activate company profile 2016
TRANSCRIPT
Corporate Profile Version 1.0
20th November 2015
Ahlan wa SahlanA short introduction
1.0
Agency Overview
It’s the 21st century. Consumers are switched on to marketing, and the hard sell is dying. You need to be clever to get real value for money from campaigns these days, and brand activation is exactly that: clever.Brand activation stimulates consumers’ interest and trial of products by seamlessly integrating multiple communication channels, and using these to deliver the brand’s core values and messages in a thoughtful and cohesive way.At ACTIVATE, we devise and deliver brand activation campaigns that influence purchase behaviour, and turn shoppers into buyers.
We are a leading, integrated Marketing Agency
Agency Overview
Our holistic approach creates positive lasting relationships between brands and consumers – because we engage shoppers in exciting, unusual and unforgettable ways at every stage of their journey to purchase.And, we back up our fresh campaign concepts with considered research and serious marketing muscle.
Innovative 360° Marketing
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Founded byAnton Bakerjian & Rana Haddad
now boasting a multicultural diverse team of over 120 specialists
from all media disciplines from all around the world
Agency Overview
Like the Dynamic and diverse Middle east region, our proud local agency has already built a track record of accomplishments within a very short period of time.
Serving clients with a unique integrated mix of new & traditional media, with a flavour of deep local
culture understanding.
Agency Overview
KH
Finance | Health | Retail | Real Estate | Automotive | Food | Telecom | Electronics
Brand Experience
Our Clients
Agency Overview
It all starts withThe Big Idea
We create immersive brand marketing campaigns and then bring them to life across multiple channels, building the long-term emotional connections
that form the backbone of strong brands.
Agency Overview
Digital & SocialBranding & Creative
Brand development
Corporate literature
Photography
Copywriting
Video
Campaigns & strategy
Web design & development
Social media
PPC
SEO
Email marketing
Mobile apps & Games
Experiential
Signage
Retail
POS Solutions
Digital display
Augmented reality
Exhibition Stands
Activations & Roadshows
Why use an integration of
traditional and digital
media?
To enjoy the best of both worlds, combining the two sides of the coin and thus gaining flexibility. Keep you brand up to date with an ever changing and sophisticated media environment and industry.
To gain the services of not only a dedicated Account Manager but a Relationship Manager who will love your brand as much as you do, if not more. To access all your media needs from one buying point, which is more cost-effective and efficient.
Agency Overview
Our Capabilities Why is Activate the most suitable agency for your company?
2.0
Why Activate?
Capabilities Brief
A team of local creative people, project managers, business planners & Tech savvy geeks spread across the region.Being an integrated agency allows us to use our various services for the success of the account, whenever required.
Having a full production studio, delivering video, graphics, photography & Audio multimedia, allows us to deliver the right message to your targeted audiences.
We combine an expertise of being a local agency with an international standard of delivery, bringing a unique mix which benefits all our clients.
We have an amazing track record of managing some of the biggest clients in the region, helping them achieve their objectives.
We keep ourselves on top of the game, always looking for the latest technical and human resource solutions from all over the worldWe accommodate more than 15 nationalities,which is a close reflection of what the UAE is about while helping us understand the need of our clients.
Our Work 3.0
Agency Overview
Branding & Creative
Agency Overview
Our aim is to gain a deeper understanding of your business to decide upon the most effective strategy and creative execution for your campaign. We will work with you to understand your brand values, your proposition and overall vision. Our team of professionals will then gather information on the market place looking at industry trends as well as the demographic profile of your target audience and your key competitors. With this research, we will develop ‘the big idea’ combining a reliable strategy with innovative creative design. This will be delivered and measured according to your set objectives ensuring that you stay on track to meeting your KPIs.
Campaigns & strategy
Portfolio
Kraft Collect 5 & Win Promotion
Portfolio
Trust - LaGermania Campaign
Portfolio
Toyota Launch Campaign
Portfolio
Anchor Ramadan Campaign
Portfolio
Toyota Your Companion Campaign
Portfolio
Jibal Market’s Launch
Portfolio
Hino Relaunch Campaign Jibal Samsung s5 Campaign
Toyota Winter Campaign
Portfolio
Agency Overview
When searching for a brand marketing agency it is essential to choose a company which understands the difference between creating a corporate identity and developing a brand. We have evolved identities, created straplines, produced graphics and devised brand guidelines for many of our clients. Regardless of the size of the project our approach never changes. We research, understand, analyse, develop and rationalise to produce branding which reflects unique selling points.
Brand development
Portfolio
RT Bank Brand Development
Portfolio
Qarar Brand Development
Portfolio
Qarar Brand Development
www.qarar.com
Name
Business Central Towers,Office 2401#A, Sheikh Zayed Road,Dubai Media City, P.O.Box 72297,
Dubai, UAE.Tel.: 9501-435-4-971+,Fax: 9595-435-4-971+,
Email: WAM.holdings
Portfolio
Future City Identity & Master Visual
Agency Overview
Inspirational photography can bring a marketing campaign to life. Our photographers produce spectacular images which capture the essence of a brand and provide a creative resource which can be utilised across a number of marketing channels.
Photography
Portfolio
Lifestyle Photoshoot
Agency Overview
We offer an expert in-house copywriting service allowing you to influence, inform or persuade your target audience through your content. From press releases to websites, advertising to brochures, we will establish a voice for your brand and ensure that your key messages are both consistent and clear. Through fresh, high quality copy you can attract customers, drive engagement and build trust in your brand helping you to establish loyalty and build long-term relationships.
Copywriting
Portfolio
Anchor Growth Guide Booklet
Portfolio
Toyota Flyer
Portfolio
First Group Brochure
Agency Overview
Video can breathe new life into a website, campaign, event or outdoor digital media improving its appearance and increasing interaction
Our video services include:Pre-production | Storyboard creation | Script writing | Talent sourcing and casting | Directing | Filming | Post-production and editing | Motion graphics and CGI | Integration with other marketing channels
Video
Agency Overview
Digital & Social
Agency Overview
Our web design and development agency create user-friendly, attractive and engaging websites.We specialise in innovative ideas and will ensure that your website is strategically designed to not only represent your brand, but also to deliver high levels of user engagement and customer conversion. As the digital world continues to change, we can ensure your website remains modern and fresh by regularly reviewing the functionality and design making any necessary alterations.So, if you are looking for a website that achieves beneficial Google placement, attracts and maintains traffic through a user-centered design and functionality, and providing a competitive edge, then we can help.
Our expertise spans across Website designMobile websites | Landing pages | Functionality User testing | PHP developments | Responsive designCMS developments
Web design & development
Portfolio
Z&N Furniture Websitewww.zandn.ae
Portfolio
TickyPicky Websitewww.tickypicky.com
Agency Overview
We are social media marketing experts and have the capabilities and experience to define online strategy and execute a targeted campaign which creates a buzz around products or services. From Facebook, LinkedIn and Twitter, to YouTube, forums and blogs, our team understands how to use social media to gain a competitive advantage. In addition, detailed monthly reporting analyses online visibility to shape the ongoing campaign and provides useful insights into what consumers are saying about a brand.
Our social media marketing services include:Content planning | Channel managementBlog creation, development and monitoringBrand building | Crowdsourcing | Social listening
Social media
Portfolio
Jibal SAMSUNGFacebook Fan Page Managment https://www.facebook.com/jibal.samsung/
Portfolio
Trust Electronics Facebook Fan Page Managment www.facebook.com/TrustIraq.
Portfolio
SAS Automotive Facebook Fan Page Managmentwww.facebook.com/sas.
Portfolio
Mercedes-Benz Iraq Facebook Fan Page Managment https://www.facebook.com/MercedesBenz.BCM/.
Portfolio
TickyPicky FB Online Storehttps://www.facebook.com/tickypickystore/
Agency Overview
Pay-Per-Click (PPC) advertising is an effective method of quickly improving the visibility of your website or campaign in search engines and on social channels. Whether its a Facebook news feed ad, a promoted tweet, a YouTube pre-roll ad or an ad within the Google display network; it can help increase your revenue.Our powerful reporting tools and on-going campaign monitoring ensure that your investment is carefully managed to deliver the optimum results. Our proven track record in PPC advertising strategy and campaign implementation has delivered an excellent return-on-investment for a number of clients and helped their businesses to grow.Our PPC advertising agency services include:
Market analysis | Professionally written copy Keyword research | Search marketing consultancy PPC campaign management | Analytics and reporting
PPC
Agency Overview
Search Engine Optimisation (SEO) is one of the most powerful methods of improving the performance of a website by increasing levels of traffic, through a higher placement in search engine listings.There are many factors which influence how a search engine assesses the credibility of a website; cutting-edge design alone is not enough. As a well established SEO agency, we believe that it is vital to implement an SEO strategy and integrate it with other marketing efforts. We carefully plan out bespoke SEO strategies for each client; including quality on-page and off-page SEO services.We have a proven track record and a dedication to implementing search marketing strategies that are in line with Google’s vision. Our in-depth understanding of the latest techniques has resulted in fantastic results and numerous benefits to our clients’ businesses.Our specialist SEO agency services include market analysis, professionally written copy, keyword building, on-page and off-page optimisation, link building, and search marketing consultancy along with analytics and reporting.
SEO
Agency Overview
Whether for web or mobile, a site will be designed to improve the usability, effectiveness and overall experience for a customer. Through working with you to understand your business and your customer, we offer expert advice to ensure that the design increases interactivity, maximises selling opportunities, reduces bounce rate and enhances the customer’s perception of your brand.
Our user experience process includes:User research | Online surveys | Personas | Competitor and best practice reviews | Site audits | Card sorting | Content audits | Wireframes | Sitemap| User journeys | Customer experience maps | Service design techniques | User testing
User experience
Agency Overview
Email marketing is an efficient and cost-effective method of targeting databases, increasing traffic to online touchpoints and ensuring a business remains at the forefront of its customers’ minds. Our First Class email-marketing solution analyses a number of metrics to assess campaign performance and measure return on investment. The First Class email marketing software package offers a user-friendly interface, with detailed reporting tools to evaluate success, and assistance with search engine optimisation from generating targeted web traffic. Contact us now for a demonstration.
Emailmarketing
Portfolio
CDA Emailer
Portfolio
Cravia Emailer
Agency Overview
Every day millions of people use applications on their smartphones or tablets, and utilising this technology will help a business to reach a whole new audience. We can devise a bespoke Android or iOS application which is aligned with brand values and complements business activities. From app design, build and launch, our team will project manage all aspects of its creation to ensure the best value.
Mobile apps & Games
Portfolio
A6FR Navigation Application
Portfolio
Tayrni Flight Application
Portfolio
Facecup Fortune Telling Application
Portfolio
3boodi gaming Application
Agency Overview
Experiential Marketing
Agency Overview
Our highly skilled team work on designing point of purchase, point of sale and original display stand solutions. Typically we will discuss ideas with a customer at the outset, show samples of similar work, brainstorm creative options and then get to work on design!We begin our process with our creativity and your vision. Ideas are created by several different methods including free-hand sketching, 3D software, CAD work, online prototyping. This process involves leveraging off our extensive experience in the industry, your own insights into your target consumers, state-of-the-art software tools and a little inspiration!
Retail POS Solutions
Agency Overview
Utilising the expertise of our production & engineering team, we offer complete solutions to any signage project. Our experience covers a broad range of signage requirements including large format banners, building wraps, hoarding design and fit, way-finding and directional signage, internal graphics and displays. We coordinate and manage the job from site survey and concept through to delivery, production and fit for clients across the regions we operate in.
Signage
Portfolio
Panadol Retail Signs
Portfolio
POS Signs
Kraft Lightbox
Danone Signs
Portfolio
CadburyCustom Checkout Chillers Flake Upright Chiller Flake Retail Stand
Portfolio
Cadbury Special Display Cadbury Hanging unit
Portfolio
Mondelez Consumer Promotion
Portfolio
Anchor Disney POS Campaign
Portfolio
Guerlain Branding
Agency Overview
We take an innovative approach to digital signage and digital out of home display, working with advanced suppliers in the market and pushing new technology and display systems as they are being developed. Through research and development by visiting international shows and collaborating with key partners we always strive to offer a suitable solution, both cost effective and innovative.
Digital display
Portfolio
Infinity Digital Display
Agency Overview
Augmented reality sees the blurring of the lines between the digital realm and the real world. This could be through a CGI image or animation appearing when an augmented reality marker is presented to a web cam, or delivering real-time information laid over a mobile phone camera image to guide somebody around a city or find the nearest tube station. Augmented reality offers the potential to be truly innovative.
Augmented reality
Portfolio
Emaar Augmented Reality
Agency Overview
Activate’s creative teams along with its unique structure will deliver high impact designs in response to client project briefs. Our simple yet innovative designs will allow you to display your brands and products and get them noticed. We will ensure your marketing budgets go further but your brands and products will be presented better. A first class service.
Exhibition Stands
Portfolio
CAPITALD Casting Stand
Portfolio
SAS Toyota Booth
Portfolio
Jibal Activation Booth
Agency Overview
Activate’s creative teams along with its unique structure will deliver high impact designs in response to client project briefs. Our simple yet innovative designs will allow you to display your brands and products and get them noticed. We will ensure your marketing budgets go further but your brands and products will be presented better. A first class service.
Activations & Roadshows
- 100,000 unique interaction.- 150,000 samples.
Portfolio
Mondelez Newroz Festival
Portfolio
Coca ColaDoor-to-doorSampling
Portfolio
Zain University Activation
Portfolio
Anchor Back to School Activation
Portfolio
Anchor Back to School Activation
Portfolio
Ford Activation
Portfolio
Jibal | Samsung S5Launch EventErbil, Korek Mountain
Portfolio
Anchor Flip & Win Activation
600
Portfolio
Anchor Flip & Win Activation
Portfolio
AsiacellKirkuk Flyer Distribution
Portfolio
Asiacell16 Cities New Offer Activation
www.activate-mena.comUAE - IRAQ - KSA - JORDAN
Let’s Talk!/Activate.Mena Activate Communications MENA