Under The Hood

Since 2001

Welcome to Sparky’s Garage. We’re a band of creative thinkers who develop campaigns that help create indelible brands and transform customers into brand evangelists. As a result, buzz happens. Sales are made. Dynasties are built.

From Local to Worldwide

We’ve helped start-ups like Softspikes and America Online achieve ignition, and tuned up some of the world’s best-known brands, like Coca-Cola and Harley-Davidson. Today we’re working with an innovative technology venture called BodyMedia, a revolutionary health care start-up called RxAlly, and Virginia Railway Express, a 20-year-old DC commuter rail. We also donate our time to the Autism Society of America and the American Cancer Society. We do good work. And sometimes we just do good.

Service With A Style For some clients, we work as the Agency Of Record on retainer. For others, it’s as a SWAT team

of marketing mercenaries on a mission. We love to craft integrated campaigns across a variety

of media that help our clients achieve their goals. Our expertise includes, but isn’t limited to:

•  Naming

•  Logos

•  Messaging

•  Integrated communications campaigns

- Advertising – Print, Radio, TV, Outdoor, Online, Direct . . .

- Public Relations

- Web Development

- Social Media

- Promotions

- Content Development

•  Consumer Engagement

•  Return On Investment

Medicine-On-Time is found in 400 pharmacies nationwide, but few people know about it other than the assisted living facilities they currently serve. But research told us there was a larger market of aging baby boomers and their medicated parents, waiting to be tapped. Television • Print Campaign • Microsite • Banners & PPC • Point-Of-Sale  

ITSolutions was under new management and growing through acquisitions. They needed a new brand and a launch campaign that would resonate with their federal client base. Acentia was born. And our Essential To The Mission campaign put the company on the map. Name • Domain • Logo • Tag Line • Ad Campaign • Banner Ads  

acentia.com

ESSENTIAL TO THE MISSION

Innovation is born of tireless work and dedication. Despite his genius, Thomas Edison never rested on his laurels. Since Acentia’s founding over a decade ago, our commitment

to providing innovative solutions to problems of national signif icance has established us as a trusted partner to our customers. Acentia is at the forefront of technology moderniza-

tion efforts. Our people, passion and performance help protect our country, save taxpayer dollars and provide measurable returns on technology investments. It’s this constant pursuit

of a better way that drives us. We are Acentia. We are essential to the mission.

Acclaro came to us with a need to better brand their B2B venture and stand out in the marketplace. So we created an integrated campaign across print and digital media that turned heads and launched a thousand clicks. Advertising • Tag Line • Direct Mail • Website • Trade Show Presence  

There’s nothing more satisfying than turning a client’s customer into a brand evangelist. And for BodyMedia, we’ve enlisted an army of ‘Band Evangelists’ who sing the praises of this innovative fitness and weight loss technology that’s been used on The Biggest Loser as well as by Jillian Michaels and Jenny Craig. Print Advertising • Radio • Banner Ads • Social Media Promotions  

GIVE DAD A NEW SIX PACK.

PUT ON THE ARMBAND. TAKE OFF THE POUNDS.™

TURNING INTO A

PUMPKIN?

PUT ON THE ARMBAND. TAKE OFF THE POUNDS.™

VRE is Virginia Railway Express, a much-loved alternative to Routes 95 and 66 five days a week for 10,000 commuters. And this year we’re helping them celebrate their 20th year riding the rails. In addition to creating advertising and station posters, we are endearing their passengers with the creation of ClubVRE, a Rider Rewards program that provides a revenue stream for VRE and savings for their riders. Advertising • Collateral • Digital Marketing • Loyalty Programs  

We helped Virginia Lottery achieve record ticket sales and increased brand favorability through our integrated marketing efforts for scratchers, MegaMillions and raffles, as well as promoting that the proceeds benefit Virginia’s Public Schools. Television Spots • Point-Of-Sale Materials • Radio • Print • Online  

We helped Intersections, a leading provider of identity theft protection for banks, break into the consumer market. Our campaign featuring Lewis Black took their test market from one of the country’s worst performers to #1. And we had a little fun in the process. Logo • Tag Line • Television • Print • Radio • Microsite • Banner Ads  

We’ve been helping the American Cancer Society fight prostate cancer with a club. Their National Capital Golf Classic is in its 15th year and has raised several million. Advertising • Posters • Mailings • Website  

With so much of the world’s infrastructure aging, our water supply is in jeopardy. We helped Dow get the word out to municipalities worldwide and showed them how they could do something about it without digging up pipes. Ad Campaign • Online Marketing  

We’ve worked with the Greater Washington Board of Trade on a number of fronts, from attracting business to the region for The Greater Washington Initiative, to bringing baseball to DC. Advertising • Collateral • Events • Buzz  

When the Arthritis Foundation wanted to promote their Joints In Motion marathon training and fundraising program, they turned to us to create a campaign. We chose to use the race bib to tell a story. Advertising • Collateral • Events • Buzz  

While some of our favorite Harley-Davidson work we’ve done was in conjunction with Virginia Lottery, Harley was one of the first clients in the Garage, and we helped them celebrate their hundred birthday with advertising and concepts for their traveling show. Advertising • Collateral • Events • Music • Buzz  

Gifts In Kind International came to us with 24 hours before opening day at Nationals Park and asked for a pro bono TV spot for the jumbotron showcasing their drive to collect toothbrushes for the people of Haiti after the earthquake there. That led to other work that included rebranding the 28-year old non-profit as Good360. Naming • Messaging • Logo • Advertising • Online  

Donate or destroy. It’s a choice that companies face each

day in dealing with excess inventory. Good360 is building

the world’s largest online donation marketplace to ful!ll

the needs of quali!ed nonpro!ts with corporate product

donations. Where companies of all sizes can quickly and

ef!ciently donate goods and eliminate wasteful expenses.

DONATE GOODS FOR THE GREATER GOOD @ GOOD360.ORG AND DOWNLOAD YOUR FREE WHITEPAPER ON THE TOP 10 PRODUCT DONATION Q&A’s

WILL YOU FILL A

LANDFILL OR A MIND?

Through our parent company Gifts In Kind International, we’ve distributed over $7 billion in product

donations from 200 of the Fortune 500 to thousands of quali!ed nonpro!ts, improving millions of lives.

BORDERS DON AT ED 27 MILL ION BOOKS IN 2010

Golf is a tradition-bound industry, and not the easiest to break into when you’re asking golfers to change their ways. Or their spikes, in this case. Rather than win them over one by one, we went to their country clubs, and convinced the memberships to ban metal spikes on the grounds that they caused $40 million a year in damaged greens, clubhouses, and golf carts. Today, the revolution we helped spark underfoot has been so successful that nearly all golf clubs require players to wear Softspikes. Print & Broadcast Advertising • Logo • Direct • Trade Show • PR

The Advance Team Bill Replogle, Chief Mechanic Bill would lead the creative charge for Advance. He’s an award-winning writer, creative director and agency chief with a track record of creating successful integrated campaigns across a variety of media. John Pfeifer, Master Creative Technician John & Bill have been creative partners for a good 15 years now, and his quick wit and skillful art direction have led to many of our finest campaigns. Marc Regardie, Master Service Technician Marc is is both an innovative thinker and a well-respected account manager who would lead the day-to-day activities for Sparky’s and Advance. Will Marlow, Master Digital Mechanic Will is our resident digital guru who is adept at building online communities, leveraging social media and is certified by Google in Adwords and Analytics. John Mason-Hill, Master Design Technician Sharpie, as we call him, would be an integral member of the creative team and oversee all production for Advance. Barbara Replogle, Master Operations Technician Barb is a veteran account manager and heads up our operations.

We look forward to the next round and showing you some

Advance Cre tive

We’ve been diving into your research and marketing plans and the creative wheels are in motion. We have some thinking to share with you that we will continue to develop should we be fortunate enough to make it to the next round. We can also give you more depth on the campaigns you see here, the team at Sparky’s, and our methodology for creating great work that moves brands forward. Thanks for inviting us to the pitch. Bill Replogle • Chief Mechanic • Sparky’s Garage • 703-777-2011