ad age keynote - first draft
Post on 19-Oct-2014
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DESCRIPTION
this is a first draft of the keynote talk i am going to give on tuesday at the ad age digital conference. the numbers in here are not entirely vetted and there are bound to be some mistakes. comments appreciated as i refine and finish this.TRANSCRIPT
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Earning Your Media
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Global Ad Spend
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It’s All Up And To The Right
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Global Stock Markets
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You Can’t Defy Gravity For Long
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It’s Time To Start Earning Your Media In Addition To Buying It
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Paid vs Earned Media
http://darmano.typepad.com/logic_emotion/2009/02/thoughts-on-bought-earned.html - David Armano
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Story Time
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KogiBBQhttp://twitter.com/kogibbq
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The Jonas Brothers
“Nabbr has delivered more than 28 million video views in two months for the Jonas Brothers and helped their first single, ‘Mandy,’ reach No. 4 on MTV’s TRL with virtually no radio airplay.”
http://gigaom.com/2008/07/02/those-jonas-brothers-sure-do-get-around-online/
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Mandy Episode 1
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Men With Cramps
http://dandelion.com/
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Monk-E-Mail
http://www.oddcast.com/
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A Typical Traditional Ad Campaign
Need to vet these numbers. Totally made up right now.
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A Typical Earned Media Campaign
Need to vet these numbers. Totally made up right now.
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So How Do VCs Work With Agencies?
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Venture Capital Funds Startups
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Agencies Advise Marketers, Develop Creative, Buy Media
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How VCs Can Help
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Fund New Kinds Of Agencies To Work With And Possibly Buy
Need some more examples of new kinds of agencies. Not all of these are funded by Union Square Ventures
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Fund New Kinds of Ad Networks To Buy Media From
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Fund Earned Media Platforms To Run Earned Media Campaigns On
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Five “Wild Ass Guesses”
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Questions?