acad – strategic plan for fiscal years 2019 -2021: status ... strategic plan updates...

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ACAD – Strategic Plan for Fiscal Years 2019-2021: Status – January 21, 2020 ACAD Objective 1.1 Reduce length of stay Best Friend Assessment Recommendations: --#5 Reclaim Fees --#14 Community Support --#20 Focused Marketing Strategy Pets will be spayed and neutered and ready to go home with their adopters the same day of surgery Promote Rescue Partners through incentives, including use of the Division social media platforms by highlighting the partnership and pets rescued from ACAD, including out-of- state “sister- shelters” for transport Reclaim fees will be modified to include a “courtesy period” so that pets who are quickly picked up from the shelter, will be returned without any incurred fees, as long as they are spayed or neutered Work with partners to market and provide lifetime support for senior pets in order to reduce length of shelter stay Schedule for Implementation Status: August 25, 2019 Same day spay and neuter surgeries for adoption implemented July 2018 Promotion of Rescue Partners on social media platforms initiated in November 2018 Request for Information (RFI) in development for Pompano shelter facility to be run by 501 3(c). Proposal would pull 30 cats and 30 dogs per month and facilitate transports to northern shelters - ETA Fall 2019 Status: January 21, 2020 Developed Senior Paws program to feature senior/older pets. Program helps to encourage adopters to consider an older dog by providing lifetime support for pet. Pompano shelter has been leased to Good Karma Rescue for transfer of pets to their organization. Plan calls for 30 cats and dogs to be transferred each month. ETA - Spring 2020 A partnership has been established with Barkers to train staff and volunteers on dog handling, host adoption events and provide canine assessments.

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Page 1: ACAD – Strategic Plan for Fiscal Years 2019 -2021: Status ... Strategic Plan Updates 1-21-2020--USE...January 2019. Events for 2020 are being planned 4 Mega-Adoption events are planned

ACAD – Strategic Plan for Fiscal Years 2019-2021: Status – January 21, 2020

ACAD Objective 1.1

Reduce length of stay

Best Friend Assessment Recommendations: --#5 Reclaim Fees --#14 Community Support --#20 Focused Marketing

Strategy

➢ Pets will be spayed and neutered and ready to go home with their adopters the same day of surgery

➢ Promote Rescue Partners through incentives, including use of the Division social media platforms by highlighting the partnership and pets rescued from ACAD, including out-of- state “sister- shelters” for transport

➢ Reclaim fees will be modified to include a “courtesy period” so that pets who are quickly picked up from the shelter, will be returned without any incurred fees, as long as they are spayed or neutered

➢ Work with partners to market and provide lifetime support for senior pets in order to reduce length of shelter stay

Schedule for Implementation Status: August 25, 2019

➢ Same day spay and neuter surgeries for adoption implemented July 2018

➢ Promotion of Rescue Partners on social media platforms initiated in November 2018

➢ Request for Information (RFI) in development for Pompano shelter facility to be run by 501 3(c). Proposal would pull 30 cats and 30 dogs per month and facilitate transports to northern shelters - ETA Fall 2019

Status: January 21, 2020

Developed Senior Paws program to feature

senior/older pets. Program helps to encourage adopters to consider an older dog by providing lifetime support for pet.

Pompano shelter has been leased to Good Karma Rescue for transfer of pets to their organization. Plan calls for 30 cats and dogs to be transferred each month. ETA - Spring 2020

A partnership has been established with Barkers to train staff and volunteers on dog handling, host adoption events and provide canine assessments.

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ACAD – Strategic Plan for Fiscal Years 2019-2021: Status – January 21, 2020

ACAD Objective 1.2 Develop larger “Return to Field” program for all healthy outdoor cats

Best Friend Assessment Recommendations: --#1 Saving Kittens --#3 Sanitation and Safety --#16 Strategic Spay/Neuter Services

Strategy:

➢ Revise the workflow of RTF rooms at the shelter consistent with newly developed Standard Operating Procedures (SOPs)

➢ Monitor disease protocols and track in Chameleon the outcome of each re-released cat

➢ Purchase spay/neuter van ➢ Add 1 full-time veterinarian to provide

spay/neuter services in identified high volume areas throughout Broward County

➢ Open Wellness Clinic to provide basic veterinary services, including spay/neuter surgery

Schedule for Implementation Status: August 25, 2019

➢ GET TIPPED program implemented February 2019. To date approximately 380 RTF cats have been processed.

➢ RTF Feral Cat rooms have been in use since January 2019

➢ Disease protocols are being monitored through the Geo-Mapping process to indicate where spay/neuter services are most needed.

Status: January 21, 2020

Planning underway for opening of

Wellness Clinic in Spring 2020. Planning underway to purchase

spay/neuter van in 2020. Approximately 894 RTF cats have

been processed since the beginning of FY.

Since its inception in February 2019, 680 cats have been spayed/neutered through the Get Tipped program.

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ACAD – Strategic Plan for Fiscal Years 2019-2021: Status – January 21, 2020 ACAD Objective 1.3

Develop a targeted marketing/media campaign ahead of kitten season

Best Friend Assessment Recommendations: --#1 Saving Kittens --#10 Volunteer and Foster Programs --#17 Community Outreach and Engagement --#20 Focused Marketing

Strategy:

➢ The Division will obtain quotes and pricing from local networks and prepare a targeted campaign for social media

➢ Posters and flyers will be distributed by Volunteers and Animal Care Officers to local Pet Supermarket stores, veterinary offices, and areas of high kitten intake

➢ Emphasis will be placed on certain target markets, such as senior communities and students, to become Foster Parents.

➢ ACAD website will also be updated with new videos, foster care information, flyers etc.

➢ Information on ACAD website will be shared with Broward Call Center, field officers, and customer service staff, to prevent unnecessary impoundments of kittens from the field.

➢ Admission staff will provide foster kits to Good Samaritans who find kittens and encourage them to foster until they are ready to be sterilized and adopted

➢ ACAD will engage all 31 municipalities to post information about our kitten campaign on their respective websites

Schedule for Implementation Status: August 25, 2019

ACAD website was updated with

new videos and materials. Advertisements were posted on Facebook. Information was placed in County communication newsletters.

ACAD staff received updated foster education in workshop format and PowerPoint during April/May 2019

Foster Milk Kits are currently pre- assembled and ready in the Admission lobby

Kitten banner ad -- featured in May/June on CBS and Local 10 -- received approximately 600,000 views. South Florida Comcast Kitten TV :30 ad ran 975 times.

In August 2019 there were 442 cats/kittens in Foster Care

Letters and flyers were sent out to all 31 municipalities in March 2019

Status: January 21, 2020

A Tri-County partnership with

Miami-Dade and Palm Beach Counties has been formed to develop a “Don’t Kit-Nap” media campaign. Scheduled to launch in Feb 2020.

A new Foster/Rescue Coordinator was hired. Start date was January 27, 2020. There are 117 pets in Foster Care.

Owner Surrenders are now by appointment only

New Kitten Nursery will start by March 2020 in Pompano to be managed by Rescue Partners.

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ACAD – Strategic Plan for Fiscal Years 2019-2021: Status – January 21, 2020

ACAD Objective 1.4 Vaccinate all pets entering the Shelter for disease prevention Best Friend Assessment Recommendations: --#3 Sanitation and Safety --#7 Managed Intake

Strategy

➢ The Division will prepare and finalize SOPs regarding vaccinations and the flow of pets through the shelter

➢ Pet vaccinations and outcomes will be tracked

Schedule for Implementation Status: August 25, 2019

Vaccination protocols are

currently being implemented and SOPs have been written.

Animal flow SOPs were finalized in October 2018.

Status: January 21, 2020

Owner Surrenders are now by

appointment only. A “Pet Resource” Center has been

established in Intake to provide pet supplies and resource information to pet owners in need.

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ACAD – Strategic Plan for Fiscal Years 2019-2021: Status – January 21, 2020

ACAD Objective 1.5 Increase ACAD adoption events at the shelter and offsite Best Friend Assessment Recommendations: --Getting community support --#17 Community Outreach and Engagement --#20 Focused Marketing

Strategy

➢ A full-time Program Coordinator hired by ACAD will conduct offsite events

➢ An Adoption Van may be acquired via grant funding, donations, or capital budget requests

➢ An analysis will be conducted for POR FY16 to FY18 of all adoptions to identify optimum attendance to shelter and off-site events, and to adjust timing and scope of events accordingly to maximize adoptions

➢ Monthly adoption event goals will be set for shelter staff and volunteers

Schedule for Implementation Status: August 25, 2019 ➢ An analysis was conducted to

identify the most effective adoption locales and events.

➢ Adoption van under consideration by County Administration for Fiscal Year 2020

➢ Monthly adoption event goals have been set so that there is an internal event each month and an off-site event each weekend.

➢ 41 adoption events have been conducted since January 2019. Events for 2020 are being planned

➢ 4 Mega-Adoption events are planned as part of the Petco Grant

Status: January 21, 2020

Outreach Coordinator has been

hired. ACAD is partnering with

municipalities for outreach opportunities. Successful adoption events have been held with Tamarac, SW Ranches and Coral Springs. Mega events planned for Spring and Fall.

ACAD has partnered with County Parks and Libraries to host adoption events.

An adoption van has been identified. ACAD working with Fleet and vendors so it can be customized for offsite adoptions.

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ACAD – Strategic Plan for Fiscal Years 2019-2021: Status – January 21, 2020

Objective 1.6 Implement pet enrichment programs Best Friend Assessment Recommendation: --#4 Enrichment

Strategy

A full-time enrichment supervisor has been hired to conduct playgroups and enrichment programs

Additional Kennel Staff is being hired to assist with playgroups, as well as additional trained volunteers

Dog assessments and playgroups will be conducted daily

Playgroups will enlist the assistance of trained shelter staff

Schedule for Implementation Status: August 25, 2019 Previous supervisor left for

new position. New hire started August 25, 2019.

Full-time playgroups will start again September 2019.

Training of staff and volunteers has taken place.

Status: January 21, 2020

New Kennel Supervisor has been

hired to coordinate Playgroups. Staff and volunteers have been

trained to manage Playgroups. Kennel Staff priority is Kennel

cleaning. Playgroups are conducted on a limited basis during the week.

Kennel Cards are currently being customized to feature pet behavior notes based on playgroup results—ETA Spring 2020.

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ACAD – Strategic Plan for Fiscal Years 2019-2021: Status – January 21, 2020

Objective 1.7

Update practices, including technology, to best identify our pets

Best Friend Assessment Recommendations: --#2 Capacity for Care --#7 Managed Intake

Strategy:

➢ Conduct an analysis of the shelter data from FY17 to FY19 to classify and recognize different categories of pets as “Healthy;” “Treatable and Manageable;” “Treatable and Rehabilitatable;” and “Unhealthy and Untreatable.” (See Appendix A).

➢ Utilize the shelter data analysis to identify which pets are most at risk by:

• Age • Species • Size (adult dogs only) • Specific Problem

Status: August 25, 2019 Schedule for Implementation

➢ Pet Evaluation Matrix SOP and Data Entry Procedures for classifying health categories of pets based on the Asilomar Accords has been completed. Health statuses for euthanized animals are captured based on industry standards.

➢ Analysis of Shelter Intake and Outcome FY2016 – 3rd Quarter 2019 has been completed. The “Analysis of the Shelter Intake and Outcome” highlights intake and outcome trends, identify high-risk areas and at-risk pets for targeted intervention such as vaccinations, spay/neuter services, and other resources.

Status: January 21, 2020 Access to parts of Chameleon is

being granted to Clinic staff in order to enter subtypes of categories to better classify pets.

Owner Surrenders are by appointment only.

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ACAD – Strategic Plan for Fiscal Years 2019-2021: Status – January 21, 2020

Objective 1.8

Capacity for Care and Sanitation Protocols

Best Friend Assessment Recommendations: --#2 Capacity for Care --#3 Sanitation and Safety --#7 Managed Intake

Strategy:

➢ Incorporate Best Friend’s qualitative and quantitative approach to reach an optimum level of capacity for care: reduce the number of shelter pets to recommended numbers and hire additional staff as needed in order to suitably handle kennel inventory levels

➢ Train Volunteers to assist Animal Care staff as needed

➢ Continue to focus on reducing shelter intake through managed intake, pet retention programs, foster and rescue programs

➢ Enhance shelter enrichment program to embrace more volunteers in support of adequate playtime for each dog

➢ Continue to enhance diversion support in Intake and Field

Conduct a professional workload analysis and review SOPs to ensure that proper sanitation protocols are being followed

Status: August 25, 2019

Schedule for Implementation

➢ Conduct workload analysis and review sanitation. SOPs were updated in March 2019.

➢ New animal care Kennel staff on- boarded during May 2019 (5 full- time, 8 part-time).

➢ New cleaning SOP implemented in April 2019.

➢ Volunteers work with Staff to move dogs while staff is cleaning.

Status: January 21, 2020

Ongoing cleaning now takes place

throughout the day. There are 15 FT and 8PT total

Kennel Staff positions. Owner surrenders are by

appointment only. More volunteers have been

trained and are assisting staff with cleaning.

Per agreement, Good Karma to pull 30 dogs and 40 cats each month to reduce shelter population. ETA-Spring 2020.

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ACAD – Strategic Plan for Fiscal Years 2019-2021: Status – January 21, 2020

Goal 2- Provide an opportunity for lost pets to be reunited with their owners.

Objective 2.1 Strategy Status: August 25, 2019 Schedule for Implementation: Establish an

effective “Help Line” for the community

Best Friend Assessment Recommendations: --#5 Reclaim Fees --#7 Managed Intake --#9 Post-adoption follow-up --#10 Volunteer Programs Training for Dispatchers

Recruit volunteers for the Help Line Develop scripts and training material

for volunteers to assist shelter staff disseminate helpful information to residents

Provide owners spay/neuter and educational alternatives to fines

Offer reduced fees or other alternatives for reclaims

Offer spay/neuter services as an incentive for reclaiming a pet

Waive fees, at the Director’s discretion, if the owner has already spayed/neutered their pet

Continue conversation-based adoptions to ensure adopters are supported through the adoption process, and that the needs and lifestyles of new adopters are addressed in order to prevent pets being returned to ACAD

Help Line is behind schedule - new target for implementation is October 2019

Alternatives to owner reclaims such as waiver of reclaim fees - new time frame September/October 2019.

Reduced reclaim fees for pets spayed and neutered is in place and ongoing. We offer payment plans for pets to be quickly reunited with their owners.

RTO SOP review in process - this project is incomplete

Status: January 21, 2020

Volunteers have been recruited for the

HelpLine. Training materials and scripts are being developed. ETA for training Spring 2020

Post-adoption e-mails are sent automatically, and volunteers are placing follow-up calls to adopters.

Board agenda item proposal scheduled Feb 25 for approval for Director to waive fees as incentive for reclaiming a pet

Vouchers are offered to pet owners for free S/N surgery as alternative to pet surrender or fines.

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ACAD – Strategic Plan for Fiscal Years 2019-2021: Status – January 21, 2020

GOAL 3-Continued and enhanced low-cost spay/neuter, vaccination and licensing services

Objective 3.1

Increase spay/neuter, vaccination, and licensing services

Best Friend Assessment Recommendations:

--#16 Strategic Spay/Neuter services --#17 Community Outreach and Engagement

Strategy Increase the number of SNIP partners

by engaging in direct marketing Provide SNIP vouchers for free

sterilizations to Rescue Partners that rescue ACAD pets

Establish focus areas by identifying neighborhoods with a high concentration of unvaccinated pets and unlicensed pet owners

Explore the use of current SNIP partners’ mobile clinics for “Neighborhood Sweeps” and vaccination efforts in focused areas

Conduct bi-monthly Rabies Clinics throughout the community, with emphasis given to focus areas, including the refurbished Pompano shelter location

Collaborate with local municipalities, with emphasis given to focus areas to increase the awareness of spay/neuter and licensing services by adding it as a link under the municipal official website

Increase licensing sales to support the Sterilization Trust Fund by hiring a new part-time veterinarian for additional Rabies Clinics in underserved areas

Advise income-challenged owners of pets in need of medical care that financial assistance may be available through the Broward County Animal Care and Advisory Committee’s medical assistance program

Continue to partner with HSBC on grant applications to fund low-cost accessible

Status: August 25, 2019

Schedule for Implementation

Recruitment efforts to engage new SNIP partners are occurring and will be conducted throughout FY 2019 and beyond.

Develop a Rescue profile in the Animal Care WebPortal for each partner that rescues a pet from our shelter. Implementation not on schedule - revised ETA January 2020.

Bi-monthly Rabies Clinics launched in June 2019.

Explore contract amendments with current SNIP mobile clinics to add a full range of vaccinations. Target date to be finalized by the Board during Fall 2019

Analysis of current and past licensing sales is begin conducted

Grant funding, of approximately $360,000, was procured through Petco, Best Friends, and private donors for pet retention services.

Analysis of licensing incomplete. ETA October 2019.

Geo-mapping results are being used to identify areas where spay/neuter and licensing services are needed

Status: January 21, 2020

Shelter Wellness Clinic has been

approved. Expected opening date is Spring 2020.

S/N mobile unit to be purchased.

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ACAD – Strategic Plan for Fiscal Years 2019-2021: Status – January 21, 2020

sterilization programs, especially for cats and large-breed dogs that represent a large proportion of animal intake at the shelter

Continue to advance the partnership with HSBC to provide low-cost sterilization programs and services, especially targeting locations producing a high number of stray dogs or community cats

Community Wellness Clinics, sponsored by grants and Commissioner Rich, are being planned in partnership with HSBC for Spring and Fall 2020.

Budget constraints currently prevent any vouchers from being issued to Rescues.

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ACAD – Strategic Plan for Fiscal Years 2019-2021: Status – January 21, 2020

GOAL 4-Engaging volunteers and donors to assist in our mission

Objective 4.1 Implement larger scale Foster Program Best Friend Assessment Recommendations: --#1 Saving Kittens --#10 Volunteer & Foster Programs --#17 Community Outreach and Engagement --#20 Focused Marketing

Strategy ➢ Increase the number of foster volunteers

by conducting weekly recruitment events ➢ Expand current volunteer job descriptions to

include all supportive positions to shelter staff and operations

➢ Engage the Florida Department of Corrections (FDC) to approve The Kitten 101 foster program with low classification, non-violent inmates

➢ Engage more local schools and universities to approve community hours through foster programs for students

➢ Participate in Best Friends Mentorship Program

Status: August 25, 2019

Schedule for Implementation

➢ Recruitment efforts to engage new volunteers are underway and weekly on-boarding commenced April 2019.

➢ FDC has provided initial approval of the Kittens 101 program and location for program in discussion with FDC

Currently, recruitment is taking place to hire a new Foster Coordinator. Foster Program goals and objectives will be reviewed once the position is filled

Status: January 21, 2020

New Rescue/Foster Coordinator

has been hired. Kitten Nursery to be set up in

Pompano and run by Rescue Partners.

Foster Facebook page will be managed by Foster Coordinator with focus on Foster Kittens.

“Don’t Kit-Nap” media campaign planned with Tri-County shelters.

No new engagement with FL Dept of Corrections for Prison Foster

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ACAD – Strategic Plan for Fiscal Years 2019-2021: Status – January 21, 2020

Program. Now in discussions with Federal Corrections.

Volunteer Coordinator completed Best Friends Mentorship Program with BF Program Manager.

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ACAD – Strategic Plan for Fiscal Years 2019-2021: Status – January 21, 2020

Objective 4.2 Volunteer participation in all areas of the shelter Best Friend Assessment Recommendations: --#10 Volunteer and Foster Programs --#14 Getting Community Support --#17 Community Outreach and Support

Strategy

➢ Increase the number of volunteers by conducting weekly on-boarding

➢ Specific job descriptions have been expanded to include volunteer veterinary-related services that help ACAD staff with daily routine animal check-ups

➢ Engage local schools and universities to approve volunteer programs for students

➢ All job descriptions have been expanded to include all areas of the shelter to provide supportive positions to shelter staff and operations

➢ Participate in Best Friends Mentorship Program to help advance the volunteer program to the highest level of best practices.

Status: August 25, 2019

Schedule for Implementation Volunteers have increased from

35 active members in June 2018 to over 350 active volunteers

New volunteer handbook with Best Friends input is being edited ETA September 2019

Volunteers have been assigned to the Clinic to assist staff with cleaning, preparing surgical packs and syringes, and assisting with pets in recovery

Status: January 21, 2020

Volunteer handbook has been

completed and distributed. Community Partners have

expanded to now include: Barkers; Good Karma; The Pet Project, and The Community Cat Coalition.

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ACAD – Strategic Plan for Fiscal Years 2019-2021: Status – January 21, 2020

Goal 5-Increased community educational outreach and partnerships that promote pet retention and decrease shelter intake.

Objective 5.1 Strategy

➢ Staff and volunteers will collect and share information and options for pet retention alternatives

➢ Establish focus areas by identifying neighborhoods which result in a high concentration of intake and low return to owner

➢ The shelter website will be updated to provide a comprehensive list of resources

➢ Staff will engage in counseling in situations involving a potential pet surrender

➢ A list of available resources (medical, food, training behaviors, etc.), re-homing opportunities information, and links on our website will be offered to the pet owner

➢ If appropriate, a list of Rescues that specialize in specific breeds/pets will be provided

➢ Utilize the Help Line volunteers to collect and disseminate information

➢ Continue and improve utilization of mass communication techniques including television, radio, general advertising, social media and community outreach with emphasis given to focus areas, for educational outreach to support all aspects and measures of Division programs.

➢ Provide comprehensive information to residents/municipalities regarding surrender options—other than ACAD--for rehoming a lost pet

Status: August 25, 2019

Enhance counseling and Schedule for Implementation

alternative resources ➢ Website is updated on a monthly

basis with information on services, new breed specific rescues, and programs

➢ Due to budget restraints new educational brochures in both English and Spanish are now expected November 2019

➢ Help Line is to be volunteer driven. Scheduled ETA is November 2019

Based on Geo-Mapping results, communication efforts will be focused on areas with the highest Intake numbers. Communication will include HOA meetings, schools, local events and municipal websites/newsletters

A list of breed-specific rescues is available in the Admitting Lobby

Status: January 21, 2020

Intake has developed a “Pet

Resource Center,” providing food and other resources to pet owners as needed.

Pet training classes are offered for those with dog behavior issues.

Senior Paws Program,

during potential surrender situations Best Friend Assessment Recommendations: --#9 Post-adoption Follow-up and Returns --#10 Volunteer and Foster Programs --#17 Community Outreach and Engagement --#20 Focused Marketing

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ACAD – Strategic Plan for Fiscal Years 2019-2021: Status – January 21, 2020

sponsored by The Pet Project,, offers food and medical services for the lifetime of a senior pet.

Budget restraints have prevented the development of bi-lingual brochures.

HelpLine training and implementation with Volunteers ETA Fall 2020.

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ACAD – Strategic Plan for Fiscal Years 2019-2021: Status – January 21, 2020

Objective 5.2

Increase community engagement of Field Officers to encourage pet retention

Best Friend Assessment Recommendations: --#17 Community Outreach and Engagement --#18 Public Perception of Animal Control --#19 Role of Animal Control Officers in the Field

Strategy

➢ Field Supervisors will establish a rotating schedule for Animal Care Officers (ACOs) for each area/section

➢ Field Supervisors will spend time on the road with ACOs to better build a relationship with officers and understand the needs of the community

➢ ACAD will implement staffing modifications to improve response times and enforcement. This includes revising ACO schedules, with deliberate coverage in high call areas, allowing more ACOs in the field to coordinate faster responses

➢ Supplies and resources will be provided to the Field Officers to directly assist pet owners in the field and in their assigned communities

➢ Field Officers will be given the opportunity to attend community-based meetings in order to discuss neighborhood animal control issues and improve relations between officers and the community

➢ The transport of pets to Pet Supermarket stores will be reduced and considered a lower priority call. A dedicated staff member and volunteers will assist with transport to Pet Supermarket, or similar locations

Status: August 25, 2019

Schedule for Implementation

➢ Field Officer community engagement programs have begun

➢ Reduction in number of transports to stores is being practiced.

➢ New policies and community outreach education programs in place as of March 2019

➢ Field Officers attend educational events at schools, job fairs, Rabies Clinics and adoption events.

Status: January 21, 2020 A “Dog House” program has

been established in order to give dog houses to pet owners in need.

Resources and solutions are given to pet owners to resolve issues in order to provide proper care for their pet (from fence repairs to food and medical aid, etc.).

Field Officers stay in their assigned area for 6 months in order to become a recognized member of the community and a helpful resource.

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ACAD – Strategic Plan for Fiscal Years 2019-2021: Status – January 21, 2020

Objective 5.3

Transfers from Municipalities

Best Friend Assessment Recommendation: --#6 Transfer from other Municipalities --#12 Officers as Transporters

Strategy:

➢ Meet with municipal Animal Control management and Officials to discuss ways to mitigate animal intake within their community

➢ Discuss ways to minimize transfer to ACAD ➢ Where needed, establish a Memorandum of

Understanding (MOU) which details the transfer of pets to ACAD

Status: August 25, 2019

Schedule for Implementation

➢ Initial municipal animal control staff meetings behind schedule

- ETA October 2019

➢ MOU’s on schedule - ETA Fall 2019

Status: January 21, 2020

There is no response from

BSO. MOU’s with municipalities are currently being discussed.

Objective 5.4

Increase Marketing efforts

Best Friend Assessment Recommendations: --#14 Getting Community Support --#17 Community Outreach and Engagement --#18 Public Perception of Animal Control --#20 Focused Marketing

Strategy:

➢ Promote ACAD programs and policies through social media. Staff will contribute videos, stories, and happy endings currently not known by members of the public

➢ Incorporate recommendations from Best Friends and local marketing experts and resources

➢ Prepare specific “calls to actions” to give citizens tangible ways to get involved in the shelters’ efforts in achieving and sustaining No-Kill status

Status: August 25, 2019

Schedule for Implementation

Marketing campaign for Kitten season has commenced and on- going through Sept. 2019

Strategic and focused marketing efforts will continue through 2019

Field Officers currently placing ACAD information door hangers

Staff have participated in Community Events, School and HOA meetings. Social media will be a main source of information and education

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ACAD – Strategic Plan for Fiscal Years 2019-2021: Status – January 21, 2020

Status: January 21, 2020 Marketing campaign for

Kitten Season is underway with Miami-Dade and Palm Beach Counties

Creating partnerships with organizations such as Jet Blue for adoption events to help create more visibility for ACAD.

ACAD is exploring advertising opportunities at FLL Airport

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ACAD – Strategic Plan for Fiscal Years 2019-2021: Status – January 21, 2020

Goal 6-Create and maintain a supportive workplace culture to enhance training and professional development among staff

Objective 6.1 Strategy Status: August 25, 2019

Schedule for Implementation

➢ Completed review and revision of job descriptions to better match shelter needs and staff in February 2019

➢ Employee award and recognition program developed in April 2019

➢ "All-staff" quarterly meetings established in April 2019.

➢ Staff "bulletin board" project commenced, where staff shares stories, thank you notes, and stats with colleagues.

Status: January 21, 2020 Monthly staff recognition

continues. Person receiving the most thank you notes and recognition by their peers receives a special gift card and Animal Care backpack.

Staff received scholarships and training from national organizations to enhance and grow best practices skillset.

Retreat for Supervisors held Nov 2019. Coordinator retreat set for Feb 2020.

Clear expectations for all ACAD positions/Improved Communications

➢ Support continuing education and training for all staff by seeking partnerships with National Animal Welfare organizations for training opportunities and conferences

➢ Encourage staff to pursue grants and scholarships Best Friend Assessment Recommendations: --#8 Communication and Culture

that will enhance and grow best practices and skill sets

➢ Develop and implement employee award and recognition programs

➢ Solidify the chain of command to ensure decisions are clearly conveyed and understood by staff, and feedback from staff is properly addressed through the correct path

➢ Host quarterly meetings for all staff ➢ Share monthly reports outlining important stats

and stories and distribute them to the entire staff via email and posts on bulletin boards

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ACAD – Strategic Plan for Fiscal Years 2019-2021: Status –January 21, 2020 Objective 6.2 Conduct Training on Standard Operating Procedures to Call Center Best Friend Assessment Recommendation: --#11 Training for Dispatchers

Strategy:

➢ Meet with Supervisors to plan training schedule for County Call Center staff

➢ Development of a standardized list of questions for each call type to ask callers

➢ Training sessions will be conducted in small groups so as not to disrupt Call Center operations

➢ Review option of establishment of ACAD in- house dispatch position to work in conjunction with Call Center staff

Status: August 25, 2019

Schedule for Implementation

➢ Meeting with Supervisors was held in June 2019

➢ FAQ script is scheduled to commence September 2019

➢ Call Center training occurred June 2019

➢ In-house dispatch option is still under review

Status: January 21, 2020

Scripted answers to FAQs were

provided to Call Center staff. Ongoing training and meetings

have taken place with Call Center. Calls continue to be answered by Call Center.

Objective 6.3 Mandated training for Officers Best Friend Assessment Recommendation: --#13 Mandated Training for Officers

Strategy:

➢ Review the dates of initial certification for all ACAD ACOs

➢ Determine which ACOs have received CE training credits within the last two years

➢ Based on certification/CE information, determine which staff has to renew the Florida Animal Control Association (FACA) certification program, or acquire CE training

➢ Establish an SOP to ensure proper CE training is provided annually

Status: August 25, 2019

Schedule for Implementation

➢ Status of ACO training completed. Training ETA May 2020

➢ CE Training SOP incomplete and under development.

Status: January 21, 2020 All but 1 ACO have met CE

requirements. 1 remaining ACO will receive CE

training in March 2020. Monthly meetings conducted to go

over certifications and trainings. Joint training conducted with BSO

and HSUS regarding animal cruelty.

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ACAD – Strategic Plan for Fiscal Years 2019-2021: Status – January 21, 2020

Goal 7-Develop collective partnerships that support our 501(3)c Rescue Partners

Objective 7.1

Formalize an agreement with strategic partners, non-profit organizations, and national partners to be part of a “Coalition” or “Alliance”

Best Friend Assessment Recommendations: --#6 Transfers from other Municipalities --#14 Getting Community Support --#15 Transport Program --#17 Community Outreach and Engagement

Strategy: ➢ Identify community leaders to participate in the

Alliance and integrate with national, state and regional networks

➢ Prepare a draft document stating the guiding principles and commitments of the BCACA

➢ Obtain a commitment from partner agencies and organizations to build regional and community partnerships and publicize the Alliance

➢ Promote collaboration among all animal care and rescue organizations

➢ Identify and establish relationships with out-of-County rescue transport partners to organize and transport pets to northern No-Kill shelters

Status: August 25, 2019 Schedule for Implementation

➢ Transports to out-of-County and northern regions of the country utilized and partnerships established

➢ To date, there have been three transports this year.

➢ Principles and Commitment guide incomplete - ETA Fall 2019

Status: January 21, 2020 Agreement with Good Karma

has been finalized. Good Karma will manage

regular transport of pets. Other transport opportunities

are being explored with one arranged for February.

Ongoing partnerships are currently being pursued for disaster relief with national animal welfare organizations and Petco Foundation.

The Community Cat Coalition partnership is in development to help feral cats.

In discussions with our partners in order to develop Alliance. ETA-Fall 2020

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ACAD – Strategic Plan for Fiscal Years 2019-2021: Status – January 21, 2020 Objective 7.2

Increase Community Support/Outreach

Best Friend Assessment Recommendations: --#10 Volunteer and Foster Programs --#14 Getting Community Support --#17 Community Outreach and Engagement --#18 Public Perception of Animal Control --#20 Focused Marketing

Strategy:

➢ Based on Best Friend’s recommendations, develop a fundraising strategy that identifies ways to engage individuals and organizations

➢ Increase number of events in the community to benefit ACAD and its pets

➢ Explore Advantage Marketing opportunities that can help provide support for shelter needs and events

➢ Continue “Town Hall” Meetings on a bi-annual basis or when feasible

➢ Identify opportunities to attend Community functions ➢ Establish bi-monthly meetings with Volunteers and

Staff

Status: August 25, 2019 Schedule for Implementation

➢ A fundraising strategy is currently being drafted based on Best Friend’s recommendations

➢ Meetings with Volunteers and staff commenced in February 2019

➢ Volunteer meetings established are twice a month

➢ Rescue partner meetings are last Saturday of every month. Second 2019 Town Hall meeting date TBD

Status: January 21, 2020

RV Van has been identified for

use as a mobile “Adoption Van” in an effort to conduct “pop-up” adoption events throughout the County.

Advantage Marketing opportunities are being explored with Jet Blue and Spirit Airlines.

Meetings are being conducted, one-on-one as requested, with Rescue Partner groups.

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ACAD – Strategic Plan for Fiscal Years 2019-2021: Status – January 21, 2020

Goal 8-Reduce animal abuse and cruelty

Objective 8.1

Identify improvements to Division animal abuse and cruelty procedures and enforcement options

Best Friend Assessment Recommendations: --#14 Getting Community Support --#17 Community Outreach and Engagement --#18 Public Perception of Animal Control --#19 Role of Animal Control Officers in the Field

Strategy:

➢ Conduct a complete review of current SOPs to prioritize investigations of animal abuse and cruelty

➢ Partner with Broward County Sheriff’s Office (BSO) to implement Public Service Announcements (PSAs) and public relation campaigns against animal abuse and cruelty

➢ Work with the community and our Field Officers to prevent, identify, and report abuse and cruelty

➢ Update Animal Care Website to include a link to BSO anti-cruelty brochures and contacts

➢ Work with the Animal Care Advisory Committee and the community to revise Chapter 4 Code of Ordinances for implementation of effective animal care public policies

Status: August 25, 2019 Schedule for Implementation ➢ A review of current SOPs has been

conducted ➢ Update of Animal Care Website to

occur by end of year ➢ Review of Chapter 4 will presently

be conducted with the Animal Care Advisory Committee (ACAC) - projected to be implemented in 2020-2021 after recommendations from the ACAC

➢ BSO partnership TBD, including website

➢ Field staff now practicing Community engagement

Status: January 21, 2020

ACO staff have received

specialized training on animal cruelty and abuse from HSUS.

ACO staff has expanded community partnerships to include not only BSO, but also local law enforcement agencies throughout Broward County.

Working with HSUS on “Humane Lobby Day.”

Newly designed, user-friendly ACO vehicles have been ordered.

Field uniform shirts have been updated with new “Field Outreach” messaging.