adrp 30th anniversary issue

ADRP’s MISSION:

To provide education, development and resources for the donor

recruitment professional.

/ 2008 Special Anniversary Edition

Reflections...Christine Foran

New York Blood Center2008-09 Treasurer & Anniversary Task Force Chair

Sam Walton once said, “We’re all working together; that’s the secret.”

At one point that could have summed up ADRP. A small group of individuals dedicated to increasing blood donations began to work together. Not many people knew, and others may not have cared. But they did.

Call them the Founding Fathers. They cared about the patients. They wanted to ensure that blood would be there when needed. They wanted to share ideas, tools and brainstorm together. They believed in this mission, and they were committed to working together. And, ADRP was born. Thirty years have gone by and ADRP is still working together, stronger then ever and no longer a secret. So, as we close out this year’s celebration of our 30th Anniversary, let us take a look at some images from the past.

Table of Contents

1978-1987 The Early Years, pages 4-5

1988-92 Reflections, pages 6-7

1993-97 Industry Changes, pages 8-11

1998-2000 ADRP Changes to Adapt, pages 12-13



The Next 30 Years, pages 18-19

The History of Blood, page 20

2008 Special Anniversary Edition /

This year the Association of Donor Recruitment Professionals (ADRP) celebrated its 30th Anniversary.

Dedicated and working to promote voluntary, nonremunerated blood and other donations, ADRP is the only organization devoted exclusively to the donor recruitment professional.

A special thank you to the ADRP board, members, volunteers and various supporters who have worked diligently over the past three decades to provide education, resources and networking opportunities for those in this profession.

Never doubt that a small group of thoughtful, committed citizens can change the world; indeed, it’s the only thing that ever has. Margaret Mead


The Presidents

1978-80 William Delia1980-82 Edwin Balis1982-84 Ron Rea1984-86 Clara A. Borges1986-87 Nancy J. Chapman1987-88 Pam Powell

ConferenceLocations

1979 Syracuse, NY - USA1980 Tarrytown, NY - USA1981 Rochester, NY - USA1982 Bethesda, MD - USA1983 Oklahoma City, OK - USA1984 Pittsburgh, PA - USA1985 Dedham, MA - USA1986 Denver, CO - USA1987 Dallas, TX - USA

1978-87 The EarlYears...Ron Rea

Founding Member &President 1982-84

Congratulations to the ADRP on reaching another milestone in the celebration of the Association’s 30th Anniversary. It’s hard to imagine that it was 30 years ago when a few of us discussed the idea of forming the association following the New York State and other Blood Bank meetings.

I remember very well in the early years when we met in conjunction with AABB and other Association’s Regional and National meetings in order to reduce travel costs and attract a wide geographical mix of potential members. What great times we had and lasting friendships that developed and spread across North America.

I was also proud to be “That Canadian Guy” among the founding members.

In my role as ‘National Director, Blood Donor Recruitment’ with the Canadian Red Cross Society, I was always grateful to have had the Society’s full support of my responsibilities and activities involved with ADRP.

It is truly great to see how the Association has grown and developed over the years!

Congratulations again on celebrating the 30th Anniversary.


the Headlines and News

ADRP News – October ‘81ADRP Membership218 Members from 33 States, Washington, DC and Canada

FDA Approves Five-Day Platelet BagsFenwal Laboratories announced last week that FDA approval was received on a new plastic container which will permit platelet concentrates to be stored for up to five days. The new container will extend platelet storage times by two days, easing the traditional first of the week platelet shortage in blood centers.

Spring ‘82AADRP Elects First Canadian President

Fall ‘82AADRP Establishes Recruiter of the Year Award

Fall ‘85AADRP Establishes Organization of the Year Award

FYI ‘87 – October“…AABB ad hoc committee is currently reviewing the definitions of ‘paid’ and ‘volunteer’ blood donors. The existing definitions were developed and adopted in and around 1977.”


In 1979 I left my career as a fundraiser to join the world of donor recruitment. At that point, ADRP was in its infancy with a small, committed cadre of members, little funds and legions of critics. I was fortunate indeed to have my organization support my interest and participation.

In our industry, the donor recruiter was a distant third with all resources and energy directed toward medical and technical staff. The “credit system” to encourage

donor support was just ending, HIV had not surfaced and donor eligibility was an “easy” threshold for those willing to give. Marketing expertise was not considered necessary or an “appropriate” tool to secure donors.

It was indeed a different time.Single platelet donors were a decade away, media engagement was not a

strategy, and website, E-mail and many of our current tools had not yet been created. Typewriters, not computers, were on our desks and donor diversity referred only to blood type.

In those early years, ADRP recognized the value of donor recruiters, the need for professional development and the value of information exchange among those throughout the world who engage organizations and individuals in this noble cause. Getting the organization started, broadening both its membership and vision took many. Similar insight, dedication and determination will remain essential as we move through the 21st Century.

ADRP has been forward thinking and correct in its mission. Despite many nay sayers, little organizational support and a small group of volunteers, ADRP has provided a vehicle for professional development and a voice for those who do this vital work in communities from Topeka to Sydney and Capetown to Montreal.

As ADRP celebrates its 30th Anniversary it remains vital and will require the continued involvement and commitment of us all. The early supporters, such as Dr. Ron Gilcher, Ron Franzmeier, Nancy Chapman and Bill Teague need to have a new generation of advocates. Based on my observations, we have a strong, growing and global force that we can all be proud to serve.

Happy birthday ADRP and many more to come!

1988- 92 Reflections...Rolf Kovenetsky

New York Blood Center1988-89 President

The Presidents

1988-89 Rolf Kovenetsky1989-90 Nancy J. Hill1990-91 Sara Smith1991-92 Gary Ouellette1992-93 Len Lifchus

ConferenceLocations & Themes

1988 New York City, NY - USA Creative Approached Current Challenges

1989 Kansas City, MO - USA Program Yourself for Success

1990 Atlanta, GA - USA Programming Yourself for the ‘90s

1991 Boston, MA - USA The Expanding Role of Recruitment

1992 Vancouver, BC - Canada ADRP on the Leading


the Headlines AND NEWS

FYI ‘88 – July125 Members Attend ConferenceOscar Winner Celeste Holm addresses conference

FYI ‘89 SpringChapman Scholarship Announced to honor Former ADRP President Nancy J. Chapman, who dies in a car crash

FYI ‘90 Fall ADRP Establishes Manager of the Year Award

FYI ‘91 WinterADRP Establishes Ron Franzmeier Lifetime Achievement Awardafter Industry Leader Franzmeier Passes AwayDesert Storm Brings Out StrengthBlood collections have increased 50 to 100 percent over projections – setting all-time high collection records

FYI ‘91 Fall ADRP charges Ethics Task Force Committee to Formulate a Standard Ethics for ADRP Nationally and Internationally

Conference Programs


1993-97...Industry Changes

The Presidents

1993-94 Marianne Timm1994-95 Sharon Gogerty1995-96 Lorraine Kohr1996-97 Phil Bureau1997-98 Suzanne McCombs


1993 Chicago, IL - USA Setting the World In Motion

1994 New Orleans, LA - USA Building a Bridge To Success

1995 Cincinnati, OH - USA Committed to Getting More Productive

1996 Newport, RI - USA Set Your Course For Newport

1997 Ottawa, ON - Canada Perspectives

the Headlines and NewsFYI Summer ‘93Demise of an Era: The Fall of the Red Blood CellPlatelets are fast becoming the “star” in the transfusion scene

FYI Fall ‘94Converting A and AB Donors to Plasmapheresis

FYI Winter ‘95Gender and Age Trends in HIV Prevalence and IncidenceAmerican Red Cross Success with Predictive DialingPredictive dialing is the technology that allows automated dialing of designated telephone numbers for eligible blood donors. Specific lists of blood donors are obtained from the donor database.

FYI Summer ‘95Grant Task ForceIn order to increase understanding of the role incentives play in recruitment and to provide scientific basis for decision-making, the Grant Task Force of ADRP and The University of Iowa Hospitals and Clinics will be undertaking a preliminary study of donors and blood center regarding the incentive issue.

FYI Winter ‘95Cost Considerations of Recruitment Using a Predictive Dialer

FYI Fall ‘95Canadian Red Cross Donors First UpdateThe Difference Between Tissue and MarrowADRP Establishes Presidential Scholarship

FYI Winter ‘96President Bill Clinton Declares January as National Volunteer Blood Donor MonthADRP Announces Australian Conference: Best Practice in Donor Recruitment and Retention


Conference Programs


Memories From the Past. . .


The Presidents

1998-99 Barbara Albiniak 1999-00 Steve Haynes2000-01 Sharon Perkins


1998 Dallas, TX - USA 20 Years on a Roller Coaster

1999 St. Pete Beach, FL - USA Shifting Sands of Donor Recruitment

2000 Memphis, TN - USA Year 2000

1998-2000...

ADRP Changes to Adapt

the Headlines and NewsFall ‘99 DropADRP Goes Online!Newsletter Name ChangeADRP Establishes Hughes Scholarship

Winter 2001 DropDon’t Forget About Retention

Fall 2001Thoughts on September 11th


Conference Programs


2001-03 Reflections...Kathleen Connolly

Rhode Island Blood Center2001-02 President

I began my career in Blood Banking more than 35 years ago at a local state hospital, working not only in the laboratory but also in the blood bank. In those years, there wasn’t a Rhode Island Blood Center. In fact, there wasn’t any thought about forming a community blood center.

Recruiting blood donors wasn’t really a problem due to the hospital’s policy: if you were having surgery, depending on the type of elective surgery, you would be responsible to have people come to the hospital to donate before your surgery. If you didn’t have donors,

then your surgery was cancelled. I don’t think this policy would be considered legal today but that was how we maintained our blood supply.

The criteria for donating blood was so much simpler back then, too. The blood was tested for syphilis only, as tests for hepatitis and other transmissible diseases did not yet exist. We didn’t know how easy we had it in regards to recruiting eligible donors!

I left the hospital to join the Rhode Island Blood Center when the doors opened on May 1, 1979 and have been here since. I have experienced the ups and downs of trying to recruit donors as more and more eligibility restrictions were and continue to be implemented, including travel deferral and Chagas. Everyone’s life is so active making it difficult to take time out of their busy schedules to donate blood. Recruiting donors is becoming more challenging. Donors are responding less and less to posters, telerecruitment or reminder mailings.

In a world of fast-paced living, we must now develop new strategies to reach out to the younger population. We must familiarize ourselves with new and creative methods of gaining the attention of this younger generation. Text messaging, emailing and use of MySpace and YouTube seem to be resonating.

Motivating the younger population is a challenge for us all - a challenge we will conquer as we have met and conquered other obstacles in the past. We never thought we would get past the AIDS crisis and we did.

I am passionate about my profession and motivated to meet any recruiting challenges and obstacles that may come my way. I know that someone, somewhere relies on me to continue utilizing my recruiting and public relations skills to ensure that an adequate and safe blood supply will be available to meet the needs of our community.

The Presidents

2001-02 Kathleen Connolly2002-03 Joyce Kleist


2001 Salt Lake City, UT - USA Setting the Pace, This is the Place

2002 Toronto, ON - Canada Building the Mosaic Through Community Partnerships

2003 Houston, TX - USA Extending Boundaries: Culture & Collection in the 21st Century


Conference Programs


Fall 2002ADRP Establishes Charles Drew Scholarship

Fall 2003Why Do So Many Donors Get Deferred Due to False Positive Test ResultsThe Miracle of Donor Recruitment2 RBC or not 2RBC…That is the Question

Winter 2003ADRP Establishes Media Award

Spring 2003New color and look to the Drop


The Presidents

2003-04 Michael J. Nichol2004-05 Sharlene Lachance2005-06 John Armitage2006-07 Sue Churchill


2004 Las Vegas, NV - USA Recruitment Tactics for Tomorrow: A Sure Bet

2005 Charlotte, NC - USA Mapping the Road to Success

2006 Fort Worth, TX - USA Rootin’ Tootin’ Recruiting

2007 Baltimore, MD - USA More Donors More Often

2004-07 Reflections...Michael J. Nichol

Canadian Blood Services2003-04 President

I have been fortunate to have been a member of the Association of Donor Recruitment Professionals for 20 of these last 30 years, having joined and attended my very first conference in 1988. Little did I realize back then, that one day I would have the privilege and honor of serving as ADRP president. That was truly a thrill and certainly a highlight of my career. Yet as I look back over the years, the one thing that continues to come to mind, are the countless outstanding individuals whose contributions and leadership have

been so crucial to the growth of this association. One would run the risk of omitting key contributors if one was to start listing names on this page, but suffice it to say that this organization would not be where it is today without their skills, talent and dedication in guiding ADRP to its rightful place as an industry leader in recruitment.

In thinking back to those earlier years, it is truly amazing to have witnessed the growth and evolution of ADRP, initially comprised of a few hundred members, known back then as the American Association of Donor Recruitment Professionals and struggling at the time to balance its financial commitments against its mission to serve donor recruiters. Since then of course, ADRP has not only risen to a point where it is recognized throughout the blood industry as a leader in the field of blood donor recruitment, but it has also become a truly international organization, with membership from all around the world.

For any organization to be successful it must have focus, and ADRP has certainly demonstrated that as it has remained true to its roots and its mission of serving donor recruiters. For ADRP, it has and continues to be about sharing best practices and providing educational, professional development and networking opportunities for its members. ADRP remains as committed now as it was back 30 years ago to serving its membership by focusing on these objectives.

Congratulations ADRP and best wishes for many more prosperous years of service to the field of donor recruitment!


Las Vegas...Conference Programs


Spring 2004Attendance at ADRP Conference in Las Vegas Exceeds 400

Fall 2004ADRP Establishes Ronald Gilcher, M.D. Award

Winter 2006ADRP Establishes Chairperson AwardADRP Hires First Full Time Executive Director

What’s Inside

KIMBERLY GRIMM, RECIPIENT PAGE 3

WORLD BLOOD DONOR DAY PAGE 4,5

APPLICATIONS SOUGHT PAGE 6Skyscraper

Volume 17 Fall 2005

From the association of donor recruitment professionals

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What’s Inside

Swift named ADRP Executive Director Page 5

Donor Deferrals PAGES 7

Spring Conference PAGES 5&8

Results of 2005 Commissioner’s Cup PAGE 9

Volume 22 Winter 2007

From the association of donor recruitment professionals

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The Presidents

2007-08 Gavin Evans2008-09 Carolyn Mihalko


2008 Halifax, NS - Canada A Salute to All Who Recruit

30th AnniversaryConferenceProgram

The Next 30 Years...Carolyn Mihalko

American Red Cross - Northeast Division2008-09 President

We have accomplished much in our 30 year history – yet we have so much more to do. Recruiters face daunting challenges in the blood banking industry in 2008: aging populations, more tests that decrease the existing donor pool, the struggle for donor’s time to donate blood, competitive environments, the need to decrease costs and increase service, donor retention, and increasing the number of non-remunerated voluntary blood donors.

As recruiters, we work to provide a safe and adequate blood supply for patients in need. We know we cannot rest on our laurels or yesterday’s blood drive. ADRP exists to provide recruiters with the resources to hone our skills so we can continue to make a difference and meet our community’s blood goals. ADRP’s Annual Conference provides diverse learning and networking experiences and opportunities. The ADRP website posts updated recruitment techniques and information.

Reach beyond your own blood center or hospital blood bank or military blood bank and volunteer for the ADRP. By giving a little of yourself, you will gain much from the knowledge of others in the industry. When you have what seems to be an insurmountable problem at your place of work, you will have others you can reach out to who will support you and give you possible solutions.

ADRP is very much run BY members FOR members. Our celebration of the 30th Anniversary of the ADRP is an excellent testament to the work of hundreds of past and current volunteers. If not for the ADRP members who volunteer, our accomplishments would be minimal.

One of ADRP’s presidents was Rolf Kovenetsky, Vice President of Corporate and Community Affairs at New York Blood Center. He has continued to serve in some capacity for each of the 30 years of ADRP’s existence. This demonstrates his constant declaration to all who will listen that “involvement leads to commitment.”

I encourage you to get involved and become committed to the education of donor recruitment professionals: attend ADRP conferences, contribute to the Drop, become a committee member and aspire to be a Board member.

Oliver Wendell Holmes once said “The greater thing in the world is not so much where we stand as in the direction we are going.”

Come take the journey with ADRP during our next 30 years, as we strive to provide the best educational opportunities for donor recruitment professionals!



Spring 2007ADRP Elects First Non-North American President, Gavin Evans from National Blood Service, UK

Winter 2007ADRP Membership and Attendance at Conference Exceeds 500

ADRP’s MISSION:

To provide education,development andresources for thedonor recruitmentprofessional.

A Time to Give Thanks

Continued on page 12

Inside this Issue:

How To Get MediaAttention During theHolidaysPages 5-8

Dr. Armitage Presentsto Advisory Committeeon Blood Safety andAvailabilityPage 9

Hughes and CharlesDrew Scholarship EssaysPages 10 & 11

Corporate Responsibility:A Two-Way StreetPages 12

ADRP Conference:A Salute to All WhoRecruitPages 20-21

Stories fromAcross the GlobePages 22-25

ADRP Scholarship &Award DeadlinesPages 30-31

Volume 24 Fall 2007

Asante. . .Gracias. . .Tak. . .Mahalo. . .Cám ón… Arigato. . .no matter thelanguage, just saying “thank you” not onlyto individual donors but corporations thatsponsor blood drives is critical.

Some centers arrange special events tocelebrate their donors’ contributions. Thesecan include meals, social events, and evenaward ceremonies. As we approach theholiday season that includes a celebrationof family and life, it seemed appropriate toask a few ADRP members “How Do YouSay Thank You?” to your donors andcommunity organizations throughout theyear.

A Fall Thank YouThe City of Hope Blood Donor Apheresis

Center gives a free pumpkin to all of itsblood and platelet donors who donatebetween October 24 and 25. The centerdresses up the pumpkin patch under a 10 by10 canopy with scare crows, hay and morethan 150 pumpkins donated by localmerchants, Trader Joes and Cal Poly Farm

Store. The donors are able to choose theirown pumpkins. This is the 2nd AnnualPumpkin Patch hosted by the center. Lastyear the pumpkin patch created a greatbuzz and made center donors feel appreci-ated. The campaign even improved thecenter’s November collections because ofthe publicity.

Community RecognitionAultman Blood Center has several

programs to thank and recognize donors.Names of gallon donors for whole blood

and apheresis are printed inall local papers. The centeralso runs a “Fourth andGoal” program for wholeblood donors. The donorsreceive a punch card andevery four donations, thedonor will receive a $25gift. At Christmas time,whole blood donors receivea card with special holidayT-shirts. Apheresis donorsreceive individual gifts

RELATED STORIESNew York Blood Center explains how itthanks and recognizes corporate andcommunity organizations, see pages 12-14

Hoxworth Tells Frequent Donors Thank You,see pages 16 and 18

Through Appreciation Programs, CBCSFBuilds a Family, see pages 17-19

President Gavin Evans Seeks Input onIncentive Programs, pages 3-4

1978 The Association of Donor Recruitment Professionals is born.

1979 A new anticoagulant preservative, CPDA-1, which extends the shelf life of whole blood and red blood cells to 35 days, increasing the blood supply and facilitating resource sharing among blood banks was introduced.

1983 Newly introduced blood additive solutions resulted in extended shelf life of treated red blood cells to 42 days.

1985 Thefirstbloodscreeningtesttodetecttheprobable presence of HIV was licensed and implemented by blood banks in the United States.

1989 In the United States, human T lymphotropic virus I antibody (anti-HTLV-I) testing of donated blood began.

1990 ThefirstspecifictestforHepatitisCwasintroduced.

1992 Testing of donor blood for HIV-1 and HIV-2 antibodies (anti-HIV-1 and anti-HIV-2) was implemented.

1996 Testing of donated blood for the HIV p24 antigen began. The test did not do a complete job, but improved on the previous tests, in that, the time taken to clear donated blood for use was shortened substantially.

1996-97 The United States Government issued reports suggesting problems with the blood supply in the United States, and suggested methods and procedures to improve blood safety, including regulatory reform.

1999 The blood manufacturing community began implementation of Nucleic Acid AmplificationTesting(NAT)undertheFDA’s Investigational New Drug (IND) application process. NAT employs a testing technology that directly detects the genetic materials of viruses like HCV and HIV.

1818 James Blundell, a British obstetrician, performedthefirstsuccessfultransfusionof human blood to a patient for the treat-ment of postpartum hemorrhage. Using the patient’s husband as a donor, he extracted a small amount of blood from the husband’s arm and, using a syringe, he successfully transfused the wife.

1840 In London, England, Samuel Armstrong Lane, aided by consultant Dr. Blundell, performedthefirstsuccessfulwholeblood transfusion to treat hemophilia.

1867 English surgeon Joseph Lister utilized antiseptics to control infection during blood transfusions.

1901 Karl Landsteiner, an Austrian physician, and the most important individual in the fieldofbloodtransfusion,documentedthefirstthreehumanbloodgroups(based on substances present on the red blood cells), A, B and O.

1907 Hektoen suggested that the safety of transfusion might be improved by cross-matching blood between donors and patients to exclude incompatible mixtures.

1908 French surgeon Alexis Carrel devised a way to prevent blood clotting. His method involved joining an artery in the donor, directly to a vein in the recipient withsurgicalsutures.Hefirstusedthistechnique to save the life of the son of a friend, using the father as donor. This procedure, not feasible for blood transfusion, paved the way for successful organ transplantation, for which Carrel received the Nobel Prize in 1912.

1926 TheBritishRedCrossinstitutedthefirsthuman blood transfusion service in the world.

1930 Karl Landsteiner, the most important figureintransfusionmedicine,whodiscoveredthefirstthreehumanbloodgroups, received the Nobel Prize for Medicine.

1932 Thefirstfacilityfunctioningasabloodbank was established in a Leningrad, Russia hospital.

1937 Bernard Fantus, director of therapeutics at the Cook County Hospital in Chicago, Illinois,establishedthefirsthospitalbloodbank in the United States.

1947 The American Association of Blood Banks (AABB) was formed to “promote common goals among blood banking facilities and the American blood donating public.”

1949-50 The U. S. blood collection system had grown to approximately 1,500 hospital blood banks, 46 community blood centers and 31 American Red Cross regional blood centers.

1950 The use of glycerol cryoprotectant for freezing red blood cells became widespread.

1950 Carl Walter and W. P. Murphy, Jr., introduced the plastic bag for blood collection. This replaced breakable glass bottles with rugged plastic bags.

1953 Development of the refrigerated centrifuge began to further expedite blood component therapy.

1962 Seven community-based blood centers came together with the help of local hospitals, physicians and civic groups to establish America’s Blood Centers.

1964 Plasmapheresis was introduced as a means of collecting Plasma for fractionation.

1969 S. Murphy and F. Gardner demonstrated the feasibility of storing platelets at room temperature, which revolutionized platelet transfusion therapy.

1971 Hepatitis B surface antigen (HBsAg) testing of donated blood began in the United States.

1972 Apheresis was used to extract one cellular component, returning the rest of the blood to the donor.

Did you Know... The History of BloodFrom the earliest recorded history, blood has been a point of fascination and mystery. Blood has often been represented as a source of passion in humans. Who hasn’t heard “hot blooded,” “cold blooded” or “bad blood.” As a common medical practice, bloodletting occurred in the early 1800’s. “Thinning the blood,” was also very popular, fruitlessly useless, and sometimes deadly. Early on, “blood transfusion” meant direct donor-to-patient transfusion. This practice, however, was frequently disastrous because there was no quality knowledge of blood types, and compatibility. At first, even animal- to- human transfusion was tried. Let us take a quick look at the history of blood...

adrp 30th anniversary issue

Documents

blood donor recruitment

adrp changes

adrp board

nonremunerated blood

history of blood

early years

years celebration

blood bank meetings