abstracts nnc 2013

8/13/2019 Abstracts NNC 2013

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Contents

Track: 1 India as an Emerging Economy

1. Corporate Virtue in Emerging Economy: An Indian PerspectiveArchana Singh & Arvind.N.Sinha

2. Infrastructure Development : A Platform for Growth in Emerging IndiaAnuj Kumar Malviya

3. Rule of Law and Economic Progress: The Challenge of Creating Independent andEfficient Regulatory Mechanisms

Mishika Singh & Abhishek Yadav

4. Impact of Foreign Institutional investments on Emerging Indian Stock Market:With Special Reference to BSE SENSEX

Nimitha K & Roshni Yeshawanth

5. Indian EconomyA New Dimension in the Service SectorNagesha B.N, Jayanthi.G & Venkatesh.N

6. A Pareto Analysis of the Growth Priorities for Emerging IndiaN Jayarama Shetty

7. India as an Emerging Economy and Sustainable DevelopmentThe JuxtapositionOf Economy And Environment

Nimrat Kaur & Vishwendra Panwar

8. Creation of Free Trade Area: An Analysis of Emerging Market Opportunities ofIndia in South East Asia

Rajasree. K. R

9. Sustainability of India Economy: Reality or Dream India as an Emerging EconomyUttam Panda

10.India, a Colossal Icon of Booming Economic PowerVishal Samartha &Sushma V

Track: 2 Inclusive Growth Models in a Pluralistic Society

11.Financial Inclusion Through MicrofinanceA Gateway to Inclusive GrowthTherese Pereira & S. S. Hugar


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12.Women Empowerment in a Pluralistic Society of India for the Success of InclusiveGrowth Approach

Ramakrishna B & Dr. Rama Mohan Rao

13.Sustainable Community-based Enterprise: A Study of Udupi JasmineDr. Ganesh Bhat S, Ratnavati Leena Ferrao and Ajith D Mello

14.A Study on Need for Expanding Market Base by Cooperative Banks Using NursingHomes' Financial Pattern

Prashanth Rao, Meena Pandian & Varun Vajpaye,

15.Financial Inclusion through Micro FinanceA study of SKDRDPKrupa, V. D & J. Madegowda,

16.Pluralistic Society and growth models in IndiaUsha.V

17.Inclusive Growth Model: Indian ExperienceFlorin Shelomith Soans

18.Making a Difference with Voluntourism : An Instrument for Local Developmentand Social Inclusion

K.P.Sandhya Rao & Vasanth Rao K P

Track: 3 PPP Modes and Beyond

19.Public Private Partnerships: A Review of the Evolving Economic and LegalEnvironment

Harsha Rathore & Mathew George

20.Public Private Partnership and BeyondM.Muthu Gopalakrishnan & Rajiv N.R

21.Public Private Partnership in Managing the Performance of Labour Market: ACase Study with Reference to Small Scale Industries

Ravisha B

22.Usability & Impact of Grassroots Innovations for Sustainable Development.Mansi Paul & Anurag Garg


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23.Public Private Partnership & Privatisation- A psychological dilemmaShilpaShetty H

24.PPP in Agriculture Marketing in IndiaLokesh, Jnaneshwar Pai Maroor & Dr. Ishwara. P

Track: 4 State and Market in India: A Historical View

25.State versus Market: Complementary or ContradictoryMehraj uddin Gojree

26.The relationship between the state and voluntary sector: Initiatives taken by NGOsin delivering social services

Divya M. S.

27.State and the MarketDebate and DevelopmentsDr. V. Basil Hans

28.Reforming the State: A Study on Market Transition and Societal Transformation inIndia

Dr. Vanishree Joseph

29.Impact of Government Intervention in Indian MarketAkshatha B.G.

30.Historical View of Market, Marketing Function and Functionaries with Specialreference to Indian Agricultural Market

G. R. Joshi, M.com, M.phil.,

Track: 5 Markets beyond ProfiteeringMarkets as Social Institutions

31.The Market for Green Buildings in Emerging IndiaA Literature Review andResearch Agenda

Sunitha Lizzie Pereira & Dr. Mustiary Begum

32.Polytechnics of Rural India- A Case Study the Community Development Scheme ofNRAM Polytechnic, Nitte.

Roshan Belloor


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33.Market as Social Institution with Special reference to Informal Sector Mr. Radhakrishna & Dr. Shripathi Kalluraya P

34.Privatisation of Water Resource Management: Looking Beyond ProfiteeringJagadisha Bala & Dr. Y. Muniraju

35.Indian market and its role as social institutionPrathima

36.Corporate Social Responsibility-A Comparative StudySangita Biswas & Shrimani. K

37.Capitalismto Conscious Capitali sm to Conscience Capitalism: The Evolu tion of anEconomic System

Dr. L. Sridhara Murthy, Ph.D.,

38.Market and Social Institutions: A Sociological DimensionDr. C. Venkatachalam, PhD

39.Corporate Social Responsibilities of Companies in IndiaArpitha & Beryl Vandya

40.Wealth at the Bottom of the Pyramid- An Ethical PerspectiveRayan DSouza,Dr. Beena Dias & Dr. Rowena Wright

41.Role of Self Help Groups in Enhancing Wealth Creation of EconomySumitha P.V, Prathibha M.S & Harinakshi

Track: 6 Limitations of Market

42.Review of Competition Law and Policy in India & The Role of CCI in the Promotionof Competition AdvocacySwati Ghildiyal & Jaskaran Singh Bhullar

43.A Study on Limiting the Social Media Vehicles in Educational Markets at

Mangalore District

Raghavendran V

44.Limitations of Indian market and its effects on entrepreneursKishan Kumar M.D


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Track: 7 Organizational Forms to Support Competition and Co-operation

45.Role of Electronic Human Resource Management (EHRM) in Delivering PublicDelivery ServicesA Case Study in Andhra Pradesh

K S Vijaya Sekhar

Track: 8 Competition Policy in India

46.Competition Policy in India With Respect to M&AsShejal Verma & Anubha Shrivastava

47.Competition Policy in IndiaNethravathi N, Raghavendra G, & Dr. Ravi A

48.A Critical Study on Problems and Policy Perspectives of Competition in IndiaKumara.N.J & Dr. Maruthi.T.R

Track: 9 Changing Role of Government in a Knowledge-based Economy

49.Changing Role of Government in a Knowledge-based EconomyDr. M. M. Munshi

50.A study on Government Investment in Higher Education sector for developingknowledge workers for Sustainable DevelopmentAn exploratory study

Bhagya G B

51.A Glimpse on GOIs E-Governance ProjectsBharath Bhushan.B

Track: 10 State Policies of Dole-outs and Generation of MarketImperfections

52.An Empirical Study on Assessment of Employability Skills Implication forUniversity Industry Linkage

S. Gopalakrishnan, V. Sukumar & R. Thirunavukkarasu

53.Government dole outs and market failure in IndiaBindu Balagopal & Dr. Chacko Jose P


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Corporate Virtue in Emerging Economy: An Indian Perspective

Archana Singh,

Asst. Professor, Management Studies, Kamla Nehru Institute of Physical & Social Sciences,

Sultanpur U.P

Arvind.N.Sinha,

Asst. Professor, Kirlosker Institute of Advance Management Studies, Harihar, Karnataka

Taking corporate responsibility as a product or service and its supply by the corporate

houses from the civil foundation to frontier, as described by the corporate virtue matrix

designed by Roger L Martin, this paper attempts to study the impact of globalization,

proliferation of information, communication and telecom technologies, evolving demographic

trends, acceptable political behavior and corporate ownership on Indian companies in lasttwo decades of liberalized economy. The paper further presents a comparison of dynamics of

corporate virtue of Indian business houses with those of China and the USA. The paper

reinforces the need for corporate virtue as measured in terms of corporate responsibility for

Indian business houses to achieve a sustainable leadership role in the world economy.


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Infrastructure Development: A Platform for Growth in Emerging

India

Anuj Kumar MalviyaCredit Analyst, State Bank of India, Mid Corporate Group, New Delhi

Infrastructure creation and up gradation is the fundamental and established way to achieve

economic development for any country and Indian economy is no exception to it. Rail

network created by British in India which is still considered as a carrier of Indian economy is

another historical proof that was created to establish control and logistic movements in

Imperial India.

The most important reason for requirement of structural growth in infrastructure istransforming demography which is a fast growing proportion of young people in the total

population. India is the youngest country amongst the all other developing and developed

economies of the world and is going to remain youngest of all the G8 and BRICS nation till

2050.This young population is integral part of the Great Indian Growth story during

previous two decades that has made the nation a perfect destination for Global Investments

and a seasoned performer in the world economy.GDP growth has been reasonably

comfortable during last two decades and growing at a pace of 9% to 10% for the past few

years with exception to previous 2-3 years.

Although the Indian government, had ear-marked Rupees 23.8 trillion (approximately USD

559 billion) for infrastructure up gradation during the 11th five year plan (2007-12), it was

widely understood and acknowledged that budgetary resources were inadequate to meet

these overall requirements thus the ear marked amount was almost tripled to 64

(approximately USD 1 Trillion) trillion rupees during twelfth five year plan (2013-17) . But

the picture is not that glossy in regards to the infra development in our country. India shall

need various other financial, regulatory and market supports to meet the emerging

infrastructure needs and demands. The present infrastructure investment in India is only

4.2% of GDP. As per global standards, India needs to invest an additional 3-4% of GDP on

infrastructure to sustain its current levels of growth and to spread the benefits ofgrowth more widely. Moreover the general sentiments in various parts of the nation are not

conducive. There have been numerous other issues and constraints in dealing with the

captioned subject.

The purpose of this work is to raise the concern over the urgency of physical infrastructure

requirement. Alignments of various nation building policies with infrastructure development

will not only establish the stable and consistent growths in the longer run but will also paves

a way to overall growth of the nation.


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Rule of Law and Economic Progress: The Challenge of

Creating Independent and Efficient Regulatory Mechanisms

Mishika SinghAbhishek Yadav

Students, Campus Law Centre, Faculty of Law, University of Delhi

Institutions should work in a manner that they promote development and not obstruct it. India

has partly succeeded but mostly failed in establishing independent regulatory bodies in every

field. The paper aims to trace the history of regulatory authorities in India with special

regard to the introduction of the fairly recent Competition Commission in India and how it is

a step forward from the MRTP. It will delve into a broad sweep of regulations in every field

and the evolution of regulatory bodies from being controlled completely by the Government

to being de-regularized and liberated. The focus will be on the existence and/or need ofspecialized bodies that are functioning as regulatory bodies.

The paper also aims to answer questions of importance like consumer interest as a relevant

factor with respect to regulatory bodies, the dual responsibility of regulatory bodies as an

adjudicatory body in matters of conflict and whether or not the greater involvement of the

public sector will contribute to the economic progress of the country.

In addition to the above, the paper will also touch upon important sub-themes like the

tribunalisation of justice, importance of lawyers while drafting international agreements, the

complicated relationship between the contradictory terms- competition and regulation, thestatus of such authorities in Russia and America and its effects on their respective economies,

the need of a public-private party in every sphere of the economy, the increasing burden on

the Government to regulate its interventionist policies with respect to prevalent market

practices.

As a conclusion, the paper answers the question that whether the stringent adoption of rule of

law principle with respect to the Indian Economy will help India to harness its full potential,

and whether or not the economy and the current market practice as it exists today can be

regulated better with a more comprehensive involvement from the private sector


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Indian EconomyA New Dimension in the Service Sector

Nagesha B.N

Professor, Koshys Institute of Management Studies, Bangalore

Jayanthi.GFaculty, Koshys Institute of Management Studies, Bangalore

Venkatesh.N

Faculty, Koshys Institute of Management Studies, Bangalore

The economic growth in India has gone for a paradigm shift for the last two decades. A

phenomenal shift has taken place in service sector and India has achieved new heights in

terms of contribution in service sector.

This paper makes an attempt to study the horizontal and vertical growth of the service sector

in comparison with industrial sector and agricultural sector. Secondary data and primarydata has been employed to analyze the growth. An exhaustive attempt has been made to

collect data through newspaper, magazine, journals and internet.

Keywords:Economy, India, Service sector, Industrial sector, Agricultural sector and Growth

potential


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A Pareto Analysis of the Growth Priorities for Emerging India

N Jayarama Shetty

Professor, Nitte School of Management, Gollahalli, Govindapura, Bangalore

A report by National Intelligence Council (Global Trends 2030: Alternative Worlds) predicts

that India will have been the 3rdlargest economy of the world by 2030. It further says that

Indias GDP will grow from its current $ 1.8 trillion to 30 trillion level by 2030. The terms

Emerging Market and Emerging Economy are often made use of interchangeably.

However the operating definition of Emerging Market goes as, Emerging Market is a

Nation with Social and Business activity in the process of rapid growth and

Industrialisation.

International Monetary Fund (July 16, 2010) labels India as Emerging Economy from among

24 countries. The term Emerging Markets was first brought into usage by Antonio Van

Agtmal in the year 1980. Ever since, the term is being loosely used to replace Emerging

Economies. Some economists term Emerging Economy as a phase between developing and

developed status. By 2010, 50 countries with more than 60% of population and 45% of GDP

matched these requirements. So far as India is concerned, the following 5 major sectors are

poised to grow so as to help Her reach the Developed Nation status by another one decade.

They are Information Technology, Telecom sector, Health care, Infrastructure and Retail

The scope of the full paper

As we can see, the list of 5 above does not include MSME which is a major sector to reckonwith. MSMEs accounting for 45% of manufacturing output, and 40% of exports ( Report by

Working Group on MSMEs growth, 2011) need to be recognised as a thrust area. The paper

will therefore investigate into the lop sided priorities with which Indian Economy is taken

forward. Pareto analysis by Wilfred Pareto, an Italian economist and philosopher, talks

about the malaise of choosing trivial many in the place of vital few. The growth pattern of

the present key sectors which enjoy the patronage vis-a-vis those left behind will be looked at

critically and analysed. The full conference paper will make an attempt to recast the growth

priorities in the light of possibilities and imperatives. The changing demographic profile will

be duly considered while suggesting new priorities alongside the existing one.

Methodology

1. Sectoral analysis of the investment vis-a-vis contribution to GDP will be undertakenbeginning from the advent of economic reforms and the findings and reported to form a

part of the full paper

2. Source documents will be properly and adequately acknowledged3. A pareto chart will be drawn based on the table of relative importance of each of the

sectors


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India as an Emerging Economy and Sustainable Development

The Juxtaposition of Economy and Environment

Nimrat Kaur

Vishwendra Panwar

LLM Students, National Law School Bangalore

It is a fact well known that India is the largest democracy and worlds fastest growing

economy. In the marathon of extensive development are we transgressing our promises made

in the trio- Stockholm, Rio and Johannesburg Conferences for ensuring sustainable

development? It means that both economic growth and environment can co-exist without

compromising on the needs of future generations but has become rhetoric in the developing

world owing to the advocacy of developed countries.

Achieving the ultimate aim of sustainable development, calls for making tough policy

decisions and ensuring successful implementation of the same. Addressing the needs of

stakeholders from economic, social and environmental dimensions vis-a-vis seeking

international cooperation and integration till date remains a big challenge for emerging

economies. The current paper will analyse the domestic laws and legislations and the

paradigm shift in the role of the State into three phases. The First Phase beginning pre-

liberalisation in 1991 and the advent of New International Economic Order; the Second

Phase in early 2000s when globalisation and development were sole and only concerns for

India and the Third Phase when Sustainable development became the buzz word where our

policy framers realised economic growth needs a human rights framework owing toincreasing International pressure.

Further, this paper evaluates the multi-dimensional impact of economic growth ranging from

technological advancement and better standard of living to man- made and natural disasters.

A section of the paper will deal with how the mankind has benefitted from economic growth

and how the environment has lost in the bargain. Problems of poverty, population explosion,

unemployment, rising crime rate, climate change, shortage of food, desertification,

deforestation, floods and droughts continue to plague India. A critique will reflect upon the

existing framework dealing with economic growth and environment and what are the lessons

to be drawn from them. The focal point will be capacity-building, state good practices and

employing green technology to ensure that economy and environment benefit from each

other. To achieve the same, the paper examines the various models of governance to achieve

a self-sustaining democratic model protecting both economic and environmental concerns.

It is, therefore, imperative that India should not rest on its oars until it has successfully dealt

with current challenges, mandatorily imposed Corporate Social and Environmental

Responsibility and make sustainable development a reality thereby sailing from an

economy to a green economy.


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Sustainability of India Economy: Reality or Dream India as an

Emerging Economy

Uttam PandaIIM LucknowAlumni

The economy of India is the ninth largest in the world in terms of nominal GDP and the third

largest by purchasing power parity (PPP). The Indian economy has transverse a very long

way from a mixed economy combining features of capitalism and socialism, resulting in an

inward looking, interventionist policies and import-substituting economy to liberal and free-

market principles. The question of the decade is that whether Indias Economy will be able to

sustain the growth ladder, which it has achieved through the last two decades.

There is a gloomy and pessimistic sentiment in the Indian Economic scene:

High fiscal deficit: Due to rise in unproductive spending, Indias fiscal deficit is among

the highest in the emerging market.

Record high current account deficit Indias CAD widened to US $32.6bn (6.7% of

GDP) in 2013.

Falling Domestic savings

High inflation and interest rates

Lack of political will and economic reforms

Growth slowdown

Depreciation of Rupee against US Dollar

Indias Growth though remains relatively high, but various factors including the unsettled

global outlook, slow government decision-making and concerns about the governance and

policy uncertainty have weighted heavily on the investment. Economic Growth in India may

become unsustainable because of poor state of infrastructure, social and regional

imbalances, and looming environmental threats, including water and energy shortages and

lack of entrepreneurship. However, this weakness if properly, could spur further growth, thus

making economic growth sustainable.

The paper will be looking into the way of how India can overcome the current economic

crisis and can be in the sustainable path, which he has been for the last two decades. The

3Ws (what, when, why) will be able to show as the way.


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India, a Colossal Icon of Booming Economic Power

Vishal Samartha

Associate Professor, Sahyadri college of Engineering and Management, Adyar,

Mangalore,

Sushma V

Assistant Professor, Sahyadri College of Engineering and Management, Adyar,

Mangalore

India with its vigorous legal configuration, financial services domain and proficient human

resources is the new economic icon of budding powers. India is also an unbelievably poor

country with unbelievably rich people and hence has massive potential to unleash. It is a

country of amazing physical, social and economic diversity and it is pragmatic that it has

been rapidly changing and growing. It is a proven fact that Indian economy is interlinked tothe American economy. America is slowly picking up, favouring the economic condition of

India with the rebound on GDP. As the global economy emerges from the financial crisis and

recession, India is going to be relatively stronger and more influential. There is a flagrant

sense of poise, pride and even destiny among Indian business leaders. Despite the hurdles

and challenges, India has enormous capacity to be utilized. Over population in the Indian

cities can be termed as a boon or a bane. With the increasing and overcrowded cities,

incidents of terrorism, social evils are on the rampant. On the con trary, had this population

which is termed as a menace used constructively, India would be not less than any other

developed countries in the world. In the world economy, most of the countries have an aging

population; however India is blessed to have an overwhelming young and skilled human

resource. Studies say that the white collar professionals with highest degrees are from India

when compared to any other nation in the world. The education system has moved from a

traditional approach to a multifaceted modern approach where universities are now joining

hands with foreign universities for academic collaboration twinning programs. India is a

developing country with in-house, world-class high-technology industries, avenues for

research and innovations, scope for entrepreneurship, growth in the field of medicine etc.

The Indian electoral system has a number of regional parties with the combination of

effective and ineffective leaders. Despite the global recession, Indian banks appear

reasonably well capitalized. Banks have taken all steps to keep their margin of safety incontrol. With the current scenario of falling rupee value against the foreign currency,

tourism in India has reached greater heights in terms of attraction and revenue. This has also

led to a manifold increase of outsourcing business in the field of IT, BPO due to the

availability of cheap labour.

In this context, the researcher gives an insight into the finer portrait of what India has in

store for us considering the educational, social, technological, political, legal systems of

India. The paper will also touch upon the rate at which the country is progressing readily

towards being a booming economic power in the world.

Keywords:India, Economy, Potential, Booming


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Financial Inclusion through MicrofinanceA Gateway to

Inclusive Growth

Therese Pereira,Assistant Professor in Commerce, Govt. First Grade College, Car Street, Mangalore

S. S. Hugar,

Chairman, Dept. of P G Studies in Commerce, Karnatak University, Dharwad

The beginning of the millennium has witnessed a transformation in the economies across the

developing nations. However, reaching to the poor people is still a difficult task in India and

nurturing them over a long period to improve their economic status and capabilities is a

difficult task.

However, those knocked out of the formal credit from banks due to their poor

creditworthiness, have found a way out in the form of microfinance. Access to microfinance

helps the poor to carry out regular activities smoothly and avoids the periods where access to

food, clothing, shelter or education is lost. Micro credit makes it easier to manage shocks

such as sickness, theft, or natural disasters. It also helps to build assets such as buying land

and gives future security. Women participants in micro credit programs often experience

self-empowerment.

For India it has come as a breakthrough in the practices of poverty eradication, economic

empowerment and inclusive growth. At present there are more than 1000 microfinance

institutions (MFIs) in India. Their role is nobler as they do banking for the poor.

In this context, this paper throws light on the various guidelines issued by the RBI to

commercial banks in respect of microfinance and the different programs undertaken by the

NABARD for encouraging the banks in their active participation in the financial inclusion of

the unbanked.

The paper also highlights the role played by two leading banks of Dakshina Kannada District

Corporation Bank and Canara Bank in the inclusive growth of unorganized sector throughmicrofinance. It analyses the various schemes and programs introduced by these two banks

toward the financial inclusion (access) of marginalized and vulnerable poor, who have been

excluded from the formal credit markets for a long period of time. The paper also examines

the role of these two banks in the promotion of micro-enterprises in the rural areas. The

paper is prepared on the basis of the personal interaction with the official of the banks and

also the secondary information obtained from the annual reports of the bank, NABARD

report and other related sources.

Keywords:Microfinance, Micro-Enterprises, Financial Inclusion, Inclusive Growth,Priority Sector


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Women Empowerment in a Pluralistic Society of India for the

Success of Inclusive Growth Approach

Ramakrishna BAssistant Professor, Humanities Department, N M A M Institute of Technology, Nitte

Rama Mohan Rao

Associate Professor, GITAM Institute of Management, GITAM University,

Visakhapatnam, A. P.

In the Indian pluralistic society the much expected 11th Five Year Plan (2007-11)

policy initiative has proven to be a partial success as old wine in a new bottle. The male

dominant Indian society fails to realize the contribution of women, directly or indirectly, in

the socio-economic life of the family and society at large. This gap created by the gender-

divide is one of the major reasons for partial success of the inclusive growth approach in the

Indian pluralistic society.

The inclusive growth approach in spite of including the elements like poverty

reduction, employment generation both in quality and quantity, agricultural development,

social sector development, reduction in regional disparities, environmental protection, and

so on can turn out to be a true success story by inclusion of Women Empowerment in social,

economic and political fabric of Indian society. Without an active participation of women the

success of inclusive growth policies and programmes is highly impossible. As rightly stated

in the 11thFive Year Plan (2007-11) proposal, the vision of inclusiveness must go beyondthe traditional objective of poverty alleviation to encompass equality of opportunity, as well

as economic and social mobility for all sections of society, with affirmative action for SCs,

STs, OBCs and WOMEN. Moreover, eleventh five year plan proposed a five-fold agenda for

Women Empowerment and gender equality. This paper aims at highlighting Womens Social

and Economic Empowerment through skill development, education, health and hygiene, and

decisive participation to achieve the goals of Inclusive Growth. It is rightly said, if you

educate a man, you educate a man; if you educate a woman, you educate a generation and

similarly if you empower a women, you empower a nation. The paper also emphasizes the

role of the government, NGOs and other organizations in empowering women through self-help groups and its impact on the effectiveness of inclusive growth approach in a pluralistic

society of India.


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Sustainable Community-Based Enterprise: A Study of Udupi

Jasmine

Dr. Ganesh Bhat S.Associate Professor, St. Marys College, Shirva

Ratnavati Leena Ferrao

Associate Professor, St Marys College, Shirva

Ajith D Mello

Assistant Professor, St Marys College, Shirva

In the Indian sub-continent different regions are endowed with unique resources that assisted

people to localize skill-sets to develop place specific products, and indigenous knowledge

that can pass from one generation to next (putting it in World Trade Organisation

terminology as Geographical Indicators). They have survived for generations and even today

they are providing gainful employment to the community involved. CBE Model, not called by

that name though, is prevalent for many decades. May it be Kashmir Shawl or Kanjeevaram

Sarees or Assam Tea and our own backyard Udupi Jasmine or Mattu Gulla each one is

having a special place in the mind space of Indians. No attempt has been made to understand

these under the lens of CBE and strategically reviewed it under resource-based view. Apart

from the above, this paper tries to propose a model to understand them in the context of CBE.

Furthermore this article tries to answer the following questions:

1. Whether community-based enterprises can ameliorate socio-economic problems like

poverty alleviation, rural development and inclusive growth?2. Can CBE work better than individual-lead enterprises in bestowing benefits to the

society?

3. What are the roles played by social animators or societal leaders in development of

community entrepreneurship?

4. What forces certain segment of communities but not all get encouraged in being part of

the CBE?

5. What is the special bondage that holds whole community and also that provides emotional

ownership of CBE?

6. Can successful models of CBE be up scaled elsewhere in the country or any part of the

globe?

An attempt has been made in this paper to propose a Sustainable Community -Based

Enterprise model and validate that model in the context of Udupi Jasmine. In Udupi District

of Karnataka jasmine growing and marketing is successful in social and economic

development that proved robust for over seventy years. The paper begins with some

discussion on the concept of development followed by detailed narration on the CBE model.

In the later part, it speaks about the proposed CBE model vis--vis jasmine economy of

Udupi. Finally some insights into the whole concept of CBE in the regional context are also

made to draw conclusions.


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Financial Inclusion through Micro FinanceA Study of

SKDRDP

Krupa, V. D

Guest Faculty, Department of Commerce, KuvempuUniversty, JnanaSahyadri,

Shankarghatta

J. Madegowda

Professor& Chairman, Department of Commerce, KuvempuUniversty, JnanaSahyadri,

Shankarghatta

Financial inclusion and inclusive growth plays a prominent role in the development of every

country especially for countries like India. According to the World Development Report,

2005, 79.9% of Indias population, of about 175 million families, lives on less than US $2 per

day. Of these, approximately 76 million families live in adjunct poverty surviving on less thanUS $1 per day (Banker Institute of Rural Development, 2008). This study made the

government of India to take many initiatives to alleviate poverty. One of such initiatives is

financial inclusion through micro finance.

Micro finance programme is introduced throughout the country with the help of NABARD.

This apex institution is providing micro finance to the rural people through the SHGs. This

programme is implemented throughout India and covers all regions. During the year 79.60

lakh SHGs were linked and mobilized Rs. 6551.41crores as savings and issued fresh loan Rs.

16534.77 in the name of micro finance. These figures show that, through the SHGs, NABARD

is achieving its financial inclusion programme and this achievement is not only the effort of

GOI and NABARD but also through many MFIs. Karnataka government has also joined their

hands with apex institution and MFIs in proving micro finance. One of such MFIs in

Karnataka is SKDRDP, which is acting as an aid for achieving inclusive growth through its

Business Correspondence Model. This paper makes an attempt to analyze this model with the

help of 2011-12 SKDRDP report.

.

Keywords:Financial Inclusion, Inclusive Growth, Micro Finance, Adjunct Poverty,

SKDRDP, Business Correspondence Model.


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Pluralistic Society and Growth Models in India

Usha.V

Research Scholar, Anna University, Regional Centre-Coimbatore

Pluralistic society is a political engagement that creates a common society for the diverse

background of people. Here people with the different views are merged together; pluralism

is the people of different religion, caste, culture, beliefs, values norms, demographics, socio

economic status with the different views. India is a pluralistic society with the wide range of

people and views. In this environment there is balance of lifestyle and culture has been

existing and people are adjusting to different views of the society or accommodating the

views to their self, multi cultural views and education system in this pluralistic society play a

vital role in bringing up or adjusting to the changes in the society, with these diversification

India has grown to the greater extent. There are multiple competing pluralistic values andthose values are been balanced in the society and a growth perspective is been attained with

the co ordinate view of people. The present focuses on these aspects and analyses the growth

models of Indian pluralistic society.


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Finclusive Growth Model: Indian Experience

Florin Shelomith Soans

Faculty of Economics, St.Aloysius College, Mangalore

India's economy has grown at an impressive pace over the last two decades as a result of

wide-ranging structural reforms to open up the economy and make it more competitive. More

recently, activity has slowed reflecting not only the weak global environment but also the

emergence of strains created by the pressure that rapid economic growth has put on energy,

natural resources, infrastructure and skills. Institutions, regulation and economic governance

need to adapt to sustain the economic transformation required for India to address its social

and economic challenges. The bottlenecks that are bearing down on growth will have to be

addressed for India to continue to narrow its major gap in living standards. This can be

achieved by Inclusive growth, attributes of the 11thFive Year Plan in India. Broad vision of

the Eleventh Plan includes several inter-related components like rapid growth that reduces

poverty and creates employment opportunities, access to essential services in health and

education especially for the poor, equality of opportunity, empowerment through education

and skill development, employment opportunities underpinned by the National Rural

Employment Guarantee, environmental sustainability.

In this context, it will be interesting and important to analyse the experience of the inclusive

growth model in India. The main purpose of this paper is to review the inclusive growth

experience in India. The specific objectives of the paper are;

1. To review the achievement of Inclusive growth during 11 thFive Year Plan.2. To examine the financial inclusion activities in India.3. To analyse the performance of social inclusive activities in India.

The paper will be analytical in nature and the analysis of inclusive growth in India

will be attempted on the basis of secondary data available. In this paper with the

literature review of 11 th five year documents, analysis of financial and social

inclusion is also attempted. Microfinance Finance Programmes are analysed to

understand the nature of financial inclusion, and various social inclusion programmes

of Eleventh Five Year Plan are also analysed to understand the extent of socialinclusion.


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Making a Difference with Voluntourism: An Instrument for

Local Development and Social Inclusion

K.P.Sandhya RaoAssistant Professor,Justice K. S Hegde Institute of Management, Nitte

Vasanth Rao K P

PG student, Manipal Institute of Technology, Manipal

Purpose of the Research To study the practice of voluntourism, an alternative form of

tourism that involves international, inter social and intercultural cooperation to maximize the

common good.

Design/methodology/approach The paper takes the form of a literature review to

understand this emerging travel sector and how this concept can be incorporated to make adifference and act as an instrument for local development and social inclusion.

Tourism is world's most important service industry that accounts for approximately 15% of

the worlds total employment. It is one of the main sources of income for many developing

countries and has become a key economic driver globally. Worldwide, tourists travel for

leisure, wildlife, sightseeing, nature travel, business, health or religious reasons. However,

now there is an increase in the number of tourists who are seeking to escape traditional

tourism and find meaningful ways to "give back" to places they treasure. This type of tourism

that combines meaningful volunteering with a tour is referred to as voluntourism or

participatory travel. It is an alternative form of tourism that relies heavily on cross-sector

collaboration. Volunteer tourism experience provides significant economic, social, and

environmental benefits to tourism destinations. Tourists try to satisfy the lower needs of

communities through the pursuit of meeting their own higher order needs as per the

classification of Maslow. Volunteer tourists are of two types; ones whose motivations are

based on meeting the needs of others through the unselfish nature of volunteer activity and

those ones who have as motivational factor the touristic aspect of travel above the voluntary

action that will develop and its beneficial effect on society.

This paper discusses several destinations that have benefitted through voluntoursimactivities wherein tourists have voluntarily participated in a meaningful and purposeful

vacation that included constructing roads, homes and technology infrastructure, education

or artistic and cultural development ,providing spiritual or emotional assistance, improving

health and nutrition and environmental clean-up or agriculture assistance. This paper also

discusses how volunteer tourism functions as an instrument of local development.

Voluntourism projects contribute economically benefiting the community by tourist

expenditure and its multiplier effect, besides generating jobs directly or indirectly. Therefore,

through ethical and responsible action this activity, besides attending a growing touristic

demand promotes local development and social inclusion.


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Public Private Partnerships: A Review of the Evolving

Economic and Legal Environment

Harsha Rathore

Mathew George

Students, Campus Law Centre, Faculty of Law, Delhi University

When the Delhi Airport Metro Line operations were relinquished to the Delhi Metro Rail

Corporation (DMRC), on 1st July, 2013, many analysts were worried about the damaging

impact on the Public Private Partnership (PPP) Model in developing infrastructure in

country. The Delhi Airport Line was a PPP effort between the DMRC, the government

agency involved in the project and the private company - Reliance Infrastructure, sporting

the swankiest stations and trains in all of Delhis 190 km Metro public transit system.

Irreconcilable differences arose between the PPP partners with the agreement which waspreceded by heavy operation losses suffered by the Reliance Infrastructure, finally leading to

its exit. Allegations of poor structural work and a financially unviable contract were traded

between the parties but the dispute lead to a loss to both parties concerned resulting in sub-

standard public goods being provided and attributing a loss on the exchequer.

Financial constraints are also a heavy burden for large infrastructure projects which will fail

to provide adequate returns for any private party besides the regulatory hurdles. A provident

example of a PPP project which faced considerable financing crisis was the Cochin

International Airport which was Indias first Greenfield airport under the PPP model.

However, the Government of Kerala could not muster or convince funding to the project after

which the State undertook a proactive yet bold plan to create a private company funded by

over 10,000 NRIs investment deposits, thereby undertaking the role of private party with the

rest of financial requirements met by the State. To ease this issue in posterity, the RBI earlier

in the year released a circular which allowed all loans on PPP infrastructure projects with

Model Concession agreements to be treated as secure which is an encouraging step.

Another area where PPP projects should naturally transpire is the critical energy sector

which has of late been stricken with a policy paralysis regarding pricing of natural gas and

the even creating friction between regulatory bodies such the Director General ofHydrocarbons overseeing Oil Public Sector Units and their private partners. Public and

Private harmony and trust is vital alongside understanding economic context and realities in

this sector. On issues regarding land where government partnership is often seen as a tool

for efficient acquisition of land soon to be tabled land acquisition Bill stipulating 80%

consent by landowners being required as against 70% in PPP model will provide fresh

impetus. To conclude with currently 1051 projects on the anvil or listed according to the

Finance Ministrys Master List, the Public Private Partnerships are yet to fully reach their

potential and remains Indias bet to the future vis. a vis. Privatization..


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Public Private Partnership and Beyond

M.Muthu Gopalakrishnan

Associate Professor, Acharya Bangalore B-School, Bangalore

Rajiv N.R

Student-II MBA, Acharya Bangalore B-School, Bangalore

This paper explores the topic of Public Private Partnerships (PPP) in India context. The

paper provides a background to the definition of PPP and its importance in India and

international economic context. It reviews the interaction and relationship between public

and private partners, and the potential opportunities for an expansion of the PPP process. It

provides a review of issues which confronts the successful integration of PPPs structures in

India, evolution of PPPs, current status of PPPs and forms of PPP model in India. The

paper also provides International experience with case studies. Effective implementation ofPPPs shows that the public and the private sectors have positive advantages, relative to the

other, in performing particular tasks. Some of Governments contribution to PPP may take

the form of capital for investment, transfer of assets, or other commitments that support the

partnership. The Government and Private also tie up to provide social responsibility and

environmental awareness. The private sectors role in the partnership is to make use of its

expertise in commerce, management, operations, and innovation to run the business

efficiently. The private partner may also contribute investment capital depending on the form

of contract. Finally this paper provides State level experience of PPPs with some

recommendations


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Public Private Partnership in Managing the Performance of

Labour Market: A Case Study with Reference to Small Scale

Industries

Ravisha B

Assistant Professor, MSNM Besant Institute of PG Studies, Bondel, Mangalore

Public private partnership will make the manufacturing sector strong in this competitive

world. It also gives birth to joint venture in the manufacturing sector and makes arrangement

to maximize utilization of available resource. In most of the private companies there is a lack

of financial resources and government support to execute their project. With a help of the 3P

model private companies will get support from the public companies to execute the joint

projects. Public companies also get the expertise management support from the privatecompanies to upgrade the projects. 3P model can be best suited for the Indian small scale

industry. Small scale industries are struggling a lot in this competitive world so if the

government assists them with all support to develop the small scale industry then the country

can achieve the dream of development in the manufacturing sector. If this works then

employees can also get lot of benefits to improve the performance in the organization. 3P

model will make the employees competent to work according to the present needs and

demands of the industry. Public and private companies can jointly conduct many employee

developmental programmes. It will increase the skill and competency level of the employees

in the work place. In Mangalore MSMEDI a government unit is organizing manyprogrammes to enrich the knowledge of the employees those who are working in the various

small scale industries. MSMEDI identifies many successful entrepreneurs in the small scale

industry and their resourceful knowledge is shared by organizing workshop for employees.

To get the management expertise in the workplace some government unit also make

arrangement with a management institution to share the management skills among the

employees. The study is based on the 50 respondents of employees who are working in the

small scale industries in and around Mangalore.

Keywords:Utilization, Competency, Expertise.


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Usability and Impact of Grassroots Innovations for Sustainable

Development

Mansi Paul

Assistant Professor-Amity University, Noida-Uttar Pradesh

Anurag Garg

Student- M.B.A (Rural Management) Amity University, Noida-Uttar Pradesh

There is a saying that crisis gives birth to solution. Similarly, rural people have an

opportunity to become grassroots innovators to solve their and communitys problem by

coming up with an innovative idea for sustainable development. This paper addresses to

discover these innovators in two district of Bihar, studying the usability of the innovations

and impact of the innovations in life style of rural people .The data collection was done

through personal interview of rural innovators in total 20 villages in those districts. Theresult shows that maximum innovations are in the field of agriculture, rural energy and

technology. So far the local area is benefiting from the technology and innovation and

support is not provided from the government to promote them.

Key words: Grassroots Innovators, Rural, Sustainable Development, Technology


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Public Private Partnership & Privatisation- A Psychological

Dilemma

ShilpaShetty H

Asst.Prof, Dept of MBA, Sahyadri College of Engineering and Management, Mangalore

The paper attempts to view the Public Private Partnership model from a new dimension of

Privatization. The features of Public Private Partnership differ from project to project.

However, the basic concept of Public Private Partnership signifies private involvement in

providing public services which is the fundamental principle of Privatization as well. The

difference between the two lies in the degree of private involvement in the project. Therefore

the usage of the two terms can be viewed as a language game. The paper tries to bring out

the similarities and differences between the two terms by concentrating on the Mangalore

city Corporation case of Privatisation of water and PPP in installation and maintenance ofstreet lights. The reaction of the public to the above two cases is examined to understand the

psychological dilemma involved in the usage of the terms Public Private Partnership and

Privatisation

.

Keywords:Dilemma, Privatization, Psychological, Public Private Partnership.


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PPP in Agriculture Marketing in India

Lokesh,

Facuty, Dept of MBA, Sahyadri College of Engineering & Management

Jnaneshwar Pai MaroorAssistant Professor, Justice K.S. Hegde Institute of Management, Nitte

Dr.Ishwara. P

Associate Professor, Department of Commerce, Mangalore University

The economic growth and development of India depends on the overall growth of all sectors

like primary, secondary and tertiary sector. The agriculture sector has been contributing its

share to the growth of the nation by providing employment opportunities to the rural people.

On the part of the government it becomes mandatory to provide marketing facilities to the

agricultural produce. The Government has taken initiative to promote private and public

participation in development of agricultural infrastructure. Information technology has also

made a lot of contribution in the development of agricultural marketing. In the present paper,

an attempt has been made to analyze the initiatives taken by the government in association

with private sector to strengthen the agriculture infrastructure and marketing. The paper is

based on the secondary information collected from various sources. The study has taken two

major PPP projects such as Development/ Strengthening of Agricultural Marketing

Infrastructure (2004) of Government and ITCs e-choupal for analysis.

Keywords:Agriculture Infrastructure, Agricultural Marketing and E-Choupal


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State versus Market: Complementary or Contradictory

Mehraj uddin Gojree

Research Schloar (PhD), Department of Political Science, Aligarh Muslim University,

U.P.,

The debate between the state control and the free market though an old concept, is widely

discussed in the contemporary world academic circles. The supporters of free market have

always endorsed the view that it is the main stimulator of progress and freedom. However,

the champions of state control see it as a tool of exploitation and threat to the freedom and

liberty particularly for marginalized communities. This makes the state to be the protector

and regulator of the market. It is within this context that an attempt has been made in this

paper to try to answer the questions like - Should market or private business be compelled to

obey the dictates of the public as personified by the state? Or, conversely, should they enjoy

the same freedoms as private individualsthe freedom to buy what they want and sell what

they want? The paper concludes with assertions that both are complementary and can deliver

good things while working hand in hand rather than adopting hostile postures against each

other. A descriptive-analytical methodology is adopted to analyze and examine the facts with

optimum level of objectivity.

Keywords:State, Market, Regulator, Freedom


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State and the MarketDebate and Developments

Dr. V. Basil Hans

Associate Professor of Economics and Co-ordinator, PG Studies, St Aloysius Evening

College, Mangalore

Time and again we are reminded that capitalism is more about competiveness and its

advantages than ownership. Critics say that what we find today is not planning for people but

planning for capital. Does this auger well for Indias faster and more inclusive growth? That

way even in the classical capitalist growth theory does not preclude petering of growth. State

activity then is necessary to make stationary state a state of activity if not of growth. There

is entry for state in the market.

The State has evolved, so has its functions, the latter often overlapping. The changes have

been more in domain than in direction in general. From the era of laissez faire to state

socialism and then to neo-liberalism, in every phase and every reform, market has been the

crux of the matter. Again from non-interventionist, free market policy to public distribution

and to the present privatisation bogey and further to the need for market/globalisation

management, the debate goes on.

While some pay eulogy to the market pointing out state failure, others hail the government

(state) pointing out the market failure. That means the solutions lie in finding the right

balance between the state and the market which is precisely what China and India are trying

to do now. Although the debate state versus market per se is an old one, the recent

changes in the international political economy have deepened the debate. More generally,

the trends of the past decade have generated considerable debate about the role of

knowledge, transnational corporations (TNCs), and multilateral institutions as vehicles for

promoting growth and development. While the virtues of economic globalisation and the

liberal market-oriented ideology continue to reign, evidence abounds of an increasing unease

with the effects of unbridled market forces. In India for instance, besides the visible ills of

globalisation (and/or marketisation) including ecological imbalance, the perceived ones also

have made the both the central and state governments to go in for more and more safety nets

and public programmes like food security, job guarantee, direct cash transfer etc, in thename of market regulation.

The present paper while considering some theoretical insights to the debate, tries to make a

conscious decision to seek modern expressions of the major perspectives, viz., liberalism,

economic nationalism, and structuralism. This paper also tries to examine how as Geoffrey

Underhill feelsstate and market make up a matrix or a condominium, i.e. an integrated

ensemble of governance in order to move in a more welfare-oriented and redistributive

direction.

Keywords:Globalisation, Governance, India, Market, Security, State


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Reforming the State: A Study on Market Transition and Societal

Transformation in India

Dr. Vanishree Joseph

Associate Professor, Justice K.S.Hegde Institute of Management, Nitte

The far-reaching institutional change and societal transformation occurring in developing

countries have attracted new social science interest in transition economies. This paper

reviews recent research on India, highlighting the theoretical arguments and findings of

general interest to social scientists. The paper argues that a paradigm shift is taking place

within research on India, from state-centered analysis to a theoretical approach that locates

causal forces within a macro societal framework. Within a macro societal framework, state is

viewed as a distinctive institutional arrangement in which society, economy, and the state are

integrated through society-wide redistributive arrangements. Forces in economic andpolitical change emanate not only from political actors but also from economic and social

actors as well. The paper reviews work in which a macro societal approach is used to

address stratification, societal transformation, and marketization in reforming Indian state

socialism.

The institutional changes that constitute market transition occur at national, regional, and

local levels. At the national level, state policy in the implementing of economic reform has

involved critical changes in legal-regulatory arrangements (i.e. decentralization, enterprise

reform, legal and regulatory reform) and changes in the role of political institutions. Because

prior economic development and state policy implementation differ widely in a country as

large as India, and regional variation in the rate and extent of institutional change must also

be taken into account. At the local level, institutional change centers on alterations in the

structure of social networks and institutional arrangements buttressing economic action.

Departures from dependence on vertical connections with government officials are often

accompanied by greater reliance on social networks linking economic actors within and

across communities. Such changes involve shifts in social norms and customary practices. In

short, the emergence of a market society is not limited to the growth of markets conceived

narrowly as a medium of economic exchange. Fundamentally, market transition entails a

society-wide transformation involving interdependent changes in state policy and regulation,economic institutions (i.e. markets, property rights, and contracts), and informal norms and

social networks that embed economic action.


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Impact of Government Intervention in Indian Market

Akshatha B.G.

Lecturer, Department of Post Graduate Studies and Research in Commerce, Jnana

sahyadri, Kuvempu University, Shankaraghatta

India shining through effective intervention of State

This paper concentrates on the role and impact of Governmental intervention in the different

markets of India. Government intervenes in each and every sphere of the economy like

agriculture market or food grains market, security and financial market, foreign exchange

market and health and hospitality industry etc. This is mainly because to attain two goals:

social efficiency and equity. Social efficiency is achieved at the point where the marginal

benefits to society for either production or consumption are equal to the marginal costs of

either production or consumption. Laws can be used to regulate activities that imposeexternal costs, to regulate monopolies and oligopolies, and to provide consumer protection.

Legal controls are often simpler and easier to operate than taxes, and are safer when the

danger is potentially great. However, they tend to be rather a blunt weapon. Regulatory

bodies can be set up to monitor and control activities that are against the public interest (e.g.

anti-competitive behaviour of oligopolists). They can conduct investigations of specific cases,

but these may be expensive and time consuming, and may not be acted on by the authorities.

With the active participation and timely intervention of the Government in the various

markets leads a proper control and effective functioning of the different market.

Keywords:Agriculture Market, Foreign Exchange Market, Government Intervention, Law

& Regulations and Regulatory Bodies etc.


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Historical View of Market, Marketing Function and

Functionaries with Special reference to Indian Agricultural

Market

G. R. Joshi, M.com, M.phil.,

Assistant Professor, Department of Commerce and Management, Government First Grade

College, Shikaripura

This paper analyses the functions of Indian Agriculture market and also study the marketing

channel adopted by farmers for selling the products. The agricultural marketing system in

India operates primarily according to the forces of supply and demand in the private sector.

Indian Government intervention is limited to protecting the interests of producers and

consumers and promoting organized marketing of agricultural commodities. In 1991 there

were 6,640 regulated markets to which the central government provided assistance in the

establishment of infrastructure and in setting up rural warehouses. A network of cooperatives

at the local, state, and national levels assist in agricultural marketing in India. The major

commodities handled are food grains, jute, cotton, sugar, milk, and areca nuts. Established in

1958 as the apex of the state marketing federations, the National Agricultural Cooperative

Marketing Federation of India handles much of the domestic and most of the export

marketing for its member organizations.

The Indian government has adopted various measures to improve agricultural marketing.

These steps include establishing regulated markets, constructing warehouses, grading andstandardizing produce, standardizing weights and measures, and providing information on

agricultural prices over All India Radio (Akashvani), the national radio network and

television. The role of Food Corporation of India is also very pertinent since its

establishment in 1965. All these interventions for agricultural marketing are discussed in this

paper.


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The Market for Green Buildings in Emerging IndiaA

Literature Review and Research Agenda

Sunitha Lizzie Pereira

Research Scholar, Dept of Business Administration, Mangalore University, Mangalore

Dr. Mustiary Begum

Professor, Dept of Business Administration, Mangalore University, Mangalore

The buildings in which we reside and work protect us from natures extremes, yet they also

affect our health and environment in countless ways. Buildings have a significant impact on

the environment and human health. As the environmental impacts of building activities

become more apparent, a movement called Green Building is gaining momentum in India.

Green buildings transform the way buildings are designed, built and operated to create more

comfortable, healthier and sustainable built environments while reducing energy and waterconsumption, greenhouse gas emission and solid waste generation. Green buildings reduce

costs, increase value, and achieve more predictable results in the design, construction, and

operation of built environments taking life cycle of buildings in a holistic sense. It includes

consideration like, where building materials are sourced from and where they go after use,

what the energy and water sources are and how they affect the buildings surroundings.

Green Buildings bring together a vast array of practices and techniques to reduce the

impacts of buildings on environment and human health. Sustainable building design concepts

are increasingly being incorporated into building design and construction through green

building rating systems. In the light of above, this paper makes an earnest attempt to gain

insight into the various concepts and critically examines the relevant literature on market

situation for Green Buildings and provides broad guidelines for the future research.

Keywords: Green Buildings, Sustainable Built Environment, Green Building Life Cycle,

Green Building Rating Systems


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Polytechnics of Rural India- A Case Study the Community

Development Scheme of NRAM Polytechnic, Nitte.

Roshan Belloor

Lecturer, Mechanical Engg Dept, NRAM Polytechnic, Nitte

There are various types of polytechnics in India- Government polytechnics, Government

aided polytechnics, private polytechnics, womens polytechnics etc. Polytechnic education

aims at offering three years diploma courses in technical and non technical areas. A case

study of NRAM Polytechnic is taken into consideration as it enjoys the status of a rural

polytechnic and is also involved in the scheme of community development through

polytechnics which is an initiative of the Ministry of Human Resource Development, Govt of

India. The Confederation of Indian Industries (CII) had proposed to make education sector

open for profit making. The HRD minister, Kapil Sibal has asserted that the Government willnever allow profiteering in education that would go as dividends to the shareholders.

The scheme of community development through polytechnics in NRAM polytechnic is an on-

going scheme. AICTE approved polytechnics are considered to be a viable vehicle for

providing the intended services. The rationale for choosing AICTE approved Polytechnics for

the implementation of Scheme of Community Development through Polytechnics is based on

the fact that AICTE approved Polytechnics are equipped with the following type of resources:

i. Polytechnics are equipped with physical facilities in the form of buildings, lecture halls,laboratories, workshops, hostels etc. which could be used as Knowledge and Skill Centres

for rural community and slums dwellers;

ii. Polytechnics have qualified and trained faculty who can scientifically formulate,implement and monitor community oriented programs and projects especially where the

activity of adoption of appropriate technology is involved;

iii.Polytechnics have technicians and craftsmen whose services can be utilized to someextent for imparting skill training and adoption of appropriate technologies.

This study will analyze and understand the effectiveness of the Community development

scheme in a Government aided polytechnic such as NRAM polytechnic and measure the

efficiency of its well trained faculty in rendering vital assistance in the communitydevelopment work by utilizing its own resources and partly by mobilizing the resources

available at the higher technological institutions. It is a prerogative of the said Polytechnic to

project itself as a social institution in a profitable education market.

The research methodology will be based on primary data which will consist of a random

sample survey by means of a questionnaire. The respondents will include the students

acquiring training from the scheme. The secondary data will be obtained from the records of

the past years, journals and through the internet.


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Market as Social Institution with Special reference to Informal

Sector

Radhakrishna,

Research Scholar,Dept. of Economics, Mangalore University

Shripathi Kalluraya P

Associate Professor, Dept. of Economics, Mangalore University

An unique feature of the informal sector is its dependence on informal arrangements for

selling and buying with long periods of credit delivery i. e where immediate payments not

made and a specific period of credit ranging from thirty days to ninety days is availed for

and this is based on personal acquaintance or some other social factor. Informal sector

goods are primarily patronised by the poor individuals. Entrepreneurs lack direct link with

agents or intermediaries. According to Yankson (1992) 84 percent of the informal sectorentrepreneur sold their goods and services directly to the customer. Subcontracting is

undeveloped and no proper linkage with other sector. In view of the above discussion, there

is a need to analyse the importance of marketing of informal sector products. In the above

context, an attempt is made to highlight the role of market as a social institution to preserve

the products of traditional informal sector.

The main purpose of this paper is to analyse the importance of marketing of informal sector

products and to highlight the problems of informal sector product marketing. The major

objectives of this paper are:

1) To discuss the concepts like social marketing, informal sector.2) To analyse the marketing problems existing in the informal sector.3) To design a marketing model for the informal activities products.The paper is descriptive and analytical in nature. Descriptions of related issues are based on

secondary data and information. Analyses of related issues are carried on the basis of

primary data collected in D.K. District of Karnataka state. After identifying the prominent

activities in informal sector, primary data is collected through survey method from the

sample respondents. The marketing problems of informal sector products are also analysed.


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Privatisation of Water Resource Management: Looking Beyond

Profiteering

Jagadisha Bala

Research Scholar and Associate Professor, Govt. First Grade College, Haleangadi

Dr. Y. Muniraju

Professor, P.G. Dept. of Commerce, Mangalore University, Mangalagangotri

The right to clean and safe drinking water has been already recognised at the international

level. In 2010, the United Nations General Assembly adopted a draft resolution recognising

access to clean water and sanitation as a Human Right and India voted in favor of this

resolution. Despite Indias obligation under the UN and the watercrisis, India has described

water as a basic human need in its National Water Policy (NWP), 2012 and intends to

privatize it. Water is not referred to as a human right anywhere in NWP.The NWP callsfor the State to begin gradual withdrawal from the role as service provider and shift it to

regulation and control of services. The service provision would shift to private sector with

an appropriate public-private partnership (PPP) model.

In both the NWP and documents produced by various government departments and the World

Bank, there is an increased emphasis on the private sector participation in water services.

Big corporations such as Suez-Degroment, Veolia, Coca-Cola, Pepsi, Tata, Reliance and

many others are in the business of water, sewerage, bottled water, beverages, etc. with

different forms of public-private partnership. The problems with privatisation centre on

questions of equity and access, and the denial of water justice to poor and working class

neighbourhoods in the cities that cannot pay higher water charges. Communities have

successfully fought attempts to privatise water distribution and related activities in various

cities and countries.

At this backdrop, the present paper discusses the various issues associated with privatisation

of water resource management.


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Indian Market and Its Role as Social Institution

Prathima

StudentII MBA (HR), Department of Management Studies, Sir M.VIT, Bangalore

Market is a mechanism of social coordination that today shapes our thoughts and societies

more powerfully than anything else. Until 80s, products and services offered in the market

were solely on the self-interest of making profit to the organisation and to its stake holders.

The new era bought innovative minds and more competitors to the marke t (and also the result

of environmental exploitation), which indeed led to construction of concept of market as a

social institution.

Even though a deed performed in the name of Corporate Sustainable Responsibility can

directly be related to the nature and brand of the company, it eventually results in the

betterment of the society. This paper will discuss the role of Indian companies in changing

the society and its contribution to the concept of market beyond profiteering.


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Corporate Social Responsibility-A Comparative Study

Sangita Biswas, Shrimani. K

Assistant Professor, Dept of Management Studies, K.V.G College of Engineering, Sullia

Corporate social responsibility (CSR) is a form ofcorporateself-regulation integrated into a

business model. CSR policy functions as a built-in, self-regulating mechanism whereby a

business monitors and ensures its active compliance with the spirit of the law, ethical

standards, and international norms. In some models, a firm's implementation of CSR goes

beyond compliance and engages in actions that appear to further some social good, beyond

the interests of the firm and that which is required by law. CSR is a process with the aim to

embrace responsibility for the company's actions and encourage a positive impact through its

activities on the environment, consumers, employees, communities,stakeholders and all other

members of thepublic sphere who may also be considered as stakeholders. Many companies

believe they have a responsibility to "give back" to society. This focus includes contributions

of time and money, a duty to provide environmentally friendly products and services, and a

desire to improve the lives of individuals here and around the globe. Such socially

responsible companies see to it that this "consciousness" permeates everything they do.

The following companies stand out as prime examples of how social responsibility can be

productively coupled with sound strategies to advance goodwill, while building sustainable

and impressive businesses. They provide the leadership to demonstrate how marketers can

pursue both objectives simultaneously and prove themselves as a social institution beyond

profiteering

InfosysInfosys is committed to contribute to the society and established the Infosys Foundation in

1996 as a not-for-profit trust to support social initiatives. The Foundation supports programs

and organizations devoted to the cause of the destitute, the rural poor, the mentally

challenged, and the economically disadvantaged sections of the society. The Foundation also

helps preserve certain cultural forms and dying arts of India.

Jindal

Jindal believes in building relationship both internally and externally. The organization is

committed to protect health and safety of their employees and community .Their efforts

always have been focused on developing incident free operational environment. Their variousinitiatives include opening up of School, hospital and adaptation of village in and around the

plant. It is by adhering to social values and commitment to the society and are able to

prosper and look forward to contribute more in the years to come.

IBM

IBM has developed a thoughtful, comprehensive approach to corporate citizenship that

aligns with IBMs values and maximizes the impact as a global enterprise. They focus on

specific societal issues, including the environment, community economic development,

education, health, literacy, language and culture.
http://en.wikipedia.org/wiki/Corporatehttp://en.wikipedia.org/wiki/Self-policinghttp://en.wikipedia.org/wiki/Business_modelhttp://en.wikipedia.org/wiki/Norm_(sociology)http://en.wikipedia.org/wiki/Stakeholder_(corporate)http://en.wikipedia.org/wiki/Public_spherehttp://en.wikipedia.org/wiki/Public_spherehttp://en.wikipedia.org/wiki/Stakeholder_(corporate)http://en.wikipedia.org/wiki/Norm_(sociology)http://en.wikipedia.org/wiki/Business_modelhttp://en.wikipedia.org/wiki/Self-policinghttp://en.wikipedia.org/wiki/Corporate


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Capitalism to Conscious Capitalism to Conscience Capitalism:

The Evolution of an Economic System

Dr. L. Sridhara Murthy, Ph.D.,

Professor (Economics), Amrita School of Arts and Sciences, (Amrita

Viswavidyapeetham),

Bogadi, Mysore

Markets have established as far back as history goes. But markets, whether they are

exchanges between primitive tribes where objects are casually dropped on the ground or the

exciting travelling fairs of the middle ages, are not the same as market system. The market

system is not just a means of exchanging goods. It is a mechanism for sustaining and

maintaining an entire society. Such a mechanism has been undergoing tremendous changes

especially during the latter half of 20 th Century, more so during the 1990s. The traditionalMarket Economy, or to use a more political economy based expression - Capitalism, has

been seeing perceptible changes.

The Paper intends to explore the main contours of the emerging paradigms. The first is

already making waves in the West, especially, the United States of America in the form of

Conscious Capitalism. A more refined form of this version of capitalism, which the author

calls, Conscience Capitalismalso needs closer examination.

In the prologue to the book Firms of Endearment: How World-Class Companies Profit from

Passion and PurposeRajendra S. Sisodia, David B. Wolfe, and Jagdish N. Sheth (Pearson

Prentice Hall, Feb.2007), the authors contend that the 21st Century is witnessing historic

transformation of capitalism. This is billed as a movement that will change the underpinnings

of modern business, taking companies away from the sole pursuit of shareholder value to an

order where the interest and benefits of all stakeholders in a company employees, partners,

community and shareholders are considered equally. Since the launch of the book, the

movement is now referred to as Conscious Capitalism. It was formalised in July 2009,

when the Conscious Capitalism Institute was set up at Massachusetts, USA. The Indian

Chapter has also been launched. How relevant is this theory in the Indian context when

viewed from the prism of Indian corporate entities needs to be analysed.

The author feels that a more refined form of Conscious Capitalism which he calls

Conscience Capitalism is the need of the hour. The author would like to view this in the

context of new Companies Bill, which has got the assent of the President of India.

Keywords:Capitalism, Conscious Capitalism, Conscience Capitalism


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Corporate Social Responsibilities of Companies in India

Arpitha

Beryl Vandya

StudentsII MBA, JKSHIM, Nitte

In India, the term CSR was mostly misunderstood as writing cheques for welfare programs

and nongovernmental organization. With the history of business involvement in social causes

for national development by considering it has social duty or charity, with developing ages

its nature has been changed and today it is generally known as Corporate Social

Responsibility (CSR).CSR has become increasingly prominent in the Indian corporate

scenario because organization has realized that besides growing their business it is also

essential to build trustworthy and sustainable relationship with society at large.

Companies like TATA and BIRLA have been imbibing the case for social good in their

operations for decades long before CSR become a popular cause. Inspite of having such life

size successful examples, CSR in India is in a very nascent stage. It is still one of the least

understood initiatives in the Indian development sector. It is followed by a handful of public

companies as dictated by the very basis of their existence, and by a few private companies,

with international shareholding as this is the practice followed by them in their respective

foreign country. Thus the situation is far from perfect as the emphasis is not on social good

but rather on a policy that needs to be implemented. A lack of understanding, inadequately

trained personnel, non availability of authentic data and specific information on the kinds of

CSR activities, coverage, policy etc. further adds to the reach and effectiveness of CSRprogrammes. But the situation is changing and CSR is coming out of the purview of 'doing

social good' and is fast becoming a 'business necessity'. The 'business case' for CSR is

gaining ground and corporate houses are realizing that 'what is good for workers - their

community, health, and environment is also good for the business'. CSR has even on occasion

attracted criticism for being insensitive to local priorities and the basic livelihood needs of

people in developing countries, particularly where CSR codes of conduct are perceived as

barriers to market access for some producers. At this backdrop, this paper analyses the

nature and scope of CSR activities of Indian companies.


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Wealth at the Bottom of the Pyramid- An Ethical Perspective

Rayan DSouza

Asst. Professor, MBA, AIMIT, St. Aloysius College, Beeri, Mangalore

Dr. Beena DiasProfessor, MBA, AIMIT, St. Aloysius College, Beeri, Mangalore

Dr. Rowena Wright

Dean (Academics), MBA, AIMIT, St. Aloysius College, Beeri, Mangalore

The Indian rural market, with its vast size and demand base, offers great opportunities to

marketers. More than 70 per cent of the countrys consumers are in the rural market and

more than half of the national income is generated from these markets. With the reach of

education and technology into the bread baskets of India, the rural population has become

the apple of the eye for the exhausted urban marketers and producers. However, one should

remember that profit should not be the ultimate goal when penetrating into these areas.

Instead, the focus should be on serving rural markets as part of their Corporate Social

Responsibility, thereby promoting the rural welfare and raising the standard of living. While

on the one side its a treasure island for the market explorers, it also is the pandorasbox

for the market adventurers. Probing into these opportunities, the marketer may sometimes be

tempted to exploit/ manipulate the rural consumer. This paper aims to present an ethical

introspection, that looks into the deontological, distributive and corrective justice aspects in

the forbidden fruit strategies of the marketers and thus result in a win -win situation for both

the marketer and the rural consumer.

Keywords:Rural marketing, Deontological Justice, Distributive Justice, Corrective Justice,

System thinking Laws, System Archetypes


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Role of Self Help Groups in Enhancing Wealth Creation of

Economy

Sumitha P.V

Assistant Professor, MBA, AIMIT, St. Aloysius College, Beeri, Mangalore

Prathibha M.S

Assistant Professor, MBA, AIMIT, St. Aloysius College, Beeri, Mangalore

Harinakshi

Lecturer,MBA, AIMIT, St. Aloysius College, Beeri, Mangalore

Give a man a fish and you feed him a day but teach him how to fish and you feed him a

lifetime

-Maimonides

Rural people often have just hand to mouth existence and have few reserves for major

expenses. They need to save and borrow to meet expenses. But borrowings have serious

limitations in terms of cost, risk, and convenience. Rural women play a significant role in the

domestic and socioeconomic life of the society and therefore, national development is not

possible without developing this segment of the society.

Micro-credit intervention programme has been well-recognized world over as an effective

tool for poverty alleviation and improving socio-economic conditions of rural poor. The idea

behind the credit availability is mainly to build capacities, confidence and self sustenancealong with economic and social development. Lending institutions will not lend to people

unless they have some kind of security for the loan, to ensure that if it is not paid back, the

bank or other institution will be able to recover part of the debt.

The success of the rural development depends upon the a

abstracts nnc 2013

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