionally functions as the Group Chief Executive of Dialog Axiata PLC in Sri Lanka, a subsidiary of the Axiata Group and the country’s leading multi-play connectivity provider. During the Period 2012-14, Dr. Wijayas-uriya also functioned as the Founding CEO of Axiata Digital Services – the Group-wide Digital Services Business of the Axiata Group. Dr. Wijayasuriya serves on the boards of several regional operating companies of the Axiata Group, and also on the boards of Axiata Digital Services and several of its Digital Ventures.
Dr. Wijayasuriya is a past Chairman of GSM Asia Pacific – the regional interest group of the GSM Association representing 22 Asia Pacific member countries, and serves on the Board of the TM Forum.
Dr. Wijayasuriya graduated from the University of Cambridge UK in 1989. He subsequently obtained his PhD in Digital Mobile Communications from the University of Bristol UK in 1994. A Chartered Engineer and Fellow of the Institute of Engineering Technology United Kingdom, Dr. Wijayasuriya also holds an MBA from the University of Warwick United Kingdom.
Dr. Wijayasuriya has published widely on the subject of digital mobile communi-cations, including research papers in publications of the Institute of Electrical and Electronic Engineers (IEEE) USA, Royal Society and the Institute of Electri-cal Engineers (IEE) UK.
MICHAEL KUEHNERDirector
DR. HANS WIJAYASURIYADirector
Michael aged 63 was appointed as Director on 13 February 2014. Michael holds a Masters Degree in Mathematics and Economic Science from the University of Cologne, Germany. He was the Managing Director and Chief Executive Officer of Robi Axiata Limited from 2009 until 2013.
Michael Kuehner is a globally accomplished commercial leader able to deliver organisational stability and success in the telecommunications and technology industries. He leads staff and stakeholders with high-calibre communication, relationship building and interpersonal skills, engaging them with his strategic vision, thought leadership and analytical prowess, providing clarity of purpose and engendering teamwork to achieve outcomes in often demanding multicultural environments. He is an Asia Pacific specialist, attuned to technological advances, capable of turning around dysfunctional organisations with contemporary thinking and general management excellence.
His most notable positions include:
Chief Executive Officer & Managing Director, Robi Axiata Ltd., Bangladesh, 2009–2013
Head of Region, NSN India, Nokia Siemens Networks, India, 2007–2009
Head of Subregion, NSN Japan/Korea, Nokia Siemens Networks, Japan and Korea, 2007
Managing Director, Siemens Public Communication Networks Ltd., India, 2005–2007
Senior Vice President, Siemens Malaysia, Malaysia, 2000–2005
In addition to the above, Michael’s Board experience is extensive, and stints with Robi Axiata, eco Group, NSN India, Japan and Korea and Dasan Networks clearly demonstrate that he is well suited to senior vendor and service provider telecommunications roles, and Board and Advisory positions in IT, technology, and services organisations requiring high-calibre contemporary leadership and leading edge technological understanding. Michael is member of the Company’s Board Audit Committee.
Thaya was appointed to Robi Axiata Limited Board of Directors on 1 July 2015. He had his accountancy training in London and qualified as a Chartered Accountant in 1982 and is currently a Fellow of the Institute of Chartered Accountants in England and Wales. Thaya is also a member of the Malaysian Institute of Certified Public Accountants and the Malaysian Institute of Accountants.
Thaya has over 30 years of experience in providing audit and business advisory services to clients in a wide range of industries. His portfolio of clients includes major public listed companies involved in power, telecommunications, automotive, property development and manufacturing sectors. Thaya has also led cross border assignments. Other than statutory audits, Thays has led numerous assignments on financial due diligences, mergers and acquisitions, initial public offerings, finance function effectiveness and other advisory work.
Thaya joined Price Waterhouse now PricewaterhouseCoopers (“PwC”) in Kuala Lumpur in 1983. He was a Partner in the Assurance Services of PwC Malaysia from 1994 and retired as a Senior Partner in 2015.
YUICHI KATODirector
THAYA SANGARA PILLAIDirector
14
Yuichi Kato aged 49 was appointed to the Board on 26 May 2016.
He has been serving as President and CEO at NTT DOCOMO ASIA Pte. Ltd. since July 2014.
His previous appointments at NTT DOCOMO include General Manager of Mobility Design Business Group in its Corporate Sales Division and Executive Director in charge of international roaming services in its Global Business Division and he has spent several years in Paris France appointed as President & CEO, DOCOMO Europe (France) SAS since 2005.
Prior joining NTT DOCOMO in 2002, he held a number of positions in NTT around the fields of interconnection, network service development, public telephone services and general affairs.
Kato holds Bachelor of Law from University of Tokyo and Master of Business Administration from George Washington University in Washington DC.
Waliur Rahman Bhuiyan OBE obtained a Masters in Economics and an MBA from the University of Dhaka and joined Linde Bangladesh Limited (former BOC) in 1975 and spent his entire professional life in the organisa-tion. He joined the board in 1996 and was appointed as the Managing Director in 1998. In May, 2011 he opted for early retirement due to health reasons. He was immediately appointed as Advisor and served in that role until December 2012 and rejoined the Board as an Independent Director in March 2013.
In 2007 he was decorated with the Order of British Empire (OBE) by Her Majesty the Queen of Great Britain.
Bhuiyan was President of Foreign Investors’ Chamber of Commerce & Industry (FICCI), Executive Committee Member of Metropolitan Chamber of Commerce & Industry (MCCI), Bangladesh Employers’ Federation (BEF) and Member, Bangladesh Better Business Forum (BBBF).
He was with BRAC University as an Academic Council Member. He was Director of Biman Bangladesh Airlines and Chittagong Stock Exchange. Bhuiyan is the former Honorary Consul General of Finland to Bangladesh.
Currently he is an Executive Board Member of International Chamber of Commerce (ICC) since 1998. He is in the Board of Directors of ACI Limited, Infrastructure Development Company Limited (IDCOL) and Eastland Insurance Company Limited. He is the Chief Advisor of Friendship Bangladesh.
MAHBUB JAMILAdvisor to the Board of Directors
WALIUR RAHMAN BHUIYAN OBEAdvisor to the Board of Directors
Mahbub Jamil has been an Advisor to the Board of Directors of Robi Axiata Limited since 28 July 2011. Former Managing Director & CEO of Singer Bangladesh, Jamil is currently the Chairman of the company. Earlier, he was the Senior Regional Vice President of Singer Corporation.
Well known for his contribution in the domain of business, Jamil was made Special Assistant to Chief Advisor of the Caretaker Government of Bangladesh in 2008 with the rank and profile of a Cabinet Minister. He led the key chambers like Metropolitan Chamber of Commerce & Industry and Foreign Investors Chamber of Commerce & Industry.
A cultural enthusiast, Jamil is also associated with several socio-cultural organisations. Besides, he is a member of the Academic Council of BRAC University and member of Film Censor Board.
15
Mahtab Uddin Ahmed is the Chief Operating Officer, with primary responsibility in Sales, Marketing, Customer Experience, Customer Services etc. Prior to his current role, Mahtabwas the Chief Financial Officer (CFO) of Robi. As the CFO he played an important role in transforming the company. He has been with Robi for about 5 years. Recently, it has been announced that Mahtab would be Chief Operating Officer (CEO) of the company effective 1st November 2016.
Prior to joining Robi, Mahtab worked with Unilever for 17 years in Bangladesh, Pakistan and Middle-East. During his long career with Unilever, he worked in various senior executive positions which includes Commercial Manager of Wall’s Ice Cream-Pakistan, Finance Director of Unilever Arabia, Finance Director of Unilever Bangladesh etc.
Born in 1966, Mahtab is a Harvard Alumni (AMP 190). He has obtained B. Com and M. Com in Accounting from Dhaka University. He is also a Fellow of Cost and Management Accountant of Instituted of Cost and Management Accountants of Bangladesh (ICMAB) and FCMA & CGMA of Chartered Instituted of Management Accounting, United Kingdom. He has also attended several professional programs in Harvard, INSEAD and Stanford University business schools.
MAHTAB UDDIN AHMEDChief Operating Officer
THE MANAGEMENT COUNCIL
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MATIUL ISLAM NOWSHADChief Corporate and People Officer
Matiul Islam Nowshad has been working with Robi as the Chief Corporate & People Officer (CCPO) since July 1, 2014. Prior to becoming the CCPO, he had served the company as the Chief Human Resources Officer since February 14, 2010. Under his apt leadership, the company has transformed into one of the most successful mobile operators in the country. Following the rebranding of the company as Robi, he led its cultural transformation initiatives which was instrumental in turning the company around.Nowshad has had a career span of over two-and- a-half decades, concentrating in the field of human resources, corporate affairs, regulatory affairs, corporate responsibility, corporate communications and legal where he served in a leadership role over the last decade-and- a-half. His footprint encompasses Tea, Textiles and Telecommunications sectors.Highly esteemed as a leader in his portfolio, Nowshad has made a significant contribution in the development of human resources and organisational culture, bringing the global best practices in the corporate sector of Bangladesh. His passion for people-oriented development and exceptional ideas have resulted in overwhelming success in areas of organisational culture, talent and development, performance and reward, organizational integration, employee relations.He achieved the best HR Leader Award at World HRD Congress in Mumbai in February 2011 and Axiata HR Leader of the year in 2013.Nowshad has a Master’s Degree in Business. He is a Chartered Fellow, and Chartered Manager of the Chartered Management Institute, UK and Chartered Institute of Personnel and Development, UK. He has also attended several management development and leadership programmes in renowned business schools.
A.K.M. Morshed was appointed as the Chief Technology Officer (CTO) of Robi Axiata Limited in January 2009.
Prior to joining Robi, Morshed had 18+ years of experience in several Telcos, served as the Operation Director, Managed Service of Ericsson (Malaysia) for South East Asia, GM Operation, Grameenphone Limited, Senior Techni-cal staff, Etisalat, Dubai and Manager, Bangladesh Telecom Limited, Dhaka. He earned his Master of Science degree in Telecommunication Engineering from the Slovak Technical University, Bratislava, Slovak Republic.
A. K. M. MORSHEDChief Technology Officer
17
Yap Wai Yip took on the position of Chief Financial Officer in April 2014. He is a fellow member of Association of Chartered Certified Accountants, United Kingdom.
Wai Yip joined the Axiata Group in October 2008 as the Group Financial Controller, a Corporate Centre position that oversees business planning, external statutory reporting to Bursa Malaysia, internal performance management reporting, taxation, financial system support, treasury/accounting operations, corporate policy and enterprise risk/insurance management.
Wai Yip has also worked for Huawei Technologies briefly as VP, Accounting Manage-ment, at its Shenzhen headquarter, where he was responsible for the management of Huawei seven global accounting centres with total headcounts of about 1,200. Prior to joining Huawei, he was the Accounting Controller of IBM Asia Pacific Regional Accounting Centre located in Kuala Lumpur; a position that plays dual roles as Chief Accountant for the countries located in Asia Pacific region and the head of IBM Asia Pacific Accounting shared services centre of around 400 staffs.
Wai Yip has over 32 years of experience in various finance disciplines, of which 22 years in various management positions, including accounting, financial management, financial planning, treasury, business financing and business development.
YAP WAI YIPChief Financial Officer
Supun Weerasinghe has been the Managing Directorand Chief Executive Officer since January 2014.Prior to joining Robi, Supun served as the Group Chief Strategy Officer (GCSO) of the Axiata Group. As the GCSO, he also functioned as the Head of Network Transformation Strategic Business Unit under which he provided leadership to Group Technology, Carrier Collaboration and Axiata Intelligence Unit (previously Axiata Management Services). Supun was the Group Chief Operating Officer (GCOO) of Dialog Axiata Plc, (Dialog) Sri Lanka’s leading quad-play connectivity provider before he was assigned to Axiata Group in 2013. He started his career in Telecommunications at Dialog in 1999 and held multiple roles such as Head of Strategy, CEO of Mobile Business before being appointed as the GCOO in 2010. Supun is a fellow member of the Chartered Institute of Management Accountants, UK and holds a Bachelor of Science (First Class Honours) in Accountancy and Financial Management from the University of Sri Jayewardenepura, Sri Lanka. He also has an MBA (Distinction) from the University of Western Sydney, Australia and is an alumnus of the Harvard Business School.
SUPUN WEERASINGHEManaging Director and CEO
With the mission of advancing Bangladesh, we are committed to ignite the power within by empowering individuals to explore their potentials and make a difference by enriching their lives.
In the process, we can contribute to creating a better society which in turn can help us sustain our business. We also ignite to endorse a culture of “Uncompromising Integrity and Exceptional Performance (UI-EP)” that drives us towards exceeding our own achievements, thus paving our way towards a continuous improvement process.
OUR SUSTAINABILITYCOMMITMENTS
SUSTAINABILITY IN ROBI TOP MATERIALITY ISSUES AND COMMITMENTS
BEYONDCOMMITMENT TO
NURTURINGCOMMITMENT TO
PEOPLE
SHORT-TERM PROFITS
PROCESSCOMMITMENT TO
PLANETCOMMITMENT TO
AND SOCIETY
EXCELLENCE
18
SHORT-TERMCOMMITMENT TO BEYOND
PROFITS2015
20 billioninvested to expand
3.5G and 2G networks
2014
BDT20.9 billioninvested to expand3.5G and 2G networks
13,389 BTS 11,227 BTS
8,643 sites43% 3.5G sites
65%of total BTS in rural areas
64%of total BTS in rural areas
7,109 sites34% 3.5G sites
BDT
19
BEYOND COMMERCIALMOTIVATION
GSMA Humanitarian Connectivity Charter
The Axiata Group has signed up to the Humanitarian Connectivity Charter launched by GSMA (Groupe Speciale Mobile Association), the apex association of global mobile phone operators, at the Mobile World Congress in Barcelona in March 2015. With Axiata Group as a founding signatory to this charter, Robi is now the first and only mobile network operator in Bangladesh to have committed to the charter. However, any relevant activity shall be carried out in line with the company and country context.
Over the last decade, 1.8 billion people have been affected by disasters around the world. The challenges posed by these crises are too large for any single entity to address individually, and the key solution is to ensure collaboration and partnership both within the industry and with external partners. In this context, the charter offers a common operational framework for all mobile network operators (MNOs) to:
a) Strengthen preparedness, collaboration and resiliency
b) Support subscribers and equip responders to face the growing challenges presented by natural disasters and other humanitarian emergencies
c) Ensure a more predictable response to people’s needs during times of disasters, which is critical from both sustainability and business perspectives
In partnership with Facebook, Robi has introduced free basic internet platform “Free Basics”, to create access for more people across the country to basic internet connectivity. The platform provides Robi users access to 22 popular websites for free.
LONG-TERM INVESTMENTRobi’s core commitment is to ensure the best mobile experience for our growing subscriber base through excellent network, fast internet, and superior customer service. To this end, we have invested in deploying GSM, GPRS, EDGE, HSPA+ and 3G technologies, and are steering our efforts to bring in more people under our network coverage and enhanced service quality. Since its inception, Axiata Group has invested BDT 32.4 billion in the form of equity in Bangladesh. Our CAPEX investment till date is BDT 162.3 billion.
In 2015, Robi’s main focus was on promoting data services. Propelled by significant investment in data network expansion, especially in 3.5G connectivity, data revenue witnessed an unprecedented growth of 79.4% with yearly data usage growth of over 200%.
Free Basics
20
Robi
HUMANITARIANCONNECTIVITY
CHARTERDEMONSTRATING THE MOBILE INDUSTRY COMMITMENT TO
PREPARING FOR ANDRESPONDING TO HUMANITARIAN
CRISES
free basicsby
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Advancing CricketCricket has become the most popular sport in Bangladesh. Since the late-‘90s, this sport has exceeded from being just a game to a passion and a source of inspiration for millions across the country. It has been a prestigious achievement for Robi to be the sponsor of the National Cricket Team for a period of two years since 2015.
This association has paved the way for future investments by Robi for the overall development of this game, providing platforms for capable players from all corners of the country to unleash their potential, and help them with necessary coaching and mentoring to transform them into the best talents in the field. In 2015, we launched a countrywide ‘Robi Fast Bowler Hunt’ campaign to find the next generation of fast bowlers for the national team.
The ‘Odommo Jersey Contest’ was another popular campaign in 2015 that allowed cricket fans to design the jersey of the national team and submit them online. The winner was selected through online public voting and had the opportunity to get the national team wear the jersey with pride. Later, the ‘Fan Jersey Recharge Campaign’ allowed Robi subscribers to avail the National Cricket Team’s fan jersey on recharging certain amounts.
Robi’s association with the Bangladesh Cricket Board includes a long-term development plan for the game itself. Our aim is to ignite the nation with the indomitable spirit of cricket and bring the national team closer to people’s heart.
DIGITAL INCLUSION With the objective of boosting the country’s technology through digital inclusion and response to changing consumer preference from voice to data, Robi in recent years has focused on ‘Digital Inclusion’ i.e., offering innovative services using digital platforms and enabling people to make the best use of these services.
These services have connected people from all walks of life and created access to financial services, online payment options, e-learning platforms, social networking sites etc., using mobile phones – thus greatly enhancing their quality of life.
bdapps.com
Launched in December 2014, bdapps.com is a unique mobile application platform allowing people to create his/her own mobile applications, and sell it to local users through this platform.
Consumer SolutionsInternet Plus
Internet Plus was introduced to ensure subscrib-ers’ convenience by not having to activate sepa-rate bundles for internet, talk time and/or SMS.
Recharge Plus
Recharge Plus was launched as an alternative digital platform consisting of online portals, OTT applications, international recharge, and local recharge through Mobile Financial Systems.
Recharge Plus is contributing as an additional source of income for Robi through the expanding recharge market. With its presence in 19 coun-tries, it is also contributing to the economy of Bangladesh in terms of inbound remittance through the digital ecosystem.
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ShareMyNet
This unique feature enables customers to share internet with their dear ones while saving cost at the same time. Subscribers activating the ShareMyNet data packs at the offered tariff have flexibilities to manage the sharing feature. There is no expense whatsoever to the data sharing group members excluding principal users for enjoying the data quantity shared with them. Moreover, any member can enjoy the option to accept/reject the offer of data sharing.
1,000developers from
More than
989 apps in store
12 universitiesand more than
The long-term objective of this platform is to develop entrepreneurs in the ICT sector by offering them a sustainable source of income, and thus contribute to the government’s vision of a “Digital Bangladesh”.and thus contribute to the government’s vision
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With Mobile Money, we have enabled Robi subscribers to be connected to key Mobile Financial Service (MFS) providers since 2012.
Robi Bima Mobile InsuranceA life insurance policy with cumulative life insurance coverage offered for free to registered Robi pre-paid subscribers.
Robi is the pioneer to have introduced this service for all Robi and non-Robi users alike, who are now able to pay their bills from any of the 8,000 authorised “RobiCash Points”.
In 2015, we also secured the right to collect bills on behalf of the Chittagong Water Supply and Sewerage Authority.
Mobile Money
Currently about
0.44 million
BPDB customers are using Robi Cash Pointsto pay their bills, amounting to around
BDT 350 millionper month.
Robi3.5G
Utility Bill Payment through Mobile
A platform for the clients of Bangladesh Power Development Board (BPDB) across:
registered subscribers as ofDecember 2015.
Launched in July 2012there are close to
6.9
37 districts
6 billing regions: Chittagong, Rajshahi,Mymensingh, Comilla, Sylhetand Rangpur
BDT 500 millionper day.
At presentaround
6.7 million
Robi subscribers are registered to MFS with a cumulative transaction volume of over
million
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Mobile ConnectThis unique feature offers the subscribers a highly convenient method to access any e-commerce, e-government, banking, health, and digital entertainment portal that supports this service, by simply using their Robi number in a secure and convenient manner, instead of having to remember multiple login names and passwords. Robi was also one of the very few operators globally and the only one from Bangladesh to have successfully demonstrated Mobile Connect in the 2015 Mobile World Congress held in Barcelona, Spain.
The benefits of Mobile Connect are vast. For users, the most important benefit is security – as it creates a unique digital identity accessible only by the subscriber, and the same identify can be used to access multiple portals. For telecom operators, it established the SIM card and the mobile medium as a frontline identity management service provider.
bdtickets.com
bdtickets.com is a safe and reliable portal to purchase e-tickets by mobile phones for travelling by bus and launch, and for movies – anywhere, anytime. It not only offers the convenience of purchasing and receiving tickets online, but also offers exclusive features such as checking seat availability, selecting preferred seats, and instant purchasing.
More than
1,200 customers
600+routes
more than 20 premium bus services across
Free Access toInternetRobi was the first mobile network operator in Bangladesh to introduce Facebook’s free internet platform ‘Internet.org’. The platform provides Robi users access to 22 popular websites for free. Following the launch of this platform, around five million mobile phone subscribers started using free internet in three months.
In a country with mobile internet penetration as low as 37%, the partnership between Robi and Facebook has the potential to connect more people and help them explore uses of mobile internet for education, healthcare services, government services, information gathering and knowledge sharing, etc. Robi believes that this platform will allow people to get acquainted with an enhanced digital lifestyle.
Internet.org is a partnership between social networking services company Facebook and six companies that plan to bring affordable access to selected internet services to less developed countries by increasing efficiency, and facilitating the development of new business models around the provision of internet access. Bangladesh was the 10th country in the world to have launched this. In September 2015, the app delivering this service was renamed ‘Free Basics’.
Mobi Reach
A mobile advertising platform allowing businesses, mainly small and medium enterprises (SMEs) to develop and deploy target-specific mobile advertising campaigns.
Vehicle Tracking Solution (VTS)
A complete tracking solution for vehicles in Bangladesh, currently available only for private cars. In a country where on an average eight vehicles are stolen in a single day, VTS is a revolutionary solution in terms of ensuring vehicle security.
i-moved
An intelligent voice call routing and interactive call transfer mechanism allowing Robi users to inform all incoming callers regarding a change in number. This service facilitated migration from off net numbers to Robi numbers, thus ensuring corporate customer retention.
BoardPAC
BOARDPAC - developed by IronOne Technologies is a solution that allows board members and secretaries to manage company board meetings in a secure paperless environment with the use of iPads. Board members can access BOARDPAC directly and in a secure and organised manner in their devices. The platform has been enabled to make quick decisions through a collaborative approach.
BOARDPAC is powered by Robi Axiata’s data communication solution. It delivers high security and high speeds to the large enterprise sectors of Bangladesh through Robi’s 3.5G connectivity services and expanding nationwide network coverage.
To learn more, visit: www.boardpac.co
Enterprise Solutions
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COMMITMENT TO
NURTURINGPEOPLE
2015
1,438employees
2014
1,429employees
58,740hours of total training
44,161hours of total training
BDT 56.9 millioninvested in people development
BDT 64 millioninvested in people development
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Robi4YouWe invite students from different universities to our corporate office to spend a day with us.
Students from American International University of Bangladesh, North South University, Institute of Business Administration – Dhaka University, Asian University for Women, Ahsanullah University of Science and Technol-ogy, Islamic University of Technology & Khulna University of Engineering and Technology participated in these seven sessions.
Talent Management In line with our parent company’s vision of “Advancing Asia” through a talent pipeline, we put utmost importance on Talent Management. Our employees are encompassed by different talent management initiatives from the day they join Robi.
In 2015 we have organised a total of 58,740 hours of training for 1,457 employees. We have also developed a number of in-house trainers which helped us in reducing the total investment for talent development from BDT 64 million to BDT 59.6 million in 2015 with an increment in the total hours of training.
NURTURING FUTURE LEADERS Robi provides extensive opportunities to its employees for developing their capacity at professional and personal levels. Employees are offered training programmes and workshops, in-house knowledge sharing, coaching and mentoring, on-the-job projects and assignments, and talent management initiatives throughout the year. Performance, reward and compensation packages are managed meticulously to ensure high employee engage-ment and level of satisfaction.
Career Carnival Career Carnival is a unique campus-recruitment initiative by our HR team to reach out to students across different universities, and bring the right candidates on board. Through these events, we introduce our business model and expectations, and offer career counselling to prospective and fresh graduates thus help them gain perspectives of corporate culture and employer expectations.
4Career Carnivals in 2015 inNorth South University, Rajshahi University,Chittagong University and Khulna Universityof Science & Technology
Robi Accelerated Development Programme
for developing middle and first-line managers
RADP137
Young Talent Programme
for potential fresh graduates to become future leaders
YTP8
GADP18
Group Accelerated Development Programme
for developing senior leaders – a platform driven by the Axiata Group and operated at each OpCo level
100%employees covered by Performance Management Systemin 2015
7Robi4You programmesin 2015
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DIVERSITY AND EQUALOPPORTUNITY We have a culture of diversity, equality and inclusiveness to ensure a dynamic workplace that endorses our creativity and innovation. We do not exercise any form of discrimination based on age, gender, race, religion, cultural and/or ethnic backgrounds. We have employees from five nationalities, and from different parts of the country. With diverse educational, social and cultural backgrounds, each employee brings in unique perspectives and skills to respond to the ever-changing needs of the industry.
CONDUCIVE WORK ENVIRONMENT Occupational Health and SafetyIn 2015, we put utmost priority on occupational health and safety. Fire and electricity checks were conducted across all Robi premises and earthquake and fire evacua-tion drills were organised regularly for Robi employees under the supervision of our Floor Marshals.
Internal and/or external Fire and Electrical Safety Audits conducted in 2015:
Grievance and Whistle-blowingWe maintain an open-door policy for our employees to freely raise issues regarding any acts of discrimination against any individual(s), and/or violation of company values. In 2015, we have appointed an Ombudsperson* to handle any unethical act or act of discrimination in Robi. We have in place a rigid whistle-blowing policy and all our new joiners go through an orientation session on each of our policies.
UI-EP CULTUREUI-EP – ‘Uncompromising Integrity’ and ‘Exceptional Performance’ are the two distinct values that define Axiata Group culture – guiding all employees to do the right thing and fulfill the expectations of stakeholders through service excellence, creativity, teamwork and customer-centricity.
‘Axiata Values Workshops’ are conducted on a regular basis to integrate this UI-EP culture across the Group – upholding the highest standards of ethical conduct, honesty, integrity, fairness and accountability in manag-ing our employees, customers, suppliers, and the wider stakeholders.
In 2015, we recognised
7%higher internal placementsthan 2014
Axiata Champions6
individual champions for guiding principles
41
team champions forguiding principles
9
350talents and
30%of them are fresh graduates
In 2015, we have recruited
27
3Warehouses
11RegionalOffices
33Core Sites
25Customer
Walk-in-Centres
* contact details of the ombudsperson can be found in page 30
To ensure a healthy lifestyle and the wellbeing of our employees, we arranged regular awareness sessions on healthy living and prevention of diseases, in collaboration with renowned hospitals, doctors and healthcare providers.
We also organised training on ‘Safe Driving’ and ‘Hygiene’ for our drivers, office assistants and transport vendors (including vendors’ drivers).
Employee Engagement Robi engages with its employees through an ‘Employee Engagement Survey (EES)’ carried out by an independent third-party agency. Views of the employees and percep-tions are collected on a number of issues and the key findings are shared with top management to guide future strategies and actions.
r hive
R-HIVE Axiata HR functions are aligning their strategies and activities towards creating a digitally rooted culture, reliance on analytics and key skills that will drive the workforce of the future in the telco of the future. One such initiative was the employee engagement app developed by Robi Axiata called ‘r-hive’.
r-hive is a direct outcome of this process and a step towards becoming the telco of the future. The objective of the team was to bring services that can also be procured through purchase of ‘off-the-shelf solutions’ of major ERP/ HRIS providers such as SAP, Oracle or workday which are solely focused on services. The team also focused on building a holistic environment that not only provides employees provisioned to avail services but at the core, empowers them through transparency in information sharing.
The team has built a platform that will ensure high levels of information sharing while keeping in mind the need to be able to sustain the intensity of data flow by minimising human activities. They have explored interesting new perspectives of looking at these people objectives and by deploying innovative applications of IT coupled with a simple and user friendly UI experience intended to make Robi employees more digitally connected and engaged.
The r-hive app will provide the team with office news, online HR services, company content, official documents and guidelines, KPI/project performance metrics, product information, communication channels, survey materials, social media, news feeds, etc. In the next phase of deployment which is already ongoing, there will be carpooling services, increased top management engagement and awareness using augmented reality, automation of training experience, performance management mid-term review, gamification of different wellness and reward programmes for shaping employee behaviour, etc.
r-hive is a proprietary solution of Robi and Axiata that will also provide as a standalone revenue-generating solution for corporate houses locally in 2016.
89%EEI score at company level, which is 4% higher than Global High Performing Companies
80 participants in First Aid training for drivers, office assistants, floor marshals and other staff
Our transport vendors (17)have trained
315 drivers (100%) on safedriving
100%employee participationin EES in 2015
Our Recreation Centre provides free access for Robi employees and their families to the gymnasium and swimming pool. Besides, Robi has its own Day Care Centre to ensure a safe environment for young children (ageing six months to six years) of Robi employees during office hours.
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Over
COMMITMENT TO
PROCESSEXCELLENCE
2014
of new suppliers were screenedusing criteria forimpacts on societyand environment
reduction innon-local purchases
%37
2015
of total purchasesfrom local suppliers
%74of total purchases from local suppliers
%65
of new suppliers were screenedusing criteria for
impacts on societyand environment
%85 %80
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SUPPLIER MANAGEMENT Supplier Code of ConductRobi’s Supplier Code of Conduct forms the basis of our relationship with the suppliers of goods and services. The Code of Conduct guides the suppliers on best practices and their responsibilities towards their stakeholders and the environment. We also comply with the Group Supplier Code of Conduct that requires zero presence of child labour in our suppliers’ operations, as well as the operations of their sub-contractors, if any.
Supplier Conduct PrincipleAll Robi suppliers are enlisted through a proper screening process, and till date, Robi has signed over 550 contracts that include the Supplier Conduct Principle.
Supplier Monitoring Robi has a rigorous complaint handling process in place for any violation of the codes. Non-compliances are monitored and addressed by the Group Procurement team, and material breaches may even lead to termination of contract by Robi.
Moreover, our Supply Chain Management team regularly conducts HSSE (Health, Safety, Security and Environmental) visits of its suppliers to ensure these issues are properly complied with.
Local Supplier Development
Robi puts a strong emphasis on local procurement and accordingly invests in local supplier development initiatives.
Supplier Conduct Principle
• Respect for basic human rights of employees• Prohibition of child labour• Health and safety of employees• Prohibition of corruption and bribery• Environmental protection• Confidential information and privacy • Laws, rules and regulations and other legal
requirements
Under supplier awareness programmes, we organised several trainings for our vendors and our employees on ethical code of conduct, whistle-blowing policy, sustainable development and procurement practices, e-procurement practices, green supply chain management, etc. We always ensure that our suppliers sign the “Supplier Relationship Declaration Form” and our employees sign the “Employee Relationship Declaration Form” in applicable RFQs to make sure of fair, equal and transparent business practices across the organisation. We also ensure that potential bidders sign the NDA (Non Disclosure Agreement) for major and significant cases. We also had several workshops (notably Procurement Procedure Awareness, RFQ Process Case Study, Supplier Enlistment Process, RFQ and Documentation Process) conducted to ensure compliance and integrity in all procurement activities, procedures and transactions. We have introduced a check list for HSSE to ensure both regulatory compliance and high standards of integrity among the suppliers. Basic warehouse safety trainings were arranged for transport and carrying suppliers to prevent safety challenges for the people working in the warehouse. We also arranged earthquake awareness and fire-drill sessions for third-party suppliers of logistics and warehouse.
Supplier Development in 2015:
6Transport Vendors
17Fleet Operation Vendors
4Courier Service Vendors
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We are introducing strategic vendor relationship management initiatives whereby
vendors will be categorised based on their strategic values to Robi’s long-term operations, and
accordingly relationship management parameters will be
developed for differenttypes of vendors.
Robi leverages on the international expertise of Axiata and NTT DoCoMo for its voice and data services, ensuring best quality network and high-speed connectivity while complying with applicable laws and regulations for network development and deployment.
NETWORK IMPROVEMENTSRobi’s network deployment activities are carried out by edotco Bangladesh Co. Limited, a subsidiary of the edotco Group – an integrated telecommunications infrastructure services company providing end-to-end solutions in the tower services sector including co-locations, built-to-suit, energy, transmission and operations and maintenance (O&M).
We prioritiseour responsibility
towards the environment when
identifying and selecting network
sites and deploying BTSs
Chart Title
Year
3.9
3.8
3.7
3.6
3.5
3.4
3.3
Sa
tisf
act
ion
Lev
el
201520142013
Our total number of BTS as of 2015
13,389out of which
65%
are in rural areas
Ombudsperson Contact Details
Ethics Office at Robi Axiata LimitedEthics Officer : Muhammad Dawud Saifullah FadullahTelephone : Ethics Officer (+88 01833181513)Email : [email protected]
OmbudspersonName : Waliur Rahman Bhuiyan OBEEmail : [email protected]
Whistleblowing HotlineTelephone : Ethics Hotline (+88 01847 200400)Email : [email protected] portal : www.in.kpmg.com/ethicshelpline/robiPost : GPO Box No. 6042
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Supplier Satisfaction SurveyThe Supplier Satisfaction Survey, conducted on a scale of 5, shows year-on-year improvement of suppliers’ level of satisfaction with Robi. Our suppliers have also ranked Robi as Number One when compared to other telecom operators in the country in terms of overall working experience.
GOOD GOVERNANCE We are committed to the highest standards of corporate governance to maximise stakeholders’ values. The Axiata Group has active representation of Axiata Board members and/or Axiata Senior Management on the Robi Board.
Our Board of Directors plays an active role to ensure the company’s governance practices and frameworks are relevant and able to meet company objectives. They acknowledge that whilst it is important for Robi to continue delivering sustainable performance benefitting stakeholders, it is also imperative to ensure the best corporate governance practices at all times. We abide by the following major statutory obligations:
• The Companies (Bangladesh) Act, 1994• The Bangladesh Telecommunication Act 2001• Information and Communication Technology
Act, 2006• The Finance Act, 2011
As a company that upholds strong ethics and code of conduct, we comply with all the relevant laws of the country and maintain transparency in all our operations. Half-yearly activity reports are submitted to Bangladesh Telecommuni-cation Regulatory Commission (BTRC) and Quarterly Business Updates (QBUs) are conducted in the presence of the press.
We maintain an open-door policy for our employees to freely raise issues regarding any acts of discrimination against any individual(s), and/or violation of company values. In 2015, we have appointed an Ombudsperson to handle any unethical act or act of discrimination in Robi. We have in place a rigid whistle-blowing policy and all our new joiners go through an orientation session on each of our policies.
We follow the best global practices for asset and network modernisation, outsourcing, managed services and shared services, undersea cable consortiums, hosted solutions, service quality management, and centralised network operations, to ensure operational efficiency and excellence throughout.
Customer Care Service Our major focus is to provide end-to-end solutions to our customers. Last year, we took our services at their door-steps using motorcycles and caravans. We introduced mini Walk-in-Centres which are exclusive touch-points for Robi customers to avail our services.
Improved Customer Experience
We invested in roll out of state-of-the-art techniques to manage customer relations better. We introduced an Advanced Queue Management System and enhanced the features of the IVR system. We also launched digital service channels and apps like web-chat, web-care and Robi e-care. The capacity enhancement of our inbound call centre helped us stand out in various customer experience parameters and significantly improve service NPS over major competitors.
We have a unique approach to engage our employees, especially those involved in support functions and do not have direct communication with the customers, under ‘Listen2Customers’ programme to gain first-hand insight into their perception about Robi products and services, and accordingly provide improvement suggestions. The objective is to improve customer service and experience through employee engagement.
71 Robi Sheba Centres
47New centres deployed in 2015
5Experience Centres with special zones for women, senior citizens and corporate/high value clients
CUSTOMER AT THE CENTRE“Customer at the Centre” is one of the three guiding principles that we believe in while working for Robi. We are a customer centric company and we have made extensive investments in improving customer service standards, resources and personnel in the recent years. We provide simple, flexible and affordable connectivity to all our customers. Our various voice and data packages, messaging services and diverse value-added services (VASs) match the unique requirements of both urban and rural subscribers.
Network Coverage(by population):
OUTDOOR
2G
3GRobi 31%
INDOOR
16%
OUTDOOR
99%
INDOOR
82%
In 2015we have invested
BDT 20 billionfor expansion of 3.5G and2G network
50%of all employees participate in‘Listen2Customers’ every month
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RobiRobi
improvements in 2015
12%IMPROVEMENT IN
IVR CONVERSION
48%IMPROVEMENT IN ROBI
SHEBA CENTRESERVICE LEVEL
65%REDUCTION IN
AVERAGE WAIT TIMEAT CALL CENTRES
75%REDUCTION IN AVERAGE
WAIT TIME AT ROBI SHEBACENTRES
50%REDUCTION INCOMPLAINTSPER 100,000CUSTOMERS
26%IMPROVEMENT IN
INBOUND CALL CENTRESERVICE LEVEL
Customer Experience
Parameters
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JoyeetaA special package designed for workers in the Readymade Garments sector. The package proved to be a major success for the Enterprise Business team as it received tremendous response from workers due to its lucrative pricing propositions.
Our garments sector is second only to China’s in size and employs about four million people, mainly women. The sector accounts for nearly four-fifths of the country’s exports and contributes more than 10 per cent GDP of our country.
Dhonnobad Programme Dhonnobad programme was the best example of customer-centric initiatives in 2015. We believe that each and every customer deserves something more, regardless of the amount spent by them and/or their engagement with Robi. All our subscribers depending on their category under the programme can avail attractive deals.
Robi becomes world’s #1 “Most Socially Devoted Brand”Robi has been declared as the #1 “Most Socially Devoted Brand” in the world in Q3, 2015 across all categories – thus becoming the first-ever Bangladeshi brand to hold this prestigious position among all global brands. Previously, Robi held this position in 2014 in the telecom category only.
Socialbakers, a globally renowned online analytics publishing company, made the declaration based on a number of indicators related to fan-base engagement such as responding to online queries, response time and response rate. Robi’s response time has been a staggering 99.2 percent, despite having a fan-base that is five times larger than that of many other top-ranked socially devoted brands. On an average, we spent just 11 minutes to respond to each query from customers and fans in the most effective manner.
Socially Devoted brands understand the shifting paradigm of customer care, and they are aware that the most responsive and dynamic audiences are on social media. Hence this achievement is testament to Robi’s commitment in upholding its guiding principle of always keeping “Customer at the Centre”.
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COMMITMENT TO
2015
102,646tonnes of GHG Emission
(Scope 1 + Scope 2)
2014
108,747tonnes of GHG Emission(Scope 1 + Scope 2)
1,046,893 giga joules of energy saved
4,812 giga joules of energy saved
BDT 445.1 milliontotal contribution towards
the society including contributiontowards the Social Obligation Fund (SOF)
BDT 432.7 milliontotal contribution towardsthe society including contributiontowards the Social Obligation Fund (SOF)
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Our core business is to provide mobile data and voice services. To contribute to less C02 emission, we are gradually rolling out green power solutions for our BTSs and this has been a priority in our annual CAPEX planning. The implementation of a battery refurbishment project also ensures the optimum use of natural resources. We have introduced a smaller SIM card pouch that remark-ably reduced use of plastics.
We have also launched a number of green supported VAS and apps including m-money, balance transfer, recharge through ATM booths, e-care solution, and utility bill payment services through mobile phone, etc. contributing to reduce the need of physical movement of customers and paper usage.
Robi has specific plans to use less power at office premises. Office air conditioning is shut down after evening to show our further emphasis on green practices. Automated fleet management and virtual meeting facilities are examples of better utilisation of digital systems to limit movement and ensure less energy consumption.
GOING GREEN
Our green vision is – “dialing for a sustainable future”. As a responsible mobile phone operator, we are committed to environmentally sustainable business practices through responsible use of resources. Our effort exerts to minimise our environmental footprint by reducing energy consumption, waste generation, and carbon emissions from our business operations.
We formed an internal Green Committee to lead our green initiatives. We have automated key HR processes through r-hive and launched an e-approval system to reduce the use of paper. The Green Committee launched an internal e-waste campaign for employees to get rid of their old and unusable mobile phones, mouse and batteries appropriately. We have also replaced plastic water bottles with reusable water bottles for all employees. Our open office culture and use of energy efficient lights, including LED, also reflects on our commitment to a green office culture.
In 2015, we have reused
We have reduced ourGHG emission by
13.72%than that of 2014
In 2015, we have screened
85%of our new suppliers using environmental criteria
5,045battery cells; each of the cellsweighed around 28 kg
27tonnes of printedcircuit board
710tonnes of e-waste
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edotco Bangladeshedotco Group is the first regional tower services provider in Asia, providing end-to-end solutions in the tower services sector ranging from co-locations, built-to-suits, energy and transmission to operations and maintenance (O&M) of both passive and active infrastructure, in a responsible and sustainable manner for the customers, employees, communities and nations that it serves.
edotco Group is steadfast in expanding possibilities via cost-efficient telecommunications infrastructure by enabling competitive access for the industry and connectivity for communities. With a regional portfolio of over 16,000 towers managed and operated across Malaysia, Sri Lanka, Bangladesh, Cambodia and Myanmar, edotco strives to deliver outstanding performance in telecommunications infrastructure services and solutions.
Established in June 2013 edotco Bangladesh Co. Ltd is a subsidiary of the edotco Group. The objective of edotco is to provide communications infrastructure services to customers and to be the one stop centre for telecommunication sites and bandwidth services in the country.
GREENINITIATIVES
77,,7,77,7 500500sites nationwidePRODUCT OFFERINGS
Groundbased sites
Rooftoptowers
In-buildingsolutions (IBS)
Cellular-on-wheel (COW)
Custombuilt sites
Solarenergy
enabling connectivity
AutomaticSolar Tracker79% higher power
generationover traditional
Wind TurbineEnergy OPEX
saving – 20% DG
Carbon TowerFaster sitereadiness
OPERATIONAL UPGRADE
Solar system deploymentEnergy OPEX saving - 40% DG
Li-io deployment Energy OPEX saving
20% DG
IVS deploymentenergy efficiency: 71% cooling
energy cost reduction
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CORPORATE RESPONSIBILITY
Our Corporate Responsibility strategy is very linked with our business – using technology to transform people’s lives. We strongly focus on ICT Education to improve digital competence and inclusion of people, particularly youth groups, and we are keen to provide technology-based solutions to provide better healthcare and environmental management.
Robi’s CR efforts are focused in three areas:
1
2
3
E-learningFacilitating curriculum-based education
Digital literacy programme Improving ICT literacy
Empowering youthAlternative capacity building for income generation
Awareness campaignAwareness building on environmental issues
Go greenMinimising carbon footprint
Build a nation of healthy citizensSafe Water, Disaster Response,M-health delivery channels
ICT EDUCATION
ENVIRONMENT
HEALTH
12
3
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Gori Nijer Bhobishhot
A flagship project of Robi through which we are developing technical capacity and creating employment opportunities for 500 underprivileged youth in Chittagong
The 15-month training is provided on Mobile Servicing, Electronics, and Industrial Sewing Machine Operation (ISO) for the RMG sector. The training is being carried out by UCEP (Underprivileged Children’s Educational Programme) Bangladesh, and they are also responsible for technical assessment, certification and job placement of the trainees across relevant industries. Priority is given to female trainees, especially in Electronics and ISO trainings.
96% Pass rate inBatch 1
While
84%
of the 160 million populationare mobile subscribers, only
Bangladesh is yet to get on this bandwagon. The relatively lower level of internet penetration is attributable to a number of challenges, namely very low awareness and interest about various uses of internet, data charges and expensive data enabled devices and lack of adequate contents in Bangla. However, this also presents significant opportunities for the telecom operators to benefit from this changing consumer dynamics – shift from voice to data.
Recognising the fact that growth in internet penetration is the key to realising our quest for a Digital Bangladesh, Robi is poised to take maximum benefit with its innovative products and service solutions, long-term investments and technology-driven CR initiatives.
32%
are mobile internet users.*
*Source: Bangladesh Telecommunication Regulatory Commission (BTRC) published data in their website, as of December 2015
Robi
With technology-driven changes in the telecom sector, mobile handsets, especially smartphones, are fast becoming an integral part of our everyday life. To support this shift and enable users to have better experiences with our products and services, Robi is developing much-needed trained people in the mobile servicing sector to establish a strong value chain and support the surge of smartphone usage.
Championing the Data Era
According to a report of the International Telecommunication Union
3.2 billionpeople will be using internet by the end of 2016 – nearly half of the global population.
Out of this, about
2 billionusers will be from the developing world.
To ensure customer engagement and satisfaction under this changing scenario, telecom operators globally are heavily investing in data-driven operations.
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Free Platform
Robi was the first mobile phone operator in Bangladesh to introduce the free internet platform “Internet.org”, in association with Facebook. The platform provides Robi users access to 22 popular websites for free, without incurring any data charge for contents. Following the launch of this platform, around 5 million mobile phone subscribers started using free internet within a period of three months.
Internet4U
In today’s digital era, internet is fast becoming an integral part of our everyday life. It has the power to open up opportunities and transform lives. With this philosophy in mind, Robi launched its “Internet4Youth” campaign, an interactive session with the youth focused on diverse and proper uses of internet as a tool for learning and self-development, a platform for creating employment opportunities and for improving quality of life. Very recently, the campaign was rebranded as “Internet4U”, expanding its scope to people from all walks of life.
A capacity development session was arranged for telco journalists in Q4 2015, presenting to them the evolution of technologies and resulting opportunities that will shape the future of communication, particularly the telecommu-nications sector.
To create more access points we have set up Internet Corners across the seven divisional public libraries of Dhaka, Chittagong, Sylhet, Rajshahi, Rangpur, Khulna and Barisal and some major press clubs benefitting journalists.
Robi is also providing free Wi-Fi connectivity across all residential halls of residence and student buses of Dhaka University. We have also set up an e-library in the business faculty of Dhaka University, connecting the students with 35 internationally renowned universities and publication houses.
Products like Recharge Plus, ShareMyNet, etc. have provided very flexible and convenient options for data purchase and data package sharing by Robi users.
At present,
43%
of
8,643 sites are 3.5G sites, while
65%
of our BTS sites are in rural areas.
We providemore than
5,000hours of free internet to
16,000+users every year
Enhanced Connectivity and CustomerConvenience
Robi has invested significantly to bring more and more people under its 3.5G network.
Internet4U
40
englishinschools
“englisinschools” is an English language learning initiative jointly conducted by Robi and The Daily Star since 2009, targeting English language teachers and students across 100 secondary schools in Chittagong, Rajshahi, Khulna and Sylhet.
A dedicated content page was published every Monday and distributed across these schools. In addition, teachers’ training sessions were conducted to facilitate classroom teaching processes.
Safe Water, Healthy Life We have provided safe drinking water facilities across seven major railway stations in Dhaka (Kamlapur and Airport), Chittagong, Sylhet, Rajshahi, Khulna and Mymensingh for free to railway passengers and visitors.
The plants were set up in association with Bangladesh Railway, and with technical support from WaterAid, a leading UK-based non-profit organisation working to improve access to safe water, sanitation and hygiene.
Disaster Response
Robi was the first corporate house to respond to the flash flood situations in Bandarban, Cox’s Bazaar and Ramu in 2015.
Beach Clean-up at Cox’s Bazaar Robi has taken up the responsibility of beach clean-up in Cox’s Bazaar, an initiative benefitting millions of tourists while playing a significant role in raising awareness among people regarding their responsibilities for a cleaner and greener environment.
In partnership with BangladeshArmy, Robi distributed
5,000packs of relief items to
20,000+affected people
4,000+ people in the off-grid areas of Kurigram and Naikhonchhari, by installing solar home systems across
950 households
Under Robir Alo, we have providedelectricity access to
Robir Alo
5,000
30,000+railway passengers and visitors everyday
litres of safe drinking water to
200English Language Teachers and
300,000+ students benefitted
41
Robi is proud to support the United Nations declared Sustainability Development Goals (SDGs) and will do its part to create awareness of these Global Goals.
Over the last few years, Bangladesh has shown strong signs of growth with GDP expanding by 6.5 per cent in 2015. Its growth momentum umcoupled with a national commitment to reach middle income status by 2021 has accelerated pro-growth policies, which have resulted in a substantial decline in poverty leading to increased life expectancy, literacy and disposable income.
Robi is the first operator in Bangladesh to introduce GPRS, drawing from the international expertise of Axiata and NTT DoCoMo to support its voice and internet offerings such as EDGE, 2G, GPRS, 3.5G and others.
Since its inception in Bangladesh, Axiata Group has invested BDT 32.4 billion in the form of equity. Our CAPEX investment till date is BDT 162.3 billion.
In 2015 Robi was recognised by Axiata Group Berhad for its contribution towards development of the ICT sector in Bangladesh. The company was conferred the National Contribution award 2015 at the Axiata Senior Leadership Forum held recently.
INVESTMENTS IN 2015
CAPEX + OPEX
US$ 678 million
Every
US$ 1 spent on
CAPEX and OPEX
US$ 1.3 In GDP Contribution
Translated
to
Contribution to GDP
0.5%
(USD 1.1 billion)
$
$
Economic Contribution
Robi has a subscriber base of approximately 28.3 million and network coverage in 84 per cent of Bangladesh’s populated areas. Total operating expenditure for 2015 totaled USD 422 million, while Robi’s CAPEX spending came up to USD 256 million making Axiata one of the leading foreign investors in the country. Approximately 74 per cent of Robi’s procurements in 2015 were done through local suppliers.
In 2015, Robi’s operations contributed USD 1,071 million to the country’s economy, representing 0.5 per cent of GDP.
15%27%
25%33%
Operational directvalue added
Operational indirect andinduced value added
Productivity
Value added bycapital investment
NATIONAL CONTRIBUTION
42
Social Contribution
In 2015, Robi’s operations in Bangladesh supported the employment of more than 120,000 people through direct and indirect means. Out of this, 1,824 employees were directly employed by Robi.
Robi is also committed to a robust corporate social responsibility framework which puts social advancement through community empowerment and environmental upkeep at the forefront. Its main focus areas regarding corporate responsibility include ICT Education, Environment and Health.
34%
2%
63%
1%
Operational directemployment
Operational indirect andinduced employment
Outsourced
Total employment impactby capital investment
20In 2015, we
invested
for expansion of3.5G & 2G network
17.2contributed to
National Exchequerin 2015
BDT billion
to BTRC’s SocialObligation Fund (SOF)
between 2011-15
Contributed
85of our
new suppliersare screened in terms
of basic humanrights
%
In 2015
120,898jobs were supportedby Robi
Procurement from local vendors
74%
BDT billion
million1,341.9BDT
43
AXIATA GROUP BERHADAxiata Group Berhad is one of the largest Asian telecommunications groups in Asia with over 260 million customers.
The Group’s mobile subsidiaries and associates operate under the brand name “Robi” in Bangladesh, “Celcom” in Malaysia, “XL” in Indonesia, “Dialog” in Sri Lanka, “Smart” in Cambodia, and ‘‘Ncell’’ in Nepal with strategic interests in “Idea” in India and “M1” in Singapore. Added to this, the Group has established a communications infrastructure solutions and services company called “edotco”.
The Group provides employment to over 25,000 people across Asia.
Axiata’s vision is to be a regional champion by 2015 by piecing together the best throughout the region in terms of connectivity, technology and talent, uniting them towards a single goal: Advancing Asia. www.axiata.com
44
The Axiata Group is making a concerted effort to create a strong and cohesive group-wide corporate responsibility identity for all Axiata companies. By adopting this approach, the Group is aligning the efforts of its Operating Companies (OpCos) in the South Asian and South East Asian regions by incorporating a shared sustainability identity structured in three corporate responsibility areas:
• Disaster Management and Response: Adopt proactive measures to improve network resilience and responsiveness in order to facilitate connectivity before, during and after the disaster.
• Young Talent Development: Identify and support the growth of talented youth in the OpCo countries and ensure identified young talents achieve their potential as future corporate leaders.
• Green Initiatives: Establish acceptable standards in terms of systems and processes to ensure the most effective environmentally-friendly operational practices are used in the Group’s network, infrastructure and office locations.
2015 Highlights
Sustainability Core Projects
While these areas will be discussed collectively as Axiata Group’s Corporate Responsibility initiatives, each OpCo including Robi will carry out its sustainability projects independently based on individual company’s materiality and sustainability context.
RM 2.6 billionUSD0.7 billion
RM 56.5 billionUSD13.2 billion
~275 million
~25,000
REVENUE
MARKETCAP
PAT
SUBSCRIBERS
EMPLOYEES
COUNTRIES 9
RM 19.9 billion USD5.1 billion
45
46
APPENDICES
LIST OF ABBREVIATIONS
ATM Automated Teller Machine
BCM Business Continuity Management
BDT Bangladeshi Taka
BPDB Bangladesh Power Development Board
BOC Bangladesh Oxygen Company
BRAC Bangladesh Rural Advancement Committee
BTRC Bangladesh Telecommunication Regulatory Commission
BTS Base Transceiver Station
CAPEX Capital Expenditure
CEO Chief Executive Officer
CFO Chief Financial Officer
CO2 Carbon Dioxide
CR Corporate Responsibility
CRM Customer Relationship Management
CTO Chief Technology Officer
DS Digital Services
DC Direct CurrentEIS englishinschools
EEI Employee Engagement IndexEES Employee Engagement Survey
EMF Electromagnetic Field
ERC Emergency Response Committee
ERP Enterprise Resource Planning
ERM Enterprise Risk Management
GADP Group Accelerated Development Programme
GDP Gross Domestic Production
GHG Greenhouse GasGJ Gigajoule
GRI Global Reporting Initiative
GPRS General Packet Radio ServiceGSM Global System for Mobile communications
GTM Go-to-Market
GSMA GSM Association: An association of mobile operators and related companies devoted to supporting the standardisation, deployment and promotion of the GSM mobile system.
H&S Health and Safety
HR Human Resources
HRD Human Resource Development
HRIS Human Resources Information System
HSDPA High-Speed Downlink Packet Access
HSPA High Speed Packet Access
HSSE Health Safety Security and Environment
ICT Information and Communications Technology
ISO International Organisation for StandardisationIT Information Technology
IVR Interactive Voice Response
KPIs Key Performance Indicators
Kbps Kilobit per second
LED Light-Emitting DiodeMbps Megabit per second
MFS Mobile Financial Services
47
NBR National Board of Revenue
NDA Non Disclosure Agreement
NPS Net Promoter Score
NSN Nokia-Siemens Networks
OBE Order of the British Empire
OpCos Operating Companies
OPEX Operating Expense
OTT Over-The-Top Content
PAT Profit after Tax
PWC PricewaterhouseCoopers
QBUs Quarterly Business Updates
RADP Robi Accelerated Development Programme
RCO Robi Corporate Office
RFQ Request for QuotationRMG Readymade Garments
RM Malaysian Ringgit
SAP SAP SE (Systems, Application and Products in data processing) is a German based multinational
software corporation with over 293, 500 customers in 190 countries
SDG Sustainable Development Goals
SMEs Small and Medium EnterprisesSMS Short Message System
SOF Social Obligation Fund
SBU Strategic Business Unit
TM Telekom Malaysia UI.EP Uncompromising Integrity. Exceptional Performance
UK United Kingdom
USD United States Dollar
VAS Value Added Services
VTS Vehicle Tracking Solutions
VP Vice President
48
DATA IN NUMBERSAspect Indicator Detail Data
Market Presence
Market Presence
ProcurementPractices
Energy
Emission
Employment
EC05
EC06
EC09
EN3
EN5
EN6
EN15
EN16
EN18
EN19
LA01
LA03
Ratios of standard entry level wage vslocal minimum wage
Proportion of senior managementfrom local country
Percentage Local
Percentage Foreign
Direct Energy Consumption
Indirect Energy Consumption
Energy Intensity
Energy Saved
Scope 1 GHG - GHG from Fuel
Scope 2 GHG - GHG from Grid
GHG efficiency
Reduction of GHG
Employees by Gender
Joining Robi - By Gender
Joining Robi - By Age Group
Leaving Robi - By Gender
Leaving Robi - By Age Group
Employees who took maternity/paternity leaveduring the year
Employees returning to work aftermaternity/paternity
Retention rate of employees who tookmaternity/paternity leave the year before
MaleFemale
%
%
%
GJ
GJ
GJ
Tonnes
Tonnes
Tonnes
Male
Female
TotalEmployees
Male
Female
<20
20-29
30-39
40-49
50-59
> 60
Male
Female
<20
20-29
30-39
40-49
50-59
> 60
Male
Female
Male
Female
41:135
28%
74
26
231,541.63
498,553.71
1,046,893
13770.65658
155922801.1
332
1287
151
1438
264
36
0
153
126
18
3
0
258
15
0
45
134
82
10
2
105
4
105
4
N/A
49
Health & Safety
LA05 Health & safety representation
Health & safety information
Injuries (Workforce)
Lost time accident (LTA)
Fatalities
Average Training hours per employee
Employees receiving Performance Review
98
LA06
Number 0
Rate 0
Number 1
Number 0
Training LA09
Male 14.33
Female 12.7
Male 100%
Female 100%
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