Advanced Twitter for Nouns

Metadata and Media Integration

Why for "nouns"

“A noun is a word 

used to name a person,                               animal,                                    place,                                         thing,                                         and abstract idea.”

#Protip - whatever you are on Twitter, match the message tone to the audience.

Key Takeaways for Today:

1.Twitter gives life to abstract ideas. 2.Twitter is robot language for humans. 3.Twitter is not limited to 140 characters. 4.Twitter is a social meta-network. 5.Twitter treats attention sustainably.

Twitter gives life to abstract ideasNon-Profits - more than any other entity on Twitter  - depend on being able to communicate the life of abstract ideas.

Metadata is one way to situate yourself inside the life of an idea on Twitter.

If you have not already, devise and determine a set of core tags that will help define your role in the conversation.    (ie #autism, #greenjobs, #compassion...) 

Remember, tags are part of the public domain and often already in use by someone - approach this domain with care.

Create distinct tags that are unique to your organization.

"In the end, the Senate's 19 Republicans approved the measure, 18 to 1, without any debate on the floor or a single Democrat in the room." [The New York Times, 3/9/11]

#Protip - tags help you track.

Twitter is Robot language for HumansBecause of the 140 character limit, convention allows for a certain amount of "Twitistic License."     (#protip - adding "twit" to anything is what Tweeple do.)

Metadata is one way to make the machines work for you.

Because tags are clickable links they become like menu buttons on a web page.

For years machines have truncated language for efficiency, now we are doing it to.     (ie shortened links with human friendly URLs)

Tweet readers are becoming adept at scanning tweets for relevancy.

#Protip - shortcuts are great but know the tolerance of your audience for #robotspeak.

Twitter is not limited to 140 charactersBecause of the propensity of links and tags found in tweets, each tweet should be seen as a possible gateway to infinite realms.

Tags make conversations and live chats easier attracting audiences and engaging them in the continual defining of your abstract concept's story.    (ie #dadstalking, #smcedu, #prchat...)

Images, videos, and location data can add life to a tweet.

Twitter has a rich ecosystem of development - find the tools that work best for you. (TweetChat, TweetDeck, Hootsuite...)

From http://suchsweetsorrow.com 

#Protip - even #Shakespeare fits on Twitter using embed and api technologies.

Twitter is a Social Meta-Network

"I see Twitter as a pure utility, like electricity or water..." - Jack Dorsey, co-founder.

Facebook is a social network and therefore people tweet links to their Facebook pages.

YouTube is also a network as is Flickr or Instagram and you find tweets leading there everyday.

Twitter is social because communication can be two way with anyone there.

#Protip - call out your media content explicitly if sharing a link.

Twitter treats attention sustainably.The future of attention requires us to think of it as an ecology rather than an economy - an environment of natural resource with limitations.

Because communities are emerging and diverging around curation, superfluous content is minimized allowing for greater attention margin.

Understand that you operate in a community with others that do what you do; work with them not against.

#Protip - make use of the manual RT; don't try and re-invent the content wheel with every tweet.

Follow me:

@douglasLmiller (for social media)@depaulcareerctr (DePaul)

@andsquare (music/movies)@dadEnough (parenting)

@exiledbeliever (religion/faith)@attndefspend (autism/NPO)

http://socialmediaclub.org/profile/douglasleemiller