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ACRONIS BACKUP CLOUD PLAYBOOK An Easy, Complete, and Safe Backup-as-a-Service Solution for Service Providers To Meet the Data Protection Needs of Their Customers October 2015 The purpose of this document is to provide Acronis employees and partners with product messaging about Acronis Backup Cloud and for them to use this material for content development and in conversations with customers, prospects, media, analysts, and the marketplace in general.

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Acronis Backup Cloud Playbook

An Easy, Complete, and Safe Backup-as-a-Service Solution for Service Providers

To Meet the Data Protection Needs of Their CustomersOctober 2015

The purpose of this document is to provide Acronis employees and partners with product messaging about Acronis Backup Cloud and for them to use this material for content development and in conversations with customers, prospects, media, analysts, and the marketplace in general.

Acronis Backup Cloud Playbook

Table of Contents

SECTION I: A MESSAGE TO ACRONIS PARTNERS...................................................................................................2

SECTION II: INDUSTRY AND MARKET INFORMATION...........................................................................................4

INDUSTRY TRENDS........................................................................................................................................................4

MARKET OPPORTUNITY.................................................................................................................................................5

BUSINESS DRIVERS.......................................................................................................................................................6

SECTION III: ACRONIS BACKUP CLOUD MESSAGING.............................................................................................6

TARGET AUDIENCE.......................................................................................................................................................6

SOLUTION DESCRIPTIONS FOR SERVICE PROVIDERS............................................................................................................8

SOLUTION DESCRIPTIONS FOR END-USER CUSTOMERS.........................................................................................................9

KEY MESSAGES............................................................................................................................................................9

KEY FEATURES...........................................................................................................................................................11

DIFFERENTIATORS.......................................................................................................................................................13

BENEFITS..................................................................................................................................................................14

SECTION IV: SALES TOOLS FOR SERVICE PROVIDERS...........................................................................................15

WHAT TO LISTEN FOR.................................................................................................................................................15

QUALIFYING QUESTIONS..............................................................................................................................................15

SCENARIOS................................................................................................................................................................15

ELEVATOR PITCH (FOR END-USER CUSTOMER).................................................................................................................16

SALES RESOURCES......................................................................................................................................................16

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Acronis Backup Cloud Playbook

Section I: A Message to Acronis Partners

Partners have always been a fundamental component of Acronis’ business and are the backbone of its success. Acronis values its partner network and is committed to providing the highest quality products at the best prices to help service providers create new revenue opportunities, grow their businesses, reduce churn, and continue to increase improve their brand awareness rating.

This messaging document provides partners and the Acronis sales and marketing teams with the messaging they need to successfully market and sell Acronis Backup Cloud — a proven, comprehensive, local, and cloud backup and recovery service that equips service providers with a solution that will quickly solve their customers’ data protection problems. By reading this document, you will learn:

How Acronis Backup Cloud solves customer problems. How you, as a service provider, can benefit from selling Acronis Backup Cloud. How you can successfully market and sell Acronis Backup Cloud to your small and medium-sized

(SMB) customers and prospects. How your customers will realize value from the service and from you as their service provider.

Why your customers want to buy a backup-as-a-service solution

SMBs face a variety of business challenges that drive them to consider cloud backup and recovery solutions.

The first challenge is cost. Cloud backup and recovery solutions are operating expenses versus on-premises solutions, which are capital expenditures. In today’s economy, it is easier to get approval for the less expensive OPEX vs CAPEX.

The SMB infrastructure is getting increasingly complex, forcing organizations to offload IT responsibilities to service providers because they cannot afford to hire the core competency in-house. This complexity is caused by:

o The growing volume of datao Data being stored in more and more locationso More and more devices to manageo The access rights to backup data are too difficult to manage

Why your customers want to buy Acronis Backup Cloud

Leveraging the power of the Acronis AnyData Engine, Acronis Backup Cloud provides all the unique features offered in Acronis’ on-premise backup products without the need for the customer to invest in software, on-premise storage, and internal resources to manage the solution. These features, most of which are not available from other cloud backup service providers, include:

The Acronis AnyData Engine — fueled by over 100 patents and includes over 100 key top-level features — backs up and restores individual files, folders, volumes, disks, or complete systems.

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Acronis Backup Cloud Playbook

Patented disk and VM image backup rapidly backs up and maintains a complete image of a disk or volume on a physical or virtual machine in one easy step.

Acronis’ Universal Restore restores systems to different hardware or quickly recovers an entire server onto bare metal, thereby minimizing expensive downtime.

Acronis’ active restore lets users start working before the restore is complete by copying only the files they need for fast recovery. Acronis restores the rest of the data in the background.

Acronis application-aware restore provides database-level recovery of Microsoft® Exchange Server, Microsoft SQL Server®, and System State backup.

Acronis Backup Cloud ensures that your customers’ data is private and secure by offering:

o 2048-bit SSL management channel encryption

o AES-256 data encryption in transit and at rest

o Acronis SSAE 16 certified, Tier-IV designed data centers in US, UK, France, Germany, Russia, Singapore, Japan, Australia, with more sites added quarterly

Why you, as a service provider, want to sell Acronis Backup Cloud

An excellent market opportunity

Cloud backup and recovery services are rapidly replacing traditional forms of disk and tape backup, particularly with SMBs. This offers a strong market opportunity for service providers to expand their portfolio, increase revenue, and reduce churn. According to Markets&Markets, the public/private cloud storage market is estimated to grow from $13.57 billion in 2014 to $56.57 billion in 2019 at a Compound Annual Growth Rate (CAGR) of 33.1 percent from 2014 to 2019. For more information on market opportunity, see page 5.

Minimal training required

Acronis Backup Cloud is designed with simplicity in mind; it is easy for your customers to use and easy for your team to sell and support. As a service provider, you will only need your employees to attend a 60 – 90-minute sales training session (which extends the information you find in this document and the Acronis Backup Cloud Sales Guide) and a two-hour training session that teaches your technical personnel how to install, customize, and manage the service.

Attractive margin opportunity

Acronis Backup Cloud enables service providers to exploit the demand in this growing market, expand their service portfolio, and create new revenue streams without large upfront investments. The price you offer your customers can be three to five times (on average) greater than the price you pay Acronis.

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Acronis Backup Cloud Playbook

Reduce churn

Cloud backup is a sticky solution. Once your customer engages you to store its critical data, the customer is less inclined to look for an alternative offering. Additionally, cloud backup can be a great way to start your cloud business, and then expand with more cloud offerings from Acronis such as disaster recovery, and file sync, and share solutions for service providers.

Quick time to revenue

Acronis Backup Cloud is ready to sell and easy to deploy without requiring high-end IT knowledge and/or an expensive infrastructure. Since Acronis offers a per-use business model, you can create new revenue streams with zero-entry costs. In addition, SMBs now accept the cloud as viable and secure, but many prefer to start their cloud experience by engaging with a trusted provider. With all of this in mind, an average sales cycle should be similar to, if not shorter than, the sales cycle of your other services.

Opportunity for additional service revenues

SMBs prefer to focus on the specifics of their business and look to trusted third parties (like you) to provide them with the IT services they need, including training, client installation, and maintenance. In addition, you can bundle Acronis Backup Cloud with your other products and offerings (e.g., email, storage, and web hosting, etc.) to maximize incremental revenues.

Sales Tools

Acronis believes that it is imperative to provide advice, insight, ideas, information, and tools to its partners — anything that will help you to be successful reselling our products and services. We provide different kinds of partner tools for different kinds of partners and are committed to expanding and improving these tools.

Acronis provides Partner Sell-thru Kits, which include collateral, presentations, FAQ documents, and Quick Sales Guides. For a more complete listing of sales tools to help you sell Acronis Backup Service, see page 16.

Section II: Industry and Market Information

Industry Trends

In early 2015, Spiceworks released their State of the IT Report, where they surveyed over 1100 IT professionals. According to this report, 41 percent of those using cloud services are using it for backup and recovery. Furthermore, of the IT professionals using cloud services at organizations with less than 19 employees, 60 percent use cloud

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Source: Spiceworks State of the IT

Acronis Backup Cloud Playbook

backup and recovery services. Online backup and recovery is the number one cloud service IT professionals plan to implement in the next six months.

Today, cloud technologies and improvements in connectivity can support faster, secure backup and recovery, and many SMBs find that cloud storage is a way to reduce IT costs. Businesses can now back up their data directly to the cloud without worrying about loss of data and eliminate the costs and resources associated with on-premises data protection solutions.

Market Opportunity

When it comes to new purchases for cloud-based projects, Spiceworks’ IT Budget Report states that online backup/recovery is out ahead:

13 percent of the global average cloud services budget is devoted to online backup and recovery.

14 percent of all IT pros surveyed plan to add new online backup and recovery services in 2015.

According to IDC, 37 percent of all U.S. small businesses and 72 percent of medium-sized business were currently utilizing some type of online storage service in 2014.

Small businesses tend to use online storage service for either data protection or business continuity.

More than 50 percent of medium-sized businesses use online storage service for data protection, generally followed by disaster recovery.

In addition, cloud backup and recovery services are rapidly replacing traditional forms of disk and tape backup, particularly with SMBs. This offers a strong market opportunity for service providers to expand their portfolio, increase revenues, and reduce churn.In short, SMBs are looking for local service providers that offer cloud backup and recovery that they can trust.

Business Drivers

SMBs are moving to cloud backup and recovery solutions for a variety of reasons. The following lists a sampling of the top reasons per a recent Redmond Magazine Report:

24 percent of organizations chose cost savings as the one primary reason to use cloud backup

59 percent of organizations want to eliminate a single point of failure

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Acronis Backup Cloud Playbook

75 percent of organizations experience tape failure each year 64 percent of organizations want protection from natural disasters 62 percent of organizations want to store data in a highly secure environment 22 percent of organizations want to phase out legacy solutions

Section III: Acronis Backup Cloud Messaging

Target Audience

Service Providers

Managed service providers (MSPs) Hosters Internet service providers (ISPs)

Communications service providers (CSPs)

SMBs generally hire MSPs because they do not staff resources or the required technical expertise. MSPs can handle day-to-day IT operations on behalf of their clients, such as networking and security services, storage and disaster recovery, and email or web hosting.

Hosters and ISPs are looking for recurring revenues and many see an opportunity to add cloud backup services to their portfolio of products.

CSPs offer communications services to their customers and are interested in adding Acronis Backup Cloud to their portfolio of products.

End-user Customers

Target companies and titles

Acronis recommends that service providers target small to mid-sized businesses that do not have the IT resources to install and manage a backup solution in-house.

SoHo (1-10 employees)

Use case: End-user responsible for backup

Typical environment: No IT support; employees use personal computers and laptops (different operating systems)

Typical decision maker: Business Owner

Small business (1-50 employees)

Use case: Easy to manage backup service for one FTE or a small IT department

Typical environment: Basic IT

Typical decision maker: IT Manager

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Acronis Backup Cloud Playbook

Medium and larger business (50-1000 employees)

Use case: Easy implementation of hybrid protection

Typical environment: Distributed IT, multiple remote/branch offices

Typical decision maker: IT Manager, Backup Administrator, CIO

Users of a traditional backup solution

Primary use case: Replace existing backup

Typical environment: Traditional tape backup

Typical decision maker: IT Manager, Backup Administrator, CIO

Target segments

The following SMB business segments are excellent targets for Acronis Backup Cloud. Generally, your best prospects will be those organizations that are concerned that their critical data is not protected but do not have the IT resources to manage an on-premise solution. SMBs looking to replace their existing backup solution are also good prospects.

Oil and gas extraction Mining Utilities Manufacturing Wholesalers Retail trade Transportation services Government, including local, state, and federal agencies Telecommunications Information technology Banking and financial investments Insurance carriers and agents Construction and contractors Lawyers and other legal services Accountants Engineering services Advertising and public relations agencies Administrative and support services Health care services including hospitals, clinics, and doctor offices

Warehousing and storage

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Acronis Backup Cloud Playbook

Solution Descriptions for Service Providers

Short description (25 words): Designed exclusively for service providers to meet their customers’ needs, Acronis Backup Cloud is a proven, comprehensive, local, and cloud backup and recovery service.

Longer description (50 words): Designed exclusively for service providers to meet their customers’ needs, Acronis Backup Cloud is a proven, comprehensive, local, and cloud backup and recovery service. Easy to sell and quick to launch, Acronis Backup Cloud can strengthen your product portfolio to help you quickly attract new customers and realize incremental revenues.

Longest description: Designed exclusively for service providers to meet their customers’ needs, Acronis Backup Cloud is a proven, comprehensive, local, and cloud backup and recovery service. Easy to sell and quick to launch, Acronis Backup Cloud can strengthen your product portfolio to help you quickly attract new customers and realize incremental revenues.

Leveraging the power of the Acronis AnyData Engine, Acronis Backup Cloud backs up data from any source, stores data locally, in your private cloud, in a third-party cloud, or in the Acronis Cloud and lets you recover to any destination and system. More specifically:

As a service provider, you can store and manage your customers’ backups in an Acronis (Cloud) Data Center and quickly roll out this turnkey solution. In this scenario, you do not need to be concerned with storage and maintenance — Acronis does everything.

As a service provider, you can expand or implement your own cloud storage or Azure, Amazon S3, and other third-party storage using an Acronis-hosted management console. This alleviates concerns about data leaks in public clouds and gives you the opportunity to sell additional storage.

As a service provider, you can manage and store your customers’ backups in your own cloud storage or Microsoft Azure, Amazon S3, and other third-party storage.

The service supports up to three “brand-able” channel levels with unlimited customers on every channel. It also supports the signing up process for partners and customers, fully automates the deployment and management of product features, and contains usage tracking and reports on all channel levels.

Acronis Backup Cloud can be white-labeled or co-branded into your existing SaaS offerings and offers a scalable, per-use business model with zero entry costs, allowing you to compete with the largest cloud storage providers. Your customers can back up and recover data, files, or an entire system, recover a system to bare metal, and encrypt data. Acronis Backup Cloud is also an ideal choice for any organization looking to transition from tape backup solutions.

Solution Descriptions for End-user Customers

Short description (25 words): Designed exclusively for small and medium-sized businesses, <Service Provider’s brand name for Acronis Backup Cloud> is a safe, secure, scalable, local and cloud backup service.

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Acronis Backup Cloud Playbook

Longer description (50 words): Designed exclusively for SMBs, <Service Provider’s brand name for Acronis Backup Cloud> is a safe, secure, scalable, cloud backup service. Back up your entire Windows® and Linux® servers, any hypervisor, your PCs, Macs, and laptops to the cloud and local storage and get hybrid protection. Recover your entire system or just recover selected files and folders.

Longest description: Designed exclusively for small and medium-sized businesses, <Service Provider’s brand name for Acronis Backup Cloud> is a safe, secure, scalable, local and cloud backup service that backs up data from any source and recovers to any destination and system. Back up your entire Windows® and Linux® servers, any hypervisor, your PCs, Macs, and laptops to the cloud and local storage for complete hybrid protection. Recover your entire system — even to bare metal — or just recover selected files and folders.

Simply buy a subscription and we will back up your critical business data to your local storage for quick recovery and to our secure, private cloud for recovery in the event of a disaster. With <Service Provider’s brand name for Acronis Backup Cloud>, you can focus on your core business and enjoy peace of mind knowing that your data is protected.

Key Messages

Key Messages to Service Providers

Grow your business with an easy, complete, and safe backup-as-a-service solution.

o Easy to install and deploy — System administrators require virtually no training to use Acronis Backup Cloud.

o Easy to sell — Straightforward pricing with the ability to scale as your business dictates.

o Safe — Provides SSL encryption of management channels and in-transit and at-rest AES-256 encryption of data. Acronis Cloud storage is in Tier IV designed, SSAE 16 certified data centers around the globe.

o Complete — Integrate Acronis Backup Cloud with your billing and provisioning solutions to leverage what your organization already has in place to run your business:

Platforms: Windows Azure Pack, Odin (formally known as Parallels) APS, Flexiant

Control Panels: HostBill, WHMCS

o Flexible storage options — Acronis provides a choice of three storage and management options to meet your specific business requirements. You can also opt to launch using Acronis storage today and later migrate to or add your or third-party storage infrastructure, helping you launch your new offering quickly and maximizing your return on investment at every stage.

Prevent revenue loss to cloud storage providers by offering a more competitive service to your

customers.

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Acronis Backup Cloud Playbook

Scale your business, increase efficiency, and reduce costs with:

o A multi-tenant service that lets your customers share the hardware infrastructure yet be securely segregated by the software

o Multiple partner tiers to support any relationship structure (e.g., cloud reseller → system integrator → service provider → reseller → end-user relationships)

o Multiple IT tiers to support a distributed business environment (e.g., split responsibilities of corporate and branch office IT)

Brand Acronis Backup Cloud into your existing SaaS offerings.

Quickly launch your backup solution and realize incremental revenues by leveraging your trusted relationships with your customers.

Leverage your trusted relationship with Acronis:

o As an experienced and trusted service provider, Acronis developed Acronis Backup Cloud for service providers.

o Acronis has been protecting its customers’ mission-critical data for over a decade, offering on-premise data backup solutions since 2003 and cloud backup solutions since 2010.

o Powered by the Acronis AnyData Engine, Acronis Backup Cloud is built on proven technology backed by over 100 technology patents.

Improve the service provider’s productivity using a single pane-of-glass management console.

Reduce management efforts and the load on production services with backup staging support for disk-to-disk-to-cloud schemes.

Key Messages for End-user Customers

Powered by the Acronis AnyData Engine, Acronis Backup Cloud is built on proven technology backed by over 100 technology patents.

Back up your entire Windows and Linux servers, any hypervisor, your PCs and Macs, and your laptops to cloud and local storage, providing hybrid local and cloud protection in the event of data loss.

Recover your entire system to bare metal or recover selected files and folders.

Easily migrate to any physical or virtual server (P2P, P2V, V2V, and V2P) in any location.

Provides granular support for Exchange, SQL Server®, and State System.

Hosted and managed by a trusted partner, giving you peace of mind and letting you focus on your core business.

Provides SSL encryption of management channels and in-transit and at-rest AES-256 encryption

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Acronis Backup Cloud Playbook

of data. Acronis Cloud storage is in Tier IV designed, SSAE 16 certified data centers around the globe.

Get up and running in minutes with backup service you can quickly deploy.

Provides secure storage of your data in your service provider’s (private) cloud data center.

Move large volumes of data or entire systems to the cloud with a timesaving, initial seeding program.

Key Features

Service Provider Key Features

Provides hybrid protection with disk-image local and cloud backup and recovery, displacing competitors that offer file protection only.

Scale your business, increase efficiency, and reduce costs with a multi-tenant service, multiple partner tiers, and multiple IT tiers to support a distributed business environment.

Automates the deployment and management of software functionalities using a central web-based management console to define tiers of services and backup plans.

Updates remote agents from the management console for ease of use.

Brand into your existing cloud service offerings.

Move large volumes of data to the cloud with an initial seeding program that provides an incremental revenue opportunity.

Reduce management efforts and the load on production servers with backup staging support for disk-to-disk-to-cloud schemes.

Automatically convert customer trials to production sites and reduce sales efforts.

Supports multiple languages to target any market.

Provides RESTful management APIs and APS v2.0 / 1.2 integration for connection to business automation systems including Odin (f/k/a Parallels) APS and other billing and provisioning systems including as Flexiant, WHMCS, HostBill, Autotask, and LabTech.

Provides fast and comprehensive remote recovery functionality for Microsoft Azure and Windows Azure Pack.

Provides SSL encryption of management channels and in-transit and at-rest AES-256 encryption of data. Acronis Cloud storage is in Tier IV designed, SSAE 16 certified data centers around the globe.

Provides flexible storage options, including storing data in the service provider’s cloud, the Acronis Cloud, and/or Microsoft Azure, Amazon S3, or other third-party clouds.

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Acronis Backup Cloud Playbook

Opt to launch on Acronis Storage and migrate to your storage later, eliminating any barriers to entry.

Provides a simple, per-use licensing model for maximum cost-effectiveness and flexibility.

Access Acronis’ service provider support 24x7.

Key Features for End-user Customers

Supports virtual and physical Windows®/Linux/Mac environments, VMware®, Microsoft®, Citrix®, Red Hat®, Linux KVM, and Oracle® hypervisors; and Microsoft Exchange, SQL Server, and System State backup.

Recover a complete system to bare metal or just selected files and folders.

Recover to the same or dissimilar hardware.

Enable businesses with small internet bandwidths to secure their data off-site with an initial seeding program that quickly moves large volumes of data to the cloud.

Self-serve using a web-based management console designed for your specific use.

Provides a large-scale recovery program so you can quickly and easily recover large volumes of data or entire machines.

Provides agentless backup for VMware and Hyper-V, eliminating the need to install an agent on each VM, simplifying deployment, and reducing management complexity.

Differentiators

Differentiators for Service Providers

Scale your business, increase efficiency, and reduce costs with a multi-tenant service, multiple partner tiers, and multiple IT tiers to support a distributed business environment.

Automates the deployment and management of software functionalities using a central web-based management console to define tiers of services and backup plans.

Updates remote agents from the management console for ease of use.

Brand into your existing cloud service offerings.

Move large volumes of data to the cloud with an initial seeding program that provides you with an incremental revenue opportunity.

Supports multiple languages to target any market.

Provides flexible storage options, including storing data in the service provider’s cloud, the Acronis Cloud, third-party clouds, and/or on the customer’s premises for maximum ROI at each stage of your business.

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Acronis Backup Cloud Playbook

Opt to launch on Acronis Storage and migrate to your storage later, eliminating any barriers to entry.

Provides fast and comprehensive remote recovery functionality for Microsoft Azure and Windows Azure Pack.

Differentiators for End-user Customers

The Acronis AnyData Engine is fueled by over 100+ patents and includes over 100 critical, top- level features to let you back up and restore individual files, folders, volumes, disks, or complete systems.

Patented disk and VM image backup rapidly backs up and maintains a complete image of a disk or volume on a physical or virtual machine in one easy step.

Acronis’ universal restore lets you restore your systems to different hardware or quickly recover your entire server onto bare metal, thereby minimizing expensive downtime.

Acronis Backup Cloud delivers a hybrid storage strategy with local and cloud backup in one service.

Acronis’ active restore enables users to start working before the restore is complete by copying only the files you need for fast recovery. Acronis restores the rest of the data in the background.

Acronis application-aware restore provides database-level recovery of Microsoft® Exchange Server, Microsoft SQL Server®, and System State backup.

Benefits

Service Provider Benefits

Expand your product/service portfolio with an easy-to-sell, easy-to-implement service that generates incremental revenues fast — with no upfront investment.

“Lock in” existing customers and reduce churn.

Attract new customers with a broader product portfolio.

Leverage your current services infrastructure with an offering that helps every business protect their data.

Increase revenues by selling more storage to your customers.

Offer both cloud and local backup to your customers and overtake your competitors

Choose to store backups in your private cloud, Acronis Tier-IV designed data centers, third-party clouds, and/or on the customer’s premises.

End-user Customer Benefits

Start backing up your data in no time with a quick and easy-to-use service.

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Eliminates the complexity, costs, and resources required to manage an on-premise solution.

Protect any data, any system with one, complete service.

Select the size of storage you need today and simply buy additional space as your infrastructure grows.

Reduce network consumption and storage costs using smart backup features

Provides ultra-fast recovery, ensuring you are back up and running in minutes, not hours.

Offers both cloud and local backup for hybrid protection.

Eliminates the need to install updates because you are always using the latest release with cloud software.

Eliminates single point of failure.

Eliminates the costs associated with backup tapes/drives and cumbersome tape rotation.

Add on data protection as your needs change, protecting your original investment.

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Acronis Backup Cloud Playbook

Section IV: Sales Tools for Service Providers

What to Listen for

We do not have the budget and staff to manage an on-premise backup solution.

We do not back up everything on our servers and workstations. It is too complicated and costly.

We have issues protecting our data.

We are struggling to protect our virtual systems.

Our organization is looking to transition from tape backups.

We are looking to move to a virtualized environment or changing platforms.

We want to move our applications to the cloud. (Suggest they start with a cloud backup solution as a precursor to migrating applications to the cloud.)

Qualifying Questions

Can you say that 100 percent of your critical data is safe?

Are you looking to improve the protection of your virtual data?

Are you looking for granular restoration and support for Exchange, SQL Server, or System State backup?

Do you need a centralized multi-environment backup solution?

Are you moving to a virtualized environment or changing/adding hypervisors?

Does your organization back up its data to tape? If so, have you considered transitioning away from tape?

Are you looking to store your backups in the cloud?

Are you interested in a data protection solution that stores your data in a public or private cloud?

Scenarios

Scenario #1: The CIO at Company X is looking to move his IT infrastructure to a virtual environment.

Opening Questions

What hypervisors are you considering?

What are your plans for data backup?

Are you interested in considering a backup solution that can protect both your physical and virtual environments?

Are you interested in saving money and using a backup cloud solution?

____________________________________

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Acronis Backup Cloud Playbook

Scenario #2: The CIO at Company X needs a data protection solution but does not have the budget and/or hardware for an on-premise solution.

Opening Questions

Do you want to store data in your private cloud or a public cloud (e.g., Acronis Cloud)?

What platforms does your institution use?

Are you looking to manage the software in-house or do you prefer to have a third party manage it?

____________________________________

Elevator Pitch (for End-user Customer)

Designed exclusively for small and medium-sized businesses, <Service Provider’s brand name for Acronis Backup Cloud> is a safe, secure, scalable, local and cloud data protection service that backs up data from any source and recovers to any destination and system. Simply buy a subscription and we will back up your critical business data to your local storage for quick recovery and to our secure, private cloud for recovery in the case of a disaster. With Acronis Backup Cloud, you can focus on your core business and enjoy peace of mind knowing that your data is protected.

Sales Resources

Whatever you need, Acronis will deliver the tools to succeed. Acronis understands the pressure and the responsibility that comes with managing your customers’ critical applications and sensitive data. While there are many roads to success, Acronis also offers professional services, e.g. deployment and go-to-market services, to help you achieve the fastest possible success. You can download all sales tools from the partner portal:

Acronis Backup Cloud Data Sheet Acronis Backup Cloud Quick Sales Guide Acronis Backup Cloud Solution

Presentation Windows Azure Pack Datasheet Screenshots Infographics

End Customer-focused Kit:o Partner Datasheet Templateo Product Presentation Templateo Datasheet Templateo FAQ Templateo End-User Webpage Templateo QSG Template

Copyright © 2002-2015 Acronis International GmbH. All rights reserved. Acronis® and the Acronis logo are trademarks of Acronis International GmbH in the United States and/or other countries. All other trademarks or registered trademarks are the property of their respective owners. Technical changes and differences from the illustrations are reserved; errors are excepted. 2015-10

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