adidas integrated marketing communication campaign
TRANSCRIPT
INTEGRATED MARKETING COMMUNICATION CAMPAIGN
Aditi GuptaPGMF1502
Amit ChauhanPGMF1505
Ankit K.SinghPGMF1507
Prasoon PallavPGMF1529
Sameer KhanPGMF1556
Aanchal SaxenaPGMF1501
COMPANY PROFILEAdidas was founded on 18 August 1949 by Adolf Dassler.Headquarter- Herzogenaurach, GermanyIndustry – apparel and accessoriesProducts- Sportswear, Sports equipment, FootwearIt employing more than 53,731 people in over 160 countries.Produces more than 660 million product units every year and
generate sales of € 14.5 billion (all figures relate to 2014).
INTEGRATED MARKETING COMMUNICATION
An approach to achieving the objectives of a marketing campaign, through a well coordinated use of different promotional methods that are intended to reinforce each other.
TOOLS OF IMC
Shaping future sport
Impossible is nothing
Fitness and Health
IMC TOOLS USED FOR FUTURE CAMPAIGN
Print Media
Strategic planning and Partnership
Event marketing
PRINT MEDIA
Hoarding in cricket stadium.
Collaboration with Gold gym: Person who take membership in gold gym, will get a pair of Adidas shoes ranges from 5,000 to 8,000.
You may be Strong, but we are Stronger…
Delhi marathon can be sponsored by Adidas and winner will be awarded a pair of Adidas shoes and t-shirts.
Run fast or be Last
RAMP WALK: In this the winner can get a chance to shoot a advertisement of adidas with brand ambassador of Adidas and can be shown on cover page of Adidas magazine
Being Fit, Being Classy…