Advertising is all about

happiness!

Calendar 2014

January February March

April May June

July August September

October November December

First Aid Snow Kit

Dedicated product placement campaign

Time frame: December 2013 – February 2014

Locations: 66 hotels from Valea Prahovei

Reach: 7710 / weekend

Activities: Gift bag at check-in Dedicated sampling in the roomSampling at Breakfast Interaction at the reception

cv30 publicationstudents edition

Locations: 34 Universities nationwide

Print run: 25.000 104 pages

Release date: 28 February 2014

cv30

Universities gift bag multibrand campaign

Time frame: May 2014Locations: 20 Universities

nationwide, 10 citiesReach: 100.000Mechanism: branded promoters

distribute cv30gift bags at the stand

First Aid Summer Kit

Gift bag multibrand sampling campaign

Target: 25-55 middle and upper middle classTime frame : 9 weekends21 June – 17 August 2014

Reach: 100.000 hitsLocations: main swimming pools in Bucharest

Mechanism: branded promoters distribute FASK gift bags on swimming pools, on weekends

On demand: seaside, hotels and beach

cv30 publication

High schools editionLocations: 600 high schools

nationwidePrint run: 20.000104 pagesRelease date: 15 September 2014

Universities editionLocations: 34 Universities nationwidePrint run: 20.000 104 pagesRelease date: 10 October 2014

cv30

Universities gift bag multibrand campaign

Time frame: 15 October – 15 November 2014

Locations: 20 Universities nationwide, 10 cities

Reach: 100.000Mechanism: branded promoters

distribute cv30gift bags at the stand

First Aid Snow Kit

Gift bag multibrand campaign

Target: 25-55 middle and upper middle class

Time frame : 5 weekends20 December 2014 – 17 January 2015

Reach: 100.000 hits

Mechanism: branded promoters distribute FASK gift bags on slopes, on weekends

Locations: main slopes in Poiana Brasov, Predeal, Azuga, Busteni, Sinaia

On demand: product placement hotels

Location Based Advertising

High schools

Universities

Food court

universities

Student dorms

Business

Centers

Parking lots

Residential

Area

Shopping

malls

Swimming

pools

Seaside

Slopes

Hotels

Dedicated sampling and awareness campaigns

See youMonday Morning

for a coffee