advance information sheet confessions of an advertising man · confessions of an advertising man...
TRANSCRIPT
CONFESSIONS OF AN ADVERTISING MAN
DAVID OGILVY
Confessions of an Advertising Man is the distillation of all the successful Ogilvy concepts, tactics and techniques that made the book an international bestseller. Regarded as the father of modern advertising David Ogilvy created some of the most memorable advertising campaigns that set the standard for others to follow.
Ogilvy was an expert in management. If you aspire to be a good manager in any kind of business then this is a must read. His views are timeless and form a blueprint for good practice in business. Confessions of an Advertising Man is the standard introduction to advertising, written in the bracingly robust style that has become the Ogilvy hallmark.
Published by southbank publishing, 21 Great Ormond Street, London WC1N 3JB Tel/Fax 01252 795820 e-mail: [email protected] www.southbankpublishing.com/confessions/
Distributed by TURNAROUND, Unit 3 Olympia Trading Estate, Coburg Road, London, N22 6TZ. Tel 0208 829 3000
• ISBN13: 978-1-904915-01-0
• Format: B (198 X 129mm) with flaps and endpapers
• Binding: paperback
• Extent: 224 pp
• Price: £9.99
• Rights: World English Language
• BIC Code: AK
• Market: Business
• Report Code: IP
David Ogilvy was born in West Horsley, England in 1911 and was the youngest of five children of a Scottish stockbroker. He was educated in Edinburgh and then at Oxford, but was thrown out before he completed his degree. This he said was the real failure in his life. He then worked in the kitchen of the Hotel Majestic in Paris and was a door-to-door salesman for AGA Cookers in Britain before emigrating to the US in 1938. At the age of 37, he founded his New York based agency, which later merged to form an international company now known as Ogilvy & Mather. It employs 10,000 people in 90 countries.
ADVANCE INFORMATION SHEET
For a review copy or for further information, please contact Chris Burrows PR on 0161 445 6635 or email [email protected]
Featured in the BBC’s documentary
David Ogilvy – The Original Mad Man the book has sold over 1 million copies to date
Featured in the BBC’s documentary series
Selling The Sixties “In Confessions of an Advertising Man, David Ogilvy stated that
the two most important words in advertising were 'Free' and
'New'. Ogilvy was the British upstart in amongst the movers and
shakers of Americas new advertising power base.” Selling The Sixties,
introducing the new hit drama series, Mad Men
‘Essential reading’ – Media Week
David Ogilvy – the most iconic of admen’ – Sunday Times
‘This book is important because it’s not just about advertising, it’s also about how people think and behave at the sharp end of business – any business’ – Sir Alan Parker