about us italian alliance of agri-food cooperatives more ...about us italian alliance of agri-food...
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ABOUT US
Italian Alliance of agri-food cooperatives
• more than 5.800 cooperatives, • 800.000 members, • 90.000 employees, • a turnover of 34 billion €, • 1/4 of the Italian agri-food production
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ABOUT US
• 70% of the Italian turnover of PDO cheeses • 60% of the Italian gross marketable
production of wine, including most of the wines protected under GI’s
• 40% of the Italian fruit and vegetable gross marketable production
• 70% of the Italian gross marketable production in the poultry and rabbit sector
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The medium size and the turnover generated by cooperatives differs significantly across Italy
Cooperatives Turnover
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Our cooperatives provide 99% of their supplies locally (up to 76%) and nationally (23%). Only 1% of the raw materials are purchased outside the country. This allows cooperatives to maintain a true connection with the area of origin, keeping a strong link with the distinctive features of the Italian food tradition
ORIGIN TRADITION TERRITORY
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→ 76% of the agricultural products used, are hailed from our members
Moreover, our supplies are made in order to use and provide an added value to the products conferred by our members :
MUTUALITY RURAL DEVELOPMENTVIABILITY
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Cooperatives play a key role in order to:
• aggregate the offer of the agricultural products of our members,
• Process raw materials to get final products • Trade these products at national level and
worldwide
No intermediaries
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KEY FACTORS
• Cooperatives lead aggregation;
• Produce and process locally (no outsourcing
nor relocation)
• Provide jobs in rural areas
• Maintain a tight link with the tradition and
heritage of agri-food productions
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Cooperatives are becoming more export-
oriented
Total
> 40 mln
Between 7 y 40 mln
Between 2 y 7 mln
< 2 mln
0% 20% 40% 60% 80%
1%
5%
15%
18%
17%
11%
33%
49%
78%
34%
nr. of cooperatives export-orientedTendency to export outside-UE
Source: Osservatorio della cooperazione agricola italiana
Being aggregated makes
cooperatives more competitive!
78% of our coops with a turnover grater than 40 min euro, export significantly in T h i r d C o u n t r i e s , accounting an average of 18% their sales abroad.
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Export
The cooperatives more export oriented
Wine
Fruit and vegetables
Dairy products
Charcuterie
Private label
Registered Trademarks
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agri-food exports - focus on sectors
11%
18%
29%
42%
Fruit and vegwinedairy others
The turnover of agri-food exports made by cooperatives is 6.535.800.000 $
Cooperatives represent the
20% of the total value of the
italian agri-food exports
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Difference of price sales in
other Countries compared to Italy
8%9%
41%
34%
8%
Very muchSlightly superior (between +2% y +10%)Basically equals (between - 2% y +2%)Slightly reduced (between -10% y -2%)very reduced <-10%)
42% of our cooperatives say that exporting is convenient and anyhow “positive” in the 83% of the cases
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Quality policy
TOP 5
0
225
450
675
900
ITALY FRANCE SPAIN GRRECE PORTUGAL
10116
44
75
129
4633
100
376
474
682884128
114
64759997164
PDO PGI PDO WINES PGI WINES
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Considering the total number of GIs registered in EU, ITALY is nr.1 …
Thanks to the strong link with the origin of production, cooperatives have played a key role for the preservation of the national agri-food traditions.
QUALITY
PGIPDO TSG
more than 900 GIs are Italian!
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• 60% Grana Padano DOP • 75% Asiago DOP, • 75% Fontina DOP, • 75% Montasio DOP, • 75% Pecorino Romano DOP, • 80% Parmigiano Reggiano,
Cooperatives play a key role in quality productions
Some examples in the dairy sector:
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Since 2011 Italy has presented several promotional campaigns thanks to EU funds.
The number of programs has significantly increased during the last years.
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• 2012: 3 programs → 2 F&V; 1 wines
• 2013:3 programs → PDO-PGI schemes
• 2014: 6 programs →2 organic, 2 PDO-PGI schemes; 1 dairy; 1 F&V
• 2015-2016: high nr. of applications submitted by Italy: 3 multi programs + 45 simple programs! → 1/4 of the total applications sent for simple programs!
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Made in Italy?
• Use of colors, imaginaries or flags that evocate an Italian origin
• Use of words or brands that suggest an Italian sounding
• Reference to the Italian territory, culture or tradition
• Italian communities established outside the EU (e.g. U.S.A)
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Made in Italy?
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Made in Italy?
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Made in Italy?
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Export
Conclusions:
• Aggregation • Quality and quantities • Diversification and distinction • Market access • Promotional campaigns (Italian sounding)
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Thanks! [email protected]