pob stage 1 seminar 4 w notes sdb
DESCRIPTION
B415 POB seminar 4 debriefTRANSCRIPT
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Seminar: Unilever’s Business Approach
Topic Number: 4
Principles of Business
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2
Overview
Unilever is one of the largest FMCG companies in the world, with a host of leading brands. The organisation is committed to a strategy of sustainability where it is looking to half its environmental footprint whilst doubling revenues by 2020.
We will look at the changing role of business through this case study and evaluate the challenges that a global organisation such as Unilever may face.
We will commence the seminar with an overview of the organisation, including an evaluation of their mission. Thereafter, we will look to understand how they live their mission in different countries in which they operate. Finally, we will consider some of the global operational challenges that they face.
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3
• Critically evaluate and articulate how and why Unilever derived at their new strategic approach?
• Describe the type of activities have they taken to drive through their mission
• Be able to contrast two different business environments in which they operate considering the implications for Unilever
• Determine and describe the global operational challenges that they may face in order to see their sustainability strategy through
Learning outcomes of this seminar
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Agenda for this seminar
What type of activities have they taken to drive through mission in reality?
Contrast two different business environments in which they operate considering the implications for Unilever
Consider the global operational challenges that they may face in order to see their sustainability strategy through
Critically evaluate how and why Unilever derived at their new strategic approach?
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Structure for the session
You will have 15 minutes to
discuss each question
We will have a de-brief at the end of each 15 minutes to hear your thoughts on each area
Feel free to ask questions but please do not have separate conversations ‘we are all in
this together’!
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About Unilever
Source: Unilever.com
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Business at a Glance
Source: Unilever.com
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Business at a Glance
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Critically evaluate how and why
Unilever derived at their new strategic
approach?
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A word from the top
View video: https://www.youtube.com/watch?v=utSYAkQi5hY#t=31
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Strategic Approach
Source: Unilever.com
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Strategic Approach
Source: Unilever.com
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How successful have they been?
View video: https://www.youtube.com/watch?v=rL4mLbcfoHc
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What type of activities have they
taken to drive through mission in
reality?
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Creating a win-win strategy
View Video: http://www.youtube.com/watch?v=nShlnBJko5s
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Driving the mission through 9 goals
Source: Unilever.com
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Improving health and well being
View video: https://www.youtube.com/watch?v=g4t77d7XBhc#t=62
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Reducing environmental impact and enhancing lives
Source: Unilever.com
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Contrast two different business environments in
which they operate considering the implications for
Unilever
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Re-cap: The different lenses to assess
Source: Bovee et al 2013
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Changing priorities between the Europe & Asia
What approaches are applicable in the UK & India? Why?
Source: Unilever.com
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Market Dynamics: Europe & Asia
W Europe Asia
• Slow growth/stagnation
• High GDP per capita
• Economic uncertainty
• Highly developed
• Fast growth economies
• Generally lower GDP per capita
• Economic boom
• Less developed with greater opportunities for market development
Consider red ocean strategies
Consider blue ocean strategies
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Emerging markets source of growth
Source: Unilever.com
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Unilever regional financial performance
Source: Unilever.com
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A changing revenue picture at Unilever
Source: Unilever.com
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Consider the global operational
challenges that they may face in order to see their
sustainability strategy through
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Consider Unilever’s Supply Chain
View video: http://www.youtube.com/watch?v=-KiAeO75JnU
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Re-cap: Physical and Social Factors
• Geographic influences– natural conditions influence business locations
• Political policies– countries determine where and how business occurs
within their borders
• Legal policies– influence how a company operates
• Behavioral factors– may require adaptation in to local conditions
• Economic forces – explain differences in costs, currency values, market size
Source: Daniels et al, 2013
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Re-Cap: The Competitive Environment
• Competitive strategy for products– Cost strategy– Differentiation strategy– Focus strategy
• Company resources and experience– market leaders have more resources for international
operations
• Competitors faced in each market– local or international
Source: Daniels et al, 2013
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The Competitive Environment
View video: http://www.youtube.com/watch?v=33Theeovq1c
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End of Seminar
Note: This recording is for your personal use only and not for further distribution or wider review.
© Pearson College 2013