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How software subscriptions remove barriers to entry and deliver increased value Just Got Easier ACCESS TO AUTOMATION SOFTWARE

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Page 1: ACCESS TO AUTOMATION SOFTWARE Just Got Easier · Like Ingrid, if you need software for an upcoming project and value options, flexibility, scalability, access over ownership, predictability

How software subscriptions remove barriers to entry and deliver increased value

Just Got EasierACCESS TO AUTOMATION SOFTWARE

Page 2: ACCESS TO AUTOMATION SOFTWARE Just Got Easier · Like Ingrid, if you need software for an upcoming project and value options, flexibility, scalability, access over ownership, predictability

As an engineering manager at a global automotive supplier, Ingrid is tasked with justifying expenditures for projects that require software purchases.

It’s 7:00pm and she is still at work preparing for her presentation to management. With this type of financial commitment, she wants to make sure she has all her bases covered.

She sits back and contemplates the complexities associated with software purchases. If only there was a better way.

Where it all begins

ACCESS TO AUTOMATION SOFTWARE Just Got Easier

“There has to be a better way!”

Page 3: ACCESS TO AUTOMATION SOFTWARE Just Got Easier · Like Ingrid, if you need software for an upcoming project and value options, flexibility, scalability, access over ownership, predictability

What happens next

ACCESS TO AUTOMATION SOFTWARE Just Got Easier

Ingrid sighs..... “There are too many unanswered questions.”

Ingrid’s mind is full of unanswered questions:

With cuts in budgets, how can I get this large capital expenditure approved?

Without the full scope of the project defined, will we be able to sync software requirements with changing demand?

How can I ensure the right person has access to the features they need for their job?

With ongoing changes in personnel, how can I manage the number and types of licenses I need?

How do I make sure that the software I buy today is up to date years from now?

What if I’m in the middle of a project and I need technical assistance?

Page 4: ACCESS TO AUTOMATION SOFTWARE Just Got Easier · Like Ingrid, if you need software for an upcoming project and value options, flexibility, scalability, access over ownership, predictability

Ingrid thinks “I don’t want to worry about buying and managing and upgrading. Why can’t I just subscribe to software like I do at home?“ And, then… she makes a discovery.

Just like Microsoft Office, Norton Antivirus, and Adobe, Rockwell Automation now offers software as a subscription. She feels like she’s late to the party until she learns this is a newer offering in the industrial automation market.

Like Ingrid, if you need software for an upcoming project and value options, flexibility, scalability, access over ownership, predictability in cash flow, customization, ease of distribution, and a gold star… read on.

Let’s Take a Closer Look

DON’ T BREAK THE BANK

BE SMAR T WITH YOUR INVESTMENT

CHANGE IS GOOD

IT ’S A PAR TNERSHIP, NOT A TRANSAC TION

ACCESS TO AUTOMATION SOFTWARE Just Got Easier

Scalable Simple Activations

Faster ROI Cost Proration Flexible Restack

While researching options on her computer…

Page 5: ACCESS TO AUTOMATION SOFTWARE Just Got Easier · Like Ingrid, if you need software for an upcoming project and value options, flexibility, scalability, access over ownership, predictability

a faster ROI by spending less upfront capital and more time on customizing, measuring, and optimizingAchieve

software, business needs, and support with a truly transparent partnershipEvaluate

access to the latest software updates, features, and enhancements with no additional costGain

ACCESS TO AUTOMATION SOFTWARE Just Got Easier

Don’t Break the BankDID YOU KNOW?By shifting to a subscription model, a large consumer products company was able to divert CapEX money they would have spent on software ownership to fund an analytics project.

the cost into smaller, incremental payments to free resources for other projectsReduce

LOWER COST, FASTER ROI

Access full software capabilities without the large up front expense of ownership.

Page 6: ACCESS TO AUTOMATION SOFTWARE Just Got Easier · Like Ingrid, if you need software for an upcoming project and value options, flexibility, scalability, access over ownership, predictability

ACCESS TO AUTOMATION SOFTWARE Just Got Easier

your software package based on your business needsCustomize

your software with a single clickActivate

software access based on job role and responsibilitiesAssign

& Manage

A global automotive company consolidated 700 users to 110 licenses tuned to actual usage.Be Smart with

your Investment

SEAMLESS USER EXPERIENCE

DID YOU KNOW?

Page 7: ACCESS TO AUTOMATION SOFTWARE Just Got Easier · Like Ingrid, if you need software for an upcoming project and value options, flexibility, scalability, access over ownership, predictability

your license usage with changing requirementsScale

licenses with ease and prorated costAdd or

Remove

initial investment even with changes in (or discontinuation of) subscriptionPreserve

ACCESS TO AUTOMATION SOFTWARE Just Got Easier

Change is Good!A Food & Beverage manufacturer expanded across 14 plants, 8 countries, and 3 currencies while reducing overlap and waste.

VISIBILITY &CLARITY

NO MORE OVERBUYING

Changes in project scope are a reality that we all have to manage. Earn a gold star by saving money in the process!

DID YOU KNOW?

Page 8: ACCESS TO AUTOMATION SOFTWARE Just Got Easier · Like Ingrid, if you need software for an upcoming project and value options, flexibility, scalability, access over ownership, predictability

ACCESS TO AUTOMATION SOFTWARE Just Got Easier

the latest versions of your software at any timeAccess

included in every subscriptionSupport

choices for getting support from self-serve to talking with a subject matter expert via online chat or phoneFlexible

Taking advantage of electronic software delivery eliminates the need for physical media and reduces solid waste in landfills.

NO MORE OVERBUYING

EASE OF DEPLOYMENT

It’s a Partnership, Not a Transaction

DID YOU KNOW?

Page 9: ACCESS TO AUTOMATION SOFTWARE Just Got Easier · Like Ingrid, if you need software for an upcoming project and value options, flexibility, scalability, access over ownership, predictability

ACCESS TO AUTOMATION SOFTWARE Just Got Easier

Using software subscriptions, one manufacturer was

able to eliminate software management workflows for

90 site administrators globally.

ORDERING IS A SNAP!1. Visit our Software Portal or

2. Contact your local distributor

Getting Started is as Easy as 1 - 2 - 3!

Visit the Software Portal123

Add the software you need to your cart

Submit payment and start using your software

The Software Portal makes recommendations on simplifying your software purchases and suggests complimentary products.

DID YOU KNOW?

Page 10: ACCESS TO AUTOMATION SOFTWARE Just Got Easier · Like Ingrid, if you need software for an upcoming project and value options, flexibility, scalability, access over ownership, predictability

ACCESS TO AUTOMATION SOFTWARE Just Got Easier

Taking advantage of electronic software delivery eliminates the need for physical media and reduces solid waste in landfills.How Software

Subscriptions DeliverIngrid’s presentation was a rousing success and provided desired business outcomes for her management team.

DID YOU KNOW?

This will free up more capital money

for other projectsLower cost, faster ROI,

AND cashflow predictability?!

We’ll have more flexibility to bring on additional resources

without large investment

Page 11: ACCESS TO AUTOMATION SOFTWARE Just Got Easier · Like Ingrid, if you need software for an upcoming project and value options, flexibility, scalability, access over ownership, predictability

Software distribution and activation is a SNAP!

My team always has access to the latest versions of software and support when they need it

Life is GOOD!

I will never have to justify a large capital expenditure on software again!

How Software Subscriptions Saved the DayMonths after Ingrid’s management approved this methodology of software acquisition, she is reflecting on the changes her team has realized.

For more information, visit our Software Portal or contact your local distributor

ACCESS TO AUTOMATION SOFTWARE Just Got Easier

Page 12: ACCESS TO AUTOMATION SOFTWARE Just Got Easier · Like Ingrid, if you need software for an upcoming project and value options, flexibility, scalability, access over ownership, predictability

Allen-Bradley and Rockwell Automation are trademarks of Rockwell Automation, Inc.Trademarks not belonging to Rockwell Automation are the property of their respective companies.

Publication FTALK-BR011A-EN-P – April 2019 Copyright © 2019 Rockwell Automation, Inc. All Rights Reserved. Printed in USA.

Rockwell Automation, Inc. (NYSE:ROK), the world’s largest company dedicated to industrial automation, makes its customers more productive and the world more sustainable. Throughout the world, our flagship Allen-Bradley® and Rockwell Software® product brands are recognized for innovation and excellence.

Follow ROKAutomation on Facebook, Twitter and Google Plus. Subscribe to us on Youtube. Connect with us on LinkedIn.