Adding Value to Rice - Burdekin Shire Council ? Adding Value to Rice ... One of the worlds

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Adding Value to RiceBurdekin Value-Adding SeminarSunRice General ManagerGlobal Consumer Markets, David Keldie15th May 2015 Began in 1950 as a grower cooperative Now a $1billion global food business: One of the worlds largest rice food companies One of Australias largest branded processed food exporters Innovation is the key to our success2SunRice OverviewOur Global Presence Markets in approximately 60 countries Feed more than 20 million people every day3Paddy to Plate45Delivering Innovation that meets Consumer NeedsHealth & WellbeingGourmetEverydayRetail$3.80 / kgRetail$6.00 / kgRetail $10.00 / kg6Innovation and the Value Chain7Leveraging the Marketable Components of a Region8Value Added Products a Key Growth DriverLOOKING AHEAD910North Queensland Provenance PositioningSunRice harvests and packs rice grown in the lush, rich, abundant landscape of tropical North Queensland ..Natures Utopia. A perfect combination of a delightful aroma, soft mouth feel and intensely delicious flavour, SunRice North Queensland rice is simply a taste of paradise.11Building Premium North Queensland Rice in Food Service12Building Premium North Queensland Rice in Food Service13Building Premium North Queensland Rice in Retail14Building Super Premium North Queensland Rice in RetailAustralian Rice Crop Size recovered remarkably well post drought(2006-2015, 000 tonnes)1,03816719 662058009631,1612013Crop Size(000 tonnes)8292012201120102009200820072006 2014Drought period2015700DemandNorthQueenslandImports15North Queensland Tapping into the Demand OpportunityAdding Value to RiceBurdekin Value-Adding SeminarSunRice General ManagerGlobal Consumer Markets, David Keldie15th May 2015