#ad_tech

7/28/2019 #ad_tech

1/17

#ad:tech San

Francisco

#ad:tech San

Francisco

San Francisco

By Tweet Category iPad

Date: 04/10/2013

Analysis of the session '#ad:tech San Francisco' created with Tweet Category

7/28/2019 #ad_tech

2/17Analysis of the session '#ad:tech San Francisco' created with Tweet Category

Session #ad:tech SanFrancisco

Statistics

1.747 690481 737 92

179 12 246

6.923.222 ImpressionsPotential impact

2,5

2.185.023 UsersPotential reach 3.167

Categories

Category Total

tweets

% Original

Tweets

RT User

Sessions 646 37 493 153 313

Pictures 295 17 246 49 146

Links 264 15 179 85 177

Others 158 9 70 88 133

Keynote Presentation 118 7 71 47 82

Replies 105 6 92 13 75

Positive 78 4 47 31 69

Lunch Keynote 71 4 56 15 43

Rest of categories 12 1 12 0 12

Charts

num.

tweets

time

0

00:009 apr

0

02:40

0

05:20

490

08:00

595

10:40

487

13:20

175

16:00

0

18:40

0

21:20

0

00:0010 apr

num.

users

num.

followers

71

0-50

73

50-100

52

100-150

41

150-200

38

200-250

25

250-300

42

300-400

31

400-500

72

500-750

28

750-1000

43

1000-1500

100

1500-5000

43

5000-10000

31

>10000

num.

tweets

per user

num. users

4381

1112

473

294

135

52>5

Most Active Users

PixeSocial

101tweets

7followers

ericabyrdDE

52tweets

214followers

macala

46tweets

27620followers

426DotTwo

35tweets

2070followers

5Casieg

35tweets

2403followers

6McCannCL

32tweets

2827followers

7eZangaInc

27tweets

671followers

7/28/2019 #ad_tech


Potential Reach

Sessions

Links

Potential Impact

Sessions

Links

Users

Sessions

Links

Number of tweets

Sessions

Pictures

Retweets

Sessions

Others

Charts

Category Total

tweets

% Original

Tweets

RT Users Impressions Potential Reach Tweets/

User

Followe

User

Sessions 646 37 493 153 313 3.175.258 1.236.713 2,1 3.951Pictures 295 17 246 49 146 567.460 330.374 2,0 2.262

Links 264 15 179 85 177 1.310.699 675.519 1,5 3.816

Others 158 9 70 88 133 390.957 339.579 1,2 2.553

Keynote Presentation 118 7 71 47 82 368.643 273.176 1,4 3.331

Replies 105 6 92 13 75 340.529 262.039 1,4 3.493

Positive 78 4 47 31 69 458.569 425.316 1,1 6.164

Lunch Keynote 71 4 56 15 43 296.304 215.830 1,7 5.019

Check-ins 12 1 12 0 12 14.803 14.803 1,0 1.233

7/28/2019 #ad_tech


690 86,2 2,5 10.034

Most active users

PixeSocial

101tweets

ericabyrdDE

52tweets

macala

46tweets

tweets

tweets

Most popular users

WarrenWhitlock

156.497followers

MeetingBoy

144.366followers

Debbas

133.017followers

followers

followers

Users with the highest impact

macala

1.270.480impressions

MeetingBoy

1.154.923impressions

adtech

685.499impressions

impressions

impressions

Most participative users

__PrincessZee

7num. categories

macala

7num. categories

26DotTwo

6num. categories

num. categories

num. categories

Retwitters

Earth911BizNews

9num. of RTs

7Search

6num. of RTs

jenbeaupre

6num. of RTs

num. of RTs

num. of RTs

Most original users

PixeSocial

101original tweets

ericabyrdDE

52original tweets

macala

41original tweets

original tweets

original tweets

3167

18

Very low

0 to 10

followers

53

Low

10 to 50

followers

166

Medium-low

50 to 200

followers

136

Medium

200 to 500

followers

100

Medium-high

500 to 1000

followers

143

High

1000 to 5000

followers

74

Very high

>5000

followers

7/28/2019 #ad_tech


@MeetingBoyMeeting Boy

Yes, yes, you're "redefining excellence". But I'm not here to buy

"excellence".

#adtechSF

Cat.: Sessions @McCannCLMcCann Santiago

El futuro de la publicidad no es donde poner publicidad, sino donde

conectar con la gente. De verdad! #AdTechSF

Cat.: Sessions

@JaClairJacquelyn Clair

Recurring theme at #adtechsf is #bigdata. Goes hand in hand with this

month's @MDGsocial inner circle. #data #analytics @cpiencka

Cat.: Sessions @kristinlenanderKristin Lenander

90% of global data has been produced in the last two years. #adtechsf

Um, whoa.

Cat.: Sessions

@ericabyrdDEerica byrd

Listen to your users, and listen to your experts when planning apps for

your brand. #adtechSF

Cat.: Sessions @amobee[amobee]

we spend millions of dollars and many digital tears to figure out mobile

#adtechsf

Cat.: Sessions

@dariusmirandaDarius A. Miranda

#adtechSF #HyperLocal > Focus on buying and supporting

businesses, schools and organizations within 12 miles of your home

Cat.: Sessions @McCannCLMcCann Santiago

El uso de moviles crece 14 veces mas rapido que desktops y 35 veces

mas que la TV. #AdTechSF

Cat.: Sessions

@kellyhclayKelly Clay

24% of retail ecommerce will come from mobile devices by 2016.

#adtechsf

Cat.: Sessions @macalaMacala Wright

Content is created in siloes, it's actually a division that should function

across the enterprise. #adtechSF #AdTech

Cat.: Sessions

@MeetingBoy

Meeting Boy

I only just heard people using "game changed" as a verb this morning

and I'm already sick of it.

#adtechSF

Cat.: Sessions @joncombridges

Jon Leland

RT @MeetingBoy: There's no greater collection of buzzwords outside

of PowerPoint than an advertising tech conference schedule.

#adtechSF

Cat.: Sessions

@RAPPRAPP

25% of PC owners will not replace once it becomes unusable. Proof

that mobile is taking over #adtechsf

Cat.: Sessions @melissazorbachMelissa Zorbach

Just finished a full day of great meetings! Lots of take-a-ways to

continue growth with our partners! #adtechsf #AOLN #Marketplace

Cat.: Positive

@joergvaderJrg Gammanick

Great sessions today at #adtechSF

Cat.: Positive @ccostelnockccostelnockmchugh

Solid startups in todays Social Spotlight Series at #adtechSF.Impressed. Looking forward to the @getcrackin mobile series

tomorrow.

Cat.: Positive

@kjcowlingKatie Cowling

Beautiful day at #adtechSF! Lots of exciting things going on for

#AOLN !!

Cat.: Positive @shannonnoldeShannon Nolde

Some awesome companies and innovators @adtech. Always

impressive. #adtechSF #brilliant #whydidntithinkofthat

Cat.: Positive

7/28/2019 #ad_tech


@AmyJoyPreisAmy L Preis

Great day at adtech sf for some AOLer pride - go AOL! #AOLN

#adtechsf

Cat.: Positive @RobinVerlRobin Verlangen

On our way to #adtechsf

Cat.: Others

@_freudix_Freudix

Go to #adtechSF !

Cat.: Others @oriegNicolas Brousse

At the #adtechsf keynote...

Cat.: Others

@chriscosfChristine Colon

Ready, set, network #adtechsf

Cat.: Others @katysdunnKaty Dunn

Customers control the experience now. Damn right they do!

@WalmartLabs #adtechSF

Cat.: Lunch Keynote

@26DotTwo26 Dot Two

"Advertising is about connecting customers with the aspirations and

emotions of a brand" - @tconrad #adtechSF #adtech

Cat.: Lunch Keynote @ConferenceBitesConference Bites

Pandora seeks to "leave people with a lasting image, memory or

experience of a brand" through its ads. #adtechsf #adtech

Cat.: Lunch Keynote

@CasiegCasie Gillette

80% of Pandora listening takes place in the mobile environment.

#adtechsf

Cat.: Lunch Keynote @adtechad:tech

"#Advertising serves to leave people w/ a lasting image, memory or

emotion associated w/ a brand." @tconrad @pandora_radio

#adtechSF

Cat.: Lunch Keynote

@BDavidsocraveitBrandon David

Loving Tom's talk about Pandora - users listen to 1 Billion hours of

music a month!! #woah #adtechsf http://t.co/FKMSprNMfx

Cat.: Lunch Keynote @ludogougatLudovic Gougat

Wallmart on using experience design to differentiate your brand

#adtechsf great keynote on design thinking principles

http://t.co/KP8O74diJ7

Cat.: Lunch Keynote

@ccostelnockccostelnockmchugh

Can't believe it's the 17th year of #adtechSF.Tim Armstrong was great

this morning...love how calm/collective he is.Bet he rocks to work for

Cat.: Keynote Presentation @DavidJacobsLiveDavid Jacobs

"standing in the shadow of a giant leaves tons of opportunity"

@timarmstrongaol #aoln. #adtechSF

Cat.: Keynote Presentation

@macalaMacala Wright

Tim Armstrong just said: don't do things for Vanity or PR value, make it

have impact. Most retailers in trouble. #adtechSF #pr

Cat.: Keynote Presentation @CAivkaIvka Adam

"Patient with product and fickle with people" management style of

@timarmstrongaol. Love it! #adtechSF


@boggles

Chris Boggs

Mega trend coming: live advertising that is content driven. Tim

Armstrong #adtechSF coupled with great targeting gives mobile great

shot

Cat.: Keynote Presentation @asewall

Adam Sewall

AOL CEO Tim Armstrong @adtech SF #adtechsf Tech will "compress"

ad value chain. Better ROI for advertisers, more $ for pubs.


7/28/2019 #ad_tech


Annexes

7/28/2019 #ad_tech


Category

PositivePositive tweets

47 69 31 425.316 458.569 0,7tweets users retweets potential reach potential impact tweets /

user

Most Active

Users

1.AdEspresso2.Adcom_Dominic

3.AmyJoyPreis4.KellyTirman5.LinkTrust

Tweets from this category

@IEMembershipIE. Premium

RT @PrabhSingh: Looking forward to #adtechSF starting tomorrow

and then #BIGDSF from Thursday.. it is going to be an awesome

week..

@MojivaMCAJack Hallahan

RT @bradberens: Excited for #adtechSF -- starts in just about 3 hours!

@RealMediaGrpReal Media Group

RT @adtech: Today is the day! What are you looking forward to the

most? #adtechSF

@KellyTirmanKelly Tirman

Wanna see something awesome? Check out @sokhoury keynote.

Amazing executive & great friend! #adtechSF #AdTech

@tristandenyerTristan Denyer

Going to #adtechSF this morning. Looking forward to seeing the

@realgravity booth.

@stephorindastephanie caronna

#WFDU awesome example of AOL publishing with KV Switzer hero to

women runners #adtechSF


Companies like Google & FB are starting to do more content

related things #adtechsf


The brain power behind brilliant digital content is moving into offline

content. Amazon, Google, AOL, all investing. #adtechSF

@CommissionSoupCommissionSoup

Travel has not been easy but I'm on the way to San Francisco &

looking forward to #adtechSF

@eZangaInceZanga.com

That's it for the live-tweeting! Come visit us at booth #2738...we're

awesome, I promise! #adtechSF

@LuxembourgSFLTIO SF

We're at #adtechSF looking forward to all the great keynote speakers!

See you there!


Great presentation by #TimArmstrong #aol #adtechSF . We are

excited to help U.S. businesses choose the best location in Europe!

#taxes

@jeremeholimanJereme Holiman

RT @BantBreen: RT Thx @SocialMktgFella: @BantBreen Good pitch

today from @Qnary at #adtechsf

@hanswunkhausHans Wunkhaus

Excelente info y presentacin de google engage #AdTechSF

@digitaria

@sarahthomasSarah Thomas

RT @PixeSocial: Click and share pics @ the #adtechsf #pixe photo

booth #2408 & allow us to thank you with a FREE Starbucks gift

card ...

@Adcom_DominicDominic Yiadom

Great and Exciting day; @AOL unveils #Marketplace by

@ADTECH_Americas. #AOLN #adtechSF. Proud to be an AOLer.

7/28/2019 #ad_tech



Thanks for telling me that "mobile is growing rapidly" just in case I don't

have eyes.

#adtechSF

@HoustonBrookeBrooke Browne

lulz. RT @MeetingBoy: Thanks for telling me that "mobile is growing

rapidly" just in case I don't have eyes.

#adtechSF

@thandile90sBantu Zathu

Thanks for the gems you been dropping ma! On point! RT @macala:

You need collocation in marketing it leads to revenue. #adtechSF

@creativedivecreativedive

Enjoying #adtechSF. Waiting for a light of inspiration.

@KellyTirmanKelly Tirman

About to watch a dear friend & mentor (@sokhoury) give a

keynote at #adtechSF - I think everyone will be impressed. Amazing

stuff!

@AmyJoyPreisAmy L Preis

Great day at adtech sf for some AOLer pride - go AOL! #AOLN

#adtechsf

@shannonnoldeShannon Nolde

Some awesome companies and innovators @adtech. Always

impressive. #adtechSF #brilliant #whydidntithinkofthat

@callpixelsCallPixels

#adtechSF is shaping up to be an awesome show! We're at booth

2549 showing off our call tracking platform to future customers ;)

@AdEspressoAd Espresso

Come and get them! :) RT @philipconnelly: @adespresso has

awesome shirts @adtech #adtechSF

@dariusmirandaDarius A. Miranda

Thx@timarmstrongaol for talking to us about #hyperlocal @adtech

#adtechSF #4thAndHoward #MosconeWest #3rdFloor #WFDU

@alice_gilletalice gillet

Amazing talk from @sokhoury about designing the future of the

#Walmart shopping experience #adtechSF @latelier

@MarketerGrahamGraham Hunter

I am here. So excited for this talk on Native Advertising #adtechsf

@kristinluckKristin Luck

Thanks @adtech SF for the great gender mix! Nice to see so many

brilliant ladies on the program! #adtechSF

@catrinasharpcatrinasharp

Hey @boggles, Thank you for stopping by the @eZangaInc booth at

#adtechsf! We appreciate your kind feedback. Have an awesome time

in San...

@kjcowlingKatie Cowling

Beautiful day at #adtechSF! Lots of exciting things going on for

#AOLN !!

@adtechad:tech

Awesome #mobile platform from @appglu allowing you to update

#apps without the need for developer intervention at #adtechSF!

@ball_brad

Brad Ball

Attending #adtechSF and @SFGiants game tonight. My first time to

see a game at AT&T Park. Really looking forward to it.

@ccostelnock

ccostelnockmchugh

Solid startups in todays Social Spotlight Series at #adtechSF.

Impressed. Looking forward to the @getcrackin mobile series

tomorrow.

@modaliti_Modaliti

Looking forward to hearing Lindsay talk about How to Deliver Valuable

and Conversion-Driving Content in the Form of Online Ads #adtechsf

@RobertWKempRobert Kemp

Who at #adtechsf is excited to hear about the future of mobile beyond

Google's @projectglass?

7/28/2019 #ad_tech


@joergvaderJrg Gammanick

Great sessions today at #adtechSF

@Kate_DonahueKate Donahue

Looking forward to watching @mopostal discuss Pinterest, Instagram,

and Tumblr at #adtechsf.

@Adcom_DominicDominic Yiadom

Just so you know #Marketplace is available globally, not just US. #aoln

#adtechSF

@campari327jensen jewel

Excited to hear my friend and colleague @mopostal @SocialOgilvy on

maintaining and measureing on pinterest, instagram, and tumblr

#adtechsf

@paul_busseniusPaul Bussenius

Great presentation from @boggles #adtechsf

@TaniaArrayalesTania Arrayales

Excited for @adtech Networking Pub Crawl! #adtechsf #owntown

#beer

@performicsPerformics

We agree! Thank you :D RT @LoranatHP: @performics

@DainaMiddleton #luckyaudience to be at #adtechsf tomorrow!

@melissazorbachMelissa Zorbach

Just finished a full day of great meetings! Lots of take-a-ways to

continue growth with our partners! #adtechsf #AOLN #Marketplace

@AdEspressoAd Espresso

Thank you! RT @MattWarneke: #adtechsf... Rocking out with the

@adespresso crew. Great product!


Asked a question about SPECIFIC things they had done that

succeeded, the speaker answered "excellence". Yeah, thanks, gas

bag.

@adtechad:tech

Exciting news at #adtechSF! @questionmine teams up w/

@KenticoCMS to integrate their video integration & hosting with

Kenticos EMS solution

@FMPFederated Media

#adtechSF Happy Hour coming up tonight! @FMP co-hosting with

@Casalemedia @m6d_inc @integralads. Looking forward to seeing

everyone there

@sammmerSam Mazaheri

Thanks @Optimizely for the free hoodie and cool v-moda headphones!

You treat your existing customers well! #rafflewinner #adtechSF

@directagentsDirect Agents

We're looking forward to the @cakemark VIP party this afternoon at

the @pressclubsf! Thanks again @cakemark for the invite. #adtechsf

@srgmndSergio Mandrone

Looking forward to the networking pub crawl #adtechSF #yeahbuddy

@lizkmillerLiz Miller

Thanks to @balihoo, @shanevaughan and the team at #adtechsf for a

great session. Special thanks to Colette for leading a great convo!

7/28/2019 #ad_tech


Category

Keynote PresentationTweets related with Tim Armstrong Keynote


user

Most Active

Users

1.eZangaInc2.26DotTwo

3.ChristophCollet4.ShawnAguilarSD5.boggles


@quiziep8jazz101marla_e

RT @MeetingBoy: Keynote presentation at conference. SPOILER

ALERT: New paradigm will be touted.

#adtechSF

@PeteGustafPeter Erickson

RT @advertising_com: Not in SF? No problem: tune in to #adtechSF

streaming LIVE to catch @timarmstrongaol's keynote address at 9 am:

htt ...

@s_eifertSandy Mayer

RT @Conill: At @adtech 2013. @TimArmstrongAOL keynote about to

start. #adtech #adtechsf

@alileshikali

RT @adtech: #adtechSF is about to kick-off with keynote speaker,

CEO of AOL, @timarmstrongaol in the Keynote room, 3006!

@alileshikali

RT @Ad_Addiction: And I'm off to see @timarmstrongaol keynote

speech at #adtechSF! If you can't make it, Ustream has it streaming

live. ...

@GreatBrittanBrittany Spencer

Tim Armstrong talk @adtech #adtech #adtechsf #digital #sf

@McCannCLMcCann Santiago

Tim Armstrong comienza su charla dando inicio al #AdTechSF

@AtorgfrGrgory Rota

what about stat about France Tim #adtech #adtechsf


How much did we pay to hear the CEO of AOL give a speech?

Anything over $19.95 seems like too much.

#adtechSF

@kpedro09Kathryn Pedro

#adtechsf keynote speaker #aol #timarmstong taking the stage shortly

@ericabyrdDEerica byrd

#adtechSF keynote with CEO of AOL.


"Set a bold course, build a great team of superstars....that's

@timarmstrongaol" #adtechSF


Tim Armstrong, el primer charlista de hoy, fue quien comenzo el area

de Publicidad de Google. Y hoy es CEO de AOL #AdTechSF

@stephainepetronstephaine petrone

Tim Armstrong, el primer charlista de hoy, fue quien comenzo el area

de Publicidad de Google. Y hoy es CEO de AOL #AdTechSF

@JPSuarez_MiaJuan Pablo Suarez

Listening to @timarmstrongaol key note @adtech #adtechsf

@cjbruceCJ Bruce

Tim Armstrong Keynote at #adtechsf.

7/28/2019 #ad_tech


@MathieuLampronMathieu Lampron

Tim Armstrong, CEO, AOL : AOL launching a new ad marketplace

today #adtechsf

@bhavishyaBhavishya Kanjhan

.@timarmstrongaol comapres the evolution of advertising today to wall

street 10-15 years ago in terms of programmatic trading #adtechsf

@ChristophColletChristophe COLLET

#adtechsf #tim Armstrong AOL CEO: technology drives Advertising...

Sam4mobile drives mobile/tablet advertising @S4Mobile


The industry...we're starting to feel the walls squeezing in. -

@timarmstrongaol #adtechSF

@lowdenRichard Lowden

"Programmatic = let humans do non manual things" - Tim Armstrong

#adtechSF


Tim Armstrong at #adtechsf we structure the company so we are not

just doing programmatic but doing it with human creativity

@kristinlenanderKristin Lenander

Star Wars clip in @timarmstrongaol's presentation. #win #adtechsf


#adtechsf Armstrong mentionned that french goes to live in London

due to taxes!! !

@DavidJacobsLiveDavid Jacobs

"technology will allow advertiser dollars to flow more directly to

publishers, and therefore to consumers" @timarmstrongaol #aoln

#adtechsf

@asewallAdam Sewall

AOL CEO Tim Armstrong @adtech SF #adtechsf Tech will "compress"

ad value chain. Better ROI for advertisers, more $ for pubs.

@__PrincessZee~Zeina~

Technology drives advertising - @timarmstrongaol #adtechsf

@CAivkaIvka Adam

With the Modnique team at #adtechSF. Creativity layered on top

technology...what we're all striving for. - Tim Armstrong


Access to everything. All the time. How do you get access to all data to

make smart decisions? - @timarmstrongaol #adtechSF


"We're probably at the highest point of opportunity and the lowest point

of competition." - @timarmstrongaol #adtechSF

@jimzinJim Mansfield

In today's digital ecosystem less than $.45 of every $1 makes it from

advertiser to publisher per Tim Armstrong #wfdu #adtechsf

@26DotTwo26 Dot Two

You know you've got a solid deck when both Star Wars and Willy

Wonka are featured #adtechSF #adtech

@Earth911BizNews

Earth911 Business

What can you learn from Star Wars and Willy Wonka? #adtechsf@MarcRiesenberg

Marc Riesenberg

Happy to see a proper presentation deck from @timarmstrongaol at

#adtechsf -no fluff, great visuals. Lets see how the rest of them go.


"Offline competition for advertising is going down" - @timarmstrongaol

#adtechSF

@ShawnAguilarSDShawn Aguilar

Less than 45 cents of every $1 makes it from advertiser to publisher --

Tim Armstrong #adtechsf #aol

7/28/2019 #ad_tech


@JeffreySedaJeffrey Seda

Today opportunity is on deep targeting ads #adtechSF

@timarmstrongaol

@scorpionsagaSagar Shetty

#adtechsf @timarmstrongaol "as a 25 year old media buyer can you

tell the difference what you get from networks apart"

@MichaelMishMichael Mish

"Advertising is becoming commoditized and the innovation needs to

happen on the front end" Tim Armstrong #AdTechSF


Online targeting should focus on increasing brand equity,

programmatic is the bridge: via Tim Armstrong of AOL. #adtechSF


Advertising is becoming commoditized and the innovation needs to

happen on the front end -- Tim Armstrong #adtechsf #aol

@lshariflsharif

"Next 5-10 year's offline $s will move online, predicts

@timarmstrongaol" I wonder if this will happen sooner in developed

world #adtechsf .


We must switch our message not just by time of day, but also by

device -- Tim Armstrong #adtechsf #aol

@bogglesChris Boggs

Tim Armstrong with a ton of great info during #adtechSF Keynote.

USPS closing Saturdays means direct mail just lost 15 pct of their

reach

@hudson_arnoldhudson arnold

#AOL & #Verizon partnership in Tim Armstrong's keynote speech

is inception advertising - ads within ads #adtechsf

@bogglesChris Boggs

Mega trend coming: live advertising that is content driven. Tim

Armstrong #adtechSF coupled with great targeting gives mobile great

shot

@26DotTwo26 Dot Two

What's next? Live advertising driven by content -Tim Armstrong, AOL

CEO #adtechsf #adtech


Future of AdTech? Live advertising that is content driven is the next

big asset for advertisers -- Tim Armstrong #adtechSF #aol


Tom Armstrong of @aol says Live #Advertising is the future. Wrap

content & events w/them. Oh wait, @BumeBox has that ability!

#adtechSF

@harperbrandBrandon Harper

Great keynote from @timarmstrongaol at #adtechsf, the future is live

advertising that is content driven

@CAivkaIvka Adam

"Patient with product and fickle with people" management style of

@timarmstrongaol. Love it! #adtechSF

@gjcorsoGreg Corso

Tim Armstrong's leadership style - Patient with people, fickle with

products, or vice versa??? #adtechsf

@boggles

Chris Boggs

AOL audience has actually grow if take out removed brands, and also

higher quality says Tim Armstrong #adtechSF and Wall St responding

@26DotTwo

26 Dot Two

Design for a smaller screen and invest in cross-screen formatting -Tim

Armstrong on AOL's mobile strategy #adtechSF #adtech

@AshleyDaleGreenAshley Green

"We are invested in building mass scale platforms that meet human

needs" - Tim Armstrong @aolnetworks #aoln #adtechsf

@todmeisnerTod Meisner

Don't get caught in mobile cul-de-sacs - Tim Armstrong, AOL

#adtechSF #adtech @adtech

7/28/2019 #ad_tech



Tim Armstrong just said: don't do things for Vanity or PR value, make it

have impact. Most retailers in trouble. #adtechSF #pr

@IdeasCollideIdeas Collide

"We've been switching engines while still flying the plane" - AOL CEO

Tim Armstrong on the media giant's transformation. #adtechsf


#adtechSF Aol mobile strategy is mainly based on video said the

CEO. He mentionned that browsing is going to be as string as app


#Tim Armstrong don't get caught in mobile cul de sacs. Have to scale

cross screen with core product #adtechsf


#adtechsf great quote by @timarmstronaol " many times standing in

the shadow of a giant gives you massive opportunity"

@DavidJacobsLiveDavid Jacobs

"standing in the shadow of a giant leaves tons of opportunity"

@timarmstrongaol #aoln. #adtechSF

@kristinlenanderKristin Lenander

There's a great opportunity being in the shadow of the giant. -

@timarmstrongaol #adtechsf

@geekychicTameka Kee

Standing in the shadow of a giant (#Google) leaves lots of

opportunities (for #Aol) to grow in different areas. #TimArmstrong

#adtechSF

@katysdunnKaty Dunn

Tim Armstrong keynote at #adtechSF today. Keywords: opportunity

and differentiation in the digital space.


"People undercut how powerful brands are." - @timarmstrongaol

#adtechSF

@IdeasCollideIdeas Collide

Don't spend time developing products in a mobile cul de sac--minimal

impact for minimal audience/impact. AOL CEO Tim Armstrong

#adtechsf

@marketingadtechRaj Kapoor

#adtechsf AOL CEO talking about products and brands AND mapping

platforms that work with them

@geekychicTameka Kee

Buying Time, Inc is something I would do personally. Its not something

AOL would do. #TimArmstrong #adtechSF

@MathieuLampronMathieu Lampron

Tim Armstrong : the power of the brand. Couldn't agree more since we

are in the same mindset at Woozworld #adtechsf

@OberndorferLisa Oberndorfer

So according to AOL's Tim Armstrong , content is the new advertising.

#adtechSF

@ccostelnockccostelnockmchugh

Can't believe it's the 17th year of #adtechSF.Tim Armstrong was great

this morning...love how calm/collective he is.Bet he rocks to work for

@kellyhclay

Kelly Clay

"What I learned while living in Seattle is that standing in the shadow of

a giants leaves tons of opportunity" @timarmstrongaol #adtechSF

@ChristophCollet

Christophe COLLET

#adtechSF Amstrong aol mobile strategy is mainly based on video

@TrendingTopicMNTrendingTopicMN

#bettercallsaul #allforone #ulaanbaatar #yagodoo #nbarank #cavs

#100bestceos # #_ #adtechsf

@RonSupportsYouRonSupportsYou

I was so impressed by the #adtechSF keynote speech of CEO of AOL

Tim Armstrong that I bought some of AOL's stock. #BrightFuture I

think.

7/28/2019 #ad_tech


Category

Lunch KeynoteTweets related with Lunch Keynote Presentation: Tom Conrad & Sara Orloff


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1.JacynSiebert2.26DotTwo

3.Casieg4.adtech5.clayschulenburg


@NeudesicMediaNeudesic Media Group

Walking #adtechsf floor today. Let us know if you want us to stop by.


Wallmart hace un 5% de sus ventas en moviles. A nivel mundial.

#AdTechSF


Content Marketing with custom created content increases proposals

50% cc: @janinesilvera @MargaretSchell @KristaPeckMS #adtechSF

@gallerykaraKara Hugglestone

"We want familiarity... Walk people from the term they want to use to

the word you want to use" @portentint #adtechsf #sm #smm

@aberlindaberlind

. @Walmart "store mode" innovative mobile tool to enhance in-store

shopping experience via mobile. #adtechSF #wfdu

@feketesStephanie Naegeli

Wallmart expects in-store retail to be influenced through mobile by

20% until 2016 #adtechsf http://t.co/m4TJuuhdPW


Walk people from the term they want to use to the term you want to

use @portentint #adtechsf

@loriluechtefeldLori Luechtefeld

Pretty cool shopping app showcased by Walmart's Wendy Bergh at

#adtechSF. Makes me wish I had a location anywhere near me. :/


Muy intresante lo que Wallmart esta haciendo conectando el on y el

off. #AdTechSF

@adtechad:tech

Only 10 minutes until keynote speaker, @tconrad from Pandora is

speaking about music and mobility in room 3006! #adtechSF


Primero las personas despus la tecnologa. Caso wallmart

#AdTechSF @digitaria


Un 5% de las ventas que hace Wallmart es a travs de su plataforma

digital #AdTechSF @digitaria

@JacynSiebertJacyn Siebert

"Smart phones are blurring the lines between physical and digital

stores" -@Walmart @adtech #adtechSF

@YahavIsakYahav Isak

Sara Ortloff Khoury @Walmart VP Global eCommerce #adtechsf

http://t.co/pR3ZhH30hd


The age of the customer calls for 'UXcellene' says Khoury of Walmart

#adtechSF #adtech


Drive transformation of how customers relate to brands. It's no longer

usable, or good. It's different. "UXcellence" @Walmart #adtechSF

7/28/2019 #ad_tech


@loriluechtefeldLori Luechtefeld

Walmart's Sara Ortloff Khoury: The age of the consumer requires

UXellence. #adtechSF keynote.

@ludogougatLudovic Gougat

Wallmart on using experience design to differentiate your brand

#adtechsf great keynote on design thinking principles

http://t.co/KP8O74diJ7


Be nimble and flexible. Know when to pivot by trusting your most

important asset: intuition. @Walmart #adtechSF


44% of US smartphone owners research products on their devices

while in the store @Walmart #adtechSF

@TomLimongelloTom Limongello

Fascinating customer experience talk from wallmart's @sokhoury on

the future planning of their ecommerce platform in 2016 #adtechSF


The future of shopping and customer experiences through technology

on multiple devices with @Walmart at #adtechSF

http://t.co/NvNjxLHpwc


2 key aptitudes from @Walmart: 1) leverage the power of story telling

2) intuition- trust your gut, know when to pivot. #adtechSF UXcellence


Next up Tom Conrad, CTO & EVP of Product from

@pandora_radio at @adtech #adtechSF

@clayschulenburgClay Schulenburg

Tom Conrad CTO and EVP of Product at #Pandora on now at

#adtechsf

@YahavIsakYahav Isak

Tim Conrad CTO @Pandora #adtechsf


Next up Tom Conrad CTO & EVP of Pandora #adtechsf


Pandora listeners listen for 1.49 billions hours per month. Wowsa!

#adtechsf


Crazy stats from #pandora 200 mn users 1.49 billion listening hours

per month and that's in the US alone #adtechsf

@BDavidsocraveitBrandon David

Loving Tom's talk about Pandora - users listen to 1 Billion hours of

music a month!! #woah #adtechsf http://t.co/FKMSprNMfx


US users listen to a billion and a half hours of music per month on

@pandora_radio Advertising has always been at the core. #adtechSF

@susankuchinskassusankuchinskas

Pandora generates 15 billion ad impressions a month #adtechsf

@clayschulenburg

Clay Schulenburg

1,000,000 songs per month on #Pandora vs. 540 songs per month on

a regular radio station. #adtechsf

@__PrincessZee

~Zeina~

Tom Conrad from Pandora telling his story. Really neat! #adtechsf

http://t.co/omB9K4CRYR


Watching Tom Conrad tell the story of Pandora at #adtechSF

@26DotTwo26 Dot Two

The first ad on Pandora, right before Apple bought all holiday ad

inventory for $20K in 2005 #adtechSF #adtech http://t.co/51xqZ4f4Ei

7/28/2019 #ad_tech

17/17

@clayschulenburgClay Schulenburg

1st advertiser on Pandora was Apple - they bought run of site Nov

& Dec of 2005 for $20K - Pandora didn't have an ad server then.

#adtechsf


Listening to the beginning advertising obstacles of @pandora_radio

from @tconrad One of the funniest presentations yet! #adtechSF

@adtechad:tech

"#Advertising serves to leave people w/ a lasting image, memory or

emotion associated w/ a brand." @tconrad @pandora_radio

#adtechSF


80% of Pandora listening takes place in the mobile environment.

#adtechsf

@ConferenceBitesConference Bites

Pandora seeks to "leave people with a lasting image, memory or

experience of a brand" through its ads. #adtechsf #adtech


Neat 80% of all @pandora_radio listening takes place on mobile,

making them the most engaged app. #adtechSF

@26DotTwo26 Dot Two

80% of listening takes place in a mobile environment - Tom Conrad,

Pandora #adtechSF #adtech

@ricberEric Berman

#adtechSF great talk by Tom Conrad from Pandora (2nd only to FB in

mobile app engagement)

@gengoidGenghis

80% of listening on Pandora takes place jn a mobile environment. -

Tom Conrad (Pandora CTO) #adtechsf


Listening to Tom Conrad of Pandora! #adtechSF

http://t.co/18kCH0KNiX

@26DotTwo26 Dot Two

"Advertising is about connecting customers with the aspirations and

emotions of a brand" - @tconrad #adtechSF #adtech

@7Search7search Guys

The power of measuring! RT @clayschulenburg: 1MM songs per

month on #Pandora vs. 540 songs per month on a regular radio

station. #adtechsf

@OberndorferLisa Oberndorfer

Pandora's Tom Conrad talking about the first ad campaign on

Pandora: Apple paid 20k for two months #adtechsf

@WhatToDoMediaWhat To Do Media

Learning about cross-platform advertising success from Tom Conrad

of Pandora @ #AdtechSF

@HavasWWSFOHavas Worldwide SF

Connecting consumers with the aspirations & emotions of brands

goal of Pandora advertising. Tom Conrad, #adtechsf

http://t.co/aWNTxz80LL

@26DotTwo26 Dot Two

Simplicity can be a powerful tool for growth, contingent on a strong

product in the first place - @tconrad #adtechSF @adtech

@tconrad

Tom Conrad

Mission accomplished RT @JacynSiebert: @pandora_radio's

@tconrad One of the funniest presentations yet! #adtechSF

@katysdunn

Katy Dunn

Customers control the experience now. Damn right they do!

@WalmartLabs #adtechSF


It was fun! @tconrad: Mission accomplished RT @JacynSiebert:

@pandora_radio's @tconrad One of the funniest presentations yet!

#adtechSF

@kellyhclayKelly Clay

I've never been so inclined to walk out in the middle of a session

during a conference. #adtechsf

#ad_tech

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