ads world on internet

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Page 1: Ads world on internet
Page 2: Ads world on internet

Ads World On Internet

Page 3: Ads world on internet

Agenda

How the Ad world works on Internet?

Who are the Key Players in the Ad world on Internet?

Interactive Discussion & Queries

History & Evolution of Ads

Page 4: Ads world on internet

EDIT PRESENTATION NAME IN THE MASTER

History & Evolution of Ads

Page 5: Ads world on internet

EDIT PRESENTATION NAME IN THE MASTER

Digital & Viral

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How the Ad world works on Internet?

Brands They want to advertise!!!

Where do they go? What do they do?

Page 7: Ads world on internet

Nooo! They go to..

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What is a Digital Agency & what do they do?

Dedicated to creating, planning and handling advertising

New technologies to reach new customers through new channels

Primary Target of DA --- Internet users Monitor visitor

behaviour through web analytics

Modify online ad campaigns that laser-target specific regions and demographic groups

Brainstorm performance of each ads & placement

Primary Target

Definition

In Search Off

Tracking

Strategizes/Change

Analysis Result

Page 9: Ads world on internet

How the process goes?Client Objective

Digital Agency

Click/ Impression/ Lead Based On Which

Platform to Run

Creating Ads Creative,

Adhering IAB Standards

Bid for Ads Space

Publish the Ads on

SuccessfulTrack Ads

performanceAnalysis & take need actions

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Who are the Key Players in the Ad world on Internet?

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Discussion & Queries

Page 15: Ads world on internet

Thank You

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PS: This present was just and overview of the Ads World on Internet. There is still lot to learn & know for us