admixer llc. since 2008 · media buying methods and creative support 3 o supported creative...
TRANSCRIPT
Admixer LLC. Since 2008
Current State of Admixer
8K+
TRUSTED BY PUBLISHERS
200+employees
PRESENTED
GLOBALLY
ad impressions per month
6.6T+
OPERATING
SINCE 2008
3.5K+
TRUSTED BY
ADVERTISERS
INDUSTRY LEADERS TRUSTED PARTNER OF
direct clients
during last year
publishers using our Ad Server
Minsk
HQ London
Almaty
Kyiv
Moscow
GeorgiaDusseldorf
Latvia
Current State of Admixer
Offices
UkraineBelarusKazakhstanRussiaChișinău
GeorgiaLatviaGermanyGreat Britain
Offices in 9 countries
Chișinău
Our goal is combining different parts of digital and offline media under the one platform
Connected
Devices
Audio Ad
Wi-Fi
spots
Digital OOH
Smart TV
Video
Display
Mobile
Connected TV Native
Ad
Exchange
Advertiser Ad Server Trading Desk DSP
DMP
SSP Ad Server
Audience
Publishers
Parts of the Programmatic Ecosystem
DSP – demand side platform
SSP – supply side platform
DMP – data management platform
Ad
Exchange
Advertiser Ad Server Trading Desk DSP
DMP
SSP Ad Server
Audience
Publishers
Admixer Ad Tech solutions cover all parts of the Programmatic Ecosystem
FOR ADVERTISERS FOR PUBLISHERS
Admixer.Player.Best
Admixer.DMP
Admixer.AdExchange
Admixer.Network
Admixer.Publisher
Admixer.Creatives
Admixer.TradeDesk
How TradeDesk benefits from Admixer Technologies ecosystem?
Admixer.TradeDesk
o Access to video inventory
o Header Bidding solution
Admixer.PlayerAdmixer.DMP
o sources with 3rd party data
o data onboarding
o gather and manage data
Admixer.Publisher
o direct & guaranteed deals
o premium inventory
o WOW formats
Admixer.Network
o 1st & priority access to inventory
o shortens supply chain
o brand safe inventory
Admixer.AdExchangeo inventory of TOP AdEx & SSPs
o best price for advertiser
Admixer.Creatives
o high-impact RichMedia
o easy creatives production
Integration with external services and providers
Admixer.TradeDesk
Website
Website
Website
Admixer.Publisher
Admixer.AdExchange
Admixer.DMP
Admixer.Creatives
Admixer.Network
Admixer.Player.BestOther
DMPs
SSPs
DSPs
A PLATFORM THAT USES DATA AND TECHNOLOGY TO HELP
ADVERTISERS MORE EFFECTIVELY PURCHASE AUDIENCES AT SCALE
ACROSS DIGITAL MEDIA
ADMIXER.TRADEDESK
The core need for marketer:
How to compare numerous adtech solutions?
TOP areas to look on when choosing ad technology provider
INVENTORY
INTEGRATIONS2
MEDIA BUYING
METHODS AND
CREATIVE
SUPPORT
3
REPORTING AND
ANALYTICS5
PROTECTION
AND INTEGRITY6
SERVICE AND
SUPPORT7
PRODUCT
MANAGEMENT
AND STRATEGY9
PRODUCT
USABILITY AND
WORKFLOW
1DATA
MANAGEMENT
AND TARGETING
OPTIONS
4
TECHNOLOGY
INFRASTRUCTURE8
TOP areas to look on when choosing ad technology provider
PRODUCT
USABILITY AND
WORKFLOW
1o usability spectrum
o intuitive and easy to use for people at all
levels of sophistication
o onboarding and trainingINVENTORY
INTEGRATIONS2
MEDIA BUYING
METHODS AND
CREATIVE
SUPPORT
3
SPA – produce best user experience that can be delivered through the Web browser
Single Page Application:
o Avoid interruption of the user
experience between pages
o Behave more like a desktop
application
o Make Navigation Easy
o Get things done quickly and save
time
StartBoad – customize your workplace and interface
o Customize the UI
o Make the most important elements
stand out
o Pin graphs onto the StartBoard
o Resizing things and move around
Marketplace – easily find and choose ad inventory
o Constant manual inventory
inspection, labeling and shaping in “Products”
o Seasonal and hot offers
o Simple navigation
o Inventory profile and details
Admixer.TradeDesk in-dashboard and exportable reporting tools to track optimize campaigns in real-time
o Access robust campaign and profile
reporting at any time
o Real-time statistics, so that the
choices to enhance and improve the
campaign can be taken quickly
o Export reporting data
Live view – convenient way to check how ad creatives are shown on exact site
o Nice and easy way to check how the
ad will be seen on users’ screen
TOP areas to look on when choosing ad technology provider
MEDIA BUYING
METHODS AND
CREATIVE
SUPPORT
3
PRODUCT
USABILITY AND
WORKFLOW
1
INVENTORY
INTEGRATIONS2
o integrated supply sources
o amount of direct integrations and via
aggregators
o daily/monthly impressions quantity
o platforms & sources: desktop, mobile,
video, native etc.
o exclusive inventory and non-RTB
inventory
70+TOP SSPs and
Ad Networks
MainAd Exchanges
Large-scale Publishers
500+sites
Supply sources which integrated in Admixer.TradeDesk
Admixer has products both for Publishersand Advertisers
Admixer.TradeDesk – doesn't serve either side, but rather act as a neutral platform where the supply meets the demand
.TradeDeskFOR ADVERTISERS
.CreativesFOR ADVERTISERS
.DMPFOR ADVERTISERS
.NetworkFOR AD NETWORKS
.AdExchangeFOR PUBLISHERS
.PublisherFOR PUBLISHERS
Player.BestFOR PUBLISHERS
o Out-of-home screens
o In-door screens
o In-transport screens
DIGITAL OOH
(DOOH)
o OTTV services
o Smart TV
CONNECTED TV
o Internet radio
o Music streaming Apps
AUDIO AD
o Social/Messengers
o Desktop/Mobile
o TV channels sites
o Wi-Fi spots
DIGITAL
Combining different parts of digital and offline media under .TradeDeskplatform
TOP areas to look on when choosing ad technology provider
INVENTORY
INTEGRATIONS2
PRODUCT
USABILITY AND
WORKFLOW
1
MEDIA BUYING
METHODS AND
CREATIVE
SUPPORT
3
o supported creative formats: rich media,
native, video, audio, etc.
o creative production services availability
o media buying models support: CPM, CPC,
CPA, or CPI
o support of private marketplace and direct
(guaranteed) buys
Supported Devices in Admixer.Tradedesk
Tablet
Smartphone
Connected TV
Desktop
Console
Supported creative formats in Admixer.Tradedesk
REACH CONSUMERS IN THE RIGHT PLACE, AT THE RIGHT TIME DURING THEIR DIGITAL JOURNEY
DISPLAY MOBILE VIDEO NATIVE SOCIALWOW FORMATsAUDIO
Admixer.Tradedesk supports private marketplace deals and direct deals along with RTB auction
PRIVATE MARKETPLACE PRIORITY DEALSAUCTION
Supported buying models and optimization strategies
CPM 1st Price CPM CPC
CPA CPV
AUCTION TYPE OPTIMIZATIONBUYING
2nd Price
TOP areas to look on when choosing ad technology provider
INVENTORY
INTEGRATIONS2
MEDIA BUYING
METHODS AND
CREATIVE
SUPPORT
3
REPORTING AND
ANALYTICS5
PROTECTION
AND INTEGRITY6
PRODUCT
USABILITY AND
WORKFLOW
1DATA
MANAGEMENT
AND TARGETING
OPTIONS
4
o available targeting parameters
o third-party data sources integrations
o audience segmentation options
availability
o own exclusive data segments availability
o first-party data onboarding
o possibility to creating look-a-like
audiences
Admixer.Tradedesk campaign management and targeting parameters
AVAILABLE SETTINGS
o Day/Time
o Frequency capping
o Frequency/rotation
o Budget limit
o Impressions limit
o Priority Deals
DELIVERY
01
o Inventory source (SSP)
o Site/App
o Site/App category
o White/Black list
o Product/Format
ENVIRONMENT
02
LOCATION
o Country/Region
o IP
o Hyper local
03
o Device type
o Device Model
o OS
o Browser
o Screen resolution
o Carrier
o Type of connection
TECHNOLOGY
04
USERS’ DATA
o Retargeting
o Audience groups
o Look-a-like
o 3rd Party Data
Segments
o Custom DMP
05
Admixer.Tradesk has in-platform custom DMP tool
Create own audience segments using 1-st party data
Expand them with our predictive algorithmsCUSTOMDMP TOOL
Onboard and activate own data
Delegate custom segments to other TradeDesks and Networks
TOP areas to look on when choosing ad technology provider
INVENTORY
INTEGRATIONS2
MEDIA BUYING
METHODS AND
CREATIVE
SUPPORT
3
PRODUCT
USABILITY AND
WORKFLOW
1o campaign reporting available
o dimensions and metrics of reporting
o delay time on generated reports
o delay of stats in the user interface (UI)
o third-party measurement partners support
REPORTING AND
ANALYTICS5
PROTECTION
AND INTEGRITY6
DATA
MANAGEMENT
AND TARGETING
OPTIONS
4
Arm your team with the analytics you need to become the experts in your clients’ eyes
o General Report
o Profile Performance
o Request Report
o Audience Report
o Billing Report
o Inventory Report
o Reach Report
o Video Report
o Rich Media Report
Third-party measurement partners which .TradeDesk supports
TNS. Kantar
Other 3rd Party tracking
tags can be set
MOAT
Gemius
InMind
TOP areas to look on when choosing ad technology provider
INVENTORY
INTEGRATIONS2
MEDIA BUYING
METHODS AND
CREATIVE
SUPPORT
3
PRODUCT
USABILITY AND
WORKFLOW
1
REPORTING AND
ANALYTICS5
DATA
MANAGEMENT
AND TARGETING
OPTIONS
4o protection against invalid impressions and
clicks
o integrations with ad verification companies
o support blacklists and whitelists
o processes to ensure brand safety for users
PROTECTION
AND INTEGRITY6
Brand protection features in Admixer.Tradedesk
theMediaTrust + Policy Team
BANNER VERIFICATION
BLACKLISTS/WHITELISTSfor exclusion and targeting
Follow and spread ads.txt project
SUPPORT ADS.TXT
IAB COMPLIANTAccept and follow IAB
recommendations
ANTI-FRAUDForensiq
Verification companies integrated with Admixer.Tradedesk
Verifying Data
Geo verification
Constant manual Inventory
inspection, labeling and
shaping in “Products”
Verifying traffic
Verifying creatives
Verifying Creatives
TOP areas to look on when choosing ad technology provider
PRODUCT
MANAGEMENT
AND STRATEGY9
TECHNOLOGY
INFRASTRUCTURE8
SERVICE AND
SUPPORT7o does platform has self-serve interface or is it
fully managed?
o level of provided support and access to an account manager
o assistance in setting up campaigns
o training options
o onboarding or implementation process for new customers
Choosing the right service model
SELF-SERVICE
MANAGED SERVICE
WE PROVIDE A TRUE SELF-SERVICE PLATFORM
THAT IS SIMPLE TO SET-UP AND MASTER
01
02IF YOU PREFER TO TAKE THINGS SLOW AT FIRST AND JUST HOLD
HANDS, WE PROVIDE FULLY MANAGED SERVICES AS WELL
Choosing the right service model
WE PROVIDE A TRUE SELF-SERVICE PLATFORM THAT IS SIMPLE TO SET-UP AND MASTER
IF YOU PREFER TO TAKE THINGS SLOW AT FIRST AND JUST HOLD HANDS, WE PROVIDE FULLY MANAGED SERVICES AS WELL
o First campaigns “onboarding” process
o Ongoing technical support and consulting
o Personal and group training sessions
o Hints & Tricks for campaigns adjustment and
optimization
o Creative materials design and production
o Step-by-step campaign setup and management
guides
o Billing, financial document circulation
SELF-SERVICE
o Planning, setting objectives/KPI
o Building of campaign architecture
o Creative materials design and production
o Campaign setup and adjustment
o Buying and optimization
o Reporting
o Data analysis and optimization
o Payment and document circulation
MANAGED SERVICE
Admixer.TradeDesk provides team and services to support all needs
SERVICES
Trafficking
Trainings
Billing
ProductionSupport
TEAM
Policy
Support
Account
Support
Trafficking
Training
BillingAgency/Advertiser
Production
Admixer.TradeDesk team communication structure
Account Manger
Creative policy
Dedicated team & trainings
Learning and traning programs to ensure Agency Teams are well-
equipped to deliver success for clients' marketing campaigns
ACCESS TO THE
KNOWLEDGE BASE
LIVE WEBINAR
TRAINING
ONBOARDINGIN-PLATFORM
TOOLS TIPS
QUICK
RESPONDING SUPPORT TEAM
ADMIXER
ACADEMY03
01 04
05
06
02
STEPS03
What is the onboarding process for new customers?
to get onboard
Getting known
user interface
How to create and
run campaigns
Campaign
management and
optimization
Send list of emails to grant
access to TradeDesk account
Pass onboarding/trainings
Pass financial check and sign
contract
How to start?
Ready to Go!
01
02
03
TOP areas to look on when choosing ad technology provider
SERVICE AND
SUPPORT7
PRODUCT
MANAGEMENT
AND STRATEGY9
TECHNOLOGY
INFRASTRUCTURE8
o is platform homegrown, proprietary code, or licensed, or built on top of another platform’s API?
o location of data centers and amount of servers
o average latency of bid requests and how it differ by supply source
o open API that advertisers can build on top of
o amount of developers
Admixer.TradeDesk:
o Homegrown, proprietary code
o With dedicated data centers
o Own bidding framework written from scratch
o Bunch of other own technology products to
enhance value of .TradeDesk
o Reporting APIs
o Creative management APIs
o Ad-serving APIs
o Data and audience management APIs
.TradeDesk APIs that advertisers can build on top
Enable our partners to build all the features
and reporting available in our user interface
into their own dashboard or platform
50+ PEOPLEIncluding 20
developers
Admixer.TradeDesk Team
OUT OF 200+In Admixer in general
Account
Trafficking
Billing
Support
Training
Marketing
Partners
Program
Production
Product
Manager
UI
SSP
integratio
n
DMP
Creative
policy
Back-end dev.
MarketplaceTesting
FRONT TEAMBACK TEAM
TOP areas to look on when choosing ad technology provider
SERVICE AND
SUPPORT7
TECHNOLOGY
INFRASTRUCTURE8
PRODUCT
MANAGEMENT
AND STRATEGY9
o next key areas for product development
o product roadmap for the next 3,6 months?
o to what extent customers have influence over the product roadmap
o other technology products outside of your Trading Desk (DSP)
o is business model aligned more with media buyers or sellers?
.TradeDesk is targeting different markets, still Ukraine remains in focus
06Support/Training
s/Help Center
01
02
0304
05
Inventory/
Supply
Ads/
Creatives
Audience/
Data
Reporting/
Analysis
Optimization
/Automation UI/UX
What do we see as the next key areas for .TradeDesk development?
Key areas of improvements
.TradeDesk roadmap for the next 3-6 months
Inventory/Supply
o WOW formats outside of
Admixer Networks’
inventory
o Connected TV (CTV)
o Digital Out-Of-Home
(DOOH)
Ads/Creatives
o Ad Serving features
o Dynamic Ad
o Post-click/post-
view report
Reporting/Analysis
Optimization/
Automation
o Bidding strategy
o Integration with
trackers and analytics
Support/Training
s/
Help Center
o Online Trainings Center
o Video tutorials
o Webinars
UI/UXAudience/Data
o Billing Center
o Local currency
Planned for
2019
o Targeting settings
expansion
We already using DSP service.Why do I need additional one?
Admixer.TradeDesk key USPs
Simple and fast in usage
Quality/Premium local publishers
Data management tools
Support & Account Team
Combining separated media
Billing in local currency
Why Admixer.TradeDesk?
EASY TO GET ONBOARD
No tech skills required. Simple set-up and expansive trainings
NO MINIMUM AD SPEND
CUSTOMER SUCCESS TEAM
10+ years of software
development for ad market10+ years in media
IN-HOUSE EXPERTISE
TRANSPARENCY
Transparent access to all
the powerful planning,
buying and measurement tools
REPORTING
In-dashboard and exportable
reporting tools to optimize your campaigns in real-time
VERIFICATION
DATA
Access to premium data targeting segments
Integrated with Kantar
TNS audience measurement tool
Our Customer Success
professionals provide ongoing
advice and support
Campaign budget without restrictions
Benefits for Advertisers
COMPETITIVE RATES
WORLDWIDE REACH
WOW FORMATS
PREMIUM INVENTORY
First and priority
access to top Publishers
GUARANTEED & DIRECT DEALS
BRAND PROTECTION
CREATIVE POLICY
DATA MANAGEMENT TOOLS
Take more of what you value most
Increase engagement by using
Admixer.Creatives high-impact rich media banners
Global standards, but with
individual approach
Be able to act on those ideal prospects wherever they are
Access to large-scale ad
exchanges and ad networks
Your brand is protected
with our brand safe inventory
Competitive rates in the industry
