adtech sf 2012: measuring digital roi by rachelle considine
TRANSCRIPT
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Measuring Digital ROI
Rachelle Considine Chief Operating Officer Future US
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Evolving Digital Landscape
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Pressure to Perform
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Pressure to Perform
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Pressure to Perform
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Surviving the Changes
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Surviving the Changes
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Future’s Solution
ü Always answer the ‘SO WHAT’
ü PROVE THE POWER of the media campaign
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Future’s Solution
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Future’s Solution
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Case Study: Skyrim Food Truck
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Case Study: Skyrim Food Truck
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Case Study: Skyrim Food Truck
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Case Study: Skyrim Food Truck
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Case Study: Skyrim Food Truck
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Case Study: Skyrim Food Truck
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Case Study: Skyrim Food Truck
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Case Study: Skyrim Food Truck
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Case Study: Skyrim Food Truck
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Case Study: Skyrim Food Truck
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Case Study: Skyrim Food Truck
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Case Study: Skyrim Food Truck
92% favorable mentions
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Case Study: Skyrim Food Truck
20.8 million total impressions
6.4 million social media impressions
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