access introduction to travel and tourism. going places: something predictable about human behavior:...
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ACCESSACCESSIntroduction to Introduction to
Travel and TourismTravel and Tourism
Going Places:Going Places:
Something predictable about human behavior:
“We love to Travel.”
We First Traveled to:We First Traveled to: Find Food for Herds of AnimalsFind Food for Herds of Animals Find Food for OurselvesFind Food for Ourselves Open Trade RoutesOpen Trade Routes
Then We Traveled for:Then We Traveled for: Curiosity-WhatCuriosity-What’’s out there?s out there? Pleasure-LeisurePleasure-Leisure ReligionReligion CommerceCommerce WarWar
What is TRAVEL?What is TRAVEL? Dictionary: Going from one Dictionary: Going from one
place to anotherplace to another Our DefinitionOur Definition: Going from : Going from
one place to another-one place to another-and and doing things when arriving doing things when arriving there-for reasons not there-for reasons not associated with everyday life.associated with everyday life.
TRAVELTRAVEL
Two broad categoriesTwo broad categories– Leisure TravelLeisure Travel: Travel for enjoyment, : Travel for enjoyment,
such as vacation, going to beach…such as vacation, going to beach…– Business TravelBusiness Travel: Travel associated with : Travel associated with
work, also called corporate travel, such work, also called corporate travel, such as conventions and meetings… as conventions and meetings…
Work or Pleasure?Work or Pleasure?
“Corporate and leisure travel can and often do overlap.”
TRAVEL TERMINOLOGYTRAVEL TERMINOLOGY
AttractionsAttractions : anything that : anything that leisure travelers find interesting, leisure travelers find interesting, such as a famous building, museum such as a famous building, museum or theme parkor theme park
State of Arkansas
Around Howard Co.
Howard County
Nashville
United States
North America
List tourist attractions in these areas
TARGET ON TRAVEL & TOURISM
The World
Nashville
TRAVEL TERMINOLOGYTRAVEL TERMINOLOGY
TransportationTransportation: Moving people and : Moving people and things from place to placethings from place to place
TRAVEL TERMINOLOGYTRAVEL TERMINOLOGY HospitalityHospitality: industry : industry
encompassing lodging and encompassing lodging and food services (food and food services (food and beverage)beverage)
TRAVEL TERMINOLOGYTRAVEL TERMINOLOGY
TourismTourism: The entire : The entire travel industrytravel industry– Tourism comes from Tourism comes from
the word the word touristtourist, which , which implies implies pleasurepleasure-not -not business- however, the business- however, the entire travel industry entire travel industry touches on tourismtouches on tourism
SECTORS OF THE TRAVELSECTORS OF THE TRAVEL INDUSTRYINDUSTRY
AIRAIR
Airlines of all sorts and sizesAirlines of all sorts and sizes Industries that directly support AIRIndustries that directly support AIR
– CateringCatering– FuelFuel– Air PortsAir Ports– Governmental Organizations Governmental Organizations – (FAA)(FAA)
SECTORS OF THE TRAVELSECTORS OF THE TRAVEL INDUSTRYINDUSTRY
LODGINGLODGING
HotelsHotels MotelsMotels CondominiumsCondominiums TimesharesTimeshares LodgesLodges All-suite HotelsAll-suite Hotels CampgroundsCampgrounds
SECTORS OF THE TRAVELSECTORS OF THE TRAVEL INDUSTRYINDUSTRY
TRAVEL AGENCIESTRAVEL AGENCIES
BusinessBusiness that that helpshelps the the publicpublic with with their their travel plans travel plans and needsand needs
American ExpressAmerican Express, Uniglobe, , Uniglobe, American Automobile Association, American Automobile Association, Expedia, Expedia, TravelocityTravelocity
Can Can targettarget their their salessales to different to different markets: leisure, business, or bothmarkets: leisure, business, or both
SECTORS OF THE TRAVELSECTORS OF THE TRAVEL INDUSTRYINDUSTRY
CRUISE LINESCRUISE LINES
One of the One of the fastest growing fastest growing segments segments in travelin travel
Carnival, Royal Caribbean, Carnival, Royal Caribbean, NorwegianNorwegian, Holland America, Holland America
Takes passengers to almost every Takes passengers to almost every place place accessibleaccessible by waterby water
SECTORS OF THE TRAVELSECTORS OF THE TRAVEL INDUSTRYINDUSTRY
MOTORCOACH OPERATORSMOTORCOACH OPERATORS
Own and operate Own and operate busesbuses Some go city-to-city-GreyhoundSome go city-to-city-Greyhound Some are Charter (rent)-Coach USASome are Charter (rent)-Coach USA Some are city sightseeing companiesSome are city sightseeing companies Local Local citycity transit system transit system busesbuses
SECTORS OF THE TRAVELSECTORS OF THE TRAVEL INDUSTRYINDUSTRY
Tour OperatorsTour Operators
Tours are most common Tours are most common ““packagepackage”” Local tours-Gray LineLocal tours-Gray Line Independent toursIndependent tours Escorted toursEscorted tours May use bus, rail, air, ship or comboMay use bus, rail, air, ship or combo Usually for Usually for one moneyone money
SECTORS OF THE TRAVELSECTORS OF THE TRAVEL INDUSTRYINDUSTRY
Food ServiceFood Service Often considered apart from the Often considered apart from the
travel travel industry-so bigindustry-so big Is big part of travel and tourism Is big part of travel and tourism
because because travelers need to eattravelers need to eat RestaurantsRestaurants, cafes, , cafes, cateringcatering facilities, facilities,
conventions, roadside restaurants, conventions, roadside restaurants, theme restaurants, theme restaurants, airport food airport food serviceservice
SECTORS OF THE TRAVELSECTORS OF THE TRAVEL INDUSTRYINDUSTRY
Offices usually located near airportOffices usually located near airport HertzHertz, Avis, , Avis, BudgetBudget, Enterprise, Enterprise Rent business and leisure unitsRent business and leisure units Often included in independent tour Often included in independent tour
packagespackages
CAR RENTALSCAR RENTALS
SECTORS OF THE TRAVELSECTORS OF THE TRAVEL INDUSTRYINDUSTRY
Rail TravelRail Travel
Once the main form of transitOnce the main form of transit Is still important part of travel Is still important part of travel
industryindustry Some Some rail service rail service is public: is public:
Rail Canada and Rail Canada and AmtrakAmtrak (USA Pass.)(USA Pass.) Subways, Subways, StreetcarsStreetcars, and cable cars , and cable cars
are sometimes considered a part of are sometimes considered a part of rail travelrail travel
SECTORS OF THE TRAVELSECTORS OF THE TRAVEL INDUSTRYINDUSTRY
Meetings and ConventionsMeetings and Conventions
Large sector of travel and tourismLarge sector of travel and tourism Has all sizes-large and smallHas all sizes-large and small For business, organizations, clubsFor business, organizations, clubs Includes Includes trade showstrade shows, , exposexpos, World, World’’s s
FairFair
SECTORS OF THE TRAVELSECTORS OF THE TRAVEL INDUSTRYINDUSTRY
Sports and EntertainmentSports and Entertainment
Attracts localsAttracts locals Attracts visitors from far awayAttracts visitors from far away Strong connection to food, lodging, Strong connection to food, lodging,
transportation, and transportation, and tax dollarstax dollars
SECTORS OF THE TRAVELSECTORS OF THE TRAVEL INDUSTRYINDUSTRY
AttractionsAttractions
What people go to seeWhat people go to see Landmarks-townsLandmarks-towns Buildings, bridges, Buildings, bridges,
monumentsmonuments Famous icons: Eiffel Famous icons: Eiffel
Tower in Paris, Golden Tower in Paris, Golden Gate Bridge in San Gate Bridge in San Francisco, Pyramids in Francisco, Pyramids in EgyptEgypt
SECTORS OF THE TRAVELSECTORS OF THE TRAVEL INDUSTRYINDUSTRY
Theme ParksTheme Parks
““SuperSuper”” Attraction Attraction Disneyland, Disney World, 6 Flags, Disneyland, Disney World, 6 Flags,
Bush Gardens, Sea WorldBush Gardens, Sea World Amusements parks Amusements parks
SECTORS OF THE TRAVELSECTORS OF THE TRAVEL INDUSTRYINDUSTRY
Parks and RecreationParks and Recreation
Local city parks, state parks, national Local city parks, state parks, national parksparks
Wildlife parks in AfricaWildlife parks in Africa Hot Springs National Park, Statue of Hot Springs National Park, Statue of
Liberty National ParkLiberty National Park
SECTORS OF THE TRAVELSECTORS OF THE TRAVEL INDUSTRYINDUSTRY
Destination Marketing Destination Marketing OrganizationsOrganizations
Organization that promotes travel Organization that promotes travel May be for city, county, area, state or May be for city, county, area, state or
nationnation Tourist OfficesTourist Offices Tourist BureausTourist Bureaus Visitors Bureaus Visitors Bureaus
SECTORS OF THE TRAVELSECTORS OF THE TRAVEL INDUSTRYINDUSTRY
Research CompaniesResearch Companies
Collect demographic Collect demographic and psychographic and psychographic information about information about customerscustomers
Create marketing Create marketing strategy to reach strategy to reach customerscustomers
Analyze the customer Analyze the customer marketplacemarketplace
TRAVEL TERMINOLOGYTRAVEL TERMINOLOGY
DemographicsDemographics: measurable factors such as : measurable factors such as age, income, gender, marital status of age, income, gender, marital status of customerscustomers
PsychographicsPsychographics: hard to measure factors : hard to measure factors such as attitude, preferences, beliefssuch as attitude, preferences, beliefs
BOTHBOTH are used to are used to
figure out what figure out what
customers need customers need
and wantand want
SECTORS OF THE TRAVELSECTORS OF THE TRAVEL INDUSTRYINDUSTRY
OrganizationsOrganizations Insurance Companies for protectionInsurance Companies for protection
OrganizationsOrganizations Insurance Companies for protectionInsurance Companies for protection Financial Companies for credit and Financial Companies for credit and
travelertraveler’’s checkss checks Technology providers for Technology providers for
reservations, database, web sitesreservations, database, web sites Trade Associations for representing Trade Associations for representing
trade interests, training, researchtrade interests, training, research Travel publications for informationTravel publications for information
OrganizationsOrganizations Financial Companies for credit and Financial Companies for credit and
travelertraveler’’s checkss checks
OrganizationsOrganizations Trade Associations for representing Trade Associations for representing
trade interests, training, researchtrade interests, training, research
OrganizationsOrganizations Technology providers for Technology providers for
reservations, database, web sitesreservations, database, web sites
OrganizationsOrganizations Travel publications for informationTravel publications for information
SECTORS OF THE TRAVELSECTORS OF THE TRAVEL INDUSTRYINDUSTRY
CareersCareers
Nearly endless supply of jobsNearly endless supply of jobs Hundreds of thousands of jobsHundreds of thousands of jobs Unique, potentially rewarding, Unique, potentially rewarding,
growth opportunities, growth opportunities, You can make a differenceYou can make a difference
– Help people learn about culture, travel, Help people learn about culture, travel, other parts of the world, fulfill dreams, other parts of the world, fulfill dreams, support economics, have fun yourselfsupport economics, have fun yourself
TRAVEL AND TOURISMTRAVEL AND TOURISM
““ One of the One of the greatest greatest
industries in the industries in the worldworld””
How Travel is SoldHow Travel is Sold
Consumers:Consumers: ““youyou””, the , the ““guestguest””, or the , or the ““ClientClient””, Passenger, Visitor, customer…all , Passenger, Visitor, customer…all purchase a travel productpurchase a travel product
Suppliers:Suppliers: Companies that create, own, Companies that create, own, provide products being sold: airlines, provide products being sold: airlines, lodging chains, car rentals, rail companies, lodging chains, car rentals, rail companies, bus lines, ship linesbus lines, ship lines
Intermediaries:Intermediaries: Companies that act as go- Companies that act as go-betweens betweens ““middle manmiddle man””