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About Alipay & Ant Financial

Ant Financial Ecosystem

WealthManagement

Payment Loan, Invest,Banking

CloudComputing

InsuranceCredit, Security,

Risk Control

Ant Financial is dedicated to using technology to provide inclusive financial services to

individuals as well as small and micro enterprises. We believe financial services

should be simple, low-cost and accessible to the many, not the few.

With 450 Mio active User is Alipay the most regularly

used payment method for Chinese

0% 30% 60% 90%

Alipay

现金

信用卡

借记卡

微信

网上银行

银联闪付

QQ钱包

JD支付

Apple Pay

其他

ratio of respondents

tie 1 cities tie 2 cities tie 3 cities

Source: FT Confidential Research

Multiple-choice questions with a maximum of three

possible answers

Social platforms

Financial services

Life services

One million merchant resources

Fixed TermYu’e Bao

Ant HuabeiZhima Credit

Love Pay Lucky Money

Friends

Mobile Top-Up

Utilities

Transfer

City Service

Restaurants

Entertainments Shopping

Travel & Leisure

Alipay is a must-have app for Chinese users’ daily life as

a super app, which covers a wide range of functions.

Alipay App is a Lifestyle Platform

Koubei

Ant Loan My Insurance

Movies Go Dutch

Alipay‘s growing partner ecosystem

In 2015, more than 500,000 restaurants, 40,000 supermarkets & convenient stores,

over one million taxis and 300 hospitals all over China support payments with Alipay.

500,000

RESTAURANTSSUPERMARKET /

CONVENIENT STORES

40,000

TAXIS

1m+

HOSPITALS

300

Source: Alipay database

$83.60

9,23

$260.00

32,04

0,0

75,0

150,0

225,0

300,0

Txn Amount Txn counts

2014 2015

2015 Double 11 International Online Shopping Festival

(unit: mn)

+211%

+247%

Shoppers from 90%+

countries and regions of theworld participated

43,000+ overseas

online merchants participated

Source: Alipay database

Offline shopping festival

2014.12.12 (Double 12)

Alipay created an offline shopping festival in 2014, more than 200 hundred

offline stores and 100 brands participated in the event. It was the first time

Chinese consumers could shop without cash and credit card.

2015.12.12 (Double 12)

From China to Global, 30,000+ merchants from 12+ countries and regions

participated.

China outbound tourists reached in 2015

Overall spending had increased to

120M

$215B

Trend of Alipay Outbound Users Consumption

As of 2015 July, the added up number of Alipay

outbound users reached 80,000,000+(confidential),

increased by 414% compared with 2014 on a year-

on-year basis.

Global Merchant Network

Global Partner Network

Duty Free Shop

Convenience Stores

Global Travel

Big Box Retailers

Global Digital Services

Food Chains

Fashion Retailer

Duty Free Shop

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Alipay is a SUPER APPThe best way to reach millions of Chinese users

Targeted Marketing by Alipay

With Alipay’s marketing and resources, you can reach a wide range of users, with precise and targeted approaches.

BIG DATA

SOCIAL MEDIA

ONLINE TRAVELCOMMUNITY

Alipay App

Traffic Entrance

Target

Your Users

Complete

the Deal

Data

Alipay

Marketing Platform

Traffic

Acquisition

1Boost your presence and

connect with customers

Build Your Deal2

Search, purchase and redeem

coupons on-the-go

Payment3

Easy-to-use in-app paymet

Data4Learn about customers and

monitor your marketing data

QR Payment

Provide best imagefor customers beforethey coming

All perspectivesincludingenvironment, shop,product, etc. in yourhand

App demonstration: Payment

Push notification upon arrival

An almost real-time notification willbe pushed to the user upon arrivalbased on the user’s geolocation (LBS)

Reach your target audience

Cross Marketing with Alipay Merchant Network