Adding Value to Rice - Burdekin Shire Council ?· Adding Value to Rice ... − One of the world’s…

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  • Adding Value to RiceBurdekin Value-Adding Seminar

    SunRice General ManagerGlobal Consumer Markets, David Keldie

    15th May 2015

  • Began in 1950 as a grower cooperative

    Now a $1billion global food business:

    One of the worlds largest rice food companies

    One of Australias largest branded processed food exporters

    Innovation is the key to our success

    2

    SunRice Overview

  • Our Global Presence

    Markets in approximately 60 countries

    Feed more than 20 million people every day

    3

  • Paddy to Plate

    4

  • 5

    Delivering Innovation that meets Consumer Needs

  • Health & Wellbeing

    Gourmet

    Everyday

    Retail$3.80 / kg

    Retail$6.00 / kg

    Retail $10.00 / kg

    6

    Innovation and the Value Chain

  • 7

    Leveraging the Marketable Components of a Region

  • 8

    Value Added Products a Key Growth Driver

  • LOOKING AHEAD

    9

  • 10

    North Queensland Provenance Positioning

    SunRice harvests and packs rice grown in the lush, rich, abundant landscape of tropical North Queensland ..Natures Utopia.

    A perfect combination of a delightful aroma, soft mouth feel and intensely delicious flavour, SunRice North Queensland rice is simply a taste of paradise.

  • 11

    Building Premium North Queensland Rice in Food Service

  • 12

    Building Premium North Queensland Rice in Food Service

  • 13

    Building Premium North Queensland Rice in Retail

  • 14

    Building Super Premium North Queensland Rice in Retail

  • Australian Rice Crop Size recovered remarkably well post drought(2006-2015, 000 tonnes)

    1,038

    167

    19 66

    205

    800

    963

    1,161

    2013

    Crop Size(000 tonnes)

    829

    2012201120102009200820072006 2014Drought period

    2015

    700

    Demand

    NorthQueensland

    Imports

    15

    North Queensland Tapping into the Demand Opportunity

  • Adding Value to RiceBurdekin Value-Adding Seminar

    SunRice General ManagerGlobal Consumer Markets, David Keldie

    15th May 2015