ADIL ABBAS

ADVANCED

PORT

FOLIO

Brief

- Magazine Advertisement (Music Video) - Album Digipak (Music Video)

Question 1In what ways does your media product use, develop or

challenge forms and conventions of real media products?

MY ALBUM COVER WAS INSPIRED BY COUNT BASIE’S ALBUM FRONT COVER , BUT I HAD TO KEEP THE CONCEPT OF MY MUSIC VIDEO IN MIND AS WELL. BECAUSE A CAR MOSTLY SYMBOLIZES ADVENTURE AND ESPECIALLY A CONVERTIBLE ONE, SO MY COVER HAD TO BE DIFFERENT AND HAD TO MATCH WITH MY PLOT AT THE SAME TIME.SO FOR THIS I TOOK THE SHOT OF THE TAILIGHT OF MY CAR,BUT IT WAS STILL VERY BRIGHT FOR THAT I CHANGED THE CONTRAST OF THE COVER I WANTED IT TO BE A VINTAGE AND DULL LOOK AS A SYMBOLISM OF SADNESS AND PAIN.

My video opens where a guy receives this text message where the girl he loves was suppose to meethim but breaks up with him instead, The codes and conventions I had to challenge here were to make actor’s reaction match with this scene, The Narration had to be perfectly timed with the scene, and editing played an important role here where a transition effect is added with picture into picture, Linking the Text message scene with the Guy’s Reaction.

The Actual plot takes place in this scene and this is where the viewers can actually gain understanding of what the song is actually about.

The Opening titles are shown in this sequence

This was suppose to be a medium shot as the guy is walking away in depression and pain , I had to move the camera along with the movement of the character so as he walks away it becomes a wide shot

Next scene is a Medium Close Up Shot because it was important to show the facial expressions of the actor clearly, and his reactions was the main focus in this scene.

The camera moves away from the guy as the scenario was about to be changed, The guy stops the car and feels sadness as he cant stop thinking about the girl.

I used the same location as I did in the first scene of my video but wanted a different view this time because the emotions and reactions in this scene are different in order to shoot that I also wanted the location to be shown in the background.So a High angle shot was taken here.

The Editing had to be good in this scene because I wanted the viewers to feel that the guy is so much in depression that he feels like his world is twisting and turning, As you can see The constant change of colors in the background represent that.

MY ENDING SCENE IS INSPIRED BY BRUNO MARS SONG GRENADE’S ENDING SCENE, BUT THE DIFFERENCE IS THE MODE OF TRANSPORT IN BOTH THE SCENES I CHOSE TO PUT A CAR IN MY SCENE TO MAKE IT LOOK MORE SIMPLE.THIS SCENE TOTALLY ADDS UP WITH THE SAD STORY AND THE NAME OF THE SONG “WHAT DID I DO WRONG”

IT FITS WITH THE PLOT AND TO SHOW THE SCENE IN LESSER TIME I PLANNED TO TAKE A LONG SHOT IN THIS SCENE AS YOU CAN SEE.

Bruno Mars Grenade What Did I Do Wrong- Adil Abbas

Question 2How effective is the combination of your

main product and ancillary tasks?

As you can see designing my magazine was a little difficult to document because I had to admire the fact that my video is sad and to present all of

that in one single magazine ad would confuse the viewers instead.

So what I thought proved to be best for my magazine ad is that I grabbed a scene from the video and blurred the backgrounds in a fast motion way

creating a shadow of the artist as a sign of numbness and showing that the Actor is thinking whilst the time is passing but it has stopped for him and he

is numb.

The car in the Front page is the same car the guy is driving in the most emotional sequence of the video.

The back cover of the Album Cover is pretty attention grabbing as I am standing just beside the car with my head tilted downwards which shows that I am lost in my own thinking

The location where the album cover was shot is same as the one in my Music video where the guy is driving and he cant stop crying

The Actor on the magazine advertisement and on the digipak is the same actor who’s in the music video.

(Similar settings)The Parking Lot on the digipak was used in the video

(Similar clothing) used to attract the same target audience

The target audience being males and females aged 16-25.

Name of singer on in with the male singer in the music video.

The song title, What Did I Do Wrong, which is written on the magazine advertisement is the name of the song which is used in the music video and it is written in the same font style.

Question 3What have you learned from your audience

feedback?

For My target audience, I found that the texts were completely appropriate.

My target audience is primarily teenagers and young adults and the music the company helps produce is often placed under the popular music category. The music produced is appealing to the target audience as

they can easily relate to the story within the video.

The scenario that plays out often reflects that which goes on within the lives of teens and young adult couples so it is a genre of music that they are drawn towards. Due to the use of a Male on the cover of both the digi pak and the advertising poster, the Male section of the target audience would be more drawn to the story also because the plot . They would

therefore seek more information from the poster, and are more likely to buy the CD due to presentation of front cover. The general layout of the

advertising poster would attract more fans due to the interest in the published image. Fans would be persuaded to buy the new album due to

the positive reviews given by well-known individuals in the music industry. Overall, we found that the final product of the magazine advert

and the CD digi pak are fully appropriate for the target audience and fulfilled their purpose successfully.

I used Social Networking Websites as it was ideal to get quick feedback from the Audience over there

Facebook is the amongst the number one websites and I could target large number of people on it so that’s what I did.I uploaded my Final product(Music Video)

And got the response which helped me know what my product is actually worth for.

Question 4How did I use media technologies in the construction and research, planning and

evaluation stages?

PLANNINGI made a sketch about the concept of my video and tried a couple of new

ideas but chose the best one at the end

It was easier for me to decide because I asked my actor to actually act the scene out in the same angle and similar way, then I made my storyboard and gave a lot of thought on what my actor is best at, the shot composition was not much of an issue because the locations I had in mind didn’t give me much options

I made a few visits at this location and found the place interesting because there was ample space to walk and this location gives you a glance of loneliness which symbolised with the plot of my video.

The closing sequence was the spine of the video according to me so I had to do it right and I was not sure of which shot composition to prefer so I took a lot of different shots from different angles and at the end chose the final best one as you can see.

POINT OF VIEW SHOT

As the accident is scene from the driver’s perspective and looks more realistic

All of this was possible because of technology and the resources I had

The scenes that I was able to shot again and again the takes I shot were recorded by A Nikon D3200 DSLR

The Location Scouting took time and I just needed some basic pictures for the locations so I chose a basic camera of Samsung SII

Internet Also played a vital role in all of this

I used search engines to educate myself in video editing and improve my Research Process.

RESEARCH

Photoscape , Editing my Music Video Album Cover, I used it for Cropping And masking of the photo further edited it in Photoshop

CONSTRUCTION