1. Profiting Right of the DotAdam EisnerDirector, OpenSRS Product Management

2. Me 8+ years at Tucows Member, EURid Registrar Advisory Board 3. AgendaTodaysTLD/ccTLD challenges Tomorrows TLD challenges 4. Todays Challenges Howmany countries should Icarry? What do I do when customers askfor more? 5. Solving Our ccTLD Problem 6. Recommended Approach Major gTLDs Generic: .COM/.NET/.ORG Great for specials: .INFO/.BIZ Good for specifics: .MOBI/.PRO 7. Recommended Approach Major gTLDs Generic: .COM/.NET/.ORG Great for specials: .INFO/.BIZ Good for specifics: .MOBI/.PRO 8. Recommended Approach Specialty extensions .CO: Excellent generic, very successful .ME: Need me say more? .TV: All things video. Very popular. Also consider: .IM, .LY, .IO, .NU, .LA 9. Recommended Approach Country Codes .EU, .UK, .FR, .IN: Large audiences, few restrictions Other large regions: .CA, .AU, .US, .DE, .RU, .BR Your own local extension(s) 10. Tomorrows Challenges I can now choose domains based on country, city, state, region, community, interest, brand and more. Which do Isell? 11. Timeline 2000:First new TLD round .INFO, .BIZ, .COOP, .PRO, .MUSEUM, .NAME, .AERO 2004: Additional round .ASIA, .JOBS, .CAT, .MOBI, .POST, .TEL, .XXX (long story), .TRAVEL 2008:New, larger round approved 2008 2012: much back and forth re: implementation June2012: Applications revealed 12. 1,930 applications for 1,409new domain extensions(!) 13. Application Types Generic .APP, .ART, .WEB, .LOL, etc. Community:identify w/ group .GAY, .IRISH, .ZULU, .RADIO IDNs Geographic:identify w/ region .LONDON, .AFRICA, .PARIS, .KIWI Brands .IBM, .AUDI, .HSBC, .AMEX, .GOOGLE, .FEDEX, .NIKE, .BMW 14. source: dot-nxt.com 15. graphic: Sketchlex 16. source: dot-nxt.com 17. Noticeably MIA Facebook, Twitter, eBay Disney ESPN,CNN, MTV Coca-Cola Adidas Porsche 18. Industry Applicants Directi: 31 apps (.hosting, .baby, .movie +) Demand/Enom: 26 (.rip, .ninja, .green, .wow +) Tucows:4 (.online, .media, .marketing, .group) Momentous: 4 (.design, .style, .rip, .sucks) GoDaddy:2 (.home, .casa) Namecheap: 1 (.online) 19. What We Like Easyto sell generics: .WEB, .BLOG, .INC, .BOOK, .MOVIE, .MUSIC,.MAIL, .HOTEL, .HELP, .SHOP Big market geographics: .LONDON, .NYC, .PARIS, .BOSTON, .MIAMI,.VEGAS, .TOKYO 20. What We Might Like CommunityTLDs .ECO, .GAY, .GREEN, .NGO, .SCOT, .IRISH Depending on community size and restrictions Some (not all) will have extra requirements 21. What Adam Really Likes .DUCK,.KETCHUP Communities or products? .HORSE Not to be confused with .RODEO .DOTAFRICA Oooops .CASHBACKBONUS .TRAVELERSINSURANCE 22. Application Acceptance 23. Application Acceptance Objections String confusion Legal rights Limited public interest Community Clarifications/ rejections Auctions There can be multiple valid applications These applications can have different business models 24. Other Unknowns: Usage 25. UsageCharleston Road Registry intends to apply for an exemption to the ICANN Registry Operator Code of Conduct and to act as the sole registrar for the proposed gTLD. - Applications for .CLOUD, .DRIVE, .BLOG and more 26. UsageCLOUD registry will not be promoted by hundreds of registrars simultaneously, so there will not be multiple-applications for a particularfordomain. .FREE, .GROUP and more - Applications .BOX, .CLOUD, .BOOK, 27. Recommended Approach Evaluate strings Consider most generics Look at geographics, community apps that make sense IDNs likely a tough sell to start Prepare for sunrise and landrush Most extensions will have both Trademark Clearinghouse means more streamlined process Expect Clearinghouse details later this year! 28. Approximate Timelines Evaluationperiod: est. Q3 2012 To begin in July (?) and last ~ 15 months (?) Clearinghouse launch: est. Q4 2012 Best case TLD launches: est. Q42013 Contention/extended evaluation canrun into 2014 29. More Information OpenSRSBlog Opensrs.com/blog ICANN Newgtlds.icann.org Full gTLD List Newgtldsite.com 30. Thank You!Adam EisnerDirector, OpenSRS Product ManagementEmail: aeisner@tucows.comTwitter: @adamrides