adobe aem commerce with hybris
DESCRIPTION
A short overview of what is needed from a platform perspective to support a compelling Experience Driven Commerce strategy.TRANSCRIPT
!e Experience Driven Commerce Platform
Paolo Mo"adelliSr. Mgr. Technical Marketing
@paolomoz
hybris
Adobe® Marketing Cloud
Integrated Platform
Out of the BoxExperience
Websites
Shop
E-commerce Backend
✓ Embedded hybris Server✓ User Management✓ Catalogue Import✓ Product Synchronization✓ Cart Synchronization✓ Search ✓ Front End Components✓ Multi - Catalogue✓ Promotions
Standards
Integration in a nutshell
Adobe
scripting
OSGi bundles
hybriscommerce
hybris
comp
RESTful API
Target Everything
Let the Context drive
Digital Asset Management ++
Creative Cloud Integration Creative
Cloud
Beach House?
Agency
Freelancer
Firewall
Share
ShareShare
In-house Digital Asset
Management
Cover Story
Editorial Content Editing
A
A
Manuscript
Flow around Inserts
Flow in columns
A
Multi Channel Experience
Responsive Design
600kB1.7MB1.9MB2.7MB
Single HTML
Great mobile experience
One template
Optimized Assets
What’s in it
Partner interaction points
Adobe
InteractiveAgency
ImplementationPartner
design
hybriscommerce
hybris
✓ Design:✓ templates✓ components✓ landing pages
✓ Implement:✓ components
✓ Extend:✓ commerce framework✓ hybris implementation
comp
!ank youPaolo Mo"adelliSr. Mgr. Technical Marketing
@paolomoz
hybris
Adobe® Marketing Cloud