October 2, 2011

By Lynn Truong, Co-Founder, Wise Bread

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wisebread.com/fincon11

Slides and notes will be posted on:

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How do I make (lots of) money from my blog?

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0 5

10 15 20 25 30 35 40 45 50

How are other bloggers making money?

Larget source of revenue

Dis

play

/Ads

ense

Text

Lin

ks

Affi

liate

Mar

keti

ng

Spon

sore

d Po

sts

Free

lanc

e W

riti

ng

Cons

ulti

ng

Prod

ucts

Spea

king

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10

20

30

40

50

60

What ad networks are they using?

Adse

nse

Inve

stin

g Ch

anne

l

Com

mis

sion

Jun

ctio

n

Flex

Off

ers

Amaz

on A

ssoc

iate

s

Link

shar

e

Goo

gle

Affi

liate

Es

cala

te

Shar

e A

Sale

MyS

avin

gs

Blog

Her

Chit

ika

NCS

Rep

orti

ng

Cons

umer

Tra

ck

Pepp

erja

m

Life

tim

e M

oms

Burs

t

Kont

era

Adve

rtis

ing

Blog

Ads

Gla

m

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10

20

30

40

50

60

70

No Yes I plan to soon

How many are full time bloggers?

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5

10

15

20

25

30

35

40

< $500 $500-$1000 $1000-$2500 $2500-$5000 $5000+

How much do you make from your site per month?

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Agency Representation: What You’ll Need

•  The right numbers: traffic, demographics, social media reach •  Time: to pitch every. single. inquiry. •  Time: bigger campaigns = higher maintenance clients •  Time: to report what you delivered •  Flexibility: campaigns are unpredictable

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Direct Sales: What You’ll Need

•  Media kit/sales page •  Audience demographics

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Direct Sales: What You’ll Need

•  Media kit/sales page •  Audience demographics •  Rate card •  Brag sheet •  Pitch custom campaigns

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Display Ad Networks: Choose Quality over Quantity

•  Floor/min CPM •  Review and easily remove ads •  Default/pass through networks •  ContextWeb, Tribal Fusion, Six Apart, Casale Media

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Affiliate Ad Networks

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Affiliate Marketing: A Lot to Like

•  Low barrier to entry •  Targeted traffic vs. lots of traffic •  Start making money fast •  Unlimited niches •  Passive income potential

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Products: Package Information

•  Ebooks •  Courses •  Premium content •  Newsletters •  Private forums •  Apps

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Freelancing: Beyond Your Blog

•  Writing opportunities – beyond other PF blogs •  Speaking •  Consulting •  Book deals •  Media personality

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