adduplex windows phone device statistics - february, 2015
TRANSCRIPT
AdDuplex Windows Phone Statistics Report – February, 2015
February 19th, 2015
Compiled by Lijana Juozaitytė, Matt Lacey and Alan Mendelevich
Windows Phone Statistics Report
In the month where AdDuplex introduced support for interstitial ads, the global trend has seen tremendous growth of the Lumia 530 and the Lumia 635. Also of note is the first Lumia made by Microsoft, the 535, entering the global top 10.
We also look in detail at Mexico, UK, Spain and India.
And finally we cover the new phones you can expect to be announced at Mobile World Congress.
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February 19th, AdDuplex
Data Source
This report is based on data collected from 5,090 Windows Phone apps runningAdDuplex SDK v.2. The raw data analyzed was collected over the day of February19th, 2015 (UTC time) unless otherwise stated.
We have made every attempt to consolidate different reported phone model namesunder their canonical retail model names, but it is possible that some of the rare modelname variations were not accounted for.
AdDuplex is the largest cross-promotion network for Windows Phone and Windows Store apps empowering developers and publishers to promote their apps for free by helping each other. AdDuplex was established in January 2011 in Vilnius, Lithuania. As of February 2015, more than 10,000 apps actively use AdDuplex to gain more visibility.
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Windows Phone Devices WorldwideFebruary 19th, AdDuplex
The top 10 are all still Lumia’s but this is the first time we see Microsoft’s name as the manufacturer, of the 535.The 530 and 635 have also leapfrogged the 920 showing strong growth of the newer lower spec devices.
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NOKIA Lumia 52023.2%
NOKIA Lumia 6309.7%
NOKIA Lumia 6257.1%
NOKIA Lumia 5305.1%
NOKIA Lumia 6354.8%NOKIA Lumia 920
4.7%
NOKIA Lumia 6203.5%
NOKIA Lumia 9253.4%
NOKIA Lumia 7203.1%
MICROSOFT Lumia 535, 3.1%
Other32.3%
Windows Phone 8 ManufacturersFebruary 19th, AdDuplex
The Microsoft/Nokia manufacturer powerhouse continues to increase in market share.Meanwhile HTC, Samsung and Huawei all lost share.The combined share of new OEMs is growing slowly but steadily.
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Microsoft/NOKIA96.00%
HTC2.28%
SAMSUNG0.90%
HUAWEI0.47%
Other0.35%
OS Versions – Worldwide February 19th, AdDuplex
The share of Windows Phone 8.1 continues to grow and at an increasing pace.WP 8.0 and 7.x are both down and at percentages that suggest the growth of 8.1 is almost entirely from new devices and not devices being upgraded from 8.0.
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Windows Phone 8.167.7%
Windows Phone 821.3%
Windows Phone 7.x10.8%
Windows 100.2%
Windows Phone Devices – USFebruary 19th, AdDuplex
The Lumia 635 has had the most growth with a 4.9% gain in market share in this past month.The 530 has shown the next highest growth by increasing 1.6% and overtaken the 920 to become the fifth most popular device.The combined share of lower-end 8.1 generation devices (635, 630, 530) is now higher than that of their 8.0 gen siblings (520, 521), which is a good sign.Down at the bottom of the list the 1520 has pushed the HTC 8X out of tenth place.
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NOKIA Lumia 52117.3%
NOKIA Lumia 63517.2%
NOKIA Lumia 52010.5%
NOKIA Lumia 6309.0%
NOKIA Lumia 5306.1%
NOKIA Lumia 9205.2%
NOKIA Lumia 8223.9%
NOKIA Lumia 9283.8%
NOKIA Lumia 10203.4%
NOKIA Lumia 15203.0%
Other20.7%
Windows Phone 8.x Operators – USFebruary 19th, AdDuplex
Cricket and T-Mobile continue the dance they’ve been doing for the last five months. This month it’s cricket’s turn to take second place.Aside from this things are largely unchanged.
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AT&T31.4%
cricket20.9%
T-Mobile18.8%
Verizon13.9%
MetroPCS5.0%
Family Mobile3.8%
Other6.2%
Windows Phone Devices – MexicoFebruary 19th, AdDuplex
With devices running 7.X making up more than 1 in 4 devices still in use in Mexico it’s an outlier at more than twice the global average.
The only real change since we last looked at Mexico, in October, is the Lumia 530 which has come from nowhere to take 8.3% of the market.
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NOKIA Lumia 52034.0%
NOKIA Lumia 71010.3%
NOKIA Lumia 5308.3%NOKIA Lumia 625
8.0%
NOKIA Lumia 5057.5%
NOKIA Lumia 6306.8%
NOKIA Lumia 6106.1%
NOKIA Lumia 7202.8%
NOKIA Lumia 6352.1%
NOKIA Lumia 8002.0%
Other12.1%
Windows Phone Devices – UKFebruary 19th, AdDuplex
Continued growth of the 630 and 635 now mean that if considered together would be the most popular device in the market. As the difference between the two is that the 635 also has an LTE/4G radio grouping them together isn’t an unreasonable consideration.The Lumia 800 has also slipped from the top 10 meaning all that remain are now running 8.0 or 8.1.
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NOKIA Lumia 52020.1%
NOKIA Lumia 63512.2%
NOKIA Lumia 63012.2%
NOKIA Lumia 6258.1%
NOKIA Lumia 5307.8%
NOKIA Lumia 10204.8%
NOKIA Lumia 9204.4%
NOKIA Lumia 9304.3%
NOKIA Lumia 9253.7%
NOKIA Lumia 7353.4% Other
18.9%
Windows Phone Devices – Spain February 19th, AdDuplex
With the 520 showing a drop and the 635 now having an almost 15% market share and the 530 now with a 8.6% share we see the global trend of strong sales in the lower price devices reflected in Spain.
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NOKIA Lumia 52034.5%
NOKIA Lumia 63514.7%
NOKIA Lumia 5308.6%
NOKIA Lumia 6258.3%
NOKIA Lumia 9255.0%
NOKIA Lumia 6304.0%
NOKIA Lumia 7103.7%
NOKIA Lumia 9203.3%
NOKIA Lumia 13202.0%
NOKIA Lumia 6101.9%
Other14.0%
Windows Phone Devices – IndiaFebruary 19th, AdDuplex
Last month we remarked on the Microsoft 535 gaining 5% share in a month. This month it’s gained a further 5.9%.This growth has come primarily at the expense of the “other” group and the 520, although it still maintains more than a quarter of the market.
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NOKIA Lumia 52025.2%
MICROSOFT Lumia 535, 15.0%
NOKIA Lumia 6257.0%
NOKIA Lumia 6306.9%
NOKIA Lumia 7206.9%
NOKIA Lumia 7306.6%
NOKIA Lumia 5254.5%
NOKIA Lumia 6204.2%
NOKIA Lumia 5304.2%
NOKIA Lumia 13203.1% Other
16.4%
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Unreleased phonesFebruary 19th, AdDuplex
Mobile World Congress is just around the corner and there’s a lot of speculation of what phones Microsoft may announce or launch there. Here’s what we see in our stats:
• Microsoft/Nokia RM-1031 - 480x800, 4". Seen all over the place so must be close to launch. Interestingly searching for this model number online returns matches for Nokia XL (short-lived Android phone)
• Microsoft/Nokia RM-1062, 63 (AT&T), 64, 65, 66, 67 - 720x1280, 5.7". We've covered these before, but now we see quite a lot of them (including one version on AT&T in US). So that would probably be another MWC announcement.
• Microsoft/Nokia RM-1072, 73 (AT&T), 74, 75, 76, 77 - 720x1280, 5". Another phone we've covered before and again seen all over the place. Expect soon.
• Microsoft RM-1109, RM-1113 - 720x1280, 5". Just a few sightings in Brazil (1109) and in Asia (1113). Could be the same phone as RM-1072 or a specialized variant of it.
• Microsoft/Nokia RM-1099 - 480x800, 4“
Unfortunately we haven’t seen anything new from either HTC, Samsung or LG, so we shouldn’t expect any new Windows Phones from them in the MWC timeframe.
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Meet AdDuplex at Mobile World Congress#MWC15
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AdDuplex team is looking forward to meet every Windows Phone, Windows app or game developer just to share ideas or discuss the best practices to grow your apps on Microsoft platforms. We are also happy to meet our peers in the app industry.
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