ad ap dsn presentation 9 26 2011 v1
DESCRIPTION
adAP(AdConductor Audience Platform) Overview for Trading Desks buying media in RTBTRANSCRIPT
A Crowded Landscape Hinders Performance
We Connect You Directly With Audiences
AUDIENCE
How do you bridge the gap between
you and the audiences you
need?
Inefficient
Duplicated
Unmanageable
Ease of Partnership
• Support all versions of open RTB
• Easy technology integration
• Master service agreement and single IO
Enhanced Performance
• Access to high quality inventory not found on other SSPs or exchanges
• Access to high in rotation ad positions
• Enhanced visibility of user attributes
• Advanced targeting including semantic, keyword, and negative targeting
Enhanced Level of Brand Safety
• Direct partner relationships/ vetted inventory
• Advanced semantic content filtering
Full Suite of Interactive Inventory
• Display
• Tablet
• Mobile
• Video
A Complete Supply Solution
Ease of Partnership
adAP is built on the technologies of Burst Media and blinkx:
– Proven ad serving technology
– Robust optimization algorithms
– Support of all versions of Open RTB
– Attribute based user profiles
– Easy technology integration
– Master service agreement and a single IO
Solutions to Meet Your Needs
adAP solutions include:– Direct purchase of our supply in real time (RTB) via Admeld.
Based on the volume commitments we can structure a prioritized auction that allows you to win bids even if you are not the highest bidder.
– Integration with your Demand Side partners providing you direct access to adConductor inventory in real time
– Purchase specific audiences through either piggy-backing our pixel on yours or use a cookie matching approach.
Access to All Types of Inventory
Display• Premium
display advertising market-place of high quality, brand safe independent web content.
Video• High-quality
online video ads on premium web sites through our real-time video ad platform.
Mobile• Access to
premium mobile inventory on mobile and non-mobile versions o f websites.
Tablet• Seamless
platform to access premium tablet inventory.
Direct Relationships with Top Quality Partners
Midtail &
Longtail sites
97%
3%
Where do adAPimpressions come from?% of ad impressions on adAP
comScore Top 100
Source: adConductor data analysis on network traffic for April 2011 and comScore top 100 properties for April 2011
Independent Web Sites
Access to Audiences Not Found On Other Supply Platforms
• Audiences spend a greater percentage of their online time on independent sites than on comScore top 100 sites (86% vs. 14%).
High Quality, Content Rich Inventory
adConductor adAP has direct relationships with high quality content publishers. Quality content:
– Acts as a magnet to draw the right audience
– Builds loyal audiences - which enhances engagement
Loyal, engaged audiences are more likely to act
and convert!
1st Ad
2nd Ad
3rd Ad
4th Ad
5th Ad
6th Ad
7th Ad
8th Ad
9th Ad
10th Ad
11th Ad
12th Ad
13th Ad
14th Ad
15th Ad
16th Ad
17th Ad
18th Ad
Access to High Ad Position Thru Our Direct Publisher Relationships
High Rotation = premium high CPM placements
Low Rotation = low value remnant inventory
Ads become invisible to the viewer the
lower in rotation they appear – causing
media spend waste
adAP gives you access to mid-rotation inventory
Targeting to Reach Your Audience
A full suite of targeting tools to reach the right audience.
•adConductor Network Behavioral Audience Segment Retargeting
•Remarketing
•Creative Retargeting
•In-Market, Intent, or Look Alike Targeting
•Keyword/Contextual Targeting
Audience Retargeting
•Demographic
•Geographic
•Daypart
Standard Targeting
•Target content based on the measured sentiment of the content on the page
•Negative target page to avoid placement based on measured sentiment of the content on the page
Advanced Symantec Targeting
The Right Targeted Audience, In The Right Content, At The Right Time
Ease of Partnership
Enhanced Performance
Enhanced Level of Brand Safety
Full Suite of Interactive Inventory
Success!