adelaide seminar 2010 notes

Richer Giving Experiences

Adelaide Online fundraising Seminar 2010

Richer Giving Experiences programme


Contents

1. Everyday Hero support tools

2. Richer Giving Experiences Programme


1. Everyday Hero support tools


Help Line

Charity Login

http://charity.everydayhero.com.au/


Every Charity has an account - if you have lostyour password call 1300 798 768


2. Richer Giving Experiences Programme


Richer Giving Programme Objectives

1. Grow the number of fundraisers in an event.

2. Enrich your fundraisers experience.

3. Encourage fundraisers to reach their fundraising potential.

4. Acknowledge and thank your fundraiser’s sponsors.

5. Grow your donor base.


3 simple coordinated steps


Step 1. Acquisition. More Fundraisers

• E-comms to help you to recruit online fundraisers from your existingsupporter base, past online fundraisers (event participants) and newpeer-donors;


Step 2. Activation. More engaged supporters.More funds raised.

• Saying thank you and providing a little advice goes a long way.

• Increase your fundraising revenue by motivating your fundraisers andconverting your inactive fundraisers.

• This is achieved through a mix of telephone and e-mail communications.


Dear %%name%%

On behalf of the team at XYZ Charity we would like to thank you for entering the Sunday Mail City-BayFun Run and creating a fundraising page. We are grateful for your efforts and wanted you to know that themoney you raise will help us <charity to insert copy about cause and where money will go>

SOME FUNDRAISING TIPSTo help you reach your fundraising target we thought we would share with you a few tips.

ｷ Share your fundraising page through facebook or twitter. (You can do this using the iconson your page).

ｷ E-mail and remind anyone who has not sponsored you yet to donate.ｷ Refresh your fundraising page with new photos or a video. Update your blog and explain

why you are passionate about raising funds for your charity.ｷ Change your work or home e-mail signature to include your Hero Page URL.

If you have forgotten the URL of your fundraising page click here, or if you want to update your page clickhere.

Once again thank you so much for your efforts. Good luck.

XYZ Charity

From: XYZ CharitySubject Thank you for supporting XYZ Charity in this year’s Sunday Mail City-Bay Fun Run


The power of your supporters social networks

• In the 2010 London Marathon 91% of all visitors to a fundraising pagefrom Facebook made a donation.

• Encouraging this use of these networks is really critical


Dear %%name%%

On behalf of the team at XYZ Charity we would like to thank you for your wonderful efforts in thisyear’s Sunday Mail City-Bay Fun Run. We are very grateful that you chose to fundraise for XYZCharity and wanted you to know that money you have raised will help us continue our <insert copyabout cause and where money will go>

Your fundraising page will remain live for 30 days.Experience has shown us that many people will donate to you even after the event has finished. Forthat reason your page will remain live for another 30 days. It is also a good opportunity to updateyour page one last time and thank your supporters. To update your page click here. If you haveforgotten the URL of your page click here.

Once again thank you so much for your efforts, we hope to see you again next year!!!!

XYZ Charity

From: XYZ CharitySubject Thank you for your fantastic efforts in this year’s Sunday Mail City-Bay Fun Run


Step 3. Conversion. Thank peer donors

• Thank your peer-donors (sponsors of fundraisers) and createcommunications to help migrate them to your cause as dedicatedsupporters.


html E-mail

Dear %%name%%

Thank you so much for supporting the fundraising efforts of <insert fundraiser name> in this year’s Sunday Mail City-Bay FunRun with a donation of <insert donation amount> to XYZ Charity.

We just wanted to take this opportunity to let you know that your donation is greatly appreciated and will help us continue<insert text above programme>.

At the time of making a donation you were also issued with a tax deductible receipt by e-mail, which we know is easy tomisplace. At the bottom of this e-mail is a link that will take you through to a secure landing page where you can print outanother copy of your tax deductible receipt. We have also included a small video that explains a little more about the work wedo and the people we help. We would be grateful if you took the time view it.

Once again thank you for your support, our work relies on the kindness and generosity of people like you

View Receipt


Thank you for your supportSimon Lockyer about a month ago you made a donation toMichael Kearney’s Fundraising page for XYZ Charity.

Below is a copy of your receipt but first we’d like to thank you


How?


For more information please call1300 798 768

adelaide seminar 2010 notes

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