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Academic Outreach 2.0—for Business!
Laurie Bridges, Leticia Camacho and Andy Spackman
BRASS Academic Libraries Forum
American Library Association Annual Conference
June 28, 2008
Three Web 2.0 Tools Laurie Bridges
• del.icio.us• Meebo• Library à la Carte
del.icio.us
• A social bookmarking website• A collection of favorites
– Keep links and access them from anywhere– Share your bookmarks publicly– Discover new things
• del.icio.us/bridgeslibrary (my favorite business bookmarks)
del.icio.us and Librarians
• Share your del.icio.us URL at the bottom of your email signature
• Add a network badge, link roll, or tag roll to your web page
• Share your del.icio.us RSS Feed• “Fan” other librarian del.icio.us accounts
and share links
Meebo
• Instant message chat box
• Embedded in all OSU library Web pages (not the catalog)
• Subject specialist chat boxes embedded in appropriate Web pages
Timeline for Chat at OSU• January 2007: Chatango IM box added to library home page.
• April 2007: Chatango presence expanded to most of the library web pages; usage shoots up from 199 in March to 394 in April. Anecdotal reports of out-of-state in addition to out-of-country users start coming from librarians staffing the queue.
• August 2007: Meebo widget replaces Chatango widget on library pages.
• around October 2007: Librarians start creating chat widgets and add them to their own web pages (ICAPs, SRGs, professional pages)
• March 2008: Meebo widget changed on library page to pop out—no more lost chats due to patron navigating away from page. Presented with a re-direct option (email or L-Net) when IM service not staffed.
Info provided by Valery King, OSU Librarian
4-Year Chat Trends for OSUDesk Reference and VR
OSU Valley Librarynote: Spring 2008 data incomplete;
data yot yet available for Summer 2008
0
2,000
4,000
6,000
8,000
10,000
12,000
14,000
16,000
18,000
Ref VR Ref VR Ref VR Ref VR
2004-2005 2005-2006 2006-2007 2007-2008
Summer
Spring
Winter
Fall
Info provided by Valery King, OSU Librarian
Library à la Carte Library Information Made to Order
• Needs assessment: undergraduates are assignment driven.
• Hired a programmer to develop Library à la Carte.
• Interactive Course Assignment Pages (ICAPs) highlight relevant library resources for a particular class or research assignment.
Library à la Carte ICAPS
ICAPs are dynamic web pages that integrate Web 2.0 features, chat and RSS feeds, etc. with traditional library content, such as catalogs and article databases. Using these pages, students quickly locate research tools and information.
Library à la Carte Features
• Easy to learn interface with inline help and online documentation
• Add and reuse modules for text, images, RSS, widgets, videos, chats, and custom search boxes
• Drag and Drop interface to arrange content
What the Students Say
“Many thanks for putting together that web site for our training and class. I have not only gone back to use it, I showed it to a professor and encouraged him to think of offering something like that to their students.”
“I just wanted to say "Thank You" for this page for BA 352. It's very useful and I just ordered a book through summit. :)”
Library à la Carte for Your Classes
• Library à la Carte is software developed by the Oregon State University Libraries and is distributed under the terms of the GNU General Public License. It can be downloaded at: http://ica.library.oregonstate.edu/about/download.html
• You can request a free demo account by emailing our programmer, Kim Griggs: [email protected]
Marriott School of Management
Harold B. Lee Library
Reaching Out to the Business School
Leticia CamachoAndy Spackman
Marriott Schoolof Management
Library
Faculty Newsletter
www.lib.byu.edu/business
RSS feed
Meebo
Library Instruction Participants
2001 2002 2003 2004 2005 2006 2007 2007 Increase
1st Year Writing 11,762 11,381 9,506 8,341 8,895 8,306 7,884 -5.08%
Advanced Writing 4,283 3,635 4,268 3,419 4,011 3,024 2,507 -17.10%
Biology & Agriculture 503 2,561 514 1,207 1,894 306 412 34.64%
Business School 985 1,674 2,095 1,799 2,028 2,127 3,013 41.65%
Education 537 530 609 930 632 269 529 96.65%
Family, Home, & Social Science 1,595 1,795 2,262 1,793 2,053 1,428 1,244 -12.89%
Fine Arts & Communications 694 1,029 882 740 573 461 319 -30.80%
Humanities 2,238 2,068 1,219 1,840 2,753 145 354 144.14%
Law 187 110 110 0 0 50 3 -94.00%
Nursing 15 28 44 0 249 241 -3.21%
Physical & Math Sciences 1,120 487 740 1,354 1,251 176 41 -76.70%
Religious Education 261 219 383 155 206 325 164 -49.54%
Special Collections 1,189 1,211 1,932 2,461 1,542 0 0 0%
Business Research Clinics
• The Challenge:
Attendance is voluntary
• Extracurricular and open-door• Offered in the business school building
– Bringing the library to the students
• The first two semesters– 22 Clinics conducted on 13 topics– Over 400 attendees– 92 people on the email list
Business Research Clinics
• Lessons Learned– Scheduling– Promotions– Pedagogy
Promoting the Clinics
E-mail List Fliers Posters Professors Other students Website Total
respondents
33 15 69 113 14 1 210
15.7% 7.1% 32.9% 53.8% 6.7% 0.5% 100%
Attendee responses to the question:
"How did you learn about this clinic?"
Teaching with Cases
• A natural fit for the business school• But Harvard-style cases are a bad fit for us
– Self-contained– Application, not research
• Invert the model to fit library instruction– Research sets the stage for application– Information literacy is introduced in context
Instruction to the Business School”LOEX Annual Conference – May 2, 2008
Embedded Librarian
Embedded Librarian
Embedded Librarian
Course Feed: Safe Access to Blackboard from Facebook
Thank You
Andy SpackmanBusiness & Economics LibrarianBrigham Young UniversityHarold. B. Lee [email protected]
Leticia CamachoManagement & Accounting LibrarianBrigham Young UniversityHarold. B. Lee [email protected]
Laurie M. BridgesAssistant ProfessorBusiness & Economics Librarian Oregon State UniversityThe Valley [email protected]