ad analysis 2-_avon_walk
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TRANSCRIPT
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“THE MORE OF US WHO WALKTHE MORE
OF US SURVIVE”
Ad Analysis By:Molly McKinnon,
Siobhan Curran, &Danielle Rodeck
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What is the AVON Walk for Breast Cancer?
The Avon Walk for Breast Cancer is a national series of 8 39-mile weekend fundraising events launched in 2003 by the Avon Foundation, founded in 1992.
The Avon Walk for Breast Cancer event series is a project of the Avon Foundation for Women and is not affiliated with any other breast cancer organizations or programs such as Susan G. Komen for the Cure, American Cancer Society, or Breast Cancer Research Foundation.
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APRIL 20th – 21st, 2013
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MAY 4th – 5th, 2013
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MAY 18th – 19th, 2013
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JUNE 1st – 2nd, 2013
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SEPTEMBER 28th – 29th, 2013
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SEPTEMBER 28th – 29th, 2013
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OCTOBER 20th – 21st, 2013
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SEPTEMBER 28th – 29th, 2013
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WHO IS THE TARGET
AUDIENCE?
Women
Men
Children
Families
ANYONE TOUCHED BY BREAST
CANCER/ CANCER IN GENERAL
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ADVERTISING: CREATIVE STRATEGIES
Plain Folk
Testimonials
Bandwagon
Emotional Words/Dramatic Emotion
October—Breast Cancer Awareness Month
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PLAIN FOLK
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TESTIMONIALS: REESE WITHERSPOON
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TESTIMONIALS: MCDREAMY
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TESTIMONIALS: FERGIE
SUPPORTING “LOVELY LADY LUMPS ”
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BANDWAGON
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EMOTIONAL WORDS OR DRAMATIC EMOTION
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CORPORATE SPONSOR #1
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CORPORATE SPONSOR #2
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CORPORATE SPONSOR #3
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A Little Extra Help…
October is breast cancer awareness month
Sports teams promote it
Raises overall awareness for the cause
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What is the rationale behind promoting the event?
Fight cancer
Raise awareness
Find a cure
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Is the event a success?
YES!
8 Cities around
the country
Been going strong
since 2003
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CONCLUSION
AVON runs a creative event promotion package to make its event a success
Their ads are creative and emotional to raise awareness and funds for breast cancer research
Sponsors who believe in the cause: Reebok, Otterbox, & Orion Trading
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WORKS CITED
www.avonwalk.org
www.otterbox.com
www.reebok.com
www.oriontradingworldwide.com