ACTION PLAN

FOR PANAMAX BRIEF: WEEK ONE

What do you need to do? When does it need to be

done by?

Finish Brief/Statement of Intent – Decide on briefs and use them

to inform my own practice. (Define context, audience)

Visual Research – Analyse identities and packaging for

pharmaceutical products. Colour/typefaces/nets

Pharmacy visit – Visit local pharmacy in a bid to take photos of

other products to get an idea of surroundings and possible ideas

on how to brand, package, and develop ideas.

Panamax research – Research into Panamax brand in terms of

brand ethics, existing identity/ packaging, and gather the content.

Look at internet product reviews to see what the public make of

the Panamax brand (is it value for money, too cheap/expensive,

does it work?)

Packaging nets – Tryout and test some suitable packaging nets to

see how they fold, if they are easy to open and large enough to

store all the contents.

Design Direction- Research into chosen Design direction

(Typefaces, Colours, design approach)

Blog – Keep my relevant blogs up to date once I have the

information I need. Effective blogging means I can document and

move on with a clear line of development.

Define my concept and initial ideas – Complete a concept

statement and illustrate my initial ideas in preparation for next

weeks one to one.

Tuesday 27th

Start by Wednesday 28th

(on going)

Friday 30th

Thursday 29th

Friday 30th

Friday 30th

Start by Wednesday 28th

(on going)

Tuesday 4th

NOTES

None