adams company profile

Copyright © Adams Company Limited. 1

Mobile Social Media Marketing ConsultancyOnline


Success Begins with a RIGHT STRATEGY!

Strategic Messaging Market Sense Cross Platform & Region

Performance

Adams Extraord!nary Values


DIGITAL PR / e-BRANDINGOnline ProfilingE-Brand AwarenessBrand Association

MARKET INTELLIGENCEConsumer BehaviorPublic Opinion PollCustomer Satisfaction

SALES & DEMAND GENERATIONDirect SalesViral MarketingCustomer Management

PERFORMANCE MEASUREMENTChannel SelectionROI MeasurementBudget Planning

Services & Solutions


Best Online, Digital, MobileIntegrated Marketing Campaigns

DisplayBanner Ad

MobileMarketing

E-MailsDigital PR &e-Branding

Search EngineMarketing

Social Media


AdjuvantDisc Decompression Med. Ctr.EISAIHisamitsu – Salonsip/SalonpasKao – GoldwellLIONNu Pharm 卡士蘭Perfect Shape 必瘦站Summer’s EveWai Yuen Tong 位元堂GNC

BossiniDel MonteForevermarkFrederique ConstantFutbolTrend/SportsCornerHallmark BabiesKikkomanPacific CoffeeSeiko – Pulsar/Alba/LorusThomas Sabo

BrotherCanonCHKCI 香港電腦商會CiscoCSLDellFuji XeroxHong Kong BroadbandRicohSun MicrosystemTowngas Telecom

AdeccoLeo BurnettMichael PageNext Media 壹週刊SCMP 南華早報STC 香港標準及檢定中心Transunion 環聯資訊

Argyle Centre 旺角中心Butterfly HotelsCity Walk 荃新天地Club OneEaton ResidencesHillwood VistaHotel RainbowLoplusOne DundasSHKP Club 新地會

Cambridge Edu. GroupCarita Hong KongCity UniversityEnglish TimeEurekaHeadstart TEFLPolytechnic UniversityLabour DepartmentRDI Hong KongUniversity of Hong KongWaterford Institute

Health & Beauty Consumer Products Information Technology

Media & Services Hotels & Shopping Malls Government & Education

Project References(HK, China, Asia, Europe, Worldwide)

Copyright © Adams Company Limited. 6Adams Recognition

SMBWorldSme-Forum 2008

GAMA DaySeminar2008

Cougars Group (HK)2008

HSBC Business Advisor Award2009

HSBC Business Advisor Award2010

HKIRC Digital Marketplace2012

HKIRC Digital Marketplace2015

MASS MUTUAL Agency Meeting 2008

COMPUTERWORLDMacau ICT Forum2012

BOSSINI ManagementStrategy Meeting2009

HKSAR Labour DeptYouth Employment Start2008

Hong Kong Exporters’ Association 2014

Hong Kong Institute of Marketing 2015

HKTDC Business SeminarMalaysia 2014

HKTDC Business SeminarIndonesia 2014

HKSTP 2016

J.P. Morgan–HKSTP –HKBAN NXTEC 2016

Marketing Students’ Society 2016

Certification/Inspection Co. Sales Leads Generation over 10 Countries:

Leading Recruitment AgencyDaily Job Ad Postingover North Asia & SEA

We Deliver projects on

Multi Platforms & Multi Countries

Consumer BrandAcross Europe, North Asia, South East Asia



We Deliver Projects on

Most Popular Platforms in the World

Attractive, Exciting, Inspiring Trainings500+ Marketers from Very Famous Brands

AdidasAlliance GroupAsian TigersAsiaWorld ExpoAirport Authority Hong KongBayer HealthcareBOC Life AssuranceBrotherCentaline PropertyChanel Christie's AuctionCrowne Plaza HotelDai Chong HongDan Ryan RestaurantsDKSHFedEx ExpressFuji XeroxGeneral MillsHewlett PackardHK Arts Develop't CouncilHK Design InstituteHK Internet Registration Co.HK Polytechnic UniversityHong Kong Resort IntlING Life InsuranceL'OCCITANELeo Burnett

MasterCard WorldwideManulifeMC.FounderMichelin Hong KongMizunoNu Life InternationalNu Skin EnterprisesNong‘sOcean ParkOctopusOxford University PressPCCWPfizerPhilips ElectronicsQuality HealthcareQuick SilverRevlonSan MiguelSino GroupSnow BrandSouth China Morning PostTimes PublishingTown GasToy R UsUlfretWai Yuen Tong Water Oasis Group (H2O+)Zurich Insurance


Adams Methodology 4A’s Strategy

• We can provide the best advices to our clients to win and grow their businesses.

• Approach : Adams 4A’s Strategy ensures the business situation is thoroughly assessed, analyzed, actions planning and actively revise corresponding actions as required.


Assess Business Situation

Analyze Solution Actions Planning Amend Actions as Required

Adams Methodology4C Website Strategy

• 4C Website Strategy : gains the maximum return on investment from marketing campaigns.

• Achieve different goals including sales, branding and customers experience, etc.


Customer Oriented Contextual Contents

Call to Actions Community Building

Adams MethodologyStrategic Objectives Planning


Sales

Brand

AwarenessCustomers

Search

Display

Digital PR

Social Media

Mobile Marketing

E-Mails

How to get more sales orders/leads with lesser marketing budget? (CPS or CPL…)

How to show more in front of target audience with lesser marketing budget?(CPM or CPV…)

How to acquire more members or customers or fans with lesser marketing budget? (CPA)

Adams MethodologyDefining Success Metrics

Brand

Reach

# of Websites/Posts

Impressions / Views

Customers

Subscription

Membership

Loyalty Program

Sales

Leads

Orders

Sales $


FacebookYoutube

Google Display NetworkInstagram LinkedInWeChat

…



To Be FoundSearch Engines

Touch PointsSales Channels

GoogleBaiduYahooBing

YoutubeFacebookInstagram

…

Corporate WebsitesPromotion Mini Sites

Landing PagesFacebook Pages / Shop

Online ShopsOnline Shopping Malls

( Taobao , Tmall , HKTV Mall , Yahoo! Shop …)

WeChat Shop…

To Be SeenAdvertising



To Be Found Profiling

Google My Business

Google +

Google Blogspot

Google Doc.

Instagram Account

Slideshare

LinkedIn

Wordpress Blog

Youtube Channel

Facebook Page

WeChat Account

WhatsApp

Contents Marketing

Press Releases

Photos

Videos

Facebook Post

Instagram Post

1 2

Adams MethodologyPublic Speeches & In-house Training Experiences


Search

• Hung Fook Tong• IBM• Labour Dept of HKSAR• Mass Mutual• Network J International• Oriental Logistics• Page One• RMIT University of Australia• Rotary Clubs• Salvation Army HK & Macau Command• SMBWorld• Social Welfare Dept of HKSAR• St. James Settlement• Standard Life• Toshiba International Procurement• Tradelink• Wharf T&T e-Business• Wisers Information Limited

• APEX Junior Chamber• Baptist Convention of HK• Bossini• Breakthrough• Bulacan State University• Chinese Manufacturers’ Association of HK• Computerworld HK• Dun & Bradstreet• Federal of HK Industries (FHKI)• General Agents & Managers Assoc. (GAMA)• HK Baptist Theological Seminary• HK Brand Development Council• HK Church Renewal Movement• HK Exporters' Association (HKEA)• HK Information Technology Federation (HKITF)• HK Inst. of Accredited Accounting Technicians (HKIAAT)• HK Internet Registration Corporation (HKIRC)• HK Management Association (HKMA)• HK Productivity Councils• HK Retail Management Association• HK Science and Technology Parks• HK Trade Development Council (HKTDC)• HK University - Business & Economic Assoc.


Online OfflineO2OCycle

“An excellent tool for companies and advertisersto evaluate ROI from all sources of internet traffic!”


Project Reference:Viral, Word of Mouth, Social Media Marketing


Project Reference:Exciting Customer Experience & Engagement


Project Reference:Compelling Design & Contents with Call to Actions


Project Reference:Instagram Postings & Photo Shooting Showcases


Project Reference:Online Survey – Over-the-Counter (OTC) Mobile Survey with POS integration and Unique “One-time Use” link & QR Code integration

• Quarterly Survey to replace “Mystery Shopper”

• Unique Links for Mobile Consumers. One time usage for completed survey link

• Automatic free drinks redemption email with QR-Code.

• Real time monitoring of survey results


We look forward to collaborating with you!

www.adamshk.com

www.facebook.com/adams.news

www.youtube.com/adamshongkong

www.slideshare.net/adamshk
