MY PITCHJordan Mcgrath

My Brief…

The brief that I have chosen is to create the first two pages of a local newspaper along side the following ancillary tasks:

• Hyperlinked pages of a website• A poster for the newspaper

Conventions…• Must of the conventions I will use within my product will be kept

similar to the sorts of conventions used in existing products. For example, the positioning of the main article will be in the centre of the front page and will be accompanied by a relating headline and image often with a caption. This highlight the importance and significance of the article. In the case of the Sunderland Echo it is always a human interest story or a piece of local news which is used as the main article as it keeps the audience interested and also some members may be able to relate to the issue. I will aim to keep this the same in my newspaper.

More Conventions…• Other conventions which I will keep the same will be he positioning of

the masthead and the essential information etc. This is because the masthead is traditionally positioned at the very top of the page so people can easily see what newspaper it is, so I would not change this. Also within the essential information banner the price will be featured, therefore below the masthead would be a suitable place for this feature to go.

More Conventions…• Like other traditional local newspapers my product will feature a

different adverts for a range of different places and things. This will help to draw the reader into reading on. The positioning on an eye-catching advert will be at the very bottom of the page reading along horizontally in the form of a banner. As this is the last feature that the reader is likely to look at on the page, they my be more likely to turn to that specific page which more information of the advert will be featured on.

Target Audience…

• The target audience for my product will mostly like be an older generation perhaps around the age of 30-40. This is based upon the types of stories that will be featured within the newspaper as someone in their teens is most likely not going to pay as much interest in human interest stories etc as this generation would. As well as thinking about gender, my product will be aimed at a working class audience. This is due to the style of the language which I will use and again the style of story. The language will be fairy informal however at the same time relevant and to the point. I will base the style and layout of my newspaper around that of the Sunderland Echo due to them both being local evening newspapers.

Distribution…• By newspaper will be distributed in local shop as well as

supermarkets, online and through subscription. This helps me to create a broader target audience. The fact that my product is also distributed online, a younger audience may be targeted. This is because it is usually the younger audiences which are more familiar and experienced with computers and the internet, therefore it may encourage them to keep up-to-date on the latest news whilst doing something they enjoy. Also my product will be available to buy through subscription. Readers will pay so much money a month for the newspaper over a period of time and the newspaper will be continuously sent to them on a regular basis. This means that the audience does not have the hassle of going out to buy the local paper everyday as they can get it delivered straight to their doors.

Publishing…• The company I would choice to

publisher may product is Northeast Press. This is because they already publisher the Sunderland Echo and the Shields Gazette which are popular local existing newspaper. However this may prove to be a seen as a bad thing as because they already publish two similar newspapers they might make my product to similar to the existing papers as well as putting for effort into the existing two.